Entertainment News: Kneeling on the knee of the "Fairy Sister," you say she got proposed t

Chapter 102 Terrifying Sales Figures

The signing ceremony officially began, and both Lu Yuan and Liu Yifei put on Cartier's Love series bracelets.

Lu Yuan was wearing a Love wide-band rose gold bracelet and a Ballon Bleu men's watch.

Liu Yifei's watch is the narrow version of the LOVE watch, also in rose gold, and her watch is a Ballon Bleu women's watch.

The main focus is to highlight that the two are a couple, and the main theme is to showcase them as a couple.

The two openly display their affection in public, almost always holding hands.

From time to time, they also act like brand ambassadors and show off the couple's items in their hands.

The products really exude a sophisticated and high-end feel in their hands.

It's mainly because they're handsome and beautiful, and they have a certain charisma. Even if they're wearing tattered clothes, they still look sophisticated.

Just like the once-famous "Brother Sharp," who could make even tattered clothes look high-class.

And these accessories look even better on these two people, the head of Cartier Asia Pacific is very satisfied with the effect they achieved.

Less than half an hour into the press conference, Cartier’s online website saw a 400% surge in traffic.

Fans flocked to many boutiques in the Asia-Pacific region, crowding the stores as they eagerly purchased Love series bracelets and Ballon Bleu watches.

On that day, Cartier's sales in the Asia-Pacific region surged by 180% year-on-year, with the Ballon Bleu series achieving a new high in single-day sales for the brand in recent years.

Sales of the Love rose gold version tripled.

Orders exploded as soon as the official announcement was made, especially for the two series that the two artists started working on.

Several popular products worn by Lu Yuan and Liu Yifei have sold out in department stores across the country.

Within China, the entire country's department stores sold out in less than an hour.

Cartier's official website crashed, prompting an emergency global restock.

This terrifying appeal even startled Cartier's official representatives.

Although most of the products sold are relatively basic styles, not the kind that cost hundreds of thousands or more.

But those are products worth tens of thousands! They were sold out in many countries just like that, it's unbelievable!

The official website crashed due to overwhelming inquiries from fans who couldn't get their hands on items; it was truly insane.

These luxury brands have used Chinese celebrities as spokespeople before, but none of them have had such terrifying appeal.

Even products endorsed by Liu Yifei have never been this strong before. I never expected them to be this powerful this time.

According to statistics, Cartier also obtained data showing that women's models sold significantly more than men's models.

Why is this? Well, it's because women have a stronger willingness to buy, even if the product is useless, they will still buy it.

Some wealthy female fans will still support their idols by buying the same items even if they feel they are not good enough for them.

Among these female buyers, Lu Yuan's fans make up the majority.

Liu Yifei certainly has female fans, but compared to Lu Yuan now, she is far less popular.

This is the advantage of male celebrities, and also why male celebrities with similar status charge higher endorsement fees.

However, this time Lu Yuan and Liu Yifei received the same endorsement fee, which is also why Cartier considered Liu Yifei's earlier fame.

In addition, Lu Yuan had never endorsed a product before, which is why he was given the same endorsement fee.

However, it was clear that they underestimated Lu Yuan and did not expect his fans to have such strong purchasing power.

When Cartier revealed this news, it caused a huge uproar in the Chinese entertainment industry, and even in countries like the Korean Peninsula, it was no exception.

No one expected that Lu Yuan and Liu Yifei would become so popular with just one movie, "Pinocchio," and attract so many enthusiastic fans.

They will also pay for their endorsements, which shows how strong the spending power of their fans is.

"Holy crap, is our operational efficiency really that impressive?"

"Hehe—I bought a pair yesterday, one for me and one for my boyfriend."

"Luckily I was quick, otherwise I almost missed out on buying it at the store."

"You rich people, go buy the higher-end stuff! Leave the ordinary stuff to us!"

"Waaaaah—I was all set to splurge, but when I went to the counter they told me they were sold out!"

"My Lu Fei couple is amazing."

"All the businesses have seen this, right? This is the power of these two people. Why don't you hurry up and find them to be your spokespeople?"

"I'm sure other top luxury brands are envious."

, 7

Fans were overjoyed to see these announcements from Cartier, feeling proud to have contributed and to have created something special.

Domestic fans were incredibly excited. They knew that their idols had done a great job, and that this would ensure their idols' continued success.

Fans abroad were just as happy and discussed it on their own country's social media platforms.

