Reborn in the Entertainment Industry: This Top Star Has Real Achievements

After seeing Zhang Yimou off, the group didn't dare to delay and immediately headed to the airport to board the flight to Hangzhou that they had already booked.

As the box office of "Under the Hawthorn Tree" soared, Li Xiang, the "Zhang Yimou's leading man" who suddenly appeared out of nowhere, also saw his commercial value rise visibly.

His refined and sophisticated aura successfully caught the attention of Adidas Greater China.

Initially, they offered him the role of brand ambassador for the Performance sports performance series.

However, after understanding the product line, the company found that this series was more focused on sports functionality, which did not match Li Xiang's current artistic persona.

After multiple rounds of communication and efforts, Huace successfully secured a partnership with Adidas to become the Greater China spokesperson for Originals, the Trefoil series.

It's not a short-term promotion of a single item, but rather an endorsement covering the entire retro classic line.

The title of "endorsement" may not seem meaningful at first glance, but once you know that it only includes brand ambassadors and brand representatives for the entire product line, you will understand its significance.

When Li Qing handed the copy of the contract to Li Xiang, he couldn't hide his excitement: "Clover is going for a trendy retro style."

This contract covers the entire apparel, footwear, and accessories line. And I've heard they want to sign a three-year contract, which shows how much the brand values ​​your future prospects.

Zhang Hui, who was standing next to him, also laughed and said, "You've already had a hit work since your debut. In the entire entertainment industry, I'm afraid only Zhang Ziyi in her early years can compare to you."

This endorsement deal is a bit high-profile, but it's perfectly justified.

Actually, quite a few brands have approached you recently, but the company positions you as a high-end, high-quality, artsy type.

Therefore, I've deliberately turned down some mainstream brands. In the short term, this means less income, but in the long run, it's more beneficial for increasing your personal value.

"Brother Zhang, you're being too polite." Li Xiang smiled sincerely, "You're doing this for my own good, how could I not know?"

Besides, it's a small matter if I earn less; the losses the company incurred from turning down collaborations to maintain my image far outweighed my personal losses.

Honestly, I'm incredibly grateful to have signed with Huace, and even more grateful to be working under you and Sister Qing.

These words came from the bottom of my heart, without any formality.

Because he knew how rare it was to find a company that had a team paving the way for his long-term success when he was just starting out, and that wasn't in a hurry to make quick money.

Zhang Hui and Li Qing didn't expect Li Xiang to understand their good intentions so quickly, and even say it to their faces.

They exchanged a glance, and smiles simultaneously appeared in their eyes. Having met someone so grateful, all their efforts had not been in vain.

Just then, a woman's voice, tinged with laughter, came from the doorway: "I didn't expect you to have such a high opinion of the company and those two."

Li Xiang hurriedly turned around, and everyone in the room had already stood up.

Seeing this, Zhang Hui quickly stepped aside to introduce, "Li Xiang, this is General Manager Zhao from Huace."

Li Xiang naturally knew who this General Manager Zhao was. Upon hearing this, he quickly stepped forward, bowed slightly, and prepared to say something.

But General Manager Zhao waved his hand and said, "No need for that. Once you're in the company, you're family. I'm not one to stand on ceremony."

Her gaze fell on Li Xiang, and she said in a friendly tone, "I also heard that our artist management department's great hero has returned, so I came here specifically to see him."

Moreover, what you just said made me particularly happy. It at least shows that I haven't done a bad job as a boss and haven't let the company and brand down.

"If I can let you work with peace of mind and keep you satisfied, that's enough."

"Mr. Zhao, I am truly satisfied. Brother Zhang and Sister Qing have always been considerate of me, and the company doesn't pressure me to take on unsuitable jobs."

This kind of environment, where one can focus on honing their skills, is incredibly rare. That's why what I said earlier was truly from the heart; it wasn't just polite talk.

"Don't be nervous, I know you mean it sincerely," Mr. Zhao said with a smile.

"After all, nobody expects there to be a boss eavesdropping behind them, right?"

