My capital is quite large.

"The Voice of China" swept across the country like a super storm in just a few weeks.

The highly impactful competition format during the blind auditions, coupled with the chemistry between the four top mentors, not only propelled the show's ratings to a historic high of 5%, but also pushed iQiyi's online viewership and Haofeng's Weibo daily active users to unprecedented heights.

Shenzhen, Haofeng Networks Headquarters, Data Monitoring Center.

On the large screen, densely packed data lines were jumping around, and the Weibo project manager and several senior executives stood behind Li Feng with beaming smiles.

"Mr. Li, in the past two weeks, thanks to the momentum of 'The Voice of China,' our Weibo registered users have exceeded 80 million, and our daily active users are steadily hovering around the 35 million mark! We've completely crushed the social networking sections of traditional portal websites!" the project manager excitedly reported.

However, Li Feng, sitting in the swivel chair, stared intently at the "User Profile Attribute Percentage" column on the screen. Instead of smiling, his brows furrowed into a deep frown.

"Thirty-five million daily active users is indeed a lot."

"But take a closer look at the composition of these 35 million daily active users!"

"Female users account for a whopping 78%! And their age group is concentrated between 15 and 25 years old!"

The managers were taken aback, not understanding why their boss was dissatisfied with the data: "Mr. Li, young women are the main force behind celebrity worship, and they have a strong willingness to spend. Isn't that a good thing?"

"What a load of rubbish!"

Li Feng suddenly spun around in his swivel chair, his sharp eyes sweeping over the crowd.

"While fans can indeed manipulate rankings and data, this also means that Haofeng's Weibo account is currently just a 'fan circle' carnival! It's an information hub for fan groups that exists solely to facilitate celebrity feuds!"

"What about the women who don't follow celebrities? What about the huge male population that makes up half of all internet users?"

"These straight men and casual observers aren't interested in what Huang Xiaoming wears, nor do they care where Yang Mi films! If we can't win over this group, Weibo's potential is limited; at best, it'll just be a large-scale entertainment bulletin board!"

A word to wake up the dreamer!

The executives present broke out in a cold sweat instantly.

Yes, how can a truly national-level social platform only have fanatical fans?

"Mr. Li, how should we break into the mainstream? Should we buy the broadcasting rights for sports events to attract male users?" Lao Han asked tentatively.

"Sports is too expensive, and user engagement may not necessarily translate into long-term social media engagement."

Li Feng stood up, his mind quickly locking onto the ultimate weapon from his previous life that could gather young men, otaku, and the broader anime and manga audience.

Wasn't there a newly established personal website in China called Mikufans around June of this year?

The people in the Internet project team looked at each other in bewilderment and quickly checked on their computers.

"Mr. Li, we found it. It is indeed a personal website that just went live at the end of June this year. The founder is named Xu Yi. It's a small, run-down site that's only used for sharing ACG videos. Currently, it only has a few thousand registered users, and the server is incredibly slow."

"This is it."

"Go find this Xu Yi. One million RMB—acquire him and the website code—for me!"

"After you acquire it, change the name to—Bilibili (Bilibili)!"

To acquire a website that's only been around for a few months and has only a few thousand employees?!

Before everyone could recover from the command to jump, Li Feng's next words sent chills down their spines.

"Naruto, One Piece, Bleach, Fate, Ultraman..."

"We're going to exclusively release all of these high-definition, officially licensed resources (of nuclear weapon quality) on Bilibili for free!"

The executives present were all taken aback.

To gather all the top-tier, officially licensed Japanese anime and tokusatsu dramas from across the internet and stream them all for free on one website?!

You should know that in the current domestic anime community, all those otaku and male netizens are desperately searching for pirated torrents with blurry quality on various low-quality forums!

Once Bilibili releases the exclusive, high-definition, uncensored, and real-time updated official versions of the three major shonen manga...

That little-known website will become a mecca for millions of anime fans and male netizens across China overnight!

"Not only that!"

