Reborn in 08, Public Enemy of Competitors

Over the next few days, the entire team sped up like a tightly wound gear.

Shen Mo practically treated his office as a command center.

On the technical side, Xu Kun, Zhang Wei, and others worked tirelessly on SEO optimization, from mining long-tail keywords to repeatedly refining the page structure, striving to ensure that every search term could accurately guide users to YiTaoGO.

When it came to the business side, they taught Lu Wenbin and his team how to attract investment, and how Yuan Hua could invest more effectively and spend money wisely.

They even personally finalized the Google keywords for the entire online promotion: "Shop online without getting lost, save money on YiTaoGO!"

On August 24th, the Olympic Games officially closed, with China topping the medal count with a record-breaking 51 gold medals.

Amidst the nationwide celebration, YiTaoGO's "Free Shipping Special Offers Channel" and related new activities have officially launched, riding this wave of public enthusiasm.

Shen Mo immediately mobilized the groups of people who had been brushing his posts during his time on Woshou.com, especially the university student resources across the country.

Simply share the YiTaoGO back-to-school pre-sale link to a group of more than 50 freshmen, send it to 3 male students who don't retract their messages, and you can receive a reward by showing a screenshot of the chat history. This immediately ignited the enthusiasm of the "senior students".

In no time, messages and links spread like wildfire through the new student group.

Yu Tao, a freshman at Hangzhou Dianzi University, saw the group chat buzzing about the amazing deeds of Shen Mo from Zhejiang University of Science and Technology next door, and on a whim, clicked on the link.

When I first saw YiTao GO, I felt it was simple, neat, and easy to understand.

Visually, it's simply pleasing!

Instead of registering an account, I started browsing and was immediately drawn to the eight themed events on the homepage.

Snack Shopping Spree, Beauty and Cosmetics Deals, Sports Fashion Trends, Women's Fashion Showcase...

Of course, the most eye-catching thing is the back-to-school season activities, which occupy the center position. They are displayed on the homepage, broadcast on a scrolling screen, and pop-up ads appear everywhere.

"Washbasin + bucket + toothbrush + towel + mouthwash cup + thermos, all for 19.9 yuan, free shipping nationwide, direct delivery to school!"

"Holy crap, 19.9 yuan with free shipping? And it's delivered directly to the school?"

Yu Tao returned to the freshmen group and found that it had already exploded with discussion.

Have you seen the free shipping promotion on YiTaoGO? Wow, it's so cheap!

"That's right! I heard from a senior that when they went to the orientation supermarket, the owner was a real rip-off. He dared to charge thirty or forty yuan for things like washbasins, buckets, and clothes hangers, which was twice as expensive as YiTao GO!"

"This is way too dark."

"They are taking advantage of the fact that we won't bring large bags of things from home and are too lazy to buy them outside of school, which is why they dare to sell them at two or three times the price."

"This YiTaoGO is really amazing."

"I just placed an order! It's only 19.9 yuan, you can't go wrong!"

With everyone chattering away, Yu Tao felt a surge of excitement and prepared to place an order without hesitation.

Just then, there was a knock on the door, and Aunt Yu, wearing an apron, came in.

"Dinner's ready."

"Right away, almost done!"

"What are you doing?"

Yu's mother frowned. "Have you got a girlfriend? You've only just entered university; you should be focusing on your studies..."

Yu Tao said, "Mom, what are you thinking? I'm shopping."

"Shopping?"

Yu's mother nagged about spending less money and buying less stuff online, going on and on, while her eyes inadvertently glanced at something.

"Wow, free shipping?!"

"Yes, free shipping, no shipping fees at all, and some even offer rebates."

Yu Tao pointed to the page displaying a series of cashback products.

"So cheap?!"

"We're almost out of trash bags at home!"

Yu's mother immediately perked up, then she saw toilet paper, then she took a fancy to the "Qingman Chiffon Dress," and then...

