A sophomore in college starts by getting a marriage certificate with a female CEO.

"What...what?"

"You know what I mean."

The three men had a sinister look in their eyes.

Looking at the three of them in their eager expressions, Lu Yang replied calmly, "What are you thinking about?"

The expressions on the faces of all three people froze instantly.

"Lu Yang, are you even a man?"

Li Yunbin shook his head: "What a waste!"

Xu Guangkun went even further, clasping his hands together and closing his eyes: "Godfather, if you don't cherish this opportunity, it will be my turn in the next life, please! I'm willing to trade all of my roommates' lifespans for it!"

Lu Yang kicked him: "Get lost."

After a while, things finally calmed down.

Wang Hao continued playing games, Li Yunbin watched short videos with headphones on, and Xu Guangkun turned over and went back to sleep.

Lu Yang lay on the bed, not idle.

With the money from the system plus what I had saved before, my account balance had reached over 70,000.

almost.

Lu Yang had actually thought about opening a milk tea shop for a long time.

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Low entry barrier, quick return on investment, and stable cash flow.

Within a three-kilometer radius of the school, the survival rate of milk tea shops is much higher than that of other food and beverage categories. As long as the location is not too outrageous, they can basically break even in six months.

But there is a core issue.

Brand.

He opened the food delivery platform and randomly searched for milk tea shops near the school.

Almost all of them are franchises.

It's important to know that franchise stores come with brand recognition, so they attract customers from day one.

What about a self-created brand that has no brand recognition?

People passing by the door wouldn't even glance at it.

This is the biggest problem with creating your own brand.

No matter how good your food is, it's all for nothing if no one comes in.

In addition, the flavors of milk tea are basically the same nowadays.

Most self-created brands attract traffic through a few methods, such as opening discounts, buy-one-get-one-free offers, and spending-based discounts.

is that useful?

it works.

However, this kind of traffic is one-off; once the event ends, the people disperse.

You need to make people remember you.

It's not that I'll remember you because you're cheap, but because you're funny.

Lu Yang stared at the ceiling for a moment, then turned around and looked at Li Yunbin, who was watching a short video not far away.

There happened to be a maid inside...

Maid...

An idea suddenly popped into Lu Yang's mind.

Yup!

It's a maid!

To be precise, it's a milk tea shop with a maid theme.

He had seen this concept online before, and there were a few companies operating in China, but they were all rather crude. Some relied purely on skirting the edges to grab attention, while others created a great atmosphere but had terrible products.

There are very few companies that can truly excel at both the theme and the product.

And that is precisely the opportunity.

Young people who consume milk tea are not just drinking a beverage, but also experiencing something.

After all, most milk tea shops these days are pretty much the same, and the experience is a form of innovation!

The maid-dressed shop assistants and the unique service process naturally have the potential to spread.

In particular, a girl dressed as a maid serving you milk tea says, "Welcome home, master."

That's where the attraction comes in, isn't it?

The more Lu Yang thought about it, the more reliable it seemed.

But before that, he needs to find a good place.

It's great to be near a school; it's a commercial area where young people gather, with high foot traffic and a precise consumer base.

Secondly, the renovation.

The style is mainly Japanese, but it can't be too nerdy. It needs to make ordinary consumers feel comfortable too. They shouldn't come in and turn away as soon as they see all the anime stickers.

Thirdly, personnel.

This is the core.

Maids aren't just anyone who puts on clothes; looks, demeanor, and service attitude are all essential.

Moreover, we need to hire college students as part-time workers. Firstly, the cost is controllable, and secondly, college students have a good image and strong learning ability.

Fourth, the product.

He has the confidence to back it up.

The system just gave him a skill to improve his cooking skills. In addition to cooking, he also knows how to make milk tea recipes and other things.

Moreover, the development of milk tea recipes is nothing more than the arrangement and combination of tea base, syrup, and some small ingredients.

If you're willing to spend the time testing, it's not difficult to create a few memorable products.

Fifth, the budget.

Startup capital is set at 70,000.

It might be a bit tight, but it should be just enough.

Lu Yang went through the whole process again.

What is the biggest risk?

It's not about funds, it's not about products, it's about people.

The word "maid" alone accounts for half the weight of the milk tea shop.

If you can't find the right people, this concept won't hold water.

Lu Yang rubbed his temples.

Forget it.

Let's find a store first, and take it one step at a time.

"Old Yang, what are you doing? Writing your thesis?"

Seeing Lu Yang constantly gesturing on his phone, Wang Hao couldn't help but ask.

Lu Yang shook his head: "No, just writing something."

"What are you writing so seriously?"

"Business plan".

Wang Hao paused for two seconds, then said:

"You want to start your own business? No, weren't you planning to work for Xueyu Group? Why are you starting your own business now?"

"Going to work and being a boss don't conflict," Lu Yang said.

"What you said is not wrong."

Wang Hao thought for a moment, then continued, "Should we go back to the old milk tea shop?"

"Um."

Lu Yang told the other party about his plan.

"A maid-themed bubble tea shop?"

After listening.

Everyone was stunned.

Wang Hao paused the game immediately. His character on the screen was being chased and attacked, and he didn't even care that his health bar was about to drop to zero.

"Holy crap, are you serious?"

"Why would I waste my breath talking to you if I wasn't serious?"

"Maid...bubble tea shop..."

Li Yunbin read it out word by word, then his eyes lit up: "Old Yang, your idea is awesome!"

"I like!"

He's a long-time anime/manga fan.

I can't stand it when I hear that.

"What's so awesome about it?" Wang Hao's mind was still racing.

Li Yunbin was somewhat excited: "Think about it, on that street outside our school, every milk tea shop is a franchise. How can a new brand compete with them? But... if you create a maid-themed shop, it's different. You're not just selling milk tea; you're selling an experience!"

Wang Hao thought about it and it seemed to make sense.

"wrong."

Xu Guangkun scratched his head and then said, "Old Yang, where are you going to find maids? We can't exactly make the rest of us wear maid outfits, can we?"

These words were spoken.

The dormitory suddenly fell silent for a second.

The three of them simultaneously imagined each other dressed as maids.

"vomit--"

Wang Hao gagged, feeling an urge to die.

"You idiot, shut up!"

Li Yunbin kicked Xu Guangkun.

Lu Yang ignored their antics: "I'll handle the maid issue. What do you think of this approach?"

"Sure! Why not!"

Li Yunbin was the first to express his opinion: "I wholeheartedly agree!"

The reason is simple: there are more than 10,000 students around the school, 60% of whom are boys. Besides attending classes and playing games, what these students lack most is the opportunity to talk to pretty girls.

Tell him now that if you buy a cup of milk tea, a pretty girl in a maid outfit will greet you and say, "Welcome home, Master."

Won't this get ruined?