The festive atmosphere of the Spring Festival has not yet dissipated. Red lanterns are still hanging in the streets and alleys of Jiangcheng County, and the sound of firecrackers can still be heard occasionally from the roadside.

Chen Mo had a rare two days of peace at home. He accompanied his parents to visit several relatives and was also questioned several times by Chen Jing about the details of the Douyin project.

He was too tight-lipped, and Chen Jing asked him for a long time but couldn't get any information out of him, which made her so angry that she almost wanted to twist his ear again.

The morning of the fourth day of the Lunar New Year.

Chen Mo had just finished shopping for groceries with his father, Chen Jianguo, when his phone rang.

Chen Mo answered the phone, and Zhang Nan's voice on the other end was clearly trembling with excitement.

"Mr. Chen, the beta test data for Douyin has exploded."

Chen Mo paused in his steps.

"Be more specific."

"Starting from New Year's Eve, the video of the Chu sisters changing clothes to send New Year's greetings was repeatedly forwarded by beta testers."

"We originally only released 3,000 invitation codes, which could be distributed through sharing among acquaintances and internal gray-scale release. Now, the actual number of activated users has exceeded 17,000."

"Last night, the number of views exceeded 1.2 million."

"The average usage time per person is 26 minutes."

"The most outrageous thing is the rate at which people take photos of the same items."

Zhang Nan took a deep breath.

"Within 24 hours of the Spring Festival template being launched, users uploaded more than 3,800 videos with the same design."

"New Year's greetings in dormitories, twins changing clothes, couples dressing up, and family New Year's Eve dinner relays have all started to be spontaneously imitated."

"We didn't spend a single penny on promotion."

"These users started playing on their own."

Chen Mo stood at the entrance of the stairwell, finally revealing a slight smile.

What he wants to see most is not the number of views, but the viral spread of imitation.

The true sign of a content platform's vitality is never that users are passively watching, but that users are actively participating.

The core of a 15-second short video is not how professionally it is shot.

Instead, it makes ordinary people think: I can film this too.

"How's the server doing?" Chen Mo asked.

It crashed once last night.

Zhang Nan was a little embarrassed, "Yunfan urgently expanded its capacity, and it didn't return to stability until 3 a.m.

Chen Mo chuckled.

"Good riddance."

"what?"

"The first time a product is overwhelmed by users, it means it's alive."

Zhang Nan on the other end of the phone was silent for half a second, then laughed.

"Mr. Chen, Zhang Ming has also seen the data. He called me overnight to ask if we could move up the official launch date."

What's your judgment?

"I suggest that it be officially launched within a month after the Spring Festival."

Zhang Nan speaks very quickly.

"The content templates, shooting process, and recommendation system are now basically running smoothly, but there are still a few issues."

"First, the copyrighted music library is insufficient; second, the review system is inadequate; and third, the server architecture needs to be rebuilt."

"Fourth, we need to sign up the first batch of seed users in advance, especially accounts like the Chu sisters that have a natural memorability."

Chen Mo walked downstairs to the flower bed, his voice steady.

"A month is fine. But before the official launch, don't blindly open it up just to chase data."

"During the Spring Festival, we will continue to use invitation codes to attract users, focusing on college students, high school graduates, young white-collar workers, and content creators with a desire to express themselves."

"Don't sign any commercial contracts with the Chu sisters for now. They still have to take the college entrance exam. The account can be operated, but it can't be overexposed, and it can't interfere with their studies."

Zhang Nan immediately wrote it down.

"clear."

Chen Mo continued, "The key to the new version is to do three things."

"The entry point for creating similar content must be prominent. The music templates must be simple enough, and the recommendation feed must ensure that users find content they want to imitate within three minutes."

"Don't rush into building a social relationship network. First, get users hooked."

Zhang Nan was shocked to hear this.

First, get users hooked.

This statement would seem somewhat sharp if it were made at a traditional internet product conference.

But she had seen the data from the past few days with her own eyes, and she knew that Chen Mo was right.

What's truly terrifying about Douyin isn't the shortness of its videos, but rather its ability to provide users with continuous emotional feedback in a very short time.

It looks good, it looks fun, I want to take pictures of it too.

