Reborn in 08, Public Enemy of Competitors

As the dinner party drew to a close, most of the dishes on the table had been cleared away.

Shen Mo picked up a tissue and wiped his mouth. "Pony, your 500 million will definitely be more worthwhile than you think."

I wish you success.

Ma Huateng gave a meaningful smile. "I will have someone unblock the link to YiTaoGO."

"That would be perfect."

Shen Mo smiled and said, "Once your B2C platform is launched, you must cooperate with us, especially for maternal and infant products. This sector is definitely a blue ocean in the B2C field."

"In this world, women's and children's money is the easiest to earn."

"I'm more interested in the 'social e-commerce' you just mentioned than in B2C for maternal and infant products."

A strange light flickered in Wu Xiaoguang's eyes.

"Well..."

Shen Mo took a sip of water to moisten his throat.

Wu Xiaoguang pressed, "What, you still can't tell me?"

"Of course, after all, you're about to become investors in our YiTaoGO."

Shen Mo shrugged. "Actually, looking at the whole of China, only Tencent and Renren can do this kind of social e-commerce."

"To be more specific."

Ma Huateng became interested and leaned forward slightly.

"This brings us to QQ Space."

"How does this relate to QQ Space?"

Everyone was shocked and found it unbelievable.

Shen Mo explained in detail: "QQ Space is one of the largest social networking communities in China, gathering people born in the 80s and 90s, especially women. These people are precisely the main force of online shopping, so why not utilize QQ Space and develop it into a shopping community?"

"How did it become a shopping community?"

Wu Xiaoguang was even more excited than Ma Huateng, because he was in charge of not only Paipai.com, but also QQ Space.

However, apart from Yellow Diamonds, QQ Space has never had a second stable channel for generating revenue and monetization.

"The key to social e-commerce lies in content seeding."

Shen Mo gave a clear and logical explanation.

Xiaohongshu, Meilishuo, and Mogujie are typical examples of social e-commerce.

Users share their outfit ideas and product experiences, satisfying their desire to share while also stimulating their desire to consume.

QQ Space has blogs, statuses, and photo albums, which fall between social networking among acquaintances and social networking among strangers. Coupled with the support of QQ's traffic, it has the potential to develop content e-commerce.

After elaborating on the logic and principles of "content seeding," he then offered suggestions.

"You can create a sharing channel on QQ Space to encourage users to post pictures and text to 'plant the seed' and form a community ecosystem of 'sharing, planting the seed, and discussing,' turning 'onlookers' into 'buyers.'"

"Do users who read product recommendation posts really become buyers?"

Liu Ning couldn't help but voice his doubts.

"Just looking at it won't do."

Shen Mo replied bluntly, "The most crucial element for QQ Space to do content e-commerce is to have a transaction tool."

Ma Huateng immediately grasped the crux of the matter: "You mean, YiTao GO can be used as this tool?"

"That's right! YiTaoGO's group-buying links are the scythe that harvests the seeds of desire!"

Shen Mo snapped his fingers.

"What should we do?"

Wu Xiaoguang became increasingly curious.

"You can include a group-buying link for EasyTaoGO in your product recommendation notes. If users are interested, they can click to join the group..."

"Take baby formula for example. A mother used a certain brand and felt it was safe, so she shared her experience on QQ Space."

Shen Mo looked around and began to speak fluently.

"As a result, other mothers saw it and wanted to buy it too, so they clicked the link, started a group purchase, and then shared it to QQ groups and QQ spaces. In this way, a complete closed loop of 'content seeding - social fission - transaction monetization' can be formed."

"Content stimulates demand, and group buying facilitates transactions."

Ma Huateng immediately saw through the crux of the matter.

"This...this..."

Liu Ning was stunned. He had thought Shen Mo was just a madman, but now it seemed that he did have the right to be arrogant!

"Great! Well said! This really solves the problem of content seeding and traffic monetization on QQ Space!"

Wu Xiaoguang's eyes lit up, and he was immediately captivated.

The reason why Paipai.com failed to succeed was not because it lacked money, manpower, or traffic, but because Tencent never found the knack for doing e-commerce and failed to find a way to leverage its traffic advantage.

