My capital is quite large.
Chapter 19 The President's Standard
When Li Feng led the transformed Zhang Xinyu into Haofeng Network's office area, the air in the entire company seemed to freeze for a moment.
Just two days ago, Zhang Xinyu was still a struggling extra in Hengdian.
She has now completely transformed from a sparrow into a phoenix.
A well-tailored, custom-made haute couture business suit perfectly accentuated her stunning figure.
Her originally slightly frizzy long hair had been carefully styled and was now draped smoothly behind her head; a pair of non-prescription gold-rimmed glasses perched on her nose, giving her beautiful face an air of aloofness and restraint, that of a sophisticated career woman.
Only when she looked at Li Feng, who was walking ahead, did her peach blossom eyes reveal undisguised obedience and flattery.
"Good morning, Mr. Li."
Administrative Director Sister Zhao was the first to greet them. Her gaze swept over Zhang Xinyu, and she immediately put on a professional smile, without even a hint of surprise.
Immediately afterwards, the other programmers and managers in the office area also greeted them.
In the conventional business world, this is perfectly normal.
It would be abnormal for a self-made internet tycoon CEO not to have a beautiful and personal female secretary by his side!
This is not only a symbol of strength, but also a standard feature of a CEO.
"This is Zhang Xinyu, my new personal life secretary and assistant in the president's office."
Li Feng casually introduced her as he walked towards his private office, unbuttoning his suit jacket. "From now on, she'll handle my personal schedule, daily office work, and some non-core business coordination. Sister Zhao, could you take her to complete her onboarding process and give her a workstation outside my office?"
"Okay, Mr. Li, Ms. Zhang, please follow me." Sister Zhao nodded politely.
Zhang Xinyu obediently agreed, but before turning around to complete the formalities, she first pushed open the door to the president's office, made Li Feng a cup of freshly ground black coffee at just the right temperature, and placed it on the desk.
Looking through the floor-to-ceiling windows, Zhang Xinyu watched the dozens of elite employees busily typing code outside, and then looked at the Nanshan Science and Technology Park, where every inch of land was incredibly valuable. Her heart was still pounding wildly.
She won her bet.
She forever trampled the cramped basement in Hengdian and the sweat-smelling bus full of extras under her feet.
……
There was a knock on the office door.
As soon as Zhang Xinyu left, Technical Director Lao Chen rushed in like a whirlwind.
"Mr. Li...Mr. Li! It's blown up! It's completely blown up!!"
Li Feng picked up the coffee Zhang Xinyu had just brewed, took a sip, and leaned back calmly in the boss's chair: "What exploded? Catch your breath before you talk."
"Angry Birds! Our little birds are blowing up overseas!"
Old Chen rushed to the desk and slammed the report in front of Li Feng, his voice hoarse with excitement:
"This morning, Apple officially updated the App Store's first global featured apps! Because our game perfectly complements the iPhone 3G's touchscreen swiping interface, it was directly selected by Apple's editorial team as 'App of the Week,' and is now at the very top of the North American and European app stores!"
"It's only been eight hours since we were featured, and our daily downloads have already surpassed 400,000! And it's still skyrocketing at a rate of tens of thousands per hour!"
"It has now completely crushed those established single-player games from Europe and America, and topped the North American App Store's paid charts!"
Quiet.
When Lao Chen shouted out the number, the office area outside, where everyone was listening intently, fell into dead silence.
Immediately afterwards, a burst of wild screams erupted, as if the roof was about to be blown off!
400,000 downloads!
This isn't a free browser game; it's a paid, one-time purchase game priced at $0.99!
Li Feng put down his coffee cup and glanced at the report.
"400,000 downloads in a single day translates to nearly $400,000 in revenue."
"Apple takes a 30% cut, and we take 70%. After deducting taxes, the net profit on the company's books is around two million RMB per day."
"Old Chen, this is just the beginning. As the iPhone 3G continues to roll out globally, this number will double in the coming months."
Old Chen felt a wave of dizziness.
A single-day net profit of two million RMB!
What about a month? Sixty million?! What about a year?!
How much net profit can the major traditional PC game giants make in a year, despite their desperate efforts in ground promotion and server purchases?
Meanwhile, Haofeng Network, with just a few dozen people, developed a simple touchscreen game over several months and is now making money in the ocean of US dollars!
"Calm down, Lao Chen, don't act like a country bumpkin who's never seen the world."
Li Feng stood up, patted Lao Chen on the shoulder, and said, "Now that the little bird has taken off and the airflow is sufficient, it's time to ignite the second rocket."
"Fishing Joy, launching globally on the App Store tonight at midnight!"
Old Chen shuddered and immediately stood at attention: "Yes, sir! The final version of iOS is packaged and ready for release!"
"Remember, the monetization logic of 'Fishing Joy' and 'Angry Birds' is different. Angry Birds is a buy-to-play game, earning money from its widespread adoption; while 'Fishing Joy' is free to download with in-app purchases!"
"Have the operations department place the entrance for the first recharge bonus of double coins in the most prominent position."
