Outrageous! Who said my wife is vain?!

The eighth day of the first lunar month.

On a day of grain, in accordance with the stars, it is auspicious to open a business and make money.

Although the festive atmosphere of the Lunar New Year is still strong, there are only a few days of statutory holidays.

On the eighth day of the Lunar New Year, most businesses in Beijing, large and small, had resumed operations, and shops on the streets were open, creating a lively scene.

Burger King's fifteen branches also opened today.

As early as a week before the opening, online pre-opening marketing had already begun in earnest.

A series of eye-catching short videos were posted on various social media platforms: tender and juicy chicken thigh meat coated in a golden and crispy batter, making an enticing "crunch" sound when you bite into it.

A slightly larger, soft bread bun than other brands, a beef patty baked to a light brown color on both sides but juicy, fresh tomato slices, onion slices, pickles, rich cheese, plus Burger King's signature sauce...

....

Those who saw the video were tempted and their mouths watered. Those who had never tried Burger King thought they had to give it a try, and those who had tried it couldn't wait to rush to the store and have a feast.

They also launched a limited-time special burger New Year's set meal during the opening period. Customers who spend a certain amount can participate in a lucky draw, with prizes including electronic products, Burger King coupons, and Burger King merchandise toys and badges.

Burger King's loyal fans, the marketing department's advance contact with various online influencers and the purchase of some promotional materials, caused the topic of "Burger King's 15 branches opening simultaneously to great success" to skyrocket in popularity, with related topics occupying several trending searches.

Many Beijing residents who usually have to queue up for ages to eat at Burger King were overjoyed to hear that fifteen branches were opening at the same time.

I thought I would finally stop queuing, and the store was closer to my home, which would make it more convenient to eat there in the future. But who would have thought that I would still have to queue!

Not long after opening, all branches were already packed. In addition to new and old customers, big and small internet celebrities came to explore the store, live stream, and shoot videos, and some local official self-media accounts also came to the scene to conduct live reports and interviews.

With such great popularity and traffic, they certainly couldn't miss out, and Burger King's official account was broadcasting from morning till night.

The main content is to showcase the new store's features, introduce promotional activities, and interact with the audience through lucky draws to increase brand exposure and fan loyalty.

In just a few hours, the account gained over 100,000 more followers, and the live stream was incredibly lively, with the comments section flooding in.

Half a Sweet ^_^: So hungry, so hungry, so hungry

Erguotou: There are still long queues at 16 stores, ughh, let's have 160 stores!

The work is not good: Why not open more stores?

Little Strawberry: Why not open more stores?

Guaguagua: Why not open more stores?

Egg Waffle: All your sauces are so delicious! Why can't I find them this good in stores? Can't you sell them separately? Especially the salad dressing!

Egg Waffle: Can't it be sold individually?

Egg Waffle: Can't it be sold individually?

Egg Waffle: Can't it be sold individually?

Are you a devil?: Every time I ask for extra packets of sauce, the staff are always so nice and give me so much that I feel embarrassed.

Meatballs: Why are they only opened in Beijing? Is Tianjin not good enough for us?

Hua Hua (will reply to any questions): Is our Luzhou not worthy?

Handsome guy: Are we from Yongjia not worthy?

The long wait: Is our Dragon City unworthy of it?

Can I swear? Are we from Lingnan not worthy of such a thing?

HUKIM: Is Suzhou not worthy?

Soda water: Is Dengzhou not worthy of it?

.....

The more people in the live stream, the louder the cheers, the happier the streamer, the better the company's business, and the more bonuses she receives.

Seeing the barrage of comments, the streamer couldn't stop smiling and quickly interacted with the viewers in the live stream.

"Thank you all for your love of Burger King! We also plan to open branches in other cities, so please be patient. Thank you for your support!"

"Yeah, I love our Burger King sauce too. It's a flavor you can't get anywhere else. I'm glad everyone likes it."

"Yes, yes, if you want more, you can make a note. Whether you want to dine in, takeout, or delivery, you can make a note and our staff will give you extra. Your recognition and liking is our greatest pursuit at Burger King."

