Reborn in 08, Public Enemy of Competitors

March 1, Sands Century Tower.

Shen Mo stood on the empty 12th floor, looking at the endless stream of cars below, and asked, "How much is the rent per square meter here?"

Zhong Xue said calmly, "It's 2.1 yuan per square meter. If we're willing to rent the whole floor, we can negotiate it down to 1.9 yuan."

Shen Mo glanced at the entire floor plan; it was bright and airy with plenty of space. "What if I wanted two floors?"

The agent's eyes lit up instantly: "Mr. Shen, if it's a two-story building, we can offer an additional 2 cents per square meter discount."

Shen Mo asked calmly, "Is there a small storage room or warehouse in the basement of this building?"

Yes, yes!

The agent nodded repeatedly, "The prices are also very reasonable, 450 per month for 30 square meters, and 700 per month for 50 square meters..."

"Let's book here then."

Shen Mo compared the two companies he had previously looked at and finally made a decision.

One floor is for YiTao GO, and the other floor is for other departments and businesses of Lingyun Technology.

"Okay, boss."

Zhong Xue closed the folder.

"You and Qingyan will follow up on this matter."

Shen Mo pressed further, "How long will it take to move in?"

"The renovation design, approval and construction, plus the subsequent network migration and office equipment relocation, will optimistically take about 3 months."

Lin Qingyan has peacefully broken up with Zehou, and incidentally, she also recruited Liu Lan and a few of her junior classmates into the company's legal department.

Shen Mo nodded in satisfaction, when he suddenly heard Zhong Xue's soft voice beside him.

"Boss, how about we add a small lounge area to your office?"

"Why don't you just improve the soundproofing as well?"

"Hiss... Boss, you wouldn't be thinking of...?"

Zhong Xue looked her up and down with a "something's not right with you" look in her eyes.

"I told you to watch less porn, your head is full of lewd nonsense."

Shen Mo said with a righteous expression, "If I were to really do something like 'subordinate.avi,' you'd be the first one to get away with it."

Zhong Xue was startled and took two steps back, creating a safe distance between herself and him.

"Boss, I've gone to discuss the contract with the agent."

"Okay, I'll head back now. The appliance trade-in program is about to start."

Shen Mo waved his hand and walked towards the elevator outside the door.

The Meizu M8 was just an appetizer that made Huang Zheng and Ouku.com face reality.

Only through the home appliance trade-in program can Huang Zheng truly learn a lesson and recognize the gap between Ouku.com and Jingdong.

In this way, Huang Zheng will probably realize that the B2C sector has no future, and will then cooperate with him in a down-to-earth manner.

………………

Two days later, the homepages of Jingdong and YiTaoGO almost simultaneously changed to banners promoting the "Trade-in of old home appliances" program.

Pop-up ads, homepage banners, and even mass text messages—all available channels were used.

A more suitable and direct slogan would be: "Trade in your old appliances for new ones, save money and stay environmentally friendly."

For the first batch of pilot projects, Shen Mo and Liu Qiangdong selected first- and second-tier cities such as Beijing, Shanghai, Hangzhou, Chengdu, Chongqing, Guangzhou, and Shenzhen.

The rules are also simple: users order new home appliances through YiTaoGO, and Jingdong is responsible for door-to-door delivery and installation, while also recycling old home appliances.

Old appliances are converted into a deduction amount based on their category and age, plus a 100 yuan environmental protection coupon and a 50 yuan rebate red envelope issued by YiTaoGO.

In addition to being eligible for discounts on large appliances, it can also be used for discounts on small appliances such as hair dryers, microwave ovens, induction cookers, and juicers.

Liang Chi saw the event link shared by a member in the QQ group and immediately clicked on it.

A dazzling array of home appliances came into view, and he couldn't wait to call out towards the living room, "Wife, come and take a look!"

"What are you going to do?"

His wife strode in, hands on her hips, the typical posture of a Sichuan-Chongqing tyrannical mother.

"Look at this!"

Liang Chi pointed at the screen, "Jingdong and YiTao GO are running a promotion where you can trade in your old appliances for new ones!"

"This event is great!"

"Those things at home have been used for four or five years; they should have been replaced a long time ago!"

His wife leaned over for a look and immediately became interested.

Liang Chi nodded in agreement, "Before, we saw that there was a 'home appliance subsidy program' in rural areas, which provided subsidies for buying refrigerators and color TVs, but we could only watch helplessly. Now it's finally our turn."

"The washing machine definitely needs to be replaced. It's like a tractor when you're washing clothes. It's so loud that the downstairs neighbors can hear it, and it leaks all the time."

The wife said, "Look, how much cheaper can we get by trading in our old car for a new one?"

Liang Chi said, "You can get a discount of 100 yuan for an old washing machine, plus a 100 yuan environmental protection voucher and a 50 yuan red envelope, which adds up to a discount of 250 yuan."

