Reborn in 08, Public Enemy of Competitors

December 27st, early morning.

As soon as Shen Mo stepped into the office, before he could even sit down, the phone began ringing like a tidal wave.

Zhong Xue quickly stepped forward and said, "Boss, you've called more than a dozen times since early this morning, all of you asking for cooperation."

What are they?

Shen Mo ate his steamed buns and drank his milk.

"From Dongguan, Yiwu, and Zhuhai..."

Zhong Xuedao said, "But most of them are from Wenzhou. They all wanted to join the brand group after seeing Qingzhou's sales figures."

Shen Mo pressed further, "Are there any big brands?"

"Yes, this is the list I've prepared. Please take a look."

Zhong Xue was prepared and handed over the documents with both hands.

Shen Mo took a closer look and saw that the list included names such as Red Dragonfly, Baoxiniao, and Hongxing Erke, basically covering the clothing and footwear categories.

"There are quite a few. Let's follow the process of the YiTao GO group buying activity and divide the partners into 'white-label' and 'black-label'."

"White card? Black card?"

The group exchanged bewildered glances.

"From now on, YiTaoGO will walk on two legs: one is to achieve the ultimate cost-effectiveness, and the other is to sell genuine brand products."

Shen Mo patiently explained: "Black label, as the name suggests, refers to well-known domestic and international brands that must be supplied through legitimate channels such as the brand owner or officially authorized distributors."

"As for white-label products, most of them are manufacturers that produce for big brands. Because they don't have their own brands, they can eliminate brand premiums, marketing expenses, and distributor commissions, allowing them to drive prices down to rock bottom."

"Brother Mo, is it like what happened to Qingzhou before?"

Lu Wenbin suddenly realized what was happening and raised his hand.

"Yes, 'Qingzhou' is a typical example of a brand that has transformed from a white label to a brand."

Shen Mo's gaze was intense. "In the future, YiTao GO will not only serve white and black labels, but also help more white labels build their brands. Do you understand?"

"Understood, Boss Mo!"

The thought of his grand vision stirred everyone's passion.

Shen Mo said, "The white-label products will be handled by the sales team and the product selection team. As for the black-label products, I will handle them personally."

Yuan Hua asked, "Brother Mo, if those unlicensed tour operators want to join the seven-day National Day tour like Qingzhou, how should we respond?"

Shen Mo said, "Make it clear to them that the spots for the National Day themed tour are full, but YiTao GO will be holding the first-ever shopping festival in the e-commerce industry on Singles' Day to help them boost sales, clear inventory, and increase sales volume. They can sign up if they are willing."

"Boss!"

Zhong Xue couldn't help but ask, "Regarding the terms, besides commission, are there any slot fees or technical service fees?"

"The first Double Eleven Shopping Festival will be free of charge."

Shen Mo said seriously, "As long as they agree to a 50% discount on everything, we can ask for less commission."

"this……"

They looked at each other, their faces filled with astonishment.

Lu Wenbin asked with slight worry, "White-label brands are fine, but Brother Mo, will the big brands agree to our conditions?"

"Why wouldn't you agree?"

"Why do you think they're in such a rush to cooperate with us?"

Shen Mo curled his lip. Brands like Red Dragonfly clearly had too much stock, resulting in serious inventory backlog.

Given the destructive power of the subprime crisis, this batch of goods probably won't sell for a year or two.

At this time, whoever can clear their inventory will be their savior!

YiTaoGO saved their lives, and they only charged such a tiny commission. Did they ask for a single extra penny from beginning to end?

…………

The crowd discussed among themselves, gradually understanding the deeper meaning behind Shen Mo's silence.

"Now it's not us begging them to cooperate, it's them eager to cooperate with us."

Shen Mo patted his chest. "So don't be shy, show us the confidence of EasyTaoGO, okay?"

"No!"

Lu Wenbin, Wang Yun'an, and others responded in unison.

"Of course, we need to provide excellent service to these partners."

Shen Mo held up one finger. "So, let's refine the promotional activities of YiTaoGO. For example, the one-yuan flash sale is already a habit for users. We can upgrade it to a flash sale group, where people can grab deals at fixed times every day, with limited time and quantity."

Then, holding up a second finger, he said, "In addition, the response to this discount coupon campaign has been overwhelming, and we need to institutionalize it."

"Create a 'cashback group purchase' where users receive cash coupons or random red envelopes as long as they spend a certain amount, encouraging them to combine orders and use the coupons and red envelopes for repeat purchases."

"Third, pre-sale groups..."

"Fourth, add-on purchases, such as adding 9.9 to purchase a 99 yuan item when you spend 399 yuan, to reach the minimum order amount and clear inventory."

When he extended his fifth finger, a hint of a smile flashed in Shen Mo's eyes.

"This is the fifth point, because the traffic on Singles' Day will definitely explode, so we can create a tiered group purchase system with additional discounts."

「满1000人再享9折，满5000人享8折，满10000人享冰点价。」

Everyone was stunned, wishing they could also go on a shopping spree on Singles' Day!

"Now that I've explained the specific arrangements, let me talk about the benefits for everyone during the National Day holiday."

Shen Mo looked up and pointed, "Zhong Xue, take note of this. I'm making the following arrangements."

