Reborn in the Entertainment Industry: This Top Star Has Real Achievements

Two days later, Li Xiang met with people from the L'Oréal Group again.

The people who came this time were clearly of a higher rank, dressed in well-tailored suits, exuding the composure of senior executives of large corporations in every gesture.

Li Xiang wasn't particularly bothered by it. After all, this was the first time in his life he'd been exposed like this, and the source of the scandal was this very group. He'd long since lost any goodwill towards them.

If it weren't for the need to make a living, he probably wouldn't even bother to put on this peaceful act.

L'Oréal was clearly aware that this rising star had almost been ruined because of their own mess.

At this moment, there was no need to try to get too close; the attitude was entirely businesslike.

As soon as both parties sat down, the other party took out two contracts without hesitation.

"Mr. Li Xiang, this is the group's sincerity." The head of the department pushed the documents forward and said.

"One is for Lancôme's brand ambassador in China, and the other is for Armani's makeup and skincare line brand ambassador in China. You can take a look first."

Regardless of the reactions of those around him, Li Xiang was not in a hurry to accept the two contracts.

Although I don't know the workings of large corporations, I can guess that no one would give him two core resources at the same time for no reason.

Therefore, even if there is no trap here, it probably contains some kind of probing intent.

At this moment, Li Qing, her face flushed, spoke first, her tone carrying just the right amount of surprise: "What a grand gesture, two contracts!"

Seeing that Li Xiang did not speak, the person in charge explained, "Director Li must have misunderstood. The group's intention is to hope that Mr. Li can choose one of the two options."

"Hehe, that's more like it. If we don't make things clear, what if we're greedy and accept both?"

Looking back, I'll probably be accused of being ungrateful again, and I'll inevitably face another round of online harassment.

Li Xiang looked up at the other person, his gaze frank and direct, "However, I'm still a student..."

If we are repeatedly bullied and manipulated by large corporations, it would be truly outrageous if word got out.

Although it sounded like a joke, the person in charge's smile froze for a moment before returning to normal, nodding and saying:

"Mr. Li's concerns are valid; it's because we didn't express ourselves clearly."

Li Xiang ignored him and focused her gaze on the two contracts on the table, as if making a final decision. Which one should she choose?

As a high-end fashion brand that has crossed over into the beauty industry, Armani comes with its own haute couture aura. Once it takes on an endorsement, its style instantly rises.

However, within its makeup and skincare line, the only serious skincare line is the Obsidian series; the rest are makeup products like foundation and lipstick, which are more suitable for women.

For male celebrities, it may be difficult to keep up with subsequent exposure.

Lancôme is different.

As a pillar brand of the L'Oréal Group, its product line is extremely extensive, covering almost everything from skincare to makeup.

Although it may be slightly less sophisticated than Armani, its exposure and the depth and breadth of its GG coverage far surpass the former.

However, given its status as a "pillar brand," the association with it will be more profound, and there will likely be many more events that it will need to participate in in the future.

He looked up at the other person and asked, "Which option would your company prefer me to choose?"

The person in charge smiled and answered flawlessly: "Mr. Li is a rare talent with great potential. We look forward to your choice, no matter which one you choose."

Ultimately, it depends on your personal wishes.

Li Xiang understood; the ball had been kicked back to him once again.

However, he also noticed something: L'Oréal seemed reluctant to let him choose Lancôme.

Some things are much simpler to explain once you understand them: Armani may have a high-end image, but its brand line is too narrow.

Lancôme is not only stylish, but also a "favorite daughter" with comprehensive coverage.

As for Armani, it's merely a brand licensed to the group until 2050, and its significance within the group is far greater than that of Lancôme.

So, if you really want to make the other person unhappy, choosing Lancôme is definitely the right choice, but he has never liked to act impulsively.

In the long run, choosing Armani is a safer bet. It avoids the potential trouble of being associated with Lancôme, and the prestige of that luxury brand can also enhance your resume.

Without hesitation, he picked up the Armani contract and said, "I'm more optimistic about Armani's future development, so I'll choose this one."

