Gangster heir? Please call me a legitimate entrepreneur.
Chapter 82: Combining Online, Offline, and Physical Methods – This is How Hardcore the Business Warf
The top floor of the Penguin Tower was eerily quiet.
Ma Tianteng leaned back in the boss's chair, pressing his fingers against his throbbing temples.
That cup of Blue Mountain coffee had long since gone cold, with an unsightly layer of oil floating on the surface.
Director Zhang huddled at the very end of the conference table.
Holding a freshly printed data report in his hand, the paper was soggy from sweat.
He swallowed hard, his throat making a very faint gurgling sound.
"Mr. Ma."
Director Zhang's voice trembled like a leaf, and he didn't even dare to lift his head.
"The latest data from Sihai Short Video is out..."
Ma Tianteng didn't open his eyes, only humming a single syllable through his nose. "Read."
"Daily active users... have exceeded 20 million."
With his eyes closed, Director Zhang uttered the sentence in one breath, as if he were reading an obituary.
"We blocked their sharing links across all our products, but that didn't cut off their traffic..."
He wiped the cold sweat from his forehead. "This has actually forced them to go offline. These people are absolutely insane."
Ma Tianteng suddenly opened his eyes.
A barely suppressed shock flashed behind the glasses.
Twenty million?
A short video app that was launched less than a month ago has not only survived Tencent's all-out attack, but has instead expanded to this size like an inflating balloon.
He snatched the report from Director Zhang's hand and scanned it quickly.
Photos. They're all fucking photos.
The first one.
Inside the largest internet cafe in Longhai City.
Dozens of burly men in tight black suits stood like gatekeepers behind the young people surfing the internet.
He held a pair of large pliers in one hand and a hundred yuan for internet fees in the other.
There was a small mountain of iced cola piled up next to it.
The young man looked terrified as he frantically uninstalled Tencent products from the keyboard.
the second one.
A traffic light intersection in the city center.
A long line of green, express-delivery refrigerated trucks formed a long queue.
A huge QR code, two meters square, was displayed on the train carriage, with the words "Scan the code to download, share local news and earn cash."
A group of elderly men and women wearing red armbands were handing out flyers at a crossroads, pulling passersby along and teaching them how to register.
The third one is even more outrageous.
Night market stalls in the south of the city.
The barbecue stall owner smashed the Tencent Video logo.
They changed to the logo of Sihai Short Video.
It says below: Register an account with the Sihai APP and get 20% off skewers, plus a free skewer of pork kidney!
Standing next to him was a bald man with a scarred face, smiling as he handed out kidneys to customers who were scanning QR codes.
Ma Tianteng's knuckles turned white as he gripped the report.
The fingernails almost pierced through the back of the paper.
Is this what you call a business war?
Traditional internet marketing strategies all involve spending money to buy trending topics, access channels, and pay-per-click rankings, right?
Why does Su Ye not play by the rules?!
He bought up all the internet cafes, used delivery trucks as his personal vehicles, and even turned the old lady selling grilled cold noodles on the street into his promoter.
This physical counterattack completely shredded Tencent's online blocking strategy into pieces!
"Mr. Ma," Director Zhang mustered his courage and muttered softly.
"We have completely lost ground in Longhai City, and even in the entire southern province's lower-tier markets."
"Now, people over there don't even use QQ to chat anymore; they all send private messages in the local section of Sihai Short Video."
"If we continue this blackout..."
Director Zhang paused for a moment, then gritted his teeth and said.
"I'm afraid this will incite public anger, and they might even shut down our main gaming business by cutting off our internet connection offline."
Ma Tianteng slumped back into his chair.
He let out a long breath, feeling as if a heavy stone was pressing on his chest, making it hard to breathe.
lost.
In this seemingly unequal clash of forces.
Tencent, this massive business empire, was actually cornered by a local tycoon who started out as a foot massage parlor, using the most savage and brutal offline tactics.
"The lockdown has been lifted."
Ma Tianteng closed his eyes, his voice filled with a deep sense of powerlessness.
"Notify the technical department to remove all sharing links from Sihai Short Video."
He rubbed his temples and gave a wry smile.
"We can't afford to mess with them. We can't afford to mess with these law-abiding thugs."
……
At the same time, on the top floor of the Sihai Building in Longhai City.
Zhang Ming, clutching a worn-out laptop, bounced around the office like a madman.
He sported a spiky buzz cut, and his eyes were bloodshot from lack of sleep.
"Brother Su! We've reached 25 million! Daily active users have surpassed 25 million!"
