Huayu: We're asking you to act, and you're playing a superhuman?

Chapter 83: Didi Prepares for Series B Funding, 40x Return on Investment

After leaving Sugarman, Wang Weili went straight to Didi Chuxing.

This time, in addition to routinely checking on the company's development, we also need to finalize the Series B financing.

The meeting officially began, and Chen Kai's first words immediately made the atmosphere extremely serious.

"I just received news that Tencent is preparing to launch mobile payment functionality on WeChat, and they also participated in Didi Chuxing's Series B funding round, raising $1500 million, which means Didi's valuation is 10 billion RMB."

"The giants are starting to get involved..."

Wang Weili glanced at Director Liu, who was representing Ali, and saw that his expression was indeed very serious.

Director Liu coughed lightly and said, "Tencent's choice indicates that the ride-hailing industry, like last year's group-buying war, has seen the emergence of a giant team structure."

"Does this mean that we can only choose Ali as our Series B funding source?"

Wang Weili placed his hand on the table, making his intentions clear.

Chen Kai also looked over at Director Liu.

Director Liu's expression remained unchanged: "It's not that we can only choose Ahri, but that choosing Ahri is the best option."

Wang Weili winked at Chen Kai, signaling him to ask a question.

Chen Kai asked, "Director Liu, if we continue to choose Ali in our Series B funding round, what will we receive this time?"

"OK, I've only got a rough plan so far."

Director Liu got up from his seat, pulled out the whiteboard that had been placed in the corner, and began to write down the proposal given by Ali.

"First, there's the overall valuation of Didi."

"Last month, Mr. Wang used his own fame to personally promote the ride-hailing service, and we have already captured 30% of the ride-hailing market share in the Pearl River Delta region ahead of schedule. However, Didi, with the support of Tencent, is also catching up rapidly."

"Including the Yangtze River Delta region, which we have already established a foothold in, Kuaidi Dache currently ranks first in market share nationwide. We value it at 12 billion yuan, which is 200 million yuan higher than Didi's 1 billion yuan."

Wang Weili nodded slightly, indicating that he agreed with the valuation.

He used his fame to promote Kuaidi Dache and received stock options as a reward. Currently, his shareholding has reached 23.5%.

Based on the valuation given in the Series B financing, his shares, even after dilution, are still worth 2.4 million.

The initial investment of 600 million has increased 40 times!

Director Liu continued, "After the financing is completed, we can use Taobao to drive traffic to Kuaidi Dache and strive to seize the market at a faster speed."

Wang Weili felt a chill run down his spine as he realized Chen Kai was looking at him.

If we say that the valuation of 12 billion given by Ali is a very reasonable number.

The conditions that Director Liu offered later were advantages that other companies did not have.

In the market, only Tencent and Baidu can rival Ali in terms of traffic.

Ride-hailing is a business based on offline payment scenarios. Baidu, lacking a payment license, is naturally not eligible to participate. Now that Tencent has chosen Didi, Kuaidi can only choose Ali.

Having figured this out, Wang Weili nodded and then shook his head at Chen Kai.

Chen Kai understood immediately and said, "Chairman Liu, we still need to discuss the Series B financing. Let's continue talking about the company's future development today."

"Please continue, Mr. Chen."

Director Liu sat down without any sign of reluctance.

Because he knew that the only option for Didi Chuxing was Ali, and the speed of the process wouldn't affect the outcome.

Chen Kai got up again, went to the whiteboard covered in writing, and turned it over.

"I believe both directors are already aware of the company's current stage of development. In addition to preparing for the Series B financing, I also need to determine the company's marketing strategy for the next stage. Mr. Wang, please proceed."

"it is good."

Wang Weili, who still wore the title of Chief Strategy Officer of Kuaidi Dache, came to Chen Kai's side and took the pen that Chen Kai handed him.

Looking at the pristine whiteboard, Wang Weili fiddled with his pen and said:

"If you've been watching the news, you should know that I recently partnered with Blueberry TV to import a South Korean variety show."

"Blueberry Channel plans to use a centralized recording method to complete the recording before the end of next month."

"Considering the effectiveness of the last promotion, Mr. Chen and I have decided to include promotion for Kuaidi Dache in this variety show, and we will also get a discounted price."

Wang Weili stopped to look at Director Liu, wanting to know if he had anything to say.

Director Liu shook his head without making a sound.

He could guess that Wang Weili's use of connections to get Didi Chuxing included in the Running Man promotion was probably another stock option reward scheme.

The option pool was set up in advance and will not affect Ali's shareholding, so Director Liu naturally will not object to anything.

Wang Weili continued speaking, and this time he started writing on the whiteboard.

"Now that the plan has been finalized, let's analyze its advantages and disadvantages, starting with the strengths."

Wang Weili wrote the Strengths on the board: "The program is broadcast nationwide, and the guests invited are all high-profile celebrities. The company can quickly increase its market share through publicity."

"We can completely surpass Didi!"

Chen Kai added that Wang Weili immediately wrote it down.

Director Liu also joined the discussion, and soon a quarter of the whiteboard was filled with writing.

Wang Weili drew the area on it and wrote "Weaknesses" on the second block.

"What are the disadvantages? Will people maliciously slander the company because I'm a celebrity?"

"Absolutely possible!"

"A rapid increase in brand awareness means that public relations efforts need to keep up quickly."

"The server pressure caused by the surge in users also needs to be considered..."

"..."

Through their continuous discussion, the advantages, disadvantages, opportunities, and threats of this publicity plan were all identified.

This type of analysis is called SWOT analysis, and it is commonly used as a strategic tool for businesses.

Wang Weili used it not only to analyze the positive and negative value of the Running Man promotion for Didi Chuxing, but also to teach Chen Kai how to use it.

Based on his previous experience, he has been using Chen Kai as a "Lu Mingfei" on his entrepreneurial journey to improve his own progress.

Fortunately, Chen Kai learns very quickly.

As a venture capitalist, Wang Weili also feels obligated to mentor novice entrepreneurs, because the relationship is inherently mutually beneficial.

After the meeting ended, Chen Kai and other directors left the office, but they specifically called back Wang Weili, who was about to leave.

"Willie, what's your schedule like right now?"

"You even know about the schedule! Haha, I'm doing alright. I find work for myself. Apart from the variety show that's about to start filming, I don't have any other plans for the time being."

"Okay, around the end of next month, Liu Wei and I are organizing a graduate entrepreneurship exchange conference. Do you have time to attend?"

"An entrepreneurship exchange conference?"

Wang Weili glanced at Chen Kai and thought to himself that this must be an exchange meeting for the most outstanding graduates of Jiaotong University.

"Please confirm the specific time first, I should be fine with it."

"Okay! I'll let you know in advance."

Chen Kai's face showed both anticipation and eagerness.

He has only been running his business for a year, but his company is almost ready to complete its Series B funding round and its valuation has reached 12 billion.

How can I resist showing off this achievement?

Compared to Chen Kai's smugness, Wang Weili appeared much calmer, focused solely on identifying promising companies for the future at the conference.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like