A sophomore in college starts by getting a marriage certificate with a female CEO.

Lu Yang returned to his room and closed the door.

He lay in bed and opened his phone's notes app, which contained information about tomorrow's trial opening.

This is his first time starting a business.

To be honest, I wasn't nervous at all.

But when it comes to opening for business for the first time, there's always a bit of apprehension in your mind.

It's not that I'm afraid no one will come, but that I'm afraid the necessary preparations won't be complete.

If guests have a bad experience, the whole thing is ruined from the start.

In business, the reputation you gain in the first three days largely determines the course of the next six months.

Lu Yang took a deep breath, thinking about all the things he needed to pay attention to tomorrow.

He mentally rehearsed every step of the way.

As we walked...

His eyelids began to feel tired.

The images in my mind gradually blurred.

……

When the alarm clock rang, it wasn't fully light yet.

5:30.

Lu Yang turned off the alarm clock, sat on the bed for a few seconds, rubbed his face, and then pushed open the bedroom door.

The living room was lit only by a warm-toned floor lamp.

A little light shone through the curtains, illuminating the area around the sofa in a half-light, half-dark setting.

Li Xixue was lying on the sofa, already asleep.

It's easy to see that she worked very late again last night and fell asleep on the sofa.

She turned over at some point, and the thin blanket that had been covering her slipped to the floor, leaving her sprawled out on her back.

The loungewear was loose and askew, the neckline slipped to one side, one leg was draped over the back of the sofa, and the other was hanging off the side of the sofa. The hot water bottle had rolled to the ground at some point, exposing a large patch of white snow.

This woman still sleeps like this...

Lu Yang sighed.

He bent down, picked up the blanket, shook it, and draped it over her.

The movement wasn't forceful, but Li Xixue snorted, turned over, and pulled the blanket over to wrap herself up tightly.

Then, she muttered something:

"Damn Lu Yang... Why are you being so fierce? Just you wait, I'll settle this score with you sooner or later."

Upon hearing this...

Lu Yang was stunned.

Okay, okay, you're still thinking about me in your dreams?

He was curious about what he had done in this great-aunt's dream.

Lu Yang didn't linger. He washed up, changed his clothes, and then tiptoed out the door.

The morning air was still cool.

He hailed a car and headed straight to the milk tea shop.

When I arrived, it was just past 6:30, and all the shops on the street were still closed.

Lu Yang pulled back the roller shutter and began checking the equipment.

I tried the ice maker and the sealing machine one by one.

The tea base was brewed in advance last night. Lu Yang took a sip and found the concentration to be just right, no problem.

By the time I finished doing all that, it was already nine o'clock in the morning.

He stood at the door and glanced outside; pedestrians were starting to appear on the street.

At that moment, his phone suddenly vibrated.

Xia Ning: [Boss! We're off!! [Bunny sprint]]

Lu Yang replied with a "good".

At 9:30, Xia Ning and Xia Qing arrived on time.

Xia Ning, carrying a small crossbody bag, looked around as soon as she entered the room.

"Boss, you're here so early?"

"There's a lot to prepare."

Xia Ning said "Oh," put down her bag, and then clapped her hands: "Then let's get ready quickly!"

Xia Qing followed her in without saying a word and went straight to the changing room.

The two were switched after ten minutes.

Xia Ning specially pinned a rabbit-patterned hair clip to her head, hopped in front of the bar counter, looked in the mirror, and turned left and right to examine herself.

"Boss, look, I bought this especially yesterday, doesn't it look good?"

Lu Yang glanced at it: "Okay, that's good."

"Is it fine?"

"very good."

"Really?"

Xia Ning blinked.

Lu Yang didn't respond to her words and turned to look in the direction of the changing room.

Xia Qing had already come out and was standing behind the control panel, her apron tied neatly, her expression exactly the same as yesterday.

He had a stern face.

It's as if anyone who dares to get close will be punched away.

Lu Yang sighed inwardly.

This lady is standing behind the bar. When customers walk in, their first reaction is probably not to buy milk tea, but to turn around and leave.

But there's no time to worry about that now.

Prior to this, Lu Yang had posted the menu for milk tea.

The list above includes eight drinks, each accompanied by a simple illustration.

"Take a quick look at our new milk tea product," Lu Yang said to the two of them.

Xia Ning leaned closer and tilted her head to look at it for a long time.

"Bo Ya broke his zither string, amidst the verdant Nuo Mountain, I awoke to the spring mountains..."

Xia Ning read it once, then read it again.

Then he turned to look at Lu Yang, his face full of confusion.

"Boss, this... is this the name of the milk tea?"

"Um."

"But I can't tell what it is at all!"

Xia Ning scratched her head, pointed to the first one, and asked, "What does 'Bo Ya's Broken Strings' taste like?"

"Tieguanyin tea base with amber syrup, topped with a layer of light cheese."

"Why don't you just write 'Cheese Tieguanyin' then?"

"That's so boring."

Xia Ning then looked at the second one: "Where's Qingqing Nuoshan?"

"Sticky rice with Pu'er tea, coconut milk, and then a layer of green tea jelly."

"...Then what about Chunshan when he woke up?"

"Longjing fresh milk, half sugar, sprinkled with a little osmanthus petal."

Xia Ning fell silent.

No.

She was speechless.

What is all this about?

If Lu Yang hadn't explained everything to her one by one, she would never have guessed what was inside.

"Boss, to be honest..."

Xia Ning said sincerely, "When ordinary customers come in and see this menu, their first reaction isn't to order, it's to be confused."

"Being confused is the right thing to do."

"what?"

Xia Ning was even more confused.

Not only her, but Xia Qing next to her was also confused.

Leaving the guests confused?

What kind of new marketing tactic is this?

Lu Yang smiled and said, "Think about it, what are the names of all the milk tea shops on the street? Pearl milk tea, mango smoothie, oolong tea. Customers can tell what it is at a glance. Once they know it, they won't be curious anymore. If they're not curious, they won't remember it."

"But if you write something they can't understand, they'll become curious. Curiosity is human nature. Once customers are curious, won't they remember it? And if they remember it, won't they come back next time?"

Xia Ning blinked, her mouth slightly open.

Although she felt this logic was convoluted, well...

That seems to make sense?

"What if they don't understand and just leave?"

"Won't."

Lu Yang pointed to the bottom of the menu.

Xia Ning looked down.

Below each name, there is a line of very small gray text describing the specific ingredients and flavor.

"People who can't read the name will look at the smaller print, while people who can read the name will think it has style. It's a win-win situation."

Xia Ning stared at the line of small print, then looked up at the names.

She scratched her head, her mind a bit slow; though she hadn't fully digested it, she was inexplicably convinced.

"Okay, boss, you're right, I'll listen to you."

Xia Qing stood by the side the whole time, without saying a word.

But she glanced at the menu more than once.

Although she couldn't understand these names, just as Lu Yang had said, they could indeed arouse curiosity.

You should learn this marketing approach.