My capital is quite large.

As the Spring Festival Gala of the Year of the Rooster came to a close, the Spring Festival movie season, known as the golden period for the big screen, arrived as scheduled, accompanied by fireworks and firecrackers and festive cheer throughout the streets.

The mainland Chinese big-screen market has always been dominated by Haofeng Film & Television.

The top four films released during this year's Spring Festival season, excluding Tencent's heavily invested film "Kung Fu Yoga" starring Jackie Chan, are all from the same production.

Whether it's the critically acclaimed and commercially successful "Journey to the West: The Demons Strike Back," the critically acclaimed but commercially successful "Buddies in India," or the critically acclaimed but commercially mediocre "Duckweed," the main investors and distributors behind them all come from the Haofeng Group.

In stark contrast, Tencent Pictures suffered a crushing defeat.

Kung Fu Yoga received terrible reviews after its release, with moviegoers' criticisms almost drowning Fang Shilong's golden brand.

Despite Fang Shilong's long-standing popularity, the box office still managed to secure second place during the Spring Festival season.

However, given the enormous production cost of 400 million and the current projected total box office of only 800 million, it seems impossible to recoup the costs.

Based on the revenue sharing ratio with cinemas, Tencent Pictures has essentially lost everything this time.

This also made the originally ambitious Sun Zhonghuai realize the huge gap between the two sides in the battlefield of the big screen.

However, before Tencent could recover from the blow in the film market, Haofeng delivered another resounding slap to their faces in the small-screen television drama battlefield.

......

The fantasy drama "Eternal Love," which Yang Mi filmed in her spare time from her studies last year, was released during this winter break.

And once it aired, it became an absolute sensation.

The show's viewership on the video website iQiyi is breaking historical records at an almost frenzied pace every day, and the theme song of the show is playing in almost every shop on the streets.

On Weibo, Yang Mi's fans and various marketing accounts have created a frenzy of praise, with countless fans flooding the supertopic with comments:

"Sister Honey only made a slight move, and that was already the limit for all the actresses born in the 85s!"

This press release, tinged with pride and provocation, is aimed directly at Liu Yifei, Tang Yan, and Liu Shishi, all top-tier actresses born in 85.

For a time, Yang Mi was incredibly popular in the TV drama field, seemingly poised to sweep the market.

In contrast, Tencent Video also produced a major historical drama, "The Advisors Alliance," at the same time.

Although this drama has a strong reputation among industry insiders and film critics, its promotion and discussion have been completely overshadowed by the nationwide popularity of "Eternal Love," and it hasn't even made a ripple.

Haofeng Group, having achieved great success in both film and television, did not give its old rival Tencent a chance to breathe or adjust.

February 1st.

Haofeng Film & Television's official account released a gold-embossed teaser poster, officially announcing the mentor lineup for the new variety show "Idol Producer".

[Representative of the National Producers: Lu Ha.]

As the pinnacle of popularity in the Chinese entertainment industry, the announcement of Lu Han's name immediately triggered a collective earthquake in the fan community.

As for the professional mentor section, the music mentor positions are shared by Li Ronghao and Xue Zhiqian, two versatile members of Haofeng Music Department.

Speaking of which, these two brothers can be seen in almost every music variety show or talent show invested in or produced by Haofeng Group in today's music scene.

With their solid professional skills and a great sense of humor, they managed to secure a stable job at Haofeng Film and Television.

What truly surprised and delighted outsiders was the lineup of rap mentors, a lineup that finally broke away from the familiar faces from past hit variety shows.

[Rap Mentors: Jackson Wang, Henry Lau]

These two rising stars are highly influential among the younger generation due to their superb arrangement and rapping skills.

The final dance instructors were Song Qian and her junior sister Cheng Xiao, whom she personally brought back from South Korea.

The moment the entire list of mentors was released, it sparked a flurry of discussion on various entertainment forums and online communities.

"Holy crap, Haofeng's really gone all out this time. This mentor list... why does it have such a strong K-pop vibe?"

"Besides Li Ronghao and Xue Zhiqian, the rest of them all basically have experience working for South Korean entertainment companies before debuting, right?"

"Who exactly is this Cheng Xiao? She's quite pretty, and seems to have a great figure. Can this new talent show format really become a hit?"

......

Before the aftershocks of the official announcement of the mentor lineup had subsided, the "Idol Producer" program team immediately launched a nationwide audition recruitment.

However, unlike the traditional talent shows that are held on the streets in a noisy and chaotic manner, this time, Haofeng Films adopted a production model that can be described as revolutionary in the mainland variety show industry: closed training and recording.

The program will select 100 outstanding male trainees from across the country and then send them to a completely closed secret base for intensive training that will last for several months.

Before the official broadcast, the outside world will not see any fragments of the selection process. All the sweat, conflicts and transformations will be recorded by cameras 24 hours a day in a closed environment.

This brand-new competition format and its mystique quickly piqued the curiosity of countless viewers and industry professionals.

But what truly propelled the entire internet to a fever pitch was the promise made by the production team on the last page of the audition announcement:

The final episode of this program will be broadcast live online with no delay. Mr. Li Feng, President of Haofeng Group, will also be present to present awards to the final group members.

This news left netizens, who had previously been skeptical and hesitant about this new talent show, completely stunned.

"Holy crap, is this for real? Li Feng himself is here to present the award?!"

"What's Li Feng's current status? He's personally presenting awards to a boy band audition on an online variety show? That's too unbelievable!"

"That's right. Tencent's Twist team has never done anything like this before, and Li Feng himself hasn't personally endorsed a variety show for many years."

"Personally presenting awards to a group of trainees seems beneath his dignity, doesn't it?"

On forums and Weibo, related discussion posts are flooding the screen.

Many people felt that Li Feng's move was a step down, but for those seasoned veterans in the entertainment industry, it was an unusual signal.

Has Li Feng gone mad? Of course not.

Since he was willing to personally step forward and endorse the event despite the potentially undignified public pressure, it can only mean one thing:

This "Idol Producer" is definitely Haofeng Group's most core and important project this year and even in the next few years!

And it's the only one of its kind!