A real killer playing a villain; the guy surnamed Zhen in Detective, run!

Su Qinghan's Studio, Top Floor Conference Room.

The screen was filled with negative headlines.

Su Qinghan sat in the main seat, her tablet slammed onto the long table.

No one in the entire conference room dared to move.

The PR director, sweating profusely, said, "Director Su, we've already contacted the platform. We can remove the top trending topics. If there's no budget limit, we can get it down within half an hour."

The legal manager chimed in: "The lawyer's letter template is ready, and we have a list of 137 marketing accounts, including 22 key accounts. We can file lawsuits simultaneously."

Su Qinghan raised her eyes and looked at both sides of the conference table.

"Public relations, PR, and legal departments, we're only doing one thing today: shut down all the accounts that are stirring up trouble."

The PR director asked, "The cost of removing it from the rankings..."

"Smash it."

There is no room for negotiation.

The studio has started connecting with Weibo and short video platforms, and the legal team has also been activated!

When the news got out, the public relations firms all fell silent.

Someone sighed in the group chat.

[This time, the PR team has really messed up. Su Qinghan is really willing to spend money.]

[Not only is she burning money, she's trying to wipe out all the marketing accounts.]

Who is Lu Yuan? Is he worth her protecting him like this?

Su Qinghan picked up her phone and dialed Lu Yuan's number.

She planned to disconnect him from the internet, prevent him from reading comments, and stop him from replying to anyone.

The call connected, and the receiver was filled with the noise of the morning market.

The vegetable vendor's voice boomed, "Two yuan and twenty cents, that's the lowest I can go!"

Lu Yuan's voice was mixed in.

"These potatoes are so small, I'll give you 1.5 yuan per pound, plus a scallion."

Su Qinghan closed her eyes briefly, "Lu Yuan."

"Director Su?" Lu Yuan paused for a moment. "Please wait a moment, I'm negotiating here."

The difficult negotiations were completed.

Lu Yuan returned to the phone: "What's wrong?"

Su Qinghan finished explaining the situation.

This includes negative trending topics, including "CEO Wang," and her plan to spend money to remove her from the list.

There was a few seconds of silence on the other end of the phone.

Lu Yuan put the potatoes into a bag. "Don't take them away."

Su Qinghan sat up straight: "What did you say?"

"If we retreat now, the smear campaign will immediately come up with a second set of rhetoric: guilty conscience, having powerful backers, and being protected by capital."

Su Qinghan remained silent.

"They're appealing to emotions, not the truth. If you try to pressure them with money, you're essentially handing them evidence."

"So what are you going to do?"

"I'll handle it myself."

"Lu Yuan, the people on the other side are a shady PR team, not Mr. Liu from the vegetable market."

"Master Liu still adheres to some rules of the trade," Lu Yuan said. "If they don't, then we'll play by the rules."

Su Qinghan held the phone, her fingertips pressing against the edge of the device.

"Don't do anything reckless."

"Don't worry," Lu Yuan said.

Su Qinghan stood in front of the floor-to-ceiling window of the conference room, with the entire city spread out beneath her feet.

She suddenly remembered that dinner party.

Lu Yuan used two chopsticks to shut everyone up at the table.

In his eyes, the public relations rules, capital rhetoric, and media battles in the entertainment industry are probably no different from haggling at a vegetable market.

They're all part of a scheme; the only difference is the size of the stakes.

In the conference room, the PR director was still waiting for instructions.

Su Qinghan stared at the vicious words on the projected screen and remained silent for a few seconds.

Then he raised his hand and said, "Stop."

The PR director was stunned: "Director Su?"

"The removal from the list is suspended. The lawyer's letter will be withheld for now. Everyone is on standby and no one is allowed to speak out without authorization."

The legal director hesitated: "But everyone outside is criticizing us..."

I said stop.

No one dared to ask again.

When the news spread, the industry was stunned.

[Is Su Qinghan not leaving?]

Weren't you just going to throw money around?

