How can you rule the world if I'm just a substitute for you?

Seeing this, Lin Xuan remained calm and quickly cupped his hands in explanation:

"Father has misunderstood!"

"The claim that it is the same style used by the emperor is just my private publicity, and it is by no means an endorsement from the emperor himself."

"Your subject has come to the palace today not on his own initiative, but specifically to discuss with Your Majesty and obtain Your Majesty's tacit approval."

Emperor Qian's expression softened slightly, but he remained thoughtful, feeling that such an action was ultimately inappropriate and would damage the dignity of the emperor and father.

Seeing Emperor Qian hesitate, Lin Xuan immediately pressed his advantage, directly addressing the emperor's concerns and striking at the heart of the matter:

"Father, why don't you do the math?"

"The collector's edition is limited to one thousand sets, each set costing nine hundred and ninety-nine taels. All sets have been sold out, generating a total revenue of nearly ninety-nine thousand taels of silver, and Your Majesty will receive a 30% share of the profits."

Emperor Qian's eyes flickered.

Lin Xuan continued:

"Thirty percent, which is more than 300,000 taels of silver, will not go into the national treasury and can be freely disposed of by Father Emperor."

boom!

In one sentence, he directly hit the mark on Emperor Qian's mind.

The emperor, who had just been looking serious and full of resentment, instantly changed his expression completely.

He silently and quickly calculated in his mind, and the Crown Prince's calculation was correct.

With a total profit of 990,000 and a 30% dividend, the amount is a solid 300,000 taels of private silver!

Emperor Qian's stern expression vanished instantly. He feigned hesitation, glanced at the toothbrush and toothpaste on the table, coughed lightly, and solemnly changed his tune:

"Hmm... After careful consideration, I think your method is not entirely unacceptable."

"Isn't a limited edition of 1,000 sets too few? How about 10,000 sets?"

Upon hearing this, Lin Xuan almost burst out laughing, inwardly grumbling to himself:

Sure enough! When dealing with his father, the emperor, nothing works—nothing works; only money does.

One second he was righteously rebuking the inappropriateness, but the moment he finished calculating the 300,000 taels, his expression changed immediately.

He chuckled inwardly, but remained outwardly respectful.

"My father has enough; if there were more, he wouldn't be worth this much money. This is a form of scarcity marketing."

Hunger? Marketing?

Emperor Qian didn't understand what this meant, but he didn't ask any further questions, otherwise his imperial dignity would be damaged.

"Yes, I know."

Emperor Qian waved his hand, in high spirits, and looked at the exquisite sandalwood gift box and jade-handled toothbrush on the table with great interest.

"Since it's a style I tacitly approve of being used exclusively by the emperor, leaving it nameless and without a title would be too hasty. How about I bestow upon it a name?"

Lin Xuan was overjoyed upon hearing this, as there was an unexpected bonus.

"Thank you, Your Majesty. I could never have asked for this."

Emperor Qian pondered for a moment, then put pen to paper and made his decision:

"This product cleanses teeth and mouth, cultivates elegance and refinement, benefits the appearance of all people, and fosters a refined demeanor among the world."

"I hereby bestow upon you the name, Yu Qingya Jie."

"This top-of-the-line collector's edition will henceforth be named after it."

These four simple characters, bestowed by the emperor, instantly lend themselves to a prestigious and legitimate title.

From now on, this will no longer be an ordinary toiletries item.

It is a product bestowed by the emperor, a style favored by the emperor, and an elegant item of the orthodox Qianlong era.

Lin Xuan immediately bowed and kowtowed:

"Your subject accepts the imperial decree and expresses his gratitude!"

It has the endorsement of this imperial decree.

The opening will take place in three days. One thousand sets of the 999-tael collector's gift boxes will surely be snapped up by the powerful and wealthy in the capital!

After receiving Emperor Qian's tacit approval, the workshop immediately rushed to complete the work.

One thousand sets of collector's edition sandalwood gift boxes have all been carved, with the four gilded characters "御清雅洁" engraved on the box surface, and eight smaller characters below.

The same style worn by the Emperor, a royal treasure.

Everything is ready, and we are just waiting for the auspicious day to open for business.

Three days passed in the blink of an eye.

Lin Xuan got up early to wash and dress. Shen Qingyi heard that the Wenyuan Pavilion and the merchant guild of Daqian were opening on the same day, and she was curious and insisted on going with him.

