Reborn in 08, Public Enemy of Competitors

Chapter 93 If there's no opportunity, create one yourself (Please subscribe!)

Early morning, Sands Century Tower.

The teams from Pinduoduo and YiTaoG0 have moved into the new office area, where spacious open-plan workstations have replaced the cramped cubicles.

Everyone was so busy they barely had time to breathe; the sounds of keyboards, telephones, and printers filled the air.

Lu Wenbin handed over a newly released data report: "Brother Mo, the data statistics for Pinduoduo's first day of launch are in."

Shen Mo took a closer look and saw that after a day of collaboration with "Everyday Farm", the number of registered users had exceeded 10, which had met his expectations.

The reason why YiTaoGO was not directly driving traffic to Pinduoduo is that we are currently only working on getting Pinduoduo's model working and addressing any issues.

Otherwise, directly transferring the 3100 million users of YiTaoG0 to Pinduoduo would be like a sudden initiation in a fantasy martial arts novel. If the meridians are not strong enough and the dantian is not large enough, no matter how much internal energy is injected, it will explode and die.

"Fulinmen rice has 11034 pre-sale orders, and Wuchang rice from Northeast China has 4258 orders."

Lu Wenbin reported to the leaders one by one.

Shen Mo smiled with satisfaction. These days, grain is transitioning from bulk to branded packaging.

COFCO Group, for example, has launched a series of affordable small-package brands. If Pinduoduo's sales can continue to rise, it might be able to connect with COFCO Group and sign a long-term supply contract.

"I originally thought that if I could get 5000 orders, I would consider it a victory."

Huang Zheng said, "I never expected it! I really never expected it! Even Wuchang rice is being bought by so many people."

Things are different now than before.

Shen Mo said, "People have moved beyond simply 'having enough to eat' to pursuing 'eating well' and 'eating healthily.'"

"But boss, there's something I need to mention."

Zhong Xue pointed out, "Currently, over 90% of orders are placed using coupons and free shipping vouchers redeemed from the 'Everyday Farm' activity. All things considered, our net profit isn't high."

Shen Mo didn't take it seriously: "It's good enough if we can make a profit. I was already prepared to lose money and burn cash."

"Yes, attracting users and getting the process running smoothly is more important than how much money we make."

Huang Zheng nodded in agreement, "It's the same principle as banks giving away rice, flour, and cooking oil when they try to attract deposits at the end of the year. The only difference is that banks give these away to attract deposits, while we do it to attract new customers."

"We're on the same page!"

Shen Mo's eyes revealed admiration. "Once Pinduoduo has established itself, rice, flour, and cooking oil can gradually be transformed from flagship products into traffic-driving tools. They can be used as prizes for activities like Pinduoduo Farm, group-buying giveaways, and 1-yuan flash sales, continuously attracting new users to the platform."

After a brief discussion, Huang Zheng changed the subject, "By the way, how are the sales of ginger, garlic, and Luhua peanut oil?"

"Not ideal."

Zhong Xue pulled out another set of data: "Ginger and garlic combined only had a few hundred orders, peanut oil was slightly better with 1268 orders, but if you factor in logistics, warehousing and other costs, we may have lost a lot of money."

"It's understandable that there are fewer orders for ginger and garlic, since we only accept purchases from users with Zhejiang province IP addresses."

Huang Zheng frowned. "The demand for ginger, especially garlic, is not high in the south, but only a little over a thousand orders for cooking oil is really a bit unreasonable."

Shen Mo stroked his chin. "I do have a way to increase the sales of cooking oil."

"What method?"

Everyone turned to look.

"Well, we'll have to contact Tencent News and ask media reporters for help."

Shen Mo said bluntly, "Let them focus their reporting on gutter oil."

"Gutter oil?"

Lu Wenbin's face was full of doubt.

They immediately searched on Baidu, and when they saw information about the source, composition, and refining process of gutter oil, their faces turned pale.

Especially when I saw that sewage was being reprocessed into cooking oil, my stomach churned instantly, and a feeling of nausea welled up inside me.

"vomit!"

"Holy crap! This is insane!"

"No, could it be that the skewers I ate yesterday had—"

The office erupted in chaos, with some people even running to the restroom to vomit.

Huang Zheng forced back his nausea: "President Shen, do you intend to completely expose this gutter oil issue?"

"Yes, the public is now very concerned about food safety and public health."

Shen Mo narrowed his eyes. In his previous life, the exposure of gutter oil occurred during a large-scale anti-counterfeiting campaign.

Huang Zheng said, "The issue of gutter oil couldn't have just started now; we've essentially brought it to the forefront."

"So what if we expose it!"

Zhong Xue resisted the urge to tell a dirty joke. "By releasing this information, we can make relevant departments take it seriously, let the public know that buying regular brands of oil is safer than buying bulk oil, and also take this opportunity to boost the sales of cooking oils such as Luhua and Fulinmen. It's a win-win situation."

Huang Zheng said, "The key is that bottled cooking oil doesn't need a transit warehouse. It can be shipped directly after purchase, without any warehousing pressure."

"Then what are we waiting for!"

Lu Wenbin was thrilled. "Let's contact the media right now."

"What's the rush!"

Shen Mo interrupted, "Our first priority is to ensure a stable supply of goods for Pinduoduo. Wenbin, have you finalized long-term supply agreements with Luhua and COFCO yet? Don't waste all your time only to end up benefiting others."

Lu Wenbin slapped his forehead: "Look at me! I'll go follow up right away!"