"Yes, apart from drinks, all the food items and sauces are developed and produced in our own factory."

"Yes, you heard right. They are all produced in our own factory with an exclusive recipe, so the taste of our Burger King is something you absolutely can't find anywhere else."

"Selling seasonings? Hahaha, we don't offer that service right now. I'll let my manager know what everyone wants later. Thanks for your support."

"Today, 15 Burger King branches are opening simultaneously! In addition to the super-value limited-time special offer on burger New Year's combos, customers who spend over 99 yuan can enter a lucky draw for prizes including an iPhone, a Derlin hair dryer, a yearly pass to the petting zoo, a Burger King gold ornament, and more..."

……

On this important day, Chu Yu, as the boss, naturally couldn't just sit in his office. He took Lin Chuan to inspect the opening of the fifteen branches early in the morning.

From the overall operation of the store, on-site staff collaboration, material supply, customer dining experience and feedback, to the details of store hygiene, display and layout, and equipment operation, everything was inspected one by one.

After inspecting the last shop, the three of them found a nice coffee shop next to the shop to have some coffee and tea and rest.

Actually, the main problem was that Mingxi was complaining of foot pain and thirst. Yes, how could Mingxi, who considered herself the boss's wife, not participate in such an important matter as store inspection?!

He hadn't gotten up when Chu Yu set off in the morning, and only after he had finished dawdling did he rush over to meet up with Chu Yu and Lin Chuan.

Chu Yu glanced at Mingxi, who was drinking fruit tea and eating sea salt cheese mille-feuille cake next to him, and continued to say to Lin Chuan: "Today's opening day was a success, and everyone did a great job. All the employees who worked overtime during the New Year period will have their bonuses doubled this month."

Lin Chuan smiled and nodded, "I'd like to thank you on behalf of everyone. To be honest, when we were preparing for these fifteen branches, I was always worried that something might go wrong. Now I can finally relax. The opening has been so successful, the business will definitely be even better in the future."

"Although the popularity is partly due to the effective online pre-launch promotion, it ultimately comes down to the quality of our Burger King products. Consumers recognize them, and during my store visit today, I even found that many customers drove from surrounding cities specifically to eat here." Lin Chuan spoke with pride, saying that if their food wasn't delicious, why would anyone travel such a long distance?

Chu Yu agreed with Lin Chuan's words. He was very confident in his product. After thinking for a moment, he added, "The taste is good, but the service cannot be neglected. In future training, we should emphasize service more. We cannot take customers for granted just because business is good. We cannot allow big stores to bully their customers. This kind of behavior is not allowed to happen at Burger King."

"Understood, President Chu, that situation will definitely not occur," Lin Chuan said solemnly.

"By the way, Mr. Chu, many customers from other regions have asked us to open branches in their local areas, and many customers also want to buy sauces separately."

"Without a preliminary supply chain established, we are not considering opening branches in other regions for the time being. As for specialized sauce and condiment factories later..."

While the two were talking about work, Mingxi was eating cake while browsing online topics and videos about Burger King, making the cake taste especially delicious.

He's struck gold! He's struck gold! How much money will he make this month?! He really doesn't want to be in the entertainment industry anymore; being Chu Ge's good wife at home is pretty good too.

He'll be able to buy the house he lives in soon, right? No, if he buys a house, he wants to live in a detached villa!

Just as she was enjoying herself, Chu Yu said, "Mingxi, I have to go back to the company for a meeting. Are you going home, or coming with me...?"

"I want to go to the company with you!"

"Weren't you tired? Don't you want to go home and rest?" Mingxi usually insists on taking a car when she goes out and complains of being tired after walking only a short distance. What's wrong with her today?!

Mingxi, full of energy, said, "I'm not tired. I'll go to the company with you. I'll wait for you in your office while you're in your meeting."

"Okay, let's go then."

"Mmm." Mingxi also got up, grabbed Chu Yu's arm, and walked out, thinking to herself, "When the boss is working hard, the boss's wife must accompany him!"