Zhong Xue suddenly jolted awake and picked up a pen and paper.

When they heard about "triple pay for National Day", "30 yuan meal allowance", and "cash discount for team building expenses", they were all very excited.

"How about it? Surprised? Happy?"

Shen Mo clapped his hands.

"Thank you, boss (Brother Mo)!"

Zhuang Bifan, Chen Bo, Liu Yang, and others cheered with joy.

Such treatment and benefits, none of my family members understand!

Just as the joyous and harmonious atmosphere was at its peak, a phone call suddenly rang.

Zhong Xue reached out and took it, raising an eyebrow: "Boss, it's Zhao Min, the senior who interviewed you last time. She wants to do an exclusive interview with you."

"No wonder he has a journalism background; his sensitivity is just too high."

Shen Mo had barely agreed when the media, as if they had planned it in advance, immediately followed suit.

Reporters from publications such as the Youth Times called one after another, requesting interviews, and Shen Mo accepted all of them without hesitation.

You can't be low-key when starting a business!

Even if you want to keep a low profile, you should still tell others in a high-profile way, like Jack Ma.

They say they're not interested in money, but every step of starting a business requires money!

………………

The Qingzhou brand group activity is still ongoing. In just three days, sales reached more than 1200 million yuan, almost a quarter of the factory's annual output value.

Du Zhou was so happy that he couldn't sleep all night. He called Shen Mo, his gratitude overflowing.

I will never forget you in this lifetime!

I'll haunt you even as a ghost!

Shen Mo told Du Zhou to prepare well for the upcoming National Day themed tour, as the pre-sale event for the seven-day National Day tour had already started.

Users who were initially indifferent to Qingzhou were suddenly deeply attracted by Letao's shoes, Vancl's clothing, and Lefeng's cosmetics.

With the addition of group-buying incentives such as "first order discounts" and "new customer discounts," YiTaoGO's user base surged dramatically.

Not only do daily active users remain above 10, but the number of new registrations per day also exceeds 10.

The total number of users has exceeded 200 million.

Meanwhile, Vancl's operations team was nervously watching the backend data, with the constant "ding-dong" of order notifications ringing in their ears.

"Wow, 82 were sold in just one hour."

Looking at the tens of thousands of orders, Chen Nian took a deep breath, "That's almost as much as our sales in two days."

"Mr. Chen, as a brand partner strongly promoted by YiTaoGO, we enjoy top-tier resources such as homepage featured images that others don't have, resulting in at least 30% more traffic than other merchants."

Chung Kai-hsin analyzed, "With our lead generation items, the NT$29 shirt is sold for only NT$9.9, and the NT$59 polo shirt is sold for only NT$17.9. It's hard not to become a bestseller."

"If that's the case, then Vancl will definitely participate in YiTaoGO's Double Eleven event no matter what."

Chen Nian made a quick decision.

Zhong Kaixin asked, "So, what are the conditions proposed by President Shen...?"

"I accept it all!"

Chen Nian said without hesitation, "We don't need to haggle over commissions. The exposure, sales and traffic that YiTaoGO brings us far exceed our media spending."

Chung Kai-hsin said, "Yes, the ROI data of YiTao GO is indeed the most impressive among all the channels we've invested in."

"Kaixin, you keep an eye on things, I'm going to make a phone call."

Chen Nian took out her phone and dialed Lei Jun's number.

Upon hearing this, Lei Jun was astonished: "According to you, YiTaoGO's 7-day National Day group-buying event might break 1 million in sales?"

"Yes, it's not like we've never done e-commerce before. We both know the value of this 1 million yuan in sales."

Chen Nian couldn't help but sigh.

Lei Jun had worked at Joyo.com in his early years, so he naturally had a thorough understanding of e-commerce.

The more this happened, the more complicated my feelings became, and I even felt a little regretful. Perhaps I shouldn't have stuck to the principle of "investing in acquaintances" and hastily given up on investing in YiTaoGO.

But as a ruler, one should know one's mistakes, correct them, but not admit them!

In particular, you must never admit to being wrong!

"Lao Lei, I think Shunwei Capital's investment in YiTao GO will benefit you, Vancl, and Letao. What do you think?"

Chen Nian's tone carried a hint of anticipation.

"You know me, Lao Chen. Apart from investing in acquaintances, I basically invest in mobile internet projects now."

Lei Jun said, "Mobile Internet is the next big thing in the next decade, while PC e-commerce is just the tail end of the last wave of Internet."

"But EtaoGO's potential has only just begun to emerge..."

"If it explodes again, can it surpass Taobao?"

"cannot."

"That's right, we've all seen the ceiling of PC e-commerce, and that's Ali."

Lei Jun calmly analyzed, "As for YiTao GO, it's just living off Ah Li's whims. If one day Ah Li takes a dislike to YiTao GO and cuts off all of YiTao GO's interfaces, how long do you think Shen Mo can hold out?"

What you said isn't entirely unreasonable.

Chen Nian was speechless for a moment.

"Let's put YiTaoGO aside for now. I'm going to bet my chips on the mobile internet."

Lei Jun gazed out the window, his eyes fixed on the distance.

He is looking for a way to make a comeback and return to a position where he can stand shoulder to shoulder with Jack Ma, Ma Huateng, and others.

Clearly, YiTaoGO is not.