How can you rule the world if I'm just a substitute for you?

Before anyone could think further, an elder from a prominent family immediately spoke up in rebuttal, his tone laced with a hint of sneer:

"You're foolish! Who would dare to use the emperor's name to do business without authorization?"

"Ordinary merchants who use the emperor's name to create momentum are committing a grave crime of deceiving the emperor, which will implicate their entire families!"

"To dare to openly imprint the same name as His Majesty's bestowed item, it must have His Majesty's tacit approval and the backing of the royal family! It absolutely cannot be fake!"

A single word awakens one from a dream!

Everyone instantly understood, and the last trace of doubt in their hearts vanished completely.

Yes!

Without the emperor's approval, not a hundred of them would dare to openly sell under the banner of "emperor's exclusive use"!

This set of 999 taels is a genuine imperial item, the same style worn by royalty!

Even if you don't use it after buying it, it still has great collectible value.

The next second, the entire stadium went absolutely wild!

"Worth it! Absolutely worth it! Nine hundred and ninety-nine taels for the same item as His Majesty's? A guaranteed profit!"

"The Lu family wants three sets! The first three sets are ours! Nobody else can take them!"

"What can three sets do! My Wang family will take fifteen sets! Today, my Wang family will acquire as many as possible!"

"This is insane! Fifteen sets? You guys are way too domineering!"

"So what if I'm domineering? To be able to use the same utensils as the Emperor is an immense honor! What is this little bit of silver!"

Countless noble sons and wealthy merchants crowded forward, creating a noisy and bustling atmosphere as they jostled to get ahead.

For ordinary people, nearly a thousand taels is an astronomical figure that they could never earn in a lifetime.

But for the powerful and wealthy families who are based in the upper echelons of the capital, gold and silver are easy to obtain, but royal status and the special face of being treated like royalty are priceless!

In the future, when banquets, gatherings, or meetings of distinguished individuals are held, bringing out this set of elegant and refined collectibles will be the ultimate way to show off!

On the high platform, Zhang Wan calmly watched the scene of frantic scrambling below, her expression indifferent, as if she had already expected it.

With only 1,000 sets available, it's simply not enough to go around among the countless prominent and wealthy families in Beijing.

Next door at Wenyuan Pavilion, impoverished students were overjoyed to find affordable classics and free lectures.

At An Yuan Clan Trading Company, powerful and wealthy merchants were scrambling to get their hands on the Emperor's signature collector's gift box.

One is vulgar, the other refined; one is poor, the other noble.

Two business paths, two layers of human nature—Lin Xuan had them all firmly under his control.

Seeing the crowd below completely agitated and everyone scrambling to get in, Zhang Wan immediately shouted:

"The auspicious hour has arrived! Daqian Wenyuan Pavilion and Anyuan Trading Company are officially open for business! Please feel free to enter and make your purchases!"

The moment the words left his mouth, the entire street erupted in chaos.

The dense crowd instantly dispersed.

Countless ordinary people, wealthy merchants, and sons of nobles flocked into Anyuan Trading Company, all vying to buy toothbrushes and toothpaste, especially eyeing the collector's edition gift boxes.

On the other side, countless students from impoverished families flooded into the Daqian Wenyuange, rushing to read and buy books.

Both shops were instantly packed with people, with people crowding inside and outside the stores, leaving almost no room to stand.

Holding a long list of reservations, Master Liu stood on the edge of the platform and kept shouting until his voice was hoarse.

"Students who previously registered to pre-order books, please do not push! Do not make a scene! Come to me to verify your information!"

Students who had pre-ordered classic books squeezed out of the crowd and lined up to have their names checked with Master Liu and to collect and purchase the books.

The scene was ridiculously lively.

The situation at Anyuan Trading Company was even more outrageous.

The store was packed with people. Ordinary folks were scrambling for the affordable five-cash gift sets, while wealthy merchants crowded at the front, frantically grabbing the nine hundred and ninety-nine tael collector's gift boxes.

The store was packed with people, and the noise was deafening.

