Huayu: We're asking you to act, and you're playing a superhuman?

Chapter 96 Marketing Genius Wang Weili

After getting into the back seat and closing the car door, Wang Weili was about to say something when he heard—

"Customer with license plate ending in 0710, please confirm boarding."

A gentle female voice echoed in the carriage.

Wang Weili took out his phone, clicked "confirm" on the Kuaidi Dache app page, and the sound came on again.

"Passengers have been confirmed to board. Didi Safety Assistant will activate real-time monitoring service for you. We wish you a safe journey."

Wang Weili fastened his seatbelt, leaned back in his seat, and stared blankly at the green screen outside the car window, as if he were watching the city street scene rushing past.

A few seconds later, Wang Weili's body trembled, and the Kuaidi App notification sound appeared again.

"You have successfully arrived at your destination. Please take your belongings with you when you get off the bus."

Wang Weili opened the car door, stepped out, stood in front of the camera, and said the only word he ever used: "GG".

"When taking a taxi, safety comes first. Using Didi gives your family peace of mind."

"Cut! OK, Mr. Wang, this one is fine."

After the director of the GG film, who was standing behind the monitor, yelled "cut," he even ran over to Wang Weili to take credit.

The other lighting technicians and photographers also looked over expectantly.

These technicians, who make a living by filming pornographic movies, have a dream of getting into the entertainment industry and making a bigger, more lucrative career.

As a top-tier celebrity and investor in the entertainment industry, Wang Weili is naturally seen as a benefactor by this group of people.

Looking at the obsequious director of the adult film, Wang Weili simply nodded politely: "May I see the finished product?"

"Of course, this way please."

The director led the way, and Wang Weili waved to Chen Kai, who was standing at the door.

Today's photoshoot was to promote the newly launched safety features of Didi Chuxing, and as CEO, Chen Kai should have some involvement.

The three of them stood behind the monitor, and the director pulled up the footage that had just been shot and played it frame by frame.

Looking at the lighting and shadow effects on his face in the video, Wang Weili was quite satisfied with the final product.

"Kaizi, what do you think?"

"He's quite handsome."

"—I'm asking you, did the pre-recorded app notification sounds clearly explain the security features?"

"The message is clear. If possible, it would be better to add more prompts. For example, the launch of this safety feature would allow us to monitor the driver's driving behavior and route in the background, to see if they have violated any traffic regulations while driving —"

Listening to Chen Kai's incessant rambling, Wang Weili knew that his old habit had resurfaced.

It seems that every geek, after developing a new feature in software, wants to tell everyone how amazing their idea is —

However, most people reacted just like the director of this adult film, staring blankly at Chen Kai, as if their expressions were saying, "Master, stop reading."

"alright."

Wang Weili patted Chen Kai on the shoulder and said to the director, "Mr. Chen means that the GG film is very good and doesn't need to be changed."

"OK."

The director gave Wang Weili a grateful look.

Seeing this, Chen Kai stopped trying to come up with any more ideas.

But as the two left the studio and returned to the company, he couldn't help but ask, "Willie, was what I just said very complicated?"

"It's not complicated, but most people don't really care."

"So they don't care about safety?"

"They care about safety, but they don't care how you do it."

Wang Weili tilted his head and glanced at him sideways, offering a suggestion: "It's fine that you're serious and responsible about technology, but you should think more like a product manager when it comes to things other than technology."

"Uh... okay."

Although Chen Kai didn't quite understand, he knew that Wang Weili was right.

Upon returning to the company, the two immediately convened a meeting with the board representatives from Ahri's side.

The topic of this meeting is the promotional and marketing plan for the fourth quarter of this year!

Wang Weili spoke first: "After the promotion of the Running Man program in July and August, Kuaidi Dache's market share increased by 10%, accounting for 35% of the total market, ranking first in the country, which is one-third higher than Didi Chuxing, which ranks second."

"Mr. Wang's marketing plan is indeed a pleasant surprise."

Director Liu expressed his heartfelt feelings.

As an observer, he was well aware of how much profit Wang Weili's publicity and marketing plan had brought to the company.

Although the company paid Wang Weili a considerable amount in stock options, it was still a very worthwhile investment overall.

Wang Weili nodded to him and continued, "After the summer vacation, the promotion of Running Man will drop significantly. In order to maintain our advantage, I propose that the marketing plan for the fourth quarter be targeted at white-collar workers in CD City."

"How exactly do I do it?"

Chen Kai's ability to make jokes and banter has improved far faster than his management skills.

Wang Weili opened the PowerPoint presentation he had prepared long ago, which was marked with cities like Shanghai, Hangzhou, Xiamen, and Shenzhen, showing the ride-hailing market that Kuaidi had already captured.

"Our promotional materials are ready. Next, we will collaborate with elevator promotional material providers in these cities so that office workers can see our promotional videos every day."

"In addition, we also need to contract GG for at least a month in the subway stations in the CBD areas of these cities."

"Urban white-collar workers are the main force in taking taxis. People who work in the CBD often work overtime and need taxis even more."

After speaking, Wang Weili looked at the two men, waiting for their opinions.

Chen Kai already knew that the only person he needed to persuade was Director Liu.