Lin Xuan couldn't persuade her otherwise, so he simply took Shen Qingyi with him in a carriage and headed to Zhuque Street, the most bustling street in the capital.

People were coming and going on both sides of the street, and two adjacent shops came into view, both occupying a large area.

On the left is a three-story building with a powerful and imposing plaque that reads "Da Qian Wen Yuan Ge" (Great Qian Wen Yuan Pavilion).

The shop next door, which is slightly lower, has a brand-new plaque that reads "An Yuan's Trading Company," and specializes in selling toothbrushes and toothpaste.

The two shops stand side by side, complementing each other perfectly.

Once the carriage came to a stop, Lin Xuan and Shen Qingyi stepped off. Zhang Wan, who was in charge of coordinating everything, was already busy with a group of employees, cleaning the storefront and arranging the goods, everything was in an orderly manner.

Upon seeing the two approaching, Zhang Wan quickly stepped forward and bowed, saying, "Greetings, Your Highness the Crown Prince, Greetings, Your Highness the Crown Princess."

Shen Qingyi quickly stepped forward, gently helped her up, and said with a warm smile, "Sister Wan, there's no need to be so reserved, no need for such formalities."

Lin Xuan's gaze swept over the shop, inside and out, and he asked, "Is everything prepared?"

Zhang Wan nodded and replied, "Your Highness, everything is ready. We are just waiting for the auspicious day to arrive so we can open for business."

As soon as he finished speaking, two figures walked slowly over. It was Shen Wenyuan and Master Liu. The two had met by chance on the road and came together.

Lin Xuan quickly stepped forward and cupped his hands in greeting: "Greetings, Father-in-law; greetings, Teacher."

Master Liu returned the greeting with a smile, then casually asked Shen Wenyuan, "Grand Tutor Shen, I initially thought your visit today was purely to promote the Crown Prince. I didn't expect that a question on the way here revealed your intention to reside in the Wenyuan Pavilion and answer questions for scholars from humble backgrounds?"

Shen Wenyuan smiled faintly, his gaze fixed on the three-story Wenyuan Pavilion: "Your Highness established the Wenyuan Pavilion and lowered the price of classics, precisely to benefit scholars from humble backgrounds. I am idle at home anyway, so I am naturally willing to offer some guidance within my power."

Master Liu praised him repeatedly upon hearing this.

Lin Xuan listened quietly to the side, secretly pleased. With Shen Wenyuan in charge of Wenyuan Pavilion, there was no need for deliberate publicity; scholars all over the world would naturally yearn for it.

As the group chatted, a large crowd gradually gathered on the street.

Among those who came were scions of prominent families, wealthy merchants, and ordinary citizens, as well as many students from impoverished backgrounds carrying their books and hoping to buy them at low prices.

Lin Xuan looked at the bustling street and turned to Zhang Wan beside him, instructing, "You are in charge of everything here. My status is special, and it is not appropriate for me to appear in public. You are in charge of everything."

Zhang Wan understood perfectly well that the Crown Prince openly running a shop should naturally avoid any appearance of impropriety, so she immediately bowed and replied, "Your Highness, please rest assured."

Lin Xuan nodded slightly and led Shen Qingyi to a private room on the third floor of the Daqian Wenyuan Pavilion. Standing by the window, they could see the entire Zhuque Street.

Downstairs, Zhang Wan methodically directed the staff, arranging everything needed for the opening of the business.

As the auspicious time approached, the streets were bustling with noise, and the shop entrances were packed with people. Ordinary folks, scholars, and noble young men thronged the streets, creating a cacophony of sounds.

Zhang Wan looked up at the sky; the sun was rising, and the auspicious time had arrived.

She slowly walked up to the raised platform erected along the street, raised her voice, and her clear voice echoed throughout the entire street:

"Esteemed gentlemen and students! Today marks the grand opening of both Anyuan Trading Company and Daqian Wenyuan Pavilion. I am deeply grateful for your presence and support!"

As soon as Zhang Wan finished speaking, the crowd below the stage became restless, with countless students from impoverished families crowding at the front, their faces full of eagerness.

One of the young students couldn't help but ask loudly, "Manager Zhang! I've heard that Wenyuange books are only five taels each? Is that true?"

Upon hearing this, all the students instantly fell silent, their eyes fixed on the platform.

Although Master Liu had already made reservations, they still couldn't quite believe it.

Five taels a book, ridiculously low, so low that it's hard to believe, making one fear it's just a gimmick for the opening or false advertising.