Shen Mo couldn't help but shake his head and chuckle, then looked at Zhong Xue: "Any news from Lu Dong?"

April is the peak season for apples from eastern Shandong, and also one of the months with the largest inventory sales volume throughout the year.

Qixia, as the core production area of ​​Yantai apples, boasts orchards stretching across the rolling hills, with the air filled with the aroma of fruit.

Fragrant.

Although a large number of fruit growers and individual orchards have organized and formed cooperatives to participate in apple production and wholesale, it is only on a scale of a few villages and towns, and a national brand has not yet been formed.

So basically, cooperatives still need to find sales channels through local agencies or intermediaries.

As soon as Qin Feng arrived in Yantai, he contacted the local agricultural association, who introduced him to Wang Haiyang.

At this moment, Wu Mei and her group were sitting in a Wuling Hongguang van, bumping along the mountain road for more than an hour.

"Ahem, why not just contact the cooperative directly?"

"Sister Wu, the cooperative is too small right now."

Qin Feng explained, "At most, it covers a few hundred fruit farmers. How can that amount of production be enough for Pinduoduo? Besides, there's no unified sorting line or quality inspection standard. The quality of the collected fruit varies greatly. Who will we turn to if there are problems?"

Then, with a hint of admiration in his tone, he said, "We should listen to Brother Mo and find a local bigwig to cooperate with."

"At least it can guarantee quality and quantity, and it can also restrain those fruit farmers who want to pass off inferior products as superior ones."

"If we directly connect with fruit farmers or cooperatives, the money saved won't even cover the costs of sorting, packaging, and logistics."

"It's different when you find an agent. They handle all these steps, and all we have to pay is a commission of a few cents per kilogram."

"All things considered, it seems that it's more cost-effective to use an agent."

Wu Mei did some mental calculations.

The Wuling Hongguang drove straight ahead, around the mountain, and arrived at Ruixiang Fruit Cooperative.

Wang Haiyang was already waiting in the yard. He is one of the largest fruit agents in the area, with his own fruit washing factory and fruit crate factory, and he also contracted several thousand acres of orchards.

Upon seeing Qin Feng and his group get out of the car, they greeted them warmly, "Welcome, welcome! You must be tired from your journey!"

After a few polite words, Qin Feng got straight to the point: "How was this year's apple harvest?"

"Haha, it's alright."

Wang Haiyang smiled knowingly: "Gentlemen, how do you plan to collaborate?"

"We have two cooperation options."

Wu Mei said, "One option is for your company to directly join Pinduoduo, and we will help you with operations, traffic generation, and opening up online sales channels. The other option is for us to entrust your company to purchase on your behalf, and then handle sorting, packaging, and logistics."

"May I ask how much you need?"

Wang Haiyang also opened a store on Taobao, but business was lukewarm and very average.

Qin Feng explained, "We at Pinduoduo use a pre-sale group-buying model. The quantity depends on how much Pinduoduo users order."

Wu Mei added, "I'd like to know what the prices are for apples of different sizes."

"We usually classify them according to the diameter of the fruit."

Wang Haiyang picked up an apple and gestured with it.

Fruits over 85 mm in diameter are considered premium grade and cost 2.2 to 2.5 yuan per jin (500g).

80毫米左右是一级大果，2块到2.2一斤，75毫米左右是二级中果，一斤1.6到1.8元——

.

Qin Feng suddenly asked, "If we request direct shipping from the production area, and offer three jin (1.5 kg) for 9.9 yuan with free shipping, is that possible?"

"Three pounds for 9.9 yuan with free shipping? How are they even making a profit?!"

Wang Haiyang was stunned for a moment. The retail price of apples is usually about twice the wholesale price at the place of origin. How can you make money by selling them for 9.9 yuan with free shipping?

After all, apples don't just fall from the tree on their own; picking, sorting, washing, and packaging all cost money.

"We definitely won't do business that doesn't make money."

Qin Feng smiled and said, "Mr. Wang, would you like to try the first option?"

"I'm sorry, I don't know much about e-commerce or Pinduoduo."

Wang Haiyang shook his head: "I'm a traditional businessman. I won't touch a business that doesn't make money. I'll choose the second cooperation model. I'll handle the purchase of whatever quantity you want. You only need to pay me a commission. Shipping costs are separate."

"The 9.9 yuan shipping fee is just one of Pinduoduo's promotional tactics."

Qin Feng said, "We use low-priced products to attract customers and high-priced products to make a profit. Overall, we definitely won't lose money."

"right!"

Wu Mei opened her laptop and showed the PPT, "Mr. Wang, look at our product display page. All the different specifications of apples are on one link. Unlike Taobao, when users come in, they will choose the specifications according to their needs, and they will not buy the lowest price."

Even if you could make money, you wouldn't make much.

Wang Haiyang said, "However, if you can accept third-grade small fruits and industrial fruits, I can try cooperating with you."

"Industrial fruit, huh? —"

Wu Mei frowned. Most of the industrial fruits are used to make juice, canned goods, or simply rot in the ground as fertilizer.

The price is only two or three cents per pound, which is cheaper than the cardboard box used for packaging.

"How are the appearance and taste of these two?"

Qin Feng thought for a moment and realized that, generally speaking, canteens and fruit stalls mostly use second-grade medium-sized fruits and third-grade small fruits.

"The fruit is definitely fine, it's just a bit small and tastes a bit sour."

Wang Haiyang led the way, "Come on, I'll take you to see the workshop."

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