My capital is quite large.

Chapter 37 Moat and Weibo

In the early morning, the first rays of sunlight pierced through the floor-to-ceiling windows of the top-floor penthouse in Shenzhen Bay No. 1, spilling onto the luxurious leather sofa.

Li Feng, dressed in a loose bathrobe, stood in front of the huge floor-to-ceiling window, holding a cup of warm black coffee in his hand.

"Boss, you're up so early."

Zhang Xinyu, wrapped in a silk nightgown, hugged Li Feng's waist from behind like a well-behaved kitten, her cheek pressed against his broad back, her voice still carrying the languidness and coquettishness of someone who had just woken up.

"Hmm." Li Feng took a sip of coffee, gazing intently at the sea outside the window.

After the Yang Mi incident, he finally saw through the true nature of entertainment agency contracts in China.

This isn't some kind of cooperation agreement; it's practically a legal contract of servitude that puts the artist's life and death at their mercy!

As long as you hold these female celebrities' ten-year contracts and exorbitant breach of contract fees in your hands, no matter if you're a pure and innocent girl or a proud young starlet, in the face of the iron fist of capital, you'll all have to have your glamorous skin peeled off and obediently grovel on the ground begging for mercy.

For a moment, a thought even flashed through Li Feng's mind: should he simply take the money and go around to various film and television companies, and buy out all those beautiful female stars?

Wouldn't it be wonderful to build a top-tier harem in the Chinese entertainment industry that belongs only to him, and to choose his consorts every day?

But the thought only lingered in his mind for two seconds before being ruthlessly extinguished by his reason.

"Only an idiot would do that," Li Feng sneered inwardly.

Spending 20 to 30 million yuan in breach of contract fees to forcibly buy a female celebrity, just to sleep with her a few times and satisfy a man's desire to conquer.

This is not a worthwhile deal no matter how you look at it.

Women are a resource that is the most abundant in this world.

If you have money and power, there will be plenty of women willing to strip naked and climb into your bed.

Spending tens of millions to play around with a woman is a stupid thing that only nouveau riche and brainless rich kids would do.

For a strategist aiming to build a multi-billion dollar business empire, unless they are truly fond of a particular divination, such a purely wasteful investment is simply foolish.

Li Feng downed his coffee in one gulp, turned around and patted Zhang Xinyu's shapely buttocks. "Change your clothes and head to the company. We've got a tough battle ahead."

……

Nine o'clock in the morning, at the headquarters of Haofeng Network, in the president's office.

Li Feng sat behind his large desk, his brows slightly furrowed, his mind racing as he envisioned his future business empire.

Today, Haofeng Network is far ahead in the mobile game industry, raking in tens of millions of US dollars overseas every month.

In the PC game sector, they also successfully hijacked League of Legends, cutting off one of Tencent's most vital lifelines.

In terms of film and television strategy, they are frantically acquiring the online broadcasting rights to a host of hit dramas since the turn of the millennium, and their moat for streaming media is taking shape.

But this is not enough.

To truly destroy the behemoth that is Tencent, or rather, to remain invincible in the future mobile internet era, it must possess its own super moat that can continuously generate traffic—a social account system!

Why is Tencent so scary? It's not because its games are so good, but because it has hundreds of millions of daily active users on QQ!

As long as QQ remains operational, Tencent can seamlessly redirect all its traffic to any of its products!

"The best way to kill the penguin is to directly undermine its social network."

Develop WeChat? Get WeChat out before Zhang Xiaolong does?

Li Feng shook his head and crossed out the word "WeChat" on his notebook.

Was Lei Jun (CEO of Xiaomi) not sharp-eyed in his past life? Xiaomi's "MiTalk" was launched several months earlier than WeChat, and its functions were very complete.

And what happened? When Tencent stepped up its game, it crushed MiTalk into dust with its one-click import of contacts from QQ accounts.

The traffic moat is not even in the same league. Trying to compete head-on with familiar social networks at this stage is simply suicidal.

As for creating a ride-hailing app or food delivery platform, and then bundling it with a mobile payment system similar to Alipay?

Li Feng rejected it without even thinking about it.

The financial payment system is an extremely sensitive national asset.

Without powerful official connections and unfathomable political and business resources, a private startup with no background trying to aggressively pursue third-party payment at this juncture might find its company shut down tomorrow, and the entrepreneur themselves ending up in jail.

"We can't compete with established social networks, and we can't touch payment systems. The only option left is what's currently in a vacuum – public square-style social networking with strangers!"

Li Feng's eyes suddenly lit up, and he wrote two words heavily on the paper—【Weibo】!

In the autumn of 2008, Sina Weibo was not even a thing.

The research and development cost of this thing is ridiculously low!

It doesn't require a complex 3D engine or a high-concurrency game server; it only needs the most basic text and image posting, commenting, forwarding, and simple follow logic.

A few skilled Java programmers can write out the underlying framework in half a month!

Research and development doesn't cost much. So where are Weibo's real challenges and core barriers to entry?

The key lies in promotion during the cold start! It lies in attracting a large number of netizens to this platform to spend all their time on their phones!

"Celebrity endorsements! Influencer onboarding!"

Li Feng slapped his thigh suddenly, and a smile instantly bloomed on his face, which had been tense from thinking.

Doesn't this create a perfect strategic closed loop?!

Just hours earlier, he thought spending tens of millions to buy out a female celebrity's management contract was a losing proposition.

But now, when "buying out celebrities" and "Weibo promotion" are linked together, those popular celebrities are no longer just decorative vases for people to enjoy, but the core fuel of Haofeng Network's traffic nuclear power plant!

Who will be the hottest celebrities of the next decade? He knows it all perfectly well!

As long as we firmly sign all these future top stars under Haofeng Film & Television, once Weibo goes live, we can issue an administrative order to exclusively allow all of their top stars to join Haofeng Weibo!

Fans will inevitably download and register like crazy in order to follow their idols and see their personal photos!

By using a star-studded lineup to forcefully attract tens of millions of initial daily active users, once the traffic pool is formed, this moat centered on social interaction in the public square will be completely built!

By then, even if Tencent gets jealous and tries to copy it, it won't be able to steal away the top celebrities and enthusiastic fans who have already established themselves here!

"A brilliant, open scheme..."

Li Feng took a deep breath. The idea of ​​massively acquiring celebrities, which had been dispelled, not only rekindled but also became the company's most urgent strategic need!

We must create stars! We must harvest top-tier celebrities!

With that in mind, Li Feng pressed the internal phone button on the table.

"Old Han, come to my office right now!"

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