Huayu 2005: Chat groups are full of real celebrities

Jiang Bei leaned back in his chair and tapped the table lightly with his fingers, as if he had already set up the entire chessboard.

"What is the one thing you, China Mobile, have the most of right now?"

"It's neither money nor technology."

"It's the distribution channel."

"GG ​​slots, business halls, print media, portal websites, partner media, SMS push notifications, 7 PM news... these are things that others would kill for, but you have a ton of them."

"If that's the case, why not first establish a strong presence?"

Li Xiangdong didn't speak, but gestured for him to continue.

Jiangbei didn't keep them in suspense and went straight to the point:

"The first shot will be 'Liu Yifei signed 12530'."

"The second shot was to make Liu Yifei one of the first artists in China to release songs online."

"The third shot will be to bundle 'Wireless Music Base' and 'Mobile Ringtone Download' together."

"Topics, celebrities, platforms, and products—all brought together at once."

Don't squeeze out the toothpaste little by little.

"If you're going to do it, do it all at once."

Li Xiangdong's eyes lit up after hearing this string of words.

Who is he?

The head of the Bashu Mobile Data Department and Wireless Music Base.

Many things don't need to be broken down and fed to them by Jiangbei.

With just the phrase "Liu Yifei signed with 12530," he already sensed something was up.

This isn't just about promoting an artist; it's about leveraging Liu Yifei's popularity to forcefully open a gateway for 12530 to gain widespread public recognition.

But soon, he frowned again:

"I understand GG, print media, and the internet."

"But the news you just mentioned, at 7 PM... isn't that a bit of an exaggeration?"

"Is that something you can get into on a regular project?"

Even for mobile platforms, getting featured in a program of this caliber is not easy, let alone getting it rejected.

Jiangbei, upon hearing this, actually laughed.

"Who said we were going to GG?"

Li Xiangdong was taken aback.

Jiang Bei picked up his teacup, slowly blew on it to warm it, and spoke with an air of utter self-righteousness:

"Don't treat it like a boyfriend."

"Why don't you just treat it as news?"

"The theme is: Mobile drives new wireless music services and explores new models for digital music."

"The reports focus on technological upgrades, business innovation, and new attempts in the cultural industry."

"As for 12530, Wireless Music Base, Liu Yifei's song release... just stuff them in and that's it."

"The whole article talks about how mobile companies are embracing the Internet, how they are developing digital music, and how they are enabling users to listen to music, download songs, and set ringback tones on their mobile phones."

"It looks like industry news."

"In reality, it's all about facilitating 12530's success."

The words fell.

Li Xiangdong was taken aback at first.

Immediately afterwards, he sat up straight.

Guo Jian slapped his thigh upon hearing this, almost jumping off the sofa:

Holy crap!

"Soft advertisement!"

Jiangbei nodded:

"Yes, it's a soft advertisement."

"And it's the kind that's least annoying and spreads the most efficiently."

"If you openly and blatantly say 'GG,' the first reaction of users will be annoyance."

"But if it comes out disguised as 'mobile technology innovation,' 'digital music trend,' or 'new model of mobile entertainment,' the effect will be different."

"What everyone is seeing is news, something new, that Liu Yifei has actually started releasing songs online."

"I only remembered it by chance—oh, so that's what 12530 does."

Li Xiangdong stared at Jiangbei for a long time without saying a word.

Then, he slowly raised his thumb.

"high."

"That was a brilliant move!"

"I was thinking about how to promote the concept of 'wireless music base' as soon as possible."

"You've really gone all out, paving the way right up to the entrance of Hsia Television."

He wasn't just being polite; he genuinely admired him.

Of course, there's no shortage of people within the company who can create PowerPoint presentations, nor are there any shortage of people who understand marketing and resource coordination.

But like Jiangbei—

There aren't many people who understand both the logic of internet communication and how to combine institutional resources with celebrity popularity.

At this moment, Guo Jian seemed to suddenly realize something, and his expression changed:

"etc."

"If we really go down this route... wouldn't 12530 visits just cause a crash?"

One sentence brought Li Xiangdong back to reality.

Yes, no matter how beautiful the promotional plan is, the website has to be able to handle it.

12530's current system, others might not know it, but how could those two not know it?

That thing, to put it bluntly—

He occasionally acts crazy when there aren't many people around.

Page freezes, links break, audio/video playback errors, payment loops...

What problem doesn't it have?

If a massive amount of traffic is generated by advertising, it might not just go viral; the servers might crash first.

Guo Jian felt increasingly uneasy as he thought about it:

"Brother Li, it's not that I'm jinxing it."

"That crappy website can barely support a thousand people online at the same time."

"If we really unleash all our resources—GG, media, SMS push notifications—plus the popularity of the 'Fairy Sister'..."

"I wouldn't think it's an exaggeration to say that 100,000 or even 1 million people are online at the same time."

"If users flood in and the page goes blank—then we won't be creating hype, we'll be causing trouble."

The smile on Li Xiangdong's face faded slightly.

This is indeed a big problem.

If 12530 fails to make a breakthrough this time, it won't just be a matter of losing face.

The resources that were just approved from above, the attention from leaders, and his credibility as the head of the wireless music base will all be affected.

However, Jiangbei remained as steady as ever.

"It's no big deal."

His words left both of them stunned.