The silent "social e-commerce" doesn't compete with Taobao on supply chain or JD.com on logistics; it's exactly the answer Tencent has been searching for!

Thinking of this, Wu Xiaoguang's gaze toward Shen Mo became more ardent and eager.

If only we could kidnap him and have him work for the penguins!

…………

The huge restaurant gradually became quiet.

"QQ Space serves as the setting, and YiTao GO as the tool—a powerful combination!"

"We can even hold influencer events in the future to support shopping influencers and turn QQ Space into the largest 'product recommendation community' in China. As for monetization, we'll leave that to YiTaoGO."

He stood silently with his arms crossed, exuding confidence.

QQ Space is more straightforward than Xiaohongshu; it's not a place for boxing.

"What you're talking about, what YiTao GO can do, Paipai.com can also do."

Liu Ning gritted his teeth, unwilling to give up, and said, "Why not just let Paipai.com complete the transaction loop?"

You think you can steal it?

Shen Mo said with a disdainful look, "I already said that the next step after content seeding is social media viral marketing. YiTaoGO's group buying can turn more people into organic promoters and encourage them to share spontaneously. Can Paipai.com do that?"

"you!"

Liu Ning was speechless.

"But don't worry, Paipai.com will be involved too."

Shen Mo waved his hand, "The products in the product recommendation notes can come from Paipai.com, and even the links to YiTao GO can lead to Paipai.com, or even Tencent's future B2C platform."

"You're right, but there's a fatal flaw."

Ma Huateng tapped the table lightly.

"What's the problem?"

Shen Mo was puzzled.

Wu Xiaoguang awkwardly replied, "Although QQ Space has a large user base, it has always been at a disadvantage in the competition with Renren.com, especially in terms of daily active users."

Shen Mo wasn't surprised. It wasn't the first or second time that Tencent had messed up; its short video platform was easily defeated by Douyin!

"Actually, there are ways for QQ Zone to surpass Renren."

"What brilliant idea do you have now?"

Ma Huateng's eyes instantly sharpened.

Shen Mo didn't answer directly, but instead asked, "I wonder what Tencent's valuation of YiTao GO is?"

"Then you have to answer one question for me first."

Ma Huateng said meaningfully, "Were these ideas you just came up with by yourself, or did your team come up with them together?"

"Of course, I figured it out all by myself."

Shen Mo answered frankly, "But implementation requires a team."

Ma Huateng nodded. "I originally wanted the investment department to value YiTao GO at 5000 to 8000 million."

Then, changing the subject, he said, "I've changed my mind. I'll add another 500 million, making it 10 million, for a 1000% stake."

"An additional 500 million?"

Shen Mo raised an eyebrow.

"This money is not only an investment in YiTao GO, but also an investment in you as a person," Ma Huateng said with a burning gaze.

In an instant, the private room became so quiet you could hear a pin drop.

"Pony, thank you for your kind words."

Shen Mo stroked his chin. "But I'm sorry, for 1000 million, I can only give up a maximum of 8% of the shares."

"8%?"

Ma Huateng and Wu Xiaoguang discussed something in hushed tones.

Shen Mo's wildly imaginative ideas were something that even the people inside Tencent couldn't fully grasp, no matter how long they discussed them.

Just like Zhang Xiaolong, this kind of person is not someone you can choose to invest in or not; you must be tied to Tencent's war machine and used for our purposes!

"If you really have a way to make QQ Zone surpass Renren.com, and can turn QQ Zone into the social e-commerce you described, then 8% is 8%, it's absolutely no problem."

Ma Huateng made the final decision and picked up his teacup.

"It's a pleasure working with you!"

Shen Mo narrowed his eyes and raised his glass to clink.

"hiss!"

Zhong Xue pinched her thigh hard under the table, wincing in pain to make sure she wasn't dreaming.

My goodness, it's valued at 1.25 million!

If Shen Mo really keeps his promise and gives her stock options, wouldn't she become a millionaire?

Junior, no, the boss really wasn't lying to me!