Fifty million a day, trapped in the county town, can't spend it all.
Chapter 56 Publicity and Marketing Plan
Upon hearing this, Zhang Yang raised an eyebrow: "Thanks, Young Master Liu."
"Don't mention it, we're friends. Don't refuse if I need your help in the future," Liu Senran said half-jokingly.
"Saying I'd go through fire and water is a bit of an exaggeration, but if needed, I'll definitely help," Zhang Yang replied with utmost seriousness.
"Okay, I'm relieved to hear that. I've already informed the police. Just focus on your work and wait for the results." Liu Senran paused, his previous joking expression fading, and said in a deep voice, "But don't get your hopes up too high. This person was probably found by Zhao Yongchang through an intermediary, so we might not be able to get any evidence."
"You should be careful over there. Okay, I'll stop now, I have other things to do here."
Zhang Yang hummed in agreement and then hung up the phone.
The weight that had been hanging over his heart finally lifted, and he felt much better. He had done everything he could, which was partly to give Jiang Qiao an explanation, and partly because if he could take this opportunity to completely eliminate Zhao Yongchang, this scourge, that would be even better.
Zhang Yang put his phone in his pocket, walked over to Sun Yifan, and asked:
"What are the security arrangements?"
"Liu Chuang has arranged for twenty people to be on duty inside and outside the mall that day: four at the entrance, six in the parking lot, and ten patrolling various areas inside the mall." Sun Yifan paused, "If you think that's not enough, we can add more."
"That's not enough. The security company has more than fifty people in total. Except for those who are assigned to work, everyone should come that day." After listening, Zhang Yang looked at Liu Chuang and said, "That day is very important. We can't afford any mistakes. We need to hire a few regular security guards for the parking lot and other areas in the next couple of days. They can handle those areas. Everyone else should come to the mall."
Sun Yifan glanced at him: "Are you worried about Zhao Yongchang?"
"The opening day is the most chaotic. The county's TV station and our online video account will be broadcasting live. Even the smallest mistake will be magnified, whether it's an accident or intentional." Zhang Yang didn't answer directly. He took out a cigarette from his pack, then remembered that smoking was prohibited in the mall, and put it back. "Go ahead and get busy. Just make sure you manage the situation. I'll talk to Liu Chuang about security."
Sun Yifan nodded and turned to check the details.
Zhang Yang led Liu Chuang outside the mall, took out a cigarette and handed it to Liu Chuang, then took another one and put it in his own mouth. After Liu Chuang took the cigarette, he immediately took out a lighter and stepped forward to light it for Zhang Yang.
Zhang Yang smiled, took a deep breath, and exhaled.
"The security plan for the opening day needs to be rearranged. We need to keep watch outside. Four people at the entrance are not enough. We need at least two people at each exit. We also need to assign several people to watch the passageways around the mall. If there are any suspicious people or vehicles, we need to report them in advance."
Liu Chuang replied solemnly, "Yes."
"Especially the power distribution room, keep a close eye on it. No one is allowed to go there on the opening day. Sun Yifan will arrange for an electrician to be there in advance. If there is any problem, he will fix it immediately."
"clear!"
"Stay close to me on opening day."
"Don't worry, Mr. Zhang, I will stay by your side at all times."
"There's one more thing," Zhang Yang said after a moment's thought. "From today until the opening day, send some people to guard this place every day. Zhao Yongchang might send people to scout the place. If you find any suspicious people, don't alert them. Just remember their characteristics. If they're causing trouble, arrest them and call the police."
"I'll rearrange things in the group later."
Zhang Yang nodded, stubbed out his cigarette, and led Liu Chuang back to the car, which then drove back to the incubation park.
As soon as Luo Qingqing entered the office, before she could even take a sip of water, she came over and knocked on the door.
"Enter."
Luo Qingqing walked in and handed Zhang Yang a document.
"These are fifty professional investors recruited through headhunters in the past two weeks, covering fields such as agriculture, cultural tourism planning, logistics supply chain, new energy, community commerce, healthcare, data analysis, and brand planning."
"The initial salary is set at 20,000 yuan per month."
After reading the documents, Zhang Yang nodded: "Not bad, they're all from out of town?"
"Um."
"Then remember to arrange accommodation for them, or give them a housing allowance; how much is up to you."
"Okay, I'll let them know when I'm sure and then I'll notify them to come and sign the contract."
"Okay, get to work. Once the contract is signed, get them up and running."
After saying that, Zhang Yang waved his hand, Luo Qingqing nodded, and turned to leave the office.
"Ring ring, ring ring."
The phone rang.
Zhang Yang took out his phone and saw that it was Cheng Kainian calling. He then answered the call.
"Hello, Director Cheng."
"Mr. Zhang, the opening is in a week. How are your preparations going?" Cheng Kainian asked.
Zhang Yang thought for a moment: "I have a preliminary idea about the publicity and distribution. Listen to it and see if you have anything to add."
"you say."
"My approach is a seven-day countdown, starting tomorrow. Our company's official account will post one video every day, without promoting GG or shouting slogans, just posting something practical."
On the first day, we issued an announcement saying that we would open on June 28th, along with a real photo of the mall at that moment. Then, for the next few days, we posted a short video every day, showing the entire process of stocking the mall and what the goods looked like after they were arranged, showcasing the most authentic side of our internal operations.
"This approach works. People in the county town believe in things they can see and touch. If you set up the shelves and turn on the lights, they will naturally be able to see them."
Zhang Yang continued, "In the last two days, we'll push out specific promotional information, create a limited-edition hot item, and announce the benefits for the first few customers. On the eve of opening, we'll release a video of the entire mall lit up, accompanied by the words 'See you tomorrow.' We won't offer any discounts, just create anticipation."
After listening, Cheng Kainian pondered for a moment and said, "The idea is fine, but I have a suggestion: you can add the element of 'government providing the platform'."
The announcement could mention "with the care and support of the county party committee, the county government, and relevant departments." It wouldn't take many words, but it could dispel many people's doubts. A county town isn't like a big city; people naturally have higher trust in projects "supported by the government."
"Okay, I'll add that since you said so."
Cheng Kainian continued, "You take care of the publicity and distribution, and I can help with a few things."
First, I'll talk to the urban management and traffic police to arrange for people to manage traffic and maintain order on the opening day. Otherwise, if there are too many people, the road in front of the store will definitely be blocked.
Secondly, I can coordinate with the Human Resources and Social Security Bureau and the Employment Bureau to arrange for one or two people to be present on the opening day. Their stated purpose is to understand the company's employment situation and follow up on employment services. They don't need to speak; just being there is enough.
Zhang Yang nodded and said seriously:
"Then it's settled. I'll trouble you to coordinate with the relevant departments."
As for the publicity, I've followed the plan we just discussed: one video per day, accompanied by simple text and images, and then we'll have the local WeChat official accounts promote it simultaneously.
"Okay, let's do it the way we just discussed."
After hanging up the phone, Zhang Yang called Chen Rou and the people operating the account to his office and shared his ideas with them. The employees operating the account nodded repeatedly after listening.
"Mr. Zhang, I'm all set!"
Chen Rou nodded, "I'll contact the local service number later."
Zhang Yang stood up with a smile and clapped his hands a few times: "Let's get warmed up then!"
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