Official title: Refused to stay at the university, started his career in a rural town.

Geng Yan walked over and squatted down next to him.

"Mayor Yang, you said you'd sell for five days straight, then we won't have much stock left, after all..."

Geng Yan hesitated for a moment, thinking that although everyone had done it before, they had never sold this much before, so where would they get so much inventory?

"So don't think that everything will be fine in the village just because we've left to sell our goods tomorrow."

"Your publicity efforts need to keep up. Explain everything on this paper to the villagers so that they will work through the night to go up the mountain to pick and prepare goods for their future happiness."

"Moreover, in order to make the future better, we must take the initiative to sow seeds in the mountains and forests, otherwise we will eventually run out of resources."

Geng Yan stubbed out his cigarette.

"Okay, starting tomorrow I'll go to each village and explain things to them one by one."

Yang Fan closed the notebook and put it back in his pocket.

"When buying, don't accept items that aren't in good condition; you absolutely cannot do anything that would damage the brand."

"From the very beginning, we must instill one belief in the villagers: brand!"

"Look, the same thing can cost much more with a brand name. It's okay if you don't understand right away. I'll explain it a few more times. Once our brand is established, they'll understand after seeing more of it!"

"Also, we need to encourage them and tell them not to think they're so great just because they sell a few hundred yuan worth of goods on a regular basis. Our goal this year is to achieve a million yuan in sales just for our mountain products!"

"One million?"

"Yes, one million! Once the brand is established, suppliers will keep coming!"

"Okay, I'll explain it to them clearly, and encourage the villagers to work even harder!"

-

At four o'clock the next morning, the truck started again.

A few villagers around had already heard about yesterday's sales results and were delighted to see the fully loaded trucks.

Wang Dashan sat in the back seat, clutching the paper in his hand, muttering to himself. His voice was still hoarse, but steadyer than yesterday. Xiao Chen, clutching his canvas bag, dozed off with his head resting against the car window.

The car headlights shone out, and the mountains on both sides of the road were pitch black. Wang Dashan's voice came from the back seat, sometimes low and sometimes high.

"Qingping, Anyang; Qingping Mountain Delicacies Factory has gone bankrupt..."

The rhythm is becoming more and more like the kind of mesmerizing music Yang Fan heard in his past life.

"Uncle Wang."

"Um?"

"Save your voice, you can shout when we get there."

Wang Dashan stopped reading. He folded the paper, put it back in his pocket, leaned against the car window, and closed his eyes.

The truck bumped along the winding mountain road for over an hour, entering Ningzhou city at the crack of dawn. People were already setting up stalls at the entrance of the farmers' market. An elderly woman selling vegetables paused for a moment when she saw the truck.

"You're here again?"

Wang Dashan leaned out of the car window.

"That's right! We have hundreds of workers; we have to sell our wages and distribute them among everyone!"

The truck came to a stop, and Chen Ming took down the three large loudspeakers and connected the batteries. Wang Dashan stood next to the truck and cleared his throat.

My voice was hoarser than yesterday, but I had more confidence.

He took a deep breath and shouted it out.

"Qingping, Anyang! Qingping, Anyang! The Qingping Mountain Delicacies Factory has gone bankrupt! That bastard boss, Huang He, has run away with his mistress—"

The sound blasted from the loudspeaker, echoing through the market in the early morning.

The woman who bought mushrooms yesterday came again. This time she brought two neighbors with her.

"This is it. The mushrooms are especially good. I bought them yesterday to make soup, and my husband drank three bowls."

Two neighbors went over to look at the mushrooms, and Wang Dashan immediately jumped out of the car.

"Are you buying anything today, ma'am?"

"Buy, give me two more bags."

"Okay!"

Wang Dashan handed over two bags of mushrooms, then turned to the two neighbors. "Ladies, take a look! These mushrooms are purely wild, sun-dried, and incredibly fragrant!"

Two neighbors picked up the mushrooms and examined them closely. Wang Dashan didn't urge them, but stood by and waited. One of the neighbors leaned closer, smelled them, and nodded.

"Definitely fresh!"

"Hey lady, buy a bag and try it. If you don't like it, come find me tomorrow, I'll still be here!"

The two neighbors exchanged a glance and each bought a bag.

More and more people gathered around, including the middle-aged man who bought walnuts yesterday, who brought his coworker with him this time.

"This is the walnut. It has a thin shell and a large kernel. Feel it."

The worker picked up a walnut and squeezed it. With a crack, the shell split open, and the kernel fell out intact. The worker paused for a moment, then squeezed another one, and it cracked too.

"These walnuts are good."

"Of course! Judging from their shouts, they used to supply goods to big cities! Boss, another five pounds, please."

Wang Dashan weighed out five jin of walnuts, put them in a bag, and handed them over. His coworker also bought three jin.

By the afternoon, most of the goods on the truck had been sold.

Chen Ming squatted down next to the truck and counted the money. He counted it twice, his hands trembling.

"Mayor Yang, we've sold a total of four thousand nine hundred so far."

Yang Fan took the money, counted it, and put it into his canvas bag. He stood up and looked at the remaining goods in the truck bed.

"We can sell another batch this afternoon."

Wang Dashan was drinking water from an enamel mug. The dried sea buckthorn fruit had swelled up from soaking. He took a sip and looked up.

"Mayor Yang, your voice can hold up."

"It's alright, it's just that Xiao Chen's new loudspeaker is playing by itself!"

Another batch of goods was sold in the afternoon, and by the time the stall was closed in the evening, less than 20% of the goods were left in the truck bed.

Wang Dashan sat on the truck's footboard, his voice completely hoarse, speaking as softly as a mosquito's buzz.

"Mayor Yang, will you come again tomorrow?"

"Come."

Wang Dashan nodded, picked up the jar, and took another swig.

The truck drove back, and Yang Fan sat in the passenger seat, opening his notebook.

"The next day, four thousand nine hundred and ninety-eight."

The truck bounced along the winding mountain road, its headlights illuminating the potholes and uneven surface. In the distance, at the foot of the mountain, the lights of Qingping Township gradually came on.

Over the next three days, Qingping Mountain Delicacies Factory sparked a trend throughout Ningzhou City of buying wild mountain delicacies and enjoying a healthy life.

Although most people don't know how big the Qingping Mountain Delicacies Factory is, at least they got a bargain. The retail and selling prices made it a topic of conversation among residents throughout Ningzhou.

Coupled with the catchy and addictive lyrics, Qingping Mountain Delicacies gradually became a remarkable brand, at least in the neighborhood.

Of course, to some people who know what Qingping Township is, who are highly educated, or who have even been to Qingping, this is just a propaganda tactic.

But word-of-mouth spread relentlessly, and at least some savvy small vendors have already taken action, flocking to Qingping Township, eager to taste the freshness of the first bite of meat.

Meanwhile, the supply and marketing cooperatives and fruit companies in the county and city had already taken action upon hearing the news.