Zhang Ming was so excited that his voice cracked, and he waved the mouse cable around his hand, almost getting it tangled around his own neck.
"Tencent just lifted the block! Our links can be opened normally in their software again!"
He rushed to the desk and stared longingly at Su Ye.
"Brother Su, you're amazing! This offline-to-online strategy completely overwhelmed Ma Tianteng!"
Su Ye leaned back in the leather chair.
Holding the silver thermos in his hand, he slowly blew on the plump goji berries floating on top.
The eyes behind the glasses were calm and composed.
Winning this online business war seems as easy as going out to buy groceries.
"That's called going with the flow."
Su Ye took a sip of warm water, his Adam's apple bobbing.
"They sit in office buildings typing on keyboards, while our brothers are measuring this city with their own feet."
He put down his cup and tapped his fingers twice on the solid wood table.
"but."
Su Ye's eyes turned cold, revealing the sharpness of a business tycoon.
"With increased traffic, more flies are eyeing our lucrative opportunity."
He looked at Lin Dai, who was standing by the door.
"Director Lin, how are the recent videos promoting agricultural products on the platform generating revenue?"
Lin Dai walked forward in her high heels.
He wore a well-tailored, iron-gray business suit.
She pushed up her black-rimmed glasses and opened the folder in her hand.
"President Su, the situation is not very optimistic."
Lin Dai's voice was like an emotionless radio broadcaster.
"Although traffic has surged, the conversion rate of our product-selling videos is declining."
She pulled out a few screenshots from the folder and placed them in front of Su Ye.
"Our technical department has detected a large-scale piracy ring operating in the vicinity of Longhai City."
Lin Dai pointed to the blurry image in the screenshot.
"They used web crawler software to illegally record and steal Crow's live-streaming sales and short videos."
"Then they photoshopped the purchase link QR code in the video into a link to a shady e-commerce platform they created themselves."
Lin Dai frowned slightly.
"They're selling moldy, low-quality apples, dead fish, and rotten shrimp. The packaging even claims they're helping farmers all over the world."
"In the past few days, the platform has received a large number of consumer complaints, which have had an extremely negative impact on our reputation."
Upon hearing this...
Lei Hu, who had been silent the whole time, suddenly exploded.
He strode over and slammed his large, fan-like hand onto the coffee table.
With a sharp "crack," the glass on the coffee table nearly shattered.
"Damn it! Who gave them the guts to do that?!"
Lei Hu stared with eyes as big as copper bells, the scars on his face contorted with rage.
"How dare they steal our videos? And sell counterfeit goods, ruining our reputation?"
He ripped off his tie, revealing a tight black shirt underneath.
The veins on his thick arms bulged.
"Brother Su! Don't worry about this!"
Lei Hu pulled out the large pair of pliers he usually used to cut network cables from his lower back and shook them violently in his hand a couple of times.
"I'll take Er Lengzi and the others to investigate right now! No matter where those bastards are hiding, I'm going to burn down their hideout!"
"If they dare to steal our jobs, I'll cut off their hands one by one and soak them in alcohol!"
"stop."
Su Ye's voice wasn't loud, but it carried a chilling, oppressive quality.
Lei Hu's leg, which had just stepped out, abruptly stopped in mid-air.
He turned his head, scratching his bald head in frustration.
"Brother Su, they're practically shitting on our necks, aren't you going to do anything about it?"
Su Ye picked up the thermos.
The lenses reflected the cold light of the crystal chandelier overhead.
"I've said it so many times. We are a legitimate company, and we believe in making money through harmony."
He stood up, the hem of his coat drawing a sharp arc in the air.
"Fighting and killing are the actions of thugs. When your rights are infringed, you must use legal means to protect yourself."
Su Ye walked up to Lin Dai.
"Director Lin, have you found out the address of this group?"
Lin Dai nodded.
"We've found out. The ringleader is called Li Ehai. He set up an illegal workshop in an abandoned factory in the suburbs. He had more than a dozen people working for him, specializing in producing these pirated copies."
"very good."
Su Ye's lips curled into a cold, emotionless smile.
He turned to look at Lei Hu.
"Tiger, notify the entire security department to assemble."
"Bring the highest definition body camera, SLR camera, and voice recorder."
"Put these pliers away."
Su Ye reached out and tapped the large iron pliers in Lei Hu's hand with the bottom of his cup.
"Bring the Copyright Law and the Consumer Rights Protection Law."
Su Ye pushed up his glasses, his eyes full of kindness.
"Let's go. Let's go and give this Mr. Li a proper lesson in the law."
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