Huayu: This producer has no bottom line.

Chapter 142 I almost got divorced because of him

(The ending of the previous chapter has been changed; those who read it last night can take a look again.)

"Guangming is adamant about pushing this product."

Zhang Wenbo's voice was tinged with helplessness, "They say it's a strategic new product for this year."

The fact that Guangming has put it this way shows that this product is extremely important to them.

What's so special about their yogurt?

"They say it was released last year, called Moslian, and it's currently only available in East China and a few other cities. The retail price is 15 yuan per box, which contains 6 small cups, averaging 2.5 yuan per cup."

Moslian?

Ren Ping sat up abruptly. This thing was China's first yogurt that could be stored at room temperature.

"Mr. Zhang, can this Moslian be stored at room temperature?"

"Yes, Guangming specifically emphasized that it can be stored for a long time without refrigeration."

"That's right," Ren Pingsheng's tone suddenly became lighter. "No need for refrigeration, it won't be affected by distributing it in the hot weather, and it's not available in most places now. If we make it into a 'Lost in Thailand' merchandise, the audience will find it novel and impressive, and they will naturally be more enthusiastic."

The more he thought about it, the more he felt that Moslian was the perfect match for this event.

With its high-end positioning and scarcity, it could be packaged as a limited-edition premium beverage that can only be obtained by watching a movie.

For Bright Dairy, this was a nationwide brand exposure; for the film, it greatly enhanced the prestige and appeal of the "Lost in Thailand" package.

"Mr. Zhang, go and contact Guangming immediately," Ren Pingsheng said decisively. "Tell them that the packaging must be customized according to our requirements. Make sure you coordinate the details of the supply batches and logistics with Guangming. We absolutely cannot let them fail."

"Understood!" Zhang Wenbo was also moved by Ren Pingsheng's emotions.

After discussing milk, the two then moved on to the implementation plan for eggs, following the line of thinking about scarcity and convenience.

Considering that distributing real eggs in the cinema lobby could easily cause problems, Ren Pingsheng decided to replace the real eggs with custom-made egg-shaped pendants with the character "囧" (jiong), which are both practical and fun, and also more meaningful as souvenirs.

"Okay, I'll go find a factory in Yiwu and expedite a batch."

The "Lost in Thailand" incident has been put to rest, or rather, it turned out to be an unexpectedly good turn of events.

Just as Ren Pingsheng was about to hang up, Zhang Wenbo spoke first.

"Director Ren, there's a problem with the cinema."

"What's the trouble?"

"The check-in point is set up in the cinema lobby, right? This involves the issue of venue usage," Zhang Wenbo sighed. "Most cinemas won't let you set up a point for free; they'll definitely charge a venue fee. Even if you only select a few cinemas in the provincial capital, the total cost will be considerable. Moreover, some cinema managers are quite conservative and feel that holding these promotional activities with freebies in the lobby will disrupt the order of the event, so they are not very willing to cooperate."

The accounts did look bad, but Ren Pingsheng didn't dwell on it for long.

"Here's what we'll do: first, focus all your efforts on researching the 13 cities where last year's box office exceeded 100 million yuan. Compile a table of which cinemas are willing to participate and what conditions they want, and send it to me. We'll try to finalize some deals first. Also, I've already asked Huaying to arrange media screenings in these box office powerhouse cities. After the screenings, you can try negotiating again."

"Understood, let's build up the momentum first."

"Yes, but we also need to have backup plans," Ren Pingsheng added. "If the cinemas are slow to respond, we can negotiate with the cafes and milk tea shops along the way, so that the audience can still check in and get something just by walking a few steps."

After hearing this, Zhang Wenbo's concerns were completely dispelled.

The next afternoon, Wang Baoqiang arrived first.

He wore a baseball cap and a mask, sneaking in like a thief. When he took off his mask, his face was full of pain.

"Mr. Ren, you've really put me in a terrible situation," he slumped into a chair, pulled out his phone, "Look at this, it hasn't stopped ringing since last night. Even my mother called, crying and asking if I'm missing some part."

"I thought I didn't have anything going on, but after checking Weibo, I realized, wow, everyone's saying I'm missing a testicle!"

Bai Ke and Da Peng were trying so hard not to laugh that their shoulders were shaking.

Ren Pingsheng made a couple of moves, and the situation was even better than he had expected.

After a night of fermentation, the topic #WillYouDieIfYouLoseAnEgg# is still trending upwards.

Some netizens have already realized that this is a movie promotion through the product placements at the beginning and end of the new video, and have started to explain it in the comments section.

But the vast majority of netizens don't care whether it's a DG or not; they just love to watch the drama unfold.

Some people posted everywhere seeking the truth, while others fabricated stories, even photoshopping hospital registration slips.

The comments section was full of witty replies. Some people said that Baoqiang must have practiced the Sunflower Manual, while others explained that unilateral amputation does not affect fertility and told everyone not to panic.

Wang Baoqiang was still rambling on, "My wife also called. She's pregnant, so I couldn't scare her. It took me a long time to explain to her that I hadn't become a eunuch."

Ren Pingsheng's eyes twitched when he heard this.

"Brother Qiang, your wife's pregnancy is really tough. With you running around doing all this, who's taking care of her?"

"She went back to her parents' home," Wang Baoqiang scratched his head and smiled very honestly, "I'm relieved that her mother is taking care of her."

"Hehe, okay, as long as it's not my agent taking care of me," Ren Pingsheng muttered to himself.

"By the way, Qiang-ge, who's your manager now?"