Director Liu did indeed have many thoughts: "President Wang, why did you choose East China and South China as the promotional regions, and not North China and Central China?"

"Didi usage is even higher in these two regions; we've been across the river from them for a long time."

"Shouldn't advertising be used to develop new markets?"

"However, we lack sufficient funds, so we can only choose the method with higher utilization rate —"

The market north of the Yangtze River is dominated by Didi Chuxing, which will definitely stick to its core business, making it extremely difficult for Kuaidi Dache to squeeze in.

In contrast, in East and South China, although Didi Chuxing dominates the market, many regional ride-hailing apps still exist.

There are more than 20 ride-hailing apps in these regions nationwide, which together account for nearly 40% of the market share.

If things proceed as expected, these regional ride-hailing apps will be shut down when Didi and Kuaidi start burning money to wage a price war in January next year.

Wang Weili's marketing plan for the third quarter is actually a slow and steady approach, like boiling a frog in lukewarm water, to gradually eliminate these small companies and save ammunition for next year's cash-burning war.

After listening to his full analysis, Director Liu agreed, saying, "In that case, I have no objection, but it would be best to add Beijing to the list of cities to be promoted."

"I understand, that was indeed my oversight."

Wang Weili nodded slightly, understanding what Director Liu meant.

When a business grows big, you can't just pursue market share and profits; you still need to maintain some symbolic elements.

Director Liu glanced at Wang Weili and understood why his boss, Mr. Ma, valued him so much.

After the marketing plan was finalized, Chen Kai went to report on the company's achievements in August, as was customary.

Wang Weili sat in his seat, listening while rubbing his index finger with his thumb—a small gesture indicating he was thinking.

When the meeting ended, Chen Kai came over and asked him if he wanted to go out for dinner together.

Wang Weili suddenly laughed and said, "In addition to the CBD area, we need to pay close attention to one other place in Beijing!"

"Where?"

"When taking a taxi, safety comes first. Use Didi (快滴)."

Cheng Wei walked past the bus stop downstairs from the company with a dark expression, finding the GG language on the screen particularly jarring.

As he stepped into the elevator and pressed the button for the corresponding floor, he looked up and saw the same "GG" sign on the Focus Media elevator sign again.

"When taking a taxi, safety comes first. Use Didi."

"#!"

Cheng Wei cursed under his breath. When the elevator finally arrived, he rushed out without wanting to linger for even a moment.

Looking at the logo of Qingju Technology and Didi Chuxing, Cheng Wei thought to himself, "I can't expect to hear 'GG' when I get to my own home, can I?"

As a result, when passing by the front desk, the message read: "When taking a taxi, safety comes first —"

"What are you looking at?"

Cheng Wei frowned and angrily rebuked the receptionist.

The receptionist also felt wronged: "Boss, we were just browsing Weibo—"

Why is this guy on Weibo?

"We don't know! We were looking at Su Su's Weibo post, and it just happened to be this news."

"Who is Su Su?"

Cheng Wei doesn't follow celebrities, so he naturally doesn't know the nicknames of this year's most popular stars.

The receptionist's eyes lit up as she exclaimed, "Su Su is Wang Weili! We call him Su Su because the character he played is named Baili Tusu—"

"Don't look at things unrelated to work during work hours!"

Cheng Wei, his face ashen, uttered a single sentence. Of course, he knew who Wang Weili was.

"Have the marketing director come to my office!"

After saying that, Cheng Wei walked towards the office without looking back.

When the marketing director came in and closed the door, he launched into a tirade.

"This plan is utterly shameless and outrageous!"

"Those bastards from Kuaidi actually beat up GG right downstairs at my company, covering the entire area within a kilometer radius!"

"Go find out exactly which bastard came up with this advertising plan, and then come up with a corresponding advertising plan right now!"

"Yes, yes, yes."

The marketing director could only nod and dared not offer any suggestions.

Cheng Wei was even angrier: "What? Do you even know who came up with this marketing plan?"

"Uh—I actually do know that."

"Who is it? Chen Kai?"

"It wasn't Chen Kai. According to reliable sources, this plan was orchestrated and implemented by Wang Weili."

After saying that, the marketing director silently took a step back.

The veins on Cheng Wei's forehead throbbed, and his face, the size of an ostrich egg, turned from pale to red in turns before he finally slammed his hand on the table.

"Why is he, a perfectly good celebrity, neglecting his work and getting involved in the online world?"

"Yes, yes, yes."

The marketing director's perfunctory attitude is so bad they're not even pretending anymore.

Cheng Wei gritted his teeth: "He used celebrity endorsements to promote Kuaidi, so why can't you find a celebrity to help our company get shut down?"

"Mr. Cheng, this really can't be done."

When the topic of difficulties came up, the marketing director stopped being perfunctory and even seemed more energetic.

Cheng Wei stood up unhappily: "Why can't it be done?"

"Wang Weili is the most popular star this year; no other star is as popular as him."

"Then let's go find the second most popular one! We can't just do nothing, can we?"

"6

"The second most popular is Yang Mi, whose endorsement fee starts at 1000 million."

Seeing Cheng Wei sit down again, the marketing director silently added, "For a company like ours, Yang Mi's endorsement fee could reach 1500 million —"

"Let me think about it, you can go out first."