[Has Lu Yuan been abandoned?]

The haters are having an even bigger party.

See? Even capital isn't protecting him.

[The building collapse is confirmed.]

[Ban Lu Yuan!]

The trending topic continues to climb.

In an old residential area in the south of the city, Lu Yuan carried potatoes upstairs.

The phone kept lighting up on the table.

One message after another was pushed out.

Lu Yuan washed his hands and sat down at the coffee table.

The rain outside the window had stopped, and the morning light pierced through the cracks in the security window, falling on half of his face.

He picked up his phone and slowly scrolled through several press releases.

Copywriting structure, release time, account matrix, forwarding path, and online marketing tactics.

After watching for a few minutes, he chuckled softly.

"Is this all the quality you've got?"

Lu Yuan put down his phone and tapped the table with his fingertips.

The laziness of the common people had completely vanished from his face.

The sixth brother squatted down to the side, rummaging through the potato bag with his paws.

Lu Yuan tied the bag tightly. "Don't touch it."

The sixth dog was not convinced and slapped its tail on the ground.

Lu Yuan ignored it and continued browsing the posts from the online trolls.

The timing of the post, the level of the posting account, the pace of reposts and comments, the timing of trending topics, and the proportion of comments controlled at the top of the comment section.

People in this line of work have a bad habit: they always think that because they're hiding behind a computer, they've become gods.

The real public opinion war that Lu Yuan experienced in his previous life:

With the involvement of national intelligence agencies, cross-border media coordination, and financial market manipulation, the exchange rate of a small country can plummet within an hour.

In comparison, this shady PR tactic in the entertainment industry is like a few street swindlers trying to scam people with fake jade bracelets.

First, they used Lin Wanwan to ignite the fan community and create controversy over the private lives of men and women.

They then framed the dinner party as a violent incident to suppress the fact that the person was rescued.

Finally, industry leaders called for a ban, putting pressure on platforms and brands.

The underlying logic can be summed up in just four words: emotional manipulation.

The quickest way to break this deadlock is to pull the hand out from under the table and expose it to the sunlight!

Lu Yuan glanced at his old phone. Using it for deep penetration testing was inadequate in terms of computing power and heat dissipation.

He got up, rummaged through his baseball cap and mask, then took out his keys from the drawer and went out.

Ten minutes later, Lu Yuan turned into the alleyway of the residential area.

The four characters "Galaxy Black Internet Cafe" are hanging on the second floor. Half of the sign is broken, but the remaining two light tubes are still stubbornly shining.

……

the other side of the city.

In the basement, the screen wall of Dark Web Media was fully lit.

Cheng Yan sat in the main seat, with a lipstick mark on the rim of his coffee cup, left by some female anchor.

He stared at the trending search curve.

#Lu Yuan's violent tendencies# are still ranked third.

#Lin Wanwan suspected of being misled# ranked fifth.

The hashtag #BoycottViolentCelebrities# has been raised by several industry accounts.

Su Qinghan's studio has not removed her from the list, nor has it issued a lawyer's letter or a statement.

This pleased Cheng Yan greatly.

"See that?" He tapped the screen.

"The more famous someone is, the more afraid they are of their career collapsing. There are only two reasons why Su Qinghan hasn't made any moves. First, she can't protect it. Second, she doesn't want to."

The online marketing manager said with a forced smile, "President Cheng, President Wang just sent a message saying he's opening champagne tonight."

Cheng Yan chuckled, "No rush."

He put down his coffee.

"Go all in. We'll cement the label of 'violent celebrity' on Lu Yuan's head. Meanwhile, the fandom will continue to incite Lin Wanwan's fans to hurl insults."

"clear."

"Also, get a few entertainment lawyers to explain this to the public. Say that if this situation is true, Lu Yuan may be suspected of breaking the law."

The head of the online trolls bowed his head in comprehension.

Cheng Yan leaned back. "To beat a drowning dog, you have to be quick. Don't give him a chance to catch his breath."