-

"We are also very good. Lu Yuan and Liu Yifei are worthy of our admiration."

"It's a pity these two aren't from our country; it would be so much better if they were."

"I heard they have our blood."

"Don't talk nonsense. You've been misled by those media outlets. They are genuine Chinese citizens."

"I really like them because they are genuinely handsome and beautiful, and they haven't had any plastic surgery."

"Yes, I especially like the characters in 'Pinocchio,' and I became a fan of them immediately."

"We hope that Lu Yuan's new drama can be introduced to China."

"You traitors! What's so great about chasing after Chinese celebrities? Aren't our many oppas better?"

"What's so fragrant about it? I can still tell the difference between natural and surgically enhanced skin."

"Exactly, and Lu Yuan completely crushes them, okay? He's a screenwriter and a director, what do those people have to compare with him?"

""

The fans of the Peninsula kept praising Lu Yuan and Liu Yifei, and of course, some said that Lu Yuan and Liu Yifei had Peninsula blood.

This is all normal practice, and some people feel uncomfortable about following Chinese celebrities.

He was immediately countered by these fans, who insisted that Lu Yuan and Liu Yifei's looks completely outshone everyone else.

Just like those who support celebrities from the Korean Peninsula in China, some even try to whitewash celebrities who have insulted their own country.

The same goes for Japan; many fans are happy to be able to buy their products and still achieve such sales figures.

They were all discussing it, and at this moment they didn't care at all that Lu Yuan and Liu Yifei were Chinese.

It's like how some Chinese people like Takuya Kimura, or some young Japanese entertainers.

These fans can accept anything as long as it doesn't involve any major political statements.

Even if it happens, some fans will try to defend him.

Every country has fans like this; this group is just that exaggerated.

Cartier's sales figures have indeed drawn the attention of many brands to Lu Yuan and Liu Yifei, making them aware of their influence.

Moreover, other brands that Liu Yifei previously endorsed have also seen a surge in sales in China during this period.

This made the brands extremely happy. Given Liu Yifei's current popularity, they certainly wouldn't be able to afford her endorsement fees.

However, since they had already invested in the company, this move was a huge profit for them.

Those who originally wanted to hire Lu Yuan as their spokesperson thought that since he was a newcomer, even though he had already become very popular, they should be able to negotiate a lower price.

But then I heard what people in the industry were saying about the endorsement fee Cartier offered, and the purchasing power of his current fans.

I knew they were overthinking it. Lu Yuan has already proven his worth, and it's absolutely impossible for him to endorse any product at a low price.

Moreover, nowadays, other people's first endorsement is for luxury brands, so they are naturally going for a high-end route and would not endorse some low-end products.

However, many brands still want to collaborate and are in contact with Meet Entertainment.

Now, everyone at Yujian Entertainment has an agent, and Lu Yuan is also someone who has an agent managing him.

Liu Yifei has also moved her studio to Meet Entertainment, and will gradually distance herself from Chen Jinfei.

Of course, Chen Jinfei also has some shares and investments in Yujian Entertainment; otherwise, Xixi would really be suspected of crossing the river and burning the bridge.

They were family, so Lu Yuan and Xi Xi wouldn't go too far, as that would damage their relationship.

Of course, Lu Yuan's later investments outside the entertainment industry will separate these from his other investments.

We won't put all our eggs in one basket like Meet Entertainment, just like we did with Lu Dian Ban Studio back then.

Because of the two-episode-per-week format, "Pinocchio" has been airing since March and is now nearing the end of May.

Lu Yuan and Liu Yifei attended several offline events for Cartier in several major cities across China.

Then we need to promote our products in places like the peninsula overseas where sales are good.

The first place we went to was, of course, the peninsula, because that's where the sales are the best.

After all, "Pinocchio" has the best viewership ratings in these foreign countries.

When Peninsula fans learned of the trip, many were already waiting at the airport.

This is Lu Yuan and Liu Yifei's first visit to Peninsula since the drama became a hit. How could the fans not be excited!

Picking people up at the airport is unavoidable, not only by people from the peninsula, but also by many Chinese students studying here.

When Lu Yuan and his companion walked out of the airport, they saw a large crowd of fans, all holding posters and banners of the two of them.

Many people called out the two people's names in accented Mandarin with great enthusiasm.

Lu Yuan and Liu Yifei waved and smiled, which made the fans even more excited.