"Only 250cm?"

The wife raised an eyebrow. "Even if we sold the washing machine to the scrap collector, we could get over 100 yuan for it!"

"That's quite a lot!"

Liang Chi said, "We don't have to carry it downstairs; they just take the old one away. It's so convenient."

The wife did some mental calculations and said, "Okay, let's replace the air conditioner and refrigerator too. They've been used for a long time, and the cooling isn't working properly anymore."

"Should we include the TV?"

Liang Chi asked tentatively.

"Replace it my ass! As long as the TV works, we'll deal with it if it breaks!"

The wife rejected it without hesitation.

Liang Chi shrank his neck and sighed silently in his heart. If they wouldn't let him replace the TV, then forget about the computer.

"Why are you looking at me like that?"

His wife glared at him. "Hurry up and buy it! I'm going to climb the Shu Road!"

"Buy, buy, buy! Buy now!"

Liang Chi was startled and immediately started filling in the information.

Within a day of the event's launch, various QQ groups, online forums, and message boards were already buzzing with discussion.

Someone posted a screenshot of their order and boasted: "I got a 150 yuan discount on my old washing machine, plus coupons and red envelopes, I saved a total of 400 yuan, what a steal!"

Some people are complaining about the unfairness: "Damn, why is Hefei the only one in the entire Anhui province to have this? That's too cruel!"

"Can you really get fat if you don't suck hard?"

"Hey upstairs, don't complain. Look at our Sichuan province, we only have Chengdu! If you follow Chengdu, you'll starve nine times a day!"

"It's so great to be a Beijing local, a Shanghai local, or a Guangdong local; you get to enjoy all the benefits right away."

"Stop cursing, stop cursing. My friend who works at YiTao GO said this is just the first batch of pilot programs. If it works well, it will be rolled out nationwide."

"..."

Public opinion is growing, and orders are soaring.

Jingdong originally only achieved a record of 20 million yuan in single-day sales during last year's 618 shopping festival, setting a new industry benchmark for B2C.

However, this record was broken on the very first day of the home appliance trade-in program.

Before the day was even over, sales had already exceeded 2500 million.

"Haha, Mr. Shen, have you seen the battle report sent by Jingdong?"

Liu Qiangdong's words carried a sense of catharsis, as if he had been holding back for too long.

Shen Mo said, "I've checked. 3000 million for the first day should be no problem."

"Absolutely! If we can maintain this level for the next ten days or so, I'll be laughing in my sleep!"

Liu Qiangdong said half-jokingly, "President Shen, Jingdong was able to turn the tide so well this time, all thanks to you."

"Mr. Liu, you're too kind. We're just helping each other out."

Shen Mo smiled and said, "Whether this event goes well or not depends on whether your logistics and warehousing can handle it."

"Don't worry about that."

Liu Qiangdong said confidently, "Jingdong has specially prepared stock for this trade-in program. We can handle it, absolutely can."

"Mr. Liu, since the event went so smoothly, there's something I'd like to discuss with you."

"you say."

"I hope Mr. Liu can use your connections in the industry, as well as the resources of Today Capital, to see if you can get a word with the higher-ups?"

"What Mr. Shen means is..."

There was a moment of silence on the other end of the phone; Liu Qiangdong was clearly processing the weight of those words.

"Don't you think the trade-in program is actually just as effective as the rural appliance subsidy program?"

Shen Mo said, "If it can be promoted nationwide, it will definitely expand domestic demand and stimulate consumption."

Liu Qiangdong couldn't help but understand, saying, "Does President Shen want to make the trade-in program, like the rural appliance subsidy program, a national policy?"

"Yes, this would benefit the country, the people, and even us."

"We can then receive government subsidies, even if it's only 10%, and return that portion to the people. The resulting increase in home appliance sales would be an astonishing figure."

"Moreover, when promoting it, you can use the label '10% National Special Subsidy,' which is more convincing than any GG language."

Shen Mo said seriously, "Mr. Liu, don't you think so?"

Liu Qiangdong gasped, feeling a little excited at the thought of the benefits it contained.

"Okay, I'll take Mr. Shen's thoughts over and discuss them with Sister Xu and the others. I'll let you know as soon as I have any updates."

"it is good."

Shen Mo hung up the phone and placed it on the table.

My current influence and status are not as high as Liu Qiangdong's, let alone Xu Xin and Xu Lei's.

To make the trade-in program a nationwide policy, in addition to outstanding performance and achievements, it also requires talented people at the top.

The knocking interrupted Shen Mo's thoughts, and Zhong Xue poked half her body in.

"Boss, the reporter from the Jiangsu-Zhejiang Daily has arrived."

"I'm coming right away."

Shen Mo straightened his collar. Of course, how could he miss such an opportunity to make a good impression on the leaders and the people?

They almost wanted to just say, "If it's for profit... why should I care about..."