Yu Tao felt a pang of heartache. "Mom, Mom, that's enough, that's enough. This is all my money."

"Your money, wasn't it given to you by me?"

Yu's mother slapped the back of his head and said irritably, "Besides, isn't it only natural for a son to buy clothes for his old mother?"

Yu Tao shrank back, "Yes, yes, you're absolutely right."

Aunt Yu smiled and picked out a few more items. "Let's leave it at that for now. These are all things we need for the house. You can buy them all at once."

"hiss!"

Yu Tao reluctantly paid for everything, then chatted with his high school best friends about their shopping experience on YiTao GO.

一件19.9元的T恤能返2元，一台299元的MP3能返30元，一件399元的运动鞋能返40元。

This novel way of offering discounts on online shopping seemed to open up a whole new world for him.

But as comfortable as it is, and as much as the rebate is, it's still too damn expensive. I just can't control myself!

…………

The emergence of YiTaoGO has strongly challenged the previous perceptions of online shoppers.

User registrations have been rising steadily. Because Shenmo selects products with prices close to the average order value and focuses on high-quality products with high commission rates, it has greatly increased users' willingness to place orders, and the conversion rate once exceeded 35%.

In other words, out of 10 users who clicked on YiTaoGO, 3.5 of them eventually placed an order.

On August 25th, YiTaoGO placed 3847 orders, generating a total sales revenue of 90212.5 yuan and a profit of 13531.9 yuan.

On August 26, the number of orders skyrocketed to 7216, with total sales of 204599.1 yuan and a profit of 30690.6 yuan;

On August 27, the number of orders dropped to 4628, with total sales of 157206.3 yuan and a profit of 23580.4 yuan.

In just three days of back-to-school pre-sale activities, YiTaoGO's sales volume strongly exceeded 50 yuan.

"The final data has been calculated, and there are currently 13118 winning entries for the 2.88 yuan prize."

Zhong Xue smiled and said, "With a gross profit margin of 1.6%, we actually made a profit of more than 6400 yuan."

"good!"

Lu Wenbin let out a loud shout of excitement.

That shout instantly swept away the fatigue of everyone present who had been fighting continuously for many days.

Shen Mo flashed a bright smile, "Tonight's supper is on me! Order whatever you like!"

"Chicken dinner..."

Zhong Xue quickly changed her mind and said, "Let's eat KFC!"

Seeing everyone agreeing, Shen Mo raised his arm and shouted, "Alright, let's order 10 KFC family buckets then. Good luck, let's eat chicken tonight!"

"It's a pity that this back-to-school pre-sale event only lasts for 3 days."

Yuan Hua said with regret, "At this rate, if this momentum could continue until the start of the school year, sales would definitely break 100 million, no, 200 million!"

Zhong Xue said, "With so many orders, do you have that many people?"

"That's absolutely right. It's easy to swallow, but it's really uncomfortable if you can't poop it out."

Shen Mo shook his head and chuckled. Just dealing with the current orders required Fan Jin's help.

We need to bring in a group of students who are working part-time during the summer to help out, otherwise we simply won't be able to finish the work.

"Hehe, that's true."

Yuan Hua scratched his head.

Shen Mo said with a focused gaze, "We need to take this step carefully. Next, we need to think more about user retention, increase the first-time purchase rate and repeat purchase frequency. This is our most important task going forward."

"Boss, I have an idea!"

Zhong Xue raised her hand and said, "Could we introduce a tiered rebate system?"

Shen Mo said, "Explain in more detail."

"This is what I think: the more people participate, the higher the rebate rate will be."

Zhong Xue gave an example: "For instance, for a shirt, if the order quantity is between 1 and 100 pieces, the unit price is 30 yuan, and the rebate is 1 yuan. If the order quantity exceeds 100 pieces, we will give each buyer a rebate of 1.5 yuan. If it exceeds 300 pieces, the rebate amount will increase to 3 yuan..."

"That sounds like a good idea."