Jiang Bei counted on his fingers, his tone as calm as if he were reciting a menu:

"The core process of the website now consists of only four steps."

"Log in, listen to a preview, pay, set a ringback tone."

"Put all the other miscellaneous and peripheral functions aside for now."

"Cut or shut down any communities, comments, or messy display pages that you can."

"Pile all the resources onto the main link."

"To ensure that once users come in, they can at least smoothly complete these four steps."

"As long as these four steps don't collapse, 12530 won't be considered a collapse."

Guo Jian opened his mouth:

"That's one thing..."

"But the problem is, what about the load?"

"Even if we only protect the main process, we still have to be able to withstand the strain on people."

"If this broken system can even withstand a thousand people, I should be burning incense for the contractor."

Jiang Bei glanced at him, as if he were looking at someone who had asked a pointless question.

"If the software doesn't work, then we'll push it up with hardware!"

"We don't have enough servers, so we need to add more."

"Insufficient bandwidth, increase bandwidth."

"If the database can't handle the load, we'll break down read/write operations, implement caching, create static pages, and distribute traffic."

"What is it that you, as a mobile operator, have the most of?"

"Data center, equipment, and wiring."

"The biggest headache for other companies building websites is the infrastructure."

"You control some of the most lucrative telecommunications resources in the country, are you worried you can't support 12530?"

He paused here, then added another blow:

"To put it bluntly, what this project lacks has never been hardware."

"Someone stepped forward and made the decision—"

In preparation for this launch, what must be preserved, what can be cut first, and what resources must be prioritized?

"As long as you, Mr. Li, dare to make the decision, the technical aspects are actually the easiest to solve."

This time, Li Xiangdong understood completely.

It's not that 12530 can't be done.

It's just that no one really treated it as a major war before.

Everyone was dragging their feet and making minor repairs at the pace of normal business operations. In the end, they wanted everything but did nothing well.

But Jiangbei's approach is different.

Concentrate our efforts on protecting the main link.

First, we need to absorb the initial burst of damage.

First, make the brand 12530 well-known.

As for the remaining features, details, and user experience, we'll add those later.

This is not what building a website is about.

This is war.

Li Xiangdong was silent for a moment, then suddenly laughed. After laughing, he raised his hand and slammed it on the table:

"OK!"

"Then let's do it your way!"

"When I get back, I'll have the suppliers prioritize all peripheral functions, putting the main workflow, network connectivity, payment processing, and ringback tone settings on hold!"

"Anyone who dares to hold us back will be kicked out first!"

Guo Jian was so excited listening to this that he got all fired up.

Oh shit.

He originally thought that although the project had been approved, there would inevitably be disputes, pitfalls, and procedural difficulties later on.

As a result, Jiang Bei's few words of explanation made the situation suddenly clear.

First, create momentum, then maintain the main link, and then use Liu Yifei and the new song to launch the entire 12530 channel in one go.

This game is actually showing signs of becoming a major success.

At this point, Li Xiangdong finally steered the conversation back to the most crucial point.

He looked intently at Jiangbei:

"I can handle the website, advertising, and hosting."

"But at the core of all this, it's still the content."

Ultimately, whether the first shot of 12530 can be fired successfully depends on the song.

"What do you think of Liu Yifei's new song?"

"Also, what stage is the script you mentioned at in terms of preparation?"

Upon hearing this, Guo Jian immediately sat up straight.

Yeah, we've been talking about strategy for so long, I almost forgot the most important thing.

Whether an endorsement goes viral or a website becomes popular, ultimately it all comes down to whether the work itself is good enough.

Jiangbei was about to speak.

Just then—

The door to the reception area was gently pushed open.

Two people walked in.

Jiang Bei instinctively thought it was Liu Yifei, and even half-stood up, ready to greet her.

As a result, the moment his gaze fell upon her, he froze completely.

The woman in front—

It turned out to be his ex-girlfriend, Huang Yangtian, whom he hadn't seen for several days.

She was accompanied by a man, who appeared to be her assistant or new producer.

The air seemed to freeze for a moment.

Jiang Bei's first thought was just two words:

unlucky.

I should really check the Chinese almanac before going out today.

On the other side, Huang Yangtian was also stunned.

When she saw Jiang Bei in his formal attire, her brows furrowed almost imperceptibly, then her lips curled into a smirk, as if she instantly "understood".

Then, he gave a cold laugh:

"What's wrong?"

"They really tracked us all the way here?"

"Jiangbei, I've made myself clear enough, there's no future for us."

The moment those words were spoken, the room fell silent.

Jiangbei: "..."

He almost laughed in anger.

"Are you out of your mind?"

"I'm here to record a song."

"What's it to you?"

These words made the atmosphere even stranger.

Guo Jian, who was standing to the side, almost burst out laughing, but quickly held it back.

Li Xiangdong narrowed his eyes, clearly intrigued.

—This plot is quite interesting.

Jiang Bei had no time to explain and immediately returned to the main topic.

But just as he was about to continue talking about the project, Huang Yangtian seemed to be provoked by the words "recording a song," and her tone became even sharper: "Recording a song?"

She glanced up and down at Jiangbei, her expression clearly contemptuous:

"With your skill level, you think you can make it in the music industry?"

"Let me give you a piece of advice: go back to coding."

"At least it's not shameful."