Li Feng continued issuing instructions, "Bilibili account registration must be forcibly linked to Haofeng's Weibo account! To post comments and watch high-definition anime on Bilibili, you must log in with your Weibo account with one click!"

"I'm going to use this batch of Japanese anime to completely capture those otaku, students, and male netizens who don't follow celebrities and firmly pull them into our traffic pool!"

"Understood! I'll take the team to Hangzhou to find Xu Yi right away!" the project manager shouted excitedly, already anticipating a massive surge of online traffic that would sweep through male netizens.

......

Having secured Bilibili, a major source of traffic for anime and manga fans, Li Feng turned his attention to another fundamental market that could attract a huge number of users from lower-tier cities and male users—online literature!

Compared to animation, online literature is the core upstream IP incubator of China's future pan-entertainment industry chain.

"Joy of Life," "Nirvana in Fire," "Empresses in the Palace"... Which of these future super dramas with hundreds of millions of views, and the games adapted from them that generate billions in revenue, are not derived from current online novels?

Back in the president's office, Li Feng called in Lao Han, the director of the film and television department.

"Old Han, right? The current leader in the domestic online literature market is Shanda Literature, founded by Chen Tianqiao?"

"Yes, Mr. Li. Shanda Literature currently owns several major websites, including Qidian.com, Hongxiu.com, and Jinjiang Literature City, which means it can be said to monopolize more than 90% of the online novel resources in China," Lao Han answered truthfully.

"Go contact Chen Tianqiao and ask him how much it would cost if Shanda Literature were sold as a whole, or if Haofeng Network were to take absolute control of it."

Old Han swallowed hard and quickly ran out to make a phone call to the senior management of Shanda Group.

Less than half an hour later, Old Han came running back, covered in sweat and looking rather unwell.

"Mr. Li... Shanda has replied."

"How so? How much is Chen Tianqiao asking?"

"Chen Tianqiao didn't even show up; it was a vice president from Shanda Literature who responded," Old Han said through gritted teeth, indignantly. "They said Shanda Literature is the crown jewel of the Shanda Group for the next ten years, and they absolutely cannot sell their controlling stake. If Haofeng Network insists on taking a stake, they're reluctantly willing to give up 10% of the shares, but the valuation... they're asking for eight billion RMB!"

10% of the shares costs 800 million?! The overall valuation is 8 billion?!

"Eight billion? Chen Tianqiao really dares to ask for that much. Does he think his Qidian.com is Apple?"

In 2009, although Shanda Literature monopolized the market, its online literature monetization model was singular and piracy was rampant. Its net profit for the whole year was probably less than tens of millions, yet it dared to call up a sky-high valuation of eight billion!

This is clearly treating Haofeng Network like a sucker with too much money to burn.

"Since Shanda is so arrogant, let's avoid them!"

Li Feng snorted coldly, a glint of shrewdness flashing in his eyes.

"Old Han, Chen Tianqiao is making a mistake for the times. Although he controls the online literature platform, his current contracts don't effectively lock in the authors' film, television, and game adaptation rights!"

Old Han's eyes suddenly lit up: "Mr. Li, you mean...we should bypass Shanda Literature and go directly to the authors themselves to buy the copyrights?!"

"That's right!"

Li Feng slapped an A4 sheet of paper covered with book titles onto his desk.

"Buying platforms is foolish; we only need to buy those masterpieces that can be incubated into super IPs!"

"Go contact Tianxia Bachang and buy me the permanent film, television, and game rights to the entire 'Ghost Blows Out the Light' series!"

"Go find Nanpai Sanshu and lock up all copies of 'The Grave Robbers' Chronicles' in his possession!"

"And there's also *Battle Through the Heavens*, *Panlong*, *Back to the Ming Dynasty to Be a Prince*, *A Record of a Mortal's Journey to Immortality*...

Since Shanda considers itself extraordinary, then Li Feng will cut off its supply line and reap all the fruits of the most commercially valuable online literature in the future!