"Yes, the more people buy, the more you get back. So, to get more rebates, users will definitely have to get others to place orders too!"

"..."

The crowd was buzzing with excitement.

Zhong Xue adjusted her glasses. "Boss, what do you think?"

"It's good, but not good enough."

As soon as Shen Mo said this, everyone shut their mouths and listened attentively.

"The tiered rebate system you mentioned might lead some people to actively recruit new users in order to reach the minimum order amount."

"But this is only a minority. The platform's automatic settlement of rebates makes users lack enthusiasm and it is difficult to treat it as a social topic to spread in their WeChat Moments. There is no driving force of 'I'll lose out if I don't share,' so it is impossible to achieve social fission."

In an instant, everyone present began whispering and arguing.

Zhong Xue's cheerful expression vanished, replaced by a serious look.

"Therefore, we need to transform passive tiered rebates into active ones."

Shen Mo didn't deliberately keep them in suspense, and stated firmly, "It's just group buying."

The office, which had been engaged in a heated discussion, fell silent instantly.

These days, Groupon, the pioneer of group buying, hasn't even been born yet, and there's not even a trace of group buying in China.

These days, the term "group buying" is practically a game-changer.

As for Pinduoduo's 0-yuan price-cutting feature, it's like using a nuclear weapon to kill a mosquito; bringing it out now would be a waste of its potential.

Seeing the stunned expressions on everyone's faces, Shen Mo succinctly explained the core logic of group buying.

"The benefits of doing this are not limited to increasing sales and earning more commission."

"Furthermore, with a massive volume of orders, EasyGO has more confidence and leverage to negotiate higher commissions with merchants."

"We could even tailor-make a few events ourselves, just like the pre-sale for this back-to-school season."

"Then we aggregate a large amount of instantaneous demand through group buying, using volume to lower prices, and drive down both the purchase price and the shipping price..."

"yes!"

Zhong Xue's eyes behind her glasses shone brightly, reflecting admiration.

Shen Mo said, "Chen Bo, could you come up with a plan for group buying in the next couple of days? Any questions?"

"Okay, Brother Mo!"

Chen Bo readily agreed.

"Furthermore, YiTaoGO has now firmly established itself as a leading e-commerce shopping guide platform, and our next step is to expand our customer base."

Shen Mo said seriously, "Besides Ali's mom, we also need to find ways to secure cooperation with other e-commerce platforms."

Everyone was shocked by Shen Mo's ambition. Yuan Hua swallowed hard. "Brother Mo, you said you wanted to cooperate with other platforms..."

Shen Mo said, "That's right. YiTao GO is not just a shopping guide platform that serves Taobao, but rather serves the entire e-commerce ecosystem."

Zhong Xue and the others were all deeply shocked. They never expected that Shen Mo had his sights set on the entire e-commerce landscape!

The goal is to plant the YiTaoGO flag all over the entire e-commerce landscape!

"Of course, we need to find one or two first and make them models of cooperation."

Shen Mo shrugged. "Naturally, other platforms will come to us on their own."

Without hesitation, Xu Kun asked, "Brother Mo, how's Jingdong?"

Lu Wenbin said, "Jingdong is not doing well. Everyone online is saying that Liu Qiangdong is burning through too much money in logistics, and his cash flow may be about to break down."

Qin Feng suggested, "What about Dangdang?"

Shen Mo scoffed: "They're just bones in a tomb. Li Guoqing and Yu Yu are such a narrow-minded couple. They're just stuck with their little corner of the book market and won't expand into other categories. They have no ambition at all."

"How about Amazon China?"

"Why don't you take a look at the internet cafe? It's backed by Tencent."

"..."

Faced with the repeated suggestions from everyone, Shen Mo shook his finger.

"What you're saying isn't suitable for the current YiTao GO."

"This won't work, that won't work, boss, who are you actually planning to partner with?"

"Well..."

Shen Mo dislikes two types of people the most: the first is those who only say half of what they mean, and the second is...