All the officials and constables that Lin Xuan had arranged in advance arrived and lined up on both streets to maintain order.

However, there were simply too many ordinary people, students, and dignitaries present today, and the officials and police were far from sufficient to handle the crowd. The crowd continued to surge forward, and several stampedes nearly occurred.

From the window on the third floor, Lin Xuan looked down at the scene that was about to spiral out of control and turned to look at Shen Hu beside him.

"Tiger, go to the training ground immediately."

"Inform Su Ling Shuang that all training is suspended today."

"Send all three thousand able-bodied men to Zhuque Street to maintain order during the opening."

"receive!"

Shen Hu responded and turned to rush downstairs.

The crowd below was so dense that it was completely blocked. He had to squeeze through the throng with great effort to finally break through the crowded street and head straight for the training ground.

Not long after.

A neat and strong team of young men came running at full speed.

Su Ling Shuang led the way, followed closely by Zhou Yi and Zhang Shi Tou. Even the usually lazy Meng Yuan Bao and the calm and reserved Lin Mo all came with the team.

Three thousand able-bodied men quickly lined up on both sides of the two long streets, forming layers to block out the crowd.

Some people guided the students in the Wenyuan Pavilion, some separated the people who were rushing to buy things in the shops, and some specifically stopped the children of the powerful and wealthy who were crowding around.

The chaotic scene that was about to get out of control was instantly brought under control.

The entire Zhuque Avenue was bustling with activity on one side, filled with the fragrance of books and teeming with students, and on the other side, thriving with merchants and overflowing with wealth.

The simultaneous opening of two stores caused a sensation throughout the city.

The noisy scene continued until sunset, when the setting sun dyed half the sky red.

Inside Anyuan Trading Company, all toothbrushes and toothpaste were sold out.

Many late-arriving customers looked at the empty shelves, shook their heads and sighed inwardly, and kept asking at the door when the next sale would be.

The Daqian Wenyuan Pavilion next door was still bustling with people. Although the books were sold out, a large number of students were unwilling to leave and stayed in the pavilion to read the collection for free.

Shen Wenyuan was extremely busy, answering the students' difficult questions one by one. Master Liu also stepped forward to help, and the two of them worked together to resolve the students' doubts.

Before long, Lin Mo, Zhang Shitou, Meng Yuanbao, and Su Ling Shuang went up to the private room on the third floor.

As soon as he entered, Meng Yuanbao shouted, "Brother Lin!"

Zhang Shitou immediately followed up with a complaint: "Brother Lin, today really exhausted me! It was even more grueling than daily drills on the training ground. You absolutely have to treat us tonight!"

"That's right, we have to treat them!" Meng Yuanbao immediately chimed in.

Su Ling Shuang stood quietly to the side, glancing at Lin Xuan discreetly. She had anticipated that the business would be booming, but she never expected it to be this popular.

As they were talking, Zhang Wan stepped into the private room, holding an account book in her hands.

"Your Highness, today's business accounts have been settled. The total revenue for today is 1.1 million taels. After deducting expenses for raw materials, labor, and other costs, the net profit is over 900,000 taels."

"How much? One million one hundred thousand taels? Per day?"

Meng Yuanbao and Zhang Shitou's eyes widened in shock. Su Ling Shuang was equally astonished; the daily revenue had reached such a scale.

Lin Xuan took the account book and carefully examined it, understanding the situation.

The bulk of the huge profits came from the collector's edition set of 999 taels of silver. While the sales volume of the more affordable toothbrushes and toothpaste, as well as the Wenyuange classics, was large, their profit margin was not high.

"Did you hear that? We've made so much money! You can't back out of treating us!" Zhang Shitou shouted.

Meng Yuanbao nodded repeatedly: "You're right! We absolutely have to fleece Brother Lin tonight!"

Lin Xuan closed the ledger and smiled faintly: "Alright, I'll treat you tonight."

He turned to look out the window and saw Zhou Yi directing the flow of people downstairs.

"Tiger, go and call Zhou Yi up."

A moment later, Zhou Yi strode into the private room and bowed, asking, "Your Highness, what are your orders?"