"Ge Jingjing, what's up? Need to talk to her?"

"It's nothing, just asking. We'll definitely have more dealings with each other in the future," Ren Pingsheng waved his hand. "We'll talk business when Brother Zheng arrives."

Half an hour later, Xu Zheng arrived.

He walked in and glanced around the studio. "Director Ren, this place isn't very big. There isn't even a sofa."

"It's a small temple, but it can accomplish great things. I'll move to a different one once the movie becomes a big hit," Ren Pingsheng said, handing him a cigarette. "Brother Zheng, have a seat. Let's get straight to the point. The suspense surrounding Brother Qiang's egg is almost at its peak. Next, we need to get the main character involved. I'm planning to shoot three short videos together, one for each of you, and then we'll reunite at the end."

Xu Zheng lit a cigarette, raised an eyebrow, and asked, "How will this collaboration work?"

Ren Pingsheng explained the concept behind the collaborative short film.

After hearing this, Wang Baoqiang's eyes lit up. "That's awesome! Should I be the first to film it?"

"Yes, you take the picture first, as a response to the speculations online, but when you respond, you have to accidentally let slip a hint that the issue is about milk."

"milk?"

"In the movie, there's a scene where you're filling up with milk at the airport. You'll pretend to be explaining something, and then suddenly you let it slip that it was actually Brother Zheng who had the problem."

Wang Baoqiang thought for a moment, "I get it! I'll play dumb, and accidentally betray Brother Zheng!"

That's roughly the idea.

Xu Zheng adjusted his glasses. "You mean Qiangzi posts the first one, pretends to be clueless and passes the buck to me, then I post the second one to maintain the suspense, and finally we both post the third one pointing to the movie?"

"Yes, the three videos are grouped together, with a progressive pace, leading the suspense from the egg to the milk, and then to the movie."

Xu Zheng hesitated for a few seconds, then asked, "Is there enough time?"

"There's still time," Ren Pingsheng said. "Short films are what Shengping Vision excels at. Filming can be completed today, and the film can be released tonight. I've arranged the release time. Starting tomorrow morning, one film will be released every day. 24 hours is enough time for the hype to spread. The popularity of the three videos can be maintained until the media screening on June 1st. Their film reviews and reports will continue the hype then."

Xu Zheng nodded, raising no further objections. "Okay, when do we start filming?"

"Now."

Ren Pingsheng snapped his fingers, and Zhang Yibo walked over with a camera in hand.

"Now?" Xu Zheng paused, looked around, and said, "Filming right here? There's not even a set?"

Wang Baoqiang glanced at the script and chuckled.

The group went downstairs and found a reasonably well-lit spot at the entrance of the stairwell.

Kong Lianshun, Zhang Yibo, and Ren Pingsheng, three fake reporters who had rarely appeared on camera, surrounded Wang Baoqiang.

Xiao Ai is holding up a camera.

"Action!"

"Baoqiang, Baoqiang! It's said online that you were seriously injured, is that true?" Reporter Kong shoved the microphone at him.

Facing the camera, Wang Baoqiang looked completely bewildered. "What? Injured? I'm perfectly fine!"

"What about the online rumors that you were missing an egg in a movie you filmed before?" Reporter Zhang pressed.

"Oh no, those aren't my balls!" Wang Baoqiang blurted out in a panic, "Those are Brother Zheng's balls. I only filmed a bed scene with Brother Zheng, and I wasn't injured."

"A sex scene?!" the three exclaimed in unison, their voices rising an octave.

Wang Baoqiang seemed to remember something, his eyes darting around. "Right... we filmed a bed scene. I was forced to swallow a mouthful of white stuff, and I still shudder at the sight of white liquid. Ugh, don't ask me anymore, go ask Boss Xu!"

After saying that, Wang Baoqiang pushed away the microphone and fled in panic.

The video abruptly ended.

"Cut! Passed!"

Da Peng, standing nearby, laughed so hard he slapped his thigh. "If this video gets posted, netizens will probably go crazy! Getting a mouthful of white stuff poured on him while filming a bed scene... this is just too vivid!"

Xu Zheng, listening nearby, frowned. "Director Ren, aren't you being incredibly vulgar with these lyrics? Aren't you putting me on the spot?"

"Brother Zheng, the audience loves to see celebrities tearing each other apart and shifting blame without any bottom line. The more blatant it is, the more people will watch," Ren Pingsheng shoved the second script into Xu Zheng's hand. "Now, it's your turn to cry foul."

Everyone returned to the studio, and ten minutes later, Xu Feng's solo video recording began.

In the shot, Xu Zheng is dressed in a suit and tie, wearing glasses, looking every bit the successful man.

But his expression at that moment was quite remarkable. "I am Xu Zheng."

"I must clarify what Wang Baoqiang said. I didn't force him to drink that white stuff; he's mentally ill and insisted on drinking it."

Xu Zheng became more and more agitated as he spoke, and he ripped off his tie and started swearing.

"Do you guys even know how unlucky it is to partner with that bastard? You sympathize with him but not with me? I almost got divorced because of him, who am I supposed to complain to?!"

"Cut! Perfect!"

Ren Pingsheng's lips curled up in a wild smile.

These two videos will definitely leave netizens completely confused.

What is that white thing?

What kind of sex scene was it?

Why did Xu Zheng want a divorce after filming this sex scene?

These three questions combined, along with the suspense of the missing egg, are enough to generate such a massive amount of traffic that even a god couldn't stop it!

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