Reborn in the Entertainment Industry: This Top Star Has Real Achievements

"Li, welcome to the Richard Mille family."

"We will complete the formal signing process within two days, it's just..."

"I can shoot promotional pages for VOGUE magazine anytime, and I can also secure three pages for the brand's internal publication."

"What you need to do now is to prepare the three main watches for the year as soon as possible."

Upon hearing this, a glint of light flashed in the CMO's eyes.

He hadn't expected Li Xiang to have such a large influence in VOGUE, even to the point of finalizing the length of the inside pages.

Keep in mind that this is the American edition of Vogue, which, despite the decline in popularity of the French edition, firmly holds the title of the world's number one fashion magazine.

The more prestigious the platform, the more rules it has, and the scarcer its resources become.

The saying "an inch of print space is worth an inch of gold" is absolutely true. Even for those in the industry, getting print space is not easy.

Outsiders would probably not even be able to get close to the door.

Li Xiang could easily finalize three pages of the document.

At that moment, the slight heartache I felt when I gritted my teeth and finalized the high endorsement fee vanished instantly.

Needless to say, as long as Li Xiang can consistently appear in the pages of VOGUE six or seven times a year.

The savings on promotional expenses alone are enough to cover the extra two million dollars in endorsement fees each year.

Not to mention that this will squeeze out other high-end watch brands' spotlight; if they get on the list, other brands won't get any space.

Five years of continuous media exposure has had an immeasurable impact on brand image, global awareness, and market share.

Compared to this overwhelming level of top-tier resources, the perk of allowing Li Xiang to choose two brand-new limited-edition watches for free each year is utterly insignificant.

The scene shifts back to Li Xiang's office in the United States, which is also Anna's office.

Li Xiang swung his wrist, showing off to Anna, "Looking closely, this watch is actually not bad..."

"Look at this Geneva stripe, the tourbillon, and this special material, it's slowly starting to look pleasing to the eye."

Anna looked at Li Xiang, who was showing off in front of her, with amusement, and politely observed him quietly for a moment.

"It seems you're very satisfied with the endorsement fee negotiation."

"It's alright. At first, the old man tried to lower the price, but after a few rounds of back and forth, he raised it by two million, which rounded it up, so I'm quite satisfied."

"All of the two million?"

"Please, who are you underestimating! It's two million every year..."

"How many years, and how much in total?" Unable to stand his smug look, Anna got straight to the point.

"Five years, fifty million dollars."

Because they were so close, even though Anna was trying her best to control her breathing, Li Xiang still managed to catch it.

"How about it? Is the price acceptable?"

Anna watched Li Xiang, who was playing with his new watch with a smug look on his face, and said, "Tell me, with such an outrageous price, there must be some extra conditions attached."

Li Xiang chuckled: "As expected, nothing can be hidden from you."

He then went on to explain Richard Miller's five-year exclusivity agreement, detailing everything from restrictions on public wearing of the watch to the exclusive monopoly clause.

After all, it was just a verbal agreement, so it was good to have the experienced Anna help him review it and make a decision.

After hearing this extremely harsh exclusivity agreement, a look of understanding finally flashed in Anna's eyes.

"That makes sense. Otherwise, based solely on your business value, you'd be worth at most seven or eight million US dollars."

"The extra premium is essentially buying your exclusive rights."

"But... do you still remember the terms of the contract you signed with Chanel?"

Li Xiang casually replied, "That was all a long time ago, who could remember every single detail clearly?"

"Then did you know that Chanel also has its own watch brand..." Anna began quietly.

"The contract for a Chanel brand ambassador across all product lines will definitely include clear restrictions on the wearing of the brand's fashion watches."

"Strictly speaking, Chanel has every right to require you to wear watches from its brand in public."

"In other words, if you sign Richard Miller's exclusive watch endorsement deal, you're in breach of contract."

"What the hell?!" Li Xiang was no longer calm and subconsciously looked down at the watch on his wrist.

"No... nobody told me that! Who would specifically look at such an obscure category as fashion watches?"

Anna leaned against her desk, a rare hint of mockery in her voice: "No one takes it seriously, so no one investigates. Just because it's written in black and white doesn't mean it doesn't exist."

This statement also made Li Xiang's heart sink.

Despite his constant friction with Chanel, he never considered breaching the contract or causing any trouble.

Fortunately, he was also a decisive person. Since the contract hadn't been signed yet, there was still room for maneuver.

The simplest solution is to simply give up this endorsement.

All conflicts will naturally dissipate, and the issues of breach of contract will cease to exist.

As for returning the two million and demanding Richard Miller change the contract, he couldn't afford to lose face.

Li Xiang took out his phone, ready to make a call, but saw Anna looking relaxed and carefree, clearly indicating that she had other options.

Noticing Li Xiang looking at her, she slowly spoke, "Not showing off now?"

Then, she suddenly threw out a seemingly unrelated remark: "The outfit you're wearing right now, it's Chanel, isn't it?"

Li Xiang nodded subconsciously.

"My everyday outfits are mostly Chanel."

Li Xiang nodded again.

"Does the contract include any clauses that mandate that even personal clothing must be Chanel?"

Suddenly, a flash of inspiration struck Li Xiang, and he instantly realized what was happening.

"That's right! I only signed an Asia-Pacific contract, which doesn't stipulate that I have to wear Chanel every day, and I have no obligation to work for free."

Seeing that he understood, Anna smiled and said, "Otherwise, why do you think Chanel has never said a word about your usual antics?"

"It's because you exceeded your endorsement responsibilities. The contract didn't mandate that you wear Chanel in your personal life, but your daily outings and various paparazzi photos almost always show you wearing Chanel."

Li Xiang finally recovered completely.

Just as Anna said, in his personal style, apart from a few Adidas items, Chanel definitely makes up the majority of his outfits.

Therefore, this contractual conflict will never escalate to the point of going to court.

Because if we really go on to argue, he won't be the only one who suffers.

If Chanel insists on using the watch terms to make things difficult for him, his simplest response is to cut it off completely.

Going forward, he will strictly adhere to the bottom line of the contract, wearing Chanel only at official events and switching to other brands for all his personal clothes.

Having figured this out, Li Xiang felt completely at ease, and his expression improved considerably.

Luxury brands always believe in making money through harmonious relationships, so they probably wouldn't risk losing their most reliable and effective brand ambassadors over something so trivial.

"Let me give Carl a call..."