"Understood! I'll arrange it right away!"
Old Chen rushed out of the office with a ruddy complexion.
……
That night, with a data refresh on the Apple Store, "Fishing Master" was quietly released.
Unlike his initial solo efforts with Angry Birds, this time Li Feng used the GG pop-up within Angry Birds to precisely direct a massive number of global players to the download page of Fishing Joy.
The allure of free downloads, coupled with a stunning deep-sea UI.
In just twelve hours, the number of downloads for "Fishing Master" exceeded one million!
Those white-collar workers in Europe and America who had just bought an iPhone and were worried about not having any games to play were completely hooked after opening this game.
When a finger taps the screen, a cannon fires a fishing net, and the screen explodes with glittering gold coins, accompanied by a crisp "clattering" metallic sound, the deep-seated human desire for gambling thrills and visual stimulation, similar to a slot machine, is perfectly ignited.
Out of gold coins? Buy 10000 gold coins for only $0.99? Buy!
"Can't catch a great white shark because my cannon isn't high enough level? Unlock the super gold cannon for $4.99? Buy, buy, buy!"
Compared to the one-off sale of Angry Birds, Fishing Joy has demonstrated the terrifying ability to continuously generate revenue through its free-to-play in-app purchase model.
It's like a bloodthirsty deep-sea monster, opening its jaws and frantically devouring the credit card balances of players worldwide!
……
A week later.
With both games dominating the charts in global app stores, tens of millions of US dollars flowed into Haofeng Network's corporate account like a tsunami through compliant channels.
The account, which had dwindled to only two or three million due to investments in film and television dramas, suddenly swelled to eight figures and was growing at a visible rate every day!
With a truly continuous and lucrative cash flow, Li Feng did not choose to celebrate with champagne. Instead, he immediately convened a strategic expansion meeting with all core R&D personnel.
Inside the conference room, all the programmers and planners looked at Li Feng with the same awe they had for a big boss, but with the fanaticism of someone looking at a god!
Zhang Xinyu, dressed in a well-fitting suit, stood gracefully beside Li Feng, skillfully pouring tea for each of the executives present, before quietly retreating to a corner to take meeting notes.
"Ladies and gentlemen, we fought a brilliant blitzkrieg over the past week."
"But the golden age of the App Store is short-lived. At most, it will be six months before international giants like EA and Gameloft realize what's happening and enter the mobile arena with their massive capital and industrialized 3D engines."
"What we need to do is, before their cumbersome behemoths can turn, use sheer numbers and creativity to build an insurmountable wall in the realm of touch-based casual games!"
Li Feng turned around and wrote three brand new code names heavily on the whiteboard.
"The Ministry of Human Resources should continue poaching talent; I want to expand the R&D team to over two hundred people!"
"The existing team needs to be split up immediately. I want you to simultaneously launch three brand-new mobile game projects!"
The people below gasped for breath. Three different designs launched simultaneously?!
Ignoring their shock, Li Feng continued to sketch rapidly on the whiteboard.
"The first one, codenamed 'Fruit Ninja'!"
"Core gameplay: Various watermelons, apples, and bananas will continuously be thrown from the bottom of the screen. Players simply need to swipe their fingers across the screen to slice the fruit in half like a samurai sword! The juice-splattering effects must be top-notch, and the sound effects must be stress-relieving and exhilarating!"
"The second one, codenamed 'Cut the Rope'!"
"Still a physics-based puzzle game! On the screen is a little green monster waiting to eat candy, which is suspended by various ropes. Players use their fingers to cut the ropes and utilize gravity, inertia, and bubbles to feed the candy into the monster's mouth! The art style has to be cute, targeting all ages for casual play!"
Li Feng paused for a moment, then wrote the last name in the center of the whiteboard.
"The third one, codenamed 'Temple Run'!"
"For this game, I want you to break through the existing 2D framework and give me a 3D engine!"
"This will be the world's first truly 3D vertical-screen parkour game!"
"Ditch the virtual buttons! Swipe up to jump, swipe down to slide, and swipe left or right to turn! Simultaneously, utilize the iPhone's built-in gyroscope; tilt your phone left or right to control your character and collect coins!"
"A horde of monsters is chasing us from behind, and ahead lies an endless expanse of temple ruins!"
In the conference room, all the executives were completely numb.
Whether it's Fruit Ninja, which takes the swipe-and-slash experience to the extreme, Cut the Rope, which uses a physics engine to solve puzzles in a variety of ways, or Temple Run, which utilizes the phone's gyroscope and pioneered endless parkour...
Any one of these three ideas could support a large game company for ten years!
And now, their young CEO has slammed these three IPs, destined to go down in gaming history, onto the table at the same time!
"Money is not a problem. If we don't have enough people, we'll hire more. We'll outsource the art assets to top teams."
Li Feng threw the marker on the table, looking down at the entire room with an arrogant and domineering air.
"Before Christmas this year, I want to see five of Haofeng Network's names in the top ten of the global App Store charts!"
"Meeting adjourned!"
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