Reborn in the Entertainment Industry: This Top Star Has Real Achievements
Chapter 108 Li from China
As soon as Anna left, Zhang Yu immediately regained control, smiling and inviting, "Come on, I'll take you to our old haunts and let you taste some authentic New York flavors."
The group went to a restaurant she frequented. The window seats offered a view of the street, and the sunlight streamed through the glass onto the table, dispelling the tension from the photoshoot.
The hot meal was served, and the group chatted as they ate, which made the atmosphere much more relaxed.
Before they parted ways after the meal, Zhang Yu made a point of explaining to Li Xiang: "That's just Anna's personality, don't take it to heart."
In the fashion industry, speed is everything—extremely fast. Once she's got the layout sorted out, there will be further arrangements.
Li Xiang nodded naturally to show his understanding.
Moreover, Anna had asked him about his endorsements in the car earlier, and her eyes were full of surprise when she learned that he currently only had Adidas as a sportswear brand.
He had to explain that he officially debuted when his first movie was released, which was only about half a year in total.
He also mentioned his current school, which is roughly equivalent to the most famous USC in the United States.
Anna then revealed a knowing look, and at the end, whether intentionally or unintentionally, she said:
"Someone like you should be the ideal spokesperson for luxury goods."
You should know that Li Xiang took these words to heart...
Meanwhile, Anna returned to her office and immediately instructed the photographer to begin color grading. The layout team also quickly arrived, and the entire space instantly became bustling with activity.
She herself sat behind a large desk, holding a sample photo of Li Xiang in her hand—
In the photo, he stands under the dome of the library, wearing brocade, his eyes clear yet distant. The gentleness of the East and the classicism of the West are strangely blended through him and the clothing.
Despite Anna Wintour's current power and glamorous success in the fashion world, only she knows the pressure she faces.
In particular, the American edition of Vogue, which she heads, has been teetering on the brink of losses recently.
Although she can temporarily maintain her position as editor-in-chief thanks to her power and status accumulated over many years in the fashion industry,
But ultimately, the group needs to focus on profitability and needs new growth drivers. To put it bluntly, it needs to promise something bigger to stabilize the situation.
This is also the fundamental reason why she pays special attention to Zhang Yu and to the Chinese edition of Vogue.
She needs to expand into new territories and leverage the industry standing of the American edition and America's international influence to further expand both Vogue and herself.
In this way, even if American Vogue were to run into problems one day, Anna Wintour's foundation would not be shaken in the slightest.
In this situation, it becomes necessary to cultivate goodwill and support local "benchmarks" in various places.
Those she chose could leverage their local influence to expand Vogue's local market.
Conversely, these "pivots" can also allow her personal reputation to continue to spread and multiply.
Just like the extra attention paid to Li Xiang this time, which seems to be an appreciation of his personal qualities, there may be a deeper consideration behind it.
A young face that is making a name for itself in the Eastern market and can also appeal to Western aesthetics—if she could become part of her strategy...
The potential energy it can unleash in the future may far exceed the current value of these photos, provided, of course, that you have the skills and value to enter the market.
After observing for a morning, Li Xiang's value was clearly evident.
Even without her much encouragement, this person, with his own understanding and drive, could probably rise to a higher position step by step.
But how can that be? The "talent scouts" in the fashion industry always believe in "first come, first served." Wouldn't it be a pity if a good talent were snatched up by someone else?
She gathered her scattered thoughts, picked up the phone on her desk, and dialed a number she knew by heart.
The moment the call connected, his tone lost its previous seriousness and became more familiar and casual: "Karl, what are you up to?"
A slightly languid male voice came from the other end of the phone, tinged with his signature playful tone:
"What else could I be busy with? Surrounded by a pile of manuscripts and needlework. What's up, Anna? You actually have time to call me today?"
"There's a newcomer I think you should meet." Anna flipped through the sample photos on the table, her fingertip lingering on the picture of Li Xiang wearing a dark-colored short-sleeved jacket.
"Eastern, very interesting, and full of ideas, especially the aura they exude. I think that's the kind of feeling you're looking for."
"Oh? There aren't many people you'd find interesting." The voice on the other end held a hint of curiosity.
"Is he from Japan or South Korea? An actor? Or a model?"
"All of them are from China... and more than that." Anna chuckled softly.
"You'll know when you see it. But before you meet, here are some photos, just taken. Yeah, I took them myself..."
There was a few seconds of silence on the other end of the phone, followed by a low chuckle: "Friend, you've piqued my curiosity."
"I knew you'd be interested." Anna hung up the phone, found all the photos, added Li Xiang's name, and casually forwarded them.
Then she leaned back in her chair, gazing at the New York skyline outside the window, her fingertips lightly gliding along the edge of the table.
The fashion industry has always looked beyond just design and aesthetics; it also values strategic planning and foresight.
What she wants is not fleeting popularity, but long-term resources to stand firm amidst the storms.
Shortly after Karl Lagerfeld hung up the phone, he received the set of photos from Anna.
The moment he opened the file, his previously nonchalant gaze suddenly froze.
To be honest, if Anna were from another Asian country, he might not have given her that much face.
But China is different—
Those at the top of the pyramid have a scale in their hearts, and they understand the potential and weight of this country, which cannot be easily defined by some one-sided voices.
The market's growth rate and the depth of its cultural heritage are obvious facts.
Anna had clearly figured this out, which is why she was so sure he would be interested.
Sure enough, these photos really piqued his interest.
Because Chanel's core essence has always been a refined elegance with a touch of aloofness, and a sophisticated yet artistic feel.
And these qualities all correspond to Li Xiang in the photo.
Especially the gown adorned with a subtle floral pattern of gold thread embroidery on a cloud-shaped roof, which shimmered with a warm glow in the light and shadow of the Morgan Library.
It possesses an elegance that has been refined over thousands of years, and it is something that mass-produced luxury goods cannot easily compare to.
Carl couldn't help but zoom in on the photo, examining the details closely—
The direction of the silk threads, the symbolism of the patterns, and the interaction between the fabric and the light all reveal the exquisite beauty of Eastern aesthetics.
He suddenly recalled the old embroidery artisans he had met when he visited Suzhou a couple of years ago. They could split a single silk thread into dozens of strands and embroider birds that looked as if they could fly out of it.
"Interesting." He whispered to the air, picking up the intercom.
"Please help me find a Chinese person named Ethan Li, the more detailed the better, and also look up designers."
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