Reborn in 2006, it's incredibly awesome!

After the venue was finalized, the two began discussing future collaborations.

Jiang Zhenwei poured them both a cup of tea: "Xiaofeng, I already had the lawyer draft the contract, and it'll be sent over in a bit. Let's sign the agreement today. I have connections here, so everything will be on the right track, and the paperwork will be done incredibly fast. Tomorrow, we'll transfer the first installment to the company account. I've also found a legal representative—an old acquaintance who has uremia. I'll pay for his treatment, so I guarantee he won't die. He'll take the blame for us. Once I sign the contract with the site management, we'll get the renovation team on site immediately."

Lin Feng took a sip of tea, nodded, and said, "Old Jiang gets things done quickly and efficiently. Let's do it your way."

Jiang Zhenwei took a puff of his cigar. "That's just my personality. I hate indecisiveness. To be honest, the reason I'm willing to cooperate with you is because I value your straightforwardness. If it were a slow-moving partner, this nightclub deal would have taken a year to negotiate, let alone open."

Lin Feng nodded: "No problem, efficiency is key in business. By the way, you should have a stable supply of imported audio and lighting equipment, right? I'll put you in charge of that. Make sure to pay the deposit in advance to secure the goods, so we don't run into equipment problems after the renovation is finished."

"You can rest assured about the equipment." Jiang Zhenwei waved his hand confidently, "The world's top-of-the-line line array speakers, laser lights, and VJ equipment—I just make a call to the Hong Kong general agent, and they'll immediately put us on the order. I guarantee it's a configuration that's unique in all of Beijing."

He changed the subject abruptly: "But there's something we need to do. For the next six months of renovations, we'll need someone on-site to oversee everything—materials, schedule, hidden work—we'll have to worry about everything. MIX already needs someone constantly, so I don't have the energy. And you seem busy every day too. That bodyguard of yours is quite capable and seems reliable; he'll probably be the one handling things at ORA in the future, right? Why don't we have him oversee things during the renovations?"

Lin Feng waved his hand with a smile: "He's a simpleton. He can't do anything except fight. I have someone else to keep things in check. He's skilled, ruthless, and has a formidable appearance. He also has experience running entertainment venues and is my good brother. We know each other inside and out. As soon as you start renovations, he'll be there immediately."

Jiang Zhenwei's face showed a hint of admiration: "Not bad, Xiaofeng, you have a good pool of talent under your command. Okay, I'll leave the security to you. And the girls' resources..."

Lin Feng interrupted him with a smile, "Let's handle the girls together. Gao Qiang from Heaven on Earth is practically a buddy of mine. He can send me a bunch of high-quality girls. They're all beautiful and have great figures, and they're worldly-wise enough to maintain a high standard. You can get the rest from your existing channels."

Jiang Zhenwei was truly impressed and gave Lin Feng a thumbs up: "Alright, I think I shouldn't call you Xiao Feng anymore, I'll just call you Brother Feng from now on. Working with you is really great, you have people on all sides, I don't have to worry about anything."

The two then discussed details about the personnel structure and salary system. Soon after, Manager Sun brought in the printed cooperation agreement.

This wasn't a formal contract, but rather a framework agreement for investment cooperation, clearly outlining the shareholdings of both parties, the pace of investment, and the division of rights and responsibilities. The terms were clear and rigorous. Lin Feng glanced through it, found no problems, picked up a pen, and quickly signed his name.

It was past noon when the agreement was signed. Jiang Zhenwei suggested having lunch at a nearby private restaurant so they could discuss the overall operational plan over lunch. Lin Feng nodded in agreement.

The two went downstairs together and drove to a quiet Huaiyang cuisine restaurant. They entered a private room and sat down. Cold dishes were served first, and Jiang Zhenwei picked up his teacup to drink tea instead of wine.

"Xiaofeng, I wish us a pleasant cooperation. Once ORA is up and running, I'm confident that I can break even within a year and then start making a pure profit, definitely more than any other venue in the Workers' Stadium area."

Lin Feng clinked glasses with him: "I have faith in Mr. Jiang's abilities. However, I think we can't just focus on the revenue from selling alcohol. We need to do something different and turn ORA into a brand, not just a nightclub."

"Oh? Tell me more." Jiang Zhenwei immediately became interested and sat up straight.

Lin Feng put down his cup, his tone clear and organized, "First, there's the core positioning. ORA aims to be Beijing's top-tier electronic music party venue, not following the traditional path of MIX. It boasts a 5,000-square-meter pillarless hall with a nine-meter ceiling, a central lift-up stage, and LED screens surrounding all four sides. The main focus is on top 100 DJ tours, themed parties, and brand collaborations. Our target audience is high-net-worth young people, the wealthy second generation, expatriates, and celebrities and influencers. Tickets, booths, and drinks are all priced high, with the minimum spending requirement set at the highest level in the Workers' Stadium area, differentiating us from other venues from the outset."

Jiang Zhenwei nodded: "I agree with that. With the hardware configuration as it is, it would be a complete waste to go for the low-end market. Setting high prices to filter customers will actually make it more attractive to wealthy people."