Then she glanced at the people in the room and changed the subject: "There are shortcuts to company development, but if we continue like this, the brand will be ruined."

Therefore, I never follow those companies' practices of having drinking culture, because I am a woman and I know the difficulties of being in a vulnerable position.

Of course, I don't expect the whole company to be like family, but I'm very satisfied with how well you all get along today.

This proves that my initial decision was correct; hearing the honest opinions of my own artists is more valuable than anything else.

She then looked at Zhang Hui and Li Qing: "I hope you can continue to maintain this."

As she spoke, as if remembering something, she added, "This is actually the first time I've met Li Xiang. The company's artists have achieved success, so as the boss, I have to do something to show my appreciation."

She opened her handbag, took out a document and a business card, and handed them to Zhang Hui.

"This is Shu Uemura's contact information. I used my personal connections to secure this endorsement opportunity for Li Xiang."

The endorsement fee hasn't been negotiated yet; the details are up to you guys. Consider this a small reward for the huge success of Li Xiang's new film.

After saying that, she didn't linger. She patted Li Xiang on the shoulder, smiled, and left.

Seeing her leave, the group quietly breathed a sigh of relief.

Li Qing immediately moved closer to Zhang Hui, staring at the documents and business cards, her eyes gleaming: "Shu Uemura? That's a top international beauty brand, Mr. Zhao, this is quite a generous offer..."

Zhang Hui, clutching the business card, turned to look at Li Xiang, his voice brimming with barely concealed excitement: "Now we have more confidence for our meeting this afternoon."

"That's right! With Shu Uemura as our foundation, we can hold our heads high when Adidas comes to talk this afternoon."

When the time comes, just put the contract on the table, and the other party sees this level of star power, they'll definitely raise the endorsement fee.

Indeed, the endorsement of an international brand is more effective than ten of our own words.

I was worried before that since you're just starting out, you'd be pressured to lower prices when negotiating resources, but now that we have this, we're much more confident.

Leave the professional matters to the professionals. Li Xiang didn't disturb Zhang Hui and the others in discussing the details of the brand cooperation, but he kept Zhao's kindness in mind.

These days, who wouldn't like a boss who doesn't engage in empty rhetoric, is generous and pragmatic?

He could only secretly hope that Mr. Zhao would always maintain this original intention and not become only interested in money once the company went public.

In that case, perhaps he could really stay here comfortably for ten years.

After all, just looking at Zhang Hui and Li Qing in front of him, he felt that he hadn't chosen the wrong company.

On the other hand, Zhao Fang, who had just left the artist management department, was in a rare moment of joy.

Based on her experience, she could tell that Li Xiang's words were indeed heartfelt and that being genuinely recognized behind his back would make anyone feel good.

Another reason is because of what Zhang Yimou asked Sister Zhou to convey last night.

For a woman to hold such a position, her vision is naturally far-reaching, even surpassing that of many of her male counterparts.

Therefore, she was not only not disgusted by Zhang Yimou's "request" from afar, but also hoped that he could say a few more words.

In her mind, the Chinese entertainment industry should be based on directors, not led by stars.

Looking at the current group of directors, how many can stand shoulder to shoulder with Zhang Yimou?

Perhaps to Li Xiang and Sister Zhou, Director Zhang's instructions were just casual remarks, but she, who had been immersed in the industry for many years, understood their deeper meaning.

This is also why she hurriedly used her connections this morning to secure the Shu Uemura project—

This is both a commendation for Li Xiang and a pledge of allegiance to director Zhang Yimou.

Inside the elevator, Zhao Fang looked at her reflection in the glass and a smile appeared on her lips.

Listed companies are not focused on one-way profits, but rather on boosting the overall stock price.

However, the benefits of a successful and well-received film are immeasurable.

Therefore, she is willing to give Li Xiang more support—better resources, more stable planning, and a longer-term roadmap.

Take it one step at a time, until this sincerity can truly move that director who stands at the top of the industry.