He was also thinking that in a few years, when domestic consumers are wealthier, these luxury skincare products will definitely be more popular, which was also a small jab at L'Oréal.

As soon as he finished speaking, Li Qing seemed to receive a signal and took over the subsequent negotiations.

Ultimately, both parties agreed on a two-year contract worth 400 million yuan per year for her to become the brand ambassador for Armani's cosmetics and skincare brand in Greater China.

The contract clearly states that Li Xiang must endorse the brand twice a year, and Armani can assign a dedicated makeup artist and provide brand services when he goes out for events.

The rest are magazine promotions, which are naturally included as well.

Seeing that he didn't choose his own daughter, the group naturally loosened its grip on many details, which can be considered as tacitly acknowledging this concession.

Because both parties had already reached an understanding, the contract was officially signed that afternoon.

L'Oréal, led by their manager, quickly left the Huace headquarters.

Only after getting into the car did the female assistant whisper to the person in charge, "Boss, I think Li Xiang is quite suitable. Why didn't you give a detailed introduction to Lancôme earlier?"

The person in charge glanced at her: "He wants to be the spokesperson for Lancôme? He's not qualified."

That's a national brand; we need to find one with even wider public recognition. Otherwise, do you think I'm holding a grudge against him?

Seeing that his assistant remained silent, he smiled and said, "What I said just now was intentional. And most people in the company feel the same way—"

We were in the wrong first, which is why we had to bring up Lancôme. Whether he chooses it or not is up to him.

But if he chooses, how we treat him will be out of his hands. Luckily, this kid is smart; if he had chosen Lancôme, he would have had a tough two years ahead of him.

He leaned back in his chair: "As for Armani, it's just a nice-sounding name. He only holds two offline events a year, so he makes money easily, and we don't have to see him or worry about him. Isn't that great?"

Meanwhile, on Huace's side, everyone was asking Li Xiang why he chose Armani instead of Lancôme.

Li Xiang also offered his explanation: "From the fact that they didn't proactively introduce the details of the two brands, you can tell that they weren't really happy for me to take on Lancôme."

It's likely that Mr. Zhao put pressure on them to bring up Lancôme.

"Then why don't I just go along with their wishes and choose Armani, a brand with a higher image? I'll make just as much money, have less trouble, and it'll look better for everyone."

He paused, then added, "If I really steal their prized possession, they'll have plenty of ways to control me with all the brand's massive promotions."

Moreover, the title of "high-end luxury brand ambassador" is very useful at this stage.

"If I could leverage my position as a spokesperson for the makeup line to gain access to the ready-to-wear line at the Italian headquarters, that would be a real windfall."

Upon hearing this, everyone's eyes lit up.

That's right. With the title of Armani ambassador, it's like having one foot in the high-end luxury circle, and you'll have a direction for future interactions.

If we can actually secure business partnerships in the apparel industry through this, that would be an unprecedented breakthrough.

Zhang Hui patted him on the shoulder: "You're pretty good, kid. You have a long-term vision."

"It's not that I have foresight; they forced us to choose this." Li Xiang shrugged.

"To put it bluntly, it's because the brand isn't prestigious enough. If it were a superstar, they would have already raved about Lancôme's benefits."

Zhang Hui disagreed, waving his hand and saying, "What's there to be afraid of? Who didn't start from the bottom?"

Starting from this point, you've already surpassed 99.9% of people; there's no reason you shouldn't succeed.

Li Xiang listened and nodded frankly: "That's what I think too."

His words made everyone present laugh.

"Now that everything's done here, I'm going back to school." Li Xiang stood up, ready to leave.

This time, Zhang Hui didn't stop him and nodded, saying, "Okay. The company has been busy with the IPO and bell-ringing ceremony lately, so there's nothing major going on."

"Just focus on your studies. Didn't Mr. Zhao already guarantee that? I wouldn't contact you unless it was urgent."

He paused, then added, "Besides, once these two endorsements of yours are revealed, it'll probably cause another uproar, and the school can protect you just fine."

Li Xiang understood Zhang Hui's good intentions and smiled in agreement: "Then I'll be going now. Contact me by phone if you need anything."