Once these three ideas are connected, the product will explode like a fire.

"Mr. Chen, I will revise the launch plan."

Zhang Nan's voice was clearly filled with excitement.

"After the Spring Festival, I plan to pull the entire team into closed development and release the official version within a month."

"Can."

Chen Mo said, "I will open up Douyin's Series A financing later. Right now, we can't cut corners on servers, copyrights, operations, or review."

There was a two-second silence on the other end of the phone.

Zhang Nan whispered, "President Chen, aren't you afraid we'll burn through money?"

"I'm afraid you'll burn it too slowly."

Chen Mo looked at the neighbors coming and going in the community to exchange New Year's greetings and said in a calm tone, "The short video industry will not be a small-scale affair in the future, especially with Kuaishou watching closely and they may imitate Douyin's mechanism at any time."

"Either don't do it, or if you do, prepare for a nationwide war from day one."

Zhang Nan held her phone, remaining silent for a long time. She suddenly realized that she might be involved in a war of internet content formats.

However, to her relief, her leader seemed to be on the winning side in the future.

Just as Chen Mo was about to go upstairs after hanging up the phone, his phone rang again.

This time, it was Lin Wan.

"Mr. Chen, something's happened."

Lin Wan's voice was clearly filled with anxiety.

Chen Mo's eyes narrowed slightly.

"Speak."

"A resource acquisition team sent out by Xingxin Mining during the Spring Festival was attacked in Beihe County."

"Beihe County?"

"right."

Lin Wan quickly said, "There's a fluorite mining company over there called Hongtai Mining. Our people have already reached the final stage with the mine owner, and we were originally preparing to sign a letter of intent."

"This morning, a group of locals stormed into the hotel and injured our deputy general manager and two legal counsel."

"Some of the data was also stolen."

Chen Mo's expression gradually turned cold.

Where is Liu Xin?

"Mr. Liu already knows."

Lin Wan's tone was somewhat helpless.

"He is currently gathering people at Xingxin Mining, saying he will personally lead a team to Beihe to drag those people out one by one."

Chen Mo did not hesitate.

"Stop him."

"I've already tried to stop him, but Mr. Liu has a temper, and it's probably difficult to persuade him."

On the other end of the phone, Liu Xin's rough and furious voice could be faintly heard.

"Damn it! The guy who hit me dares to steal my data?"

"Get the car ready!"

"Third brother, call everyone who can move!"

Chen Mo's voice suddenly turned cold.

"Give the phone to Liu Xin."

A moment later, Liu Xin answered the phone, her voice still radiating barely suppressed anger.

"Mr. Chen, please don't try to persuade me."

"This cannot be tolerated! Xingxin just went out to negotiate a mining deal, and we got humiliated on our very first attempt. If we don't get our revenge, who will respect us in the future?"

Chen Mo coldly asked, "How many people are you planning to bring?"

Thirty.

"Did you bring tools?"

Liu Xin paused for a moment.

Chen Mo continued, "And then what? Did they send them back? Or had the Beihe County police detain you again?"

"Liu Xin, you are no longer the local boss of Longxin Mining. You are the second largest shareholder of Xingxin Mining."

"If you bring people over to fight, tomorrow it will be called Xingxin Mining's involvement in organized crime and theft of mines."

"In that case, you won't be the one to vent your anger; others will be waiting to hand you the knife."

The other end of the phone went silent instantly.

Liu Xin was breathing heavily, clearly still trying to control her temper.

Chen Mo's tone softened slightly: "We need to save the person, and we need to find a place to hold them. But not like this."

"First, send the injured to the best hospital in the provincial capital. The company will cover all medical expenses."

"Immediately compile a list of the stolen documents. Secure all evidence, including on-site surveillance footage, police reports, injury assessments, hotel registration records, and call logs."

"Have Lin Wan contact the lawyer. Now bring two people to Guanlan Royal View."

Liu Xin gritted his teeth and said, "President Chen, what about Beihe..."

"I'll handle this personally." Chen Mo looked up at the gray winter sky in the distance, his eyes instantly turning cold. "Someone wants to test the mettle of Xingxin Mining. Let them see clearly."

"Don't swat the mosquitoes and you'll get lice!"

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