Huayu: We're asking you to act, and you're playing a superhuman?

Chapter 72 Maximizing Popularity and Monetizing It

Inside the CEO's office at Didi Chuxing.

Wang Weili sat on the single sofa, staring intently at the incense burner with wisps of smoke rising from it on the coffee table, as if he were lost in thought.

On the three-seater sofa to his right, Chen Kai and Lü Chuanwei sat facing each other.

The former was listening intently to the latter's work report and explanation.

"...Based on the celebrity promotion strategy our company previously used in Hangzhou, I think a similar approach can be applied to this market expansion in the Pearl River Delta!"

Lu Chuanwei stopped to catch his breath and glanced to the side.

Looking at Wang Weili, who remained expressionless, he couldn't help but feel uneasy.

Over the past month, he has been building a team in Shenzhen and working hard to open up the market.

This traditional on-the-ground promotion method is really slow to show results.

In order to achieve results faster, Lü Chuanwei turned his attention to Wang Weili, who had recently become very popular, hoping to use his fame to promote the company and replicate the strategy that Yang Mi used to help promote Didi Chuxing in Hangzhou.

Considering that Wang Weili's personality was not as gentle as Chen Kai's, he dared not act first and report later, so he could only try to get the plan approved through normal procedures.

However, Wang Weili's reaction at this moment made Lü Chuanwei somewhat worried...

"Mr. Lü?"

Chen Kai glanced at Lü Chuanwei with a puzzled look, urging him to continue.

Lu Chuanwei smiled apologetically and continued, "Based on Mr. Wang's current popularity, as long as he is willing to cooperate with the company's promotion, I am confident that we can capture the ride-hailing market share in the Pearl River Delta region within two months."

"Two months, that's before the end of the second quarter..."

Chen Kai muttered something, but his attitude remained as gentle and submissive as Lü Chuanwei was familiar with.

Just as Lü Chuanwei was considering whether he should find an excuse to avoid the situation and let Chen Kai persuade Wang Weili alone.

Chen Kai, whom he perceived as a vulnerable individual, suddenly changed the subject: "President Lü, the situation you described to me and President Wang in the conference room wasn't like this at all!"

"what?"

"You clearly said before that if you went to the Pearl River Delta to expand the market, you could capture 30% of the ride-hailing market by the end of the second quarter. How come there's suddenly an additional prerequisite now?"

Chen Kai turned to the side, his glasses reflecting the office light, and a disgruntled smirk appeared on his lips.

His expressionless face and his stern gaze were completely unexpected by Lü Chuanwei.

It wasn't like this when we met yesterday...

Lu Chuanwei's heart tightened, and he quickly glanced to the side, only to see that Wang Weili was still in the same position as before.

"When you submitted your proposal last month, Mr. Wang wasn't nearly as popular as he is now!"

"Can our company's development only rely on such uncontrollable factors?"

"As a major investor in the company, Mr. Wang considers the company an asset, not a liability. Why would he use his popularity to promote the company?"

Chen Kai's increasingly forceful questions left Lü Chuanwei speechless.

No, this is not something Chen Kai would say.

He doesn't have that kind of presence...

Lu Chuanwei realized in an instant that this was Wang Weili's intention.

No wonder he hasn't said a word since I came in; he's already said everything he needed to say.

Lu Chuanwei's expression darkened, and he immediately changed his tune and admitted his mistake: "I'm sorry, President Chen, President Wang, this publicity plan was indeed not well thought out by me."

"Oh?"

"Based on the proposals made at last month's meeting, I am still confident that we will capture 30% of the ride-hailing market in the Pearl River Delta region before the end of the second quarter, and that will not change."

"If you can really do that, then starting from the third quarter, you will be the company's president."

Chen Kai's sudden promise startled Lü Chuanwei.

He emphasized that the original plan remained unchanged, which was essentially a counterattack to defend himself.

Chen Kai's promise, however, turned this task of sending people abroad to develop the market into a management mechanism where there were rewards for results.

Although this promise of promotion seems a bit like empty promises, combined with the previous questions, it's a classic carrot-and-stick tactic.

However, as long as Lü Chuanwei wins the ride-hailing market in the Pearl River Delta region and Chen Kai really promotes him to president, everything will become very harmonious.

When Chen Kai escorted Lü Chuanwei out of the office, he still felt a little unreal.

He couldn't understand how Chen Kai, a tech-savvy CEO, had suddenly become good at management in just one month.

"How was what I just said?"

As soon as Chen Kai closed the door, he ran back to the single sofa and asked Wang Weili about his performance just now.

Upon hearing his words, Wang Weili, who had been in a daze for more than ten minutes, finally snapped out of his reverie.

"Your memory is definitely fine!"

After glancing at Chen Kai, Wang Weili added, "He's a little lacking in presence, but he'll get used to it with more practice."

"That's good."

Chen Kai finally breathed a sigh of relief and sat back down on the long sofa.

There's no such thing as a genius who can learn management skills in just one month.

He simply memorized everything Wang Weili had said an hour earlier, and then repeated what Wang Weili had taught him by controlling his facial muscles.

Now that he's out of character, he's back to being that somewhat fussy, nervous, and excited geek CEO.

Wang Weili glanced at him and confirmed the system's message: "[Host has performed actions consistent with the role being played. Current role-playing progress: 60%]".

Chu Zihang is a reliable senior brother who has done a lot for Lu Mingfei.

Since Wang Weili is playing Chu Zihang, he also needs to find a Lu Mingfei in some sense.

Fortunately, his interests were aligned with those of Chen Kai, who was essentially "Lu Mingfei," so helping him was also helping himself.

"Lu Chuanwei's idea is good. My investment relationship with Kuaidi will be discovered by reporters sooner or later. Rather than that, we might as well take advantage of a suitable opportunity to reveal it proactively."

"Then why did we reject his proposal just now?"

Chen Kai didn't quite understand Wang Weili's actions.

Wang Weili explained, "This proposal exceeds his authority! My current brand endorsement fee is 1000 million, will you give it to me?"

"The company has no money..."

"So I want to propose a performance-based agreement to the company, to use my personal brand to produce a variety show to promote the company nationwide, and the reward will be converted into shares in the option pool."

"This... will do too."

Chen Kai nodded, feeling that the only thing he could offer right now was his shares.

The option pool is allocated based on employees' individual contributions, so Wang Weili's request is not excessive.

"Willie, why do you want Lu Chuanwei to be the CEO?"

"As the company expands its operations nationwide, it needs someone to manage it, right? He captured the market in the Pearl River Delta region, so it's normal to reward him."

Wang Weili stopped, looked at Chen Kai, and his tone suddenly turned serious.

"If the personal brand promotion plan that you and I helped promote succeeds, I'll profit, you'll gain fame, and Lü Chuanwei will only be able to comfortably remain as the second-in-command; if it fails, I certainly won't gain anything, and your performance evaluation will also decline."

"Success is the only option; failure is not an option!"

"You're starting to look like a CEO..."

"Hmm... how do you plan to use your popularity to promote the company?"

Wang Weili smiled faintly, clearly having been prepared.

"Let's start with a variety show."

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