Lin Feng continued, "Then there's the membership system, which is the core of our cash flow. It's divided into three tiers: regular members get free drinks with top-ups and enjoy discounts; gold card members have exclusive wine storage cabinets and priority booking rights; and the top-tier black card membership is limited to ninety-nine cards, each with an annual fee of 100,000 yuan. It cannot be purchased directly; you must be introduced by two existing members to apply. Black card customers enjoy exclusive private rooms, a dedicated butler, private customized parties, and can even use our venue for private events. Wealthy people in Beijing love the sense of scarcity and status."

Jiang Zhenwei slammed his hand on the table, his eyes shining brightly. "Brilliant, absolutely brilliant! Just those ninety-nine black cards alone generate nearly ten million in pure cash flow annually. Not only is there no cost, but they also firmly bind a group of high-end customers. These people bring their own circles, one leading a group, so there's no worry about customer base."

Lin Feng laughed and said, "There's also the online-offline synergy, which is our unique advantage. My Orange phone will be released soon, along with the WeChat app. From now on, ORA will be the offline experience point for the Orange brand. Orange phone users will receive exclusive discounts when they dine in. With WeChat, you can make reservations at ORA, open a membership card, reserve a table, order drinks, and watch event previews online. We can also create an official fan group on WeChat to promote party events in advance and drive traffic precisely. My online traffic can be directly directed to the nightclub, which is something other nightclubs can't match."

Jiang Zhenwei nodded repeatedly. He was a veteran who had been running nightclubs for over a decade and knew the traditional methods by heart, but he had never really thought of this idea of ​​connecting with the internet.

"This move was brilliant. By integrating online and offline channels, we were able to build a group of highly targeted customers even before we opened for business."

Lin Feng nodded and continued, "We also need to control the beverage supply chain ourselves. Cutting out all the intermediate links will ensure authenticity and reduce costs by at least 20%. We should stock up on rare vintages and limited editions of champagne and high-end whisky. Having what others don't has is our core competitiveness. In addition, we should have our bartenders develop a few ORA-exclusive special blends, print the brand logo on them, and make a batch of related glassware and trendy labels. This will not only increase brand recognition but also generate additional revenue."

Jiang Zhenwei frowned and said, "You want to use real liquor? That will significantly reduce our profits."

Lin Feng said firmly, "If we want to be the most high-end brand in Beijing, we have to use genuine liquor. Otherwise, why would those rich people come here? They're not stupid; on the contrary, they're discerning. They can tell the difference between real and fake liquor in one sip. Using fake liquor is just ruining our own reputation."

Jiang Zhenwei pondered for a moment and said, "How about this: use fake low-end wines and real wines for mid-range and high-end wines. This way, we can balance things out."

Lin Feng thought for a moment and nodded, saying, "That's fine, but our members must order real alcohol no matter what they order."

Jiang Zhenwei smiled confidently and said, "Don't worry about that. MIX also has both genuine and counterfeit liquor. You can leave the distribution to me. We've been cooperating with them for many years."

Lin Feng tapped the table lightly with his fingertips. "Okay, the last thing is the opening hype. Hurry up with the renovations and try to open before New Year's Day to catch the year-end peak season. Hold a grand opening week, with the first three days by invitation only, no tickets sold to the public. Invite celebrities, stars, and media to come and support us, whetting the market's appetite. On the fourth day, we'll officially open to the public. The first party will feature one of the world's top ten DJs spinning records, along with a laser show. We'll release press releases across all channels to maximize the buzz. We want to be the top nightclub in Beijing from the very beginning."

Jiang Zhenwei became more and more excited as he listened, "Okay! Let's do it! I'll handle the DJ and artist resources; they're all readily available. I'll guarantee that the renovations will meet both the quality and the schedule."

Lin Feng smiled and added, "The schedule can be rushed, but the quality cannot be compromised, especially fire safety and soundproofing; they must be done to the best of their ability. Also, there absolutely cannot be any drugs involved. One negative news story will ruin the venue's reputation."

Jiang Zhenwei said seriously, "You can rest assured about that. I've been in the nightlife industry for so many years, I know better than anyone how to conduct myself. I've already taken care of the local relations, and the rules in the place are very strict. Anyone who touches drugs will be immediately disqualified, no exceptions."

The meal lasted for more than an hour, and they got along very well as they talked.

When they parted ways after dinner, Jiang Zhenwei patted Lin Feng on the shoulder with a big smile: "Xiao Feng, it was really the right choice to work with you. Don't worry, I'll definitely make ORA the top brand in Beijing's nightclub scene."

Lin Feng smiled and nodded, "With your words of reassurance, I'm relieved. Once the venue contract is signed, we'll roll up our sleeves and get to work."

After getting on the bus, Lin Feng looked at the street scene flashing past the window with a faint smile on his lips.

With the nightclub project now officially underway, the project has officially been launched.

This is not only a sure-fire way to make money, but also an important base for him to build connections and expand his business empire in Beijing.