Of course, the two of them didn't dare to stay at the airport for long, as it was a public area where accidents could easily happen.

Escorted by security guards, they walked while nodding to indicate that they could feel the fans' enthusiasm.

These are all people who like them, even though they don't have much affection for the peninsula.

However, they still have a good impression of these people.

Of course, sasaeng fans are an exception; sasaeng fans on the Peninsula are truly insane.

The obsessive fans in the Chinese entertainment industry basically learned from them, and their fan culture was also copied from them.

Escorted by security guards, the two quickly arrived at their hotel.

The Peninsula's entertainment media immediately began reporting on it, and the two are now considered popular Asian celebrities.

They certainly wouldn't let go of such a traffic secret.

"I never expected to be so popular here! I knew I had many fans, but I never imagined I'd have this many!" Liu Yifei exclaimed with a smile after arriving at the hotel.

She knows her own strength; she was only popular in China before.

Although he has made several international films, he does have a relatively small number of fans abroad.

"You don't even look at the influence of 'Pinocchio'. Kim Soo-hyun can't compare to us now."

"Of course, he's definitely more popular than us on the peninsula," Lu Yuan said with a smile.

The Peninsula is Kim Soo-hyun's home turf, so it's definitely more popular than theirs.

However, in other Asian countries, Lu Yuan is more popular than Kim Soo-hyun.

He turned his career around with "Pinocchio," a drama that was originally not as good as "My Love from the Star."

Of course, this is also the reason why the drama "Pinocchio" was able to turn things around, which is inseparable from its adaptation and the good looks of the two actors.

"That's true. I didn't expect that I would already be benefiting from your success before you even became a big director."

"That's mutual success."

"Hehe, it's because my husband is amazing."

"You're amazing, honey."

The offline event began after the two had rested, and the fans cheered the moment they appeared.

"Oppa————"

"Unnie————"

Lu Yuan greeted the fans in fluent Korean, while Liu Yifei looked at him with a blank expression.

Is this guy acting against me? Doesn't he also not speak the Korean language? He just learned a few phrases like I did.

What's going on now?!

Lu Yuan didn't know how to speak the language before, but after arriving at the Peninsula and shaking hands with the host, he was able to extract the vocabulary he was fluent in.

Of course he knew it right away, and he really wasn't acting as Liu Yifei!

The fans were even happier to hear his fluent Peninsula language.

This shows how much their idol cares for them, his fans.

They came to their peninsula and specially learned the peninsular language for them, and became so fluent. How could they not be excited?

Liu Yifei also spoke some of the Korean language she had learned, which naturally drew cheers.

Her tongue-twisting manner created a contrast with Lu Yuan's, and she actually seemed quite cute.

This immediately reminded everyone of Choi In-ha. Although she wasn't as skilled as Lu Yuan, the fans were still happy.

I know he has put in a lot of effort; not everyone has exceptional language talent.

Lu Yuan and Liu Yifei began promoting the Cartier brand and interacting with the audience.

With Lu Yuan's fluent language skills, interacting with Liu Yifei made fans very happy.

The translator standing next to him seemed to think that he was making money standing up, which was quite easy, since he didn't even have to translate a few sentences.

Lu Yuan often volunteered to be the translator, and he easily earned the money!

"Oppa, when will you start filming your next drama? We're all looking forward to it."

"As for the next drama, we'll start filming as soon as we get back. I'll let you in advance by saying it's a period fantasy drama."

"Wow----"

"ah----"

The fans in the audience were very excited, as it was the first time they had heard about the subject matter that Lu Yuan was going to film next.

Even in China, Lu Yuan didn't say anything; this is indeed the first time it's been revealed on the Korean Peninsula.

People on the peninsula are certainly familiar with Chinese period fantasy dramas.

They loved that ethereal, otherworldly feel; otherwise, they wouldn't have specifically hired so many Chinese people to design their costumes and props.

Many dramas simply copy the style of Chinese period fantasy dramas and then claim them as their own.

They even copied the setting from the novel, from their tiny, cramped place.

Flying on a sword, I crossed the boundary in an instant, and then I'm afraid I'll be struck down by the Heavenly Dao from somewhere else!

"I also have some news for you: the movie that Xixi and I filmed will be released soon."

"Really?"

"Will it be shown on our peninsula?"

"Oppa, you absolutely have to let the movie be shown on our peninsula!"

"Oppa————"