In the entertainment industry, the silly system claims it's the immortal realm.

Chapter 104 The New Scandal Master and the National Day Film Release

August 16th.

Yanjing City.

evening.

Mu Tingting was called back from Hengdian by her company under the pretext of "a last-minute announcement tonight".

As soon as I got off the plane, the company car took me to a small gray brick building. There was no sign at the entrance, only two warm yellow wall lamps.

"What kind of announcement is going off-topic?"

"Sister Tingting, you'll find out soon enough."

Mu Tingting opened the car door and was stunned to see Wei Yi standing under the porch.

"Weren't you editing a video?"

"I'm tired of cutting hair, let's go out for a meal."

Wei Yi took her hand and led her inside.

The moment the door was pushed open, the room was filled with candlelight.

The small French restaurant had been booked out, with candlesticks lit on every table. On the table in the very center sat a small cake with a few crooked words written on a chocolate label.

Happy birthday, Tingting.

Mu Tingting stood at the door, her hand still clenched in Wei Yi's, her eyes slowly reddening.

Happy birthday. Filming must have been tough.

She let go of his hand and threw herself into his arms.

The force was so great that Wei Yi took half a step back, his back hitting the door frame. The door lock popped open, revealing a crack.

"How did you know—" Her voice was muffled against his chest, trembling slightly.

"Do you think I'm blind? I used your ID to book the hotel room."

"Hey, I remember I didn't have much money back then, and you paid for my room several times."

Mu Tingting chuckled, almost snot bubbles coming out of her nose. "Hmph, you say you have to buy your own medicine and pay for it yourself!"

""

"But every time at the end, you hugged her tighter than anyone else."

"Tighter than anyone else? How many are there?"

"Never mind what I said."

As the dishes were served one by one, Mu Tingting started talking non-stop.

She said Yang Mi was the most hardworking actress in "Palace 3: The Lost Daughter," and that Zhang Jiani got a supporting role as the fourth female lead and now wants to switch jobs to Hehuan Film & Television.

Wei Yi transferred the sliced ​​steak to her plate: "Eat more. You've lost weight."

Mu Tingting lowered her head, forked a piece of beef, and suddenly spoke as she chewed: "You made porridge for Gao Yuanyuan."

Wei Yi paused, chopsticks in motion.

"I didn't make it. Chen Acai found an overseas Chinese aunt to make it for him. She bragged outside that I made it."

I didn't want to embarrass her, so I could only acquiesce.

Mu Tingting looked up at him, remained silent for a moment, and then lowered her head to continue eating her beef.

"Her office is right next to mine."

"Yeah. The company is so small. When we have enough money, we'll buy a big building and give each of you a floor."

"Fan Binbin also said that she said Fan Binbin and I are responsible for working hard, while she is responsible for being beautiful."

"It's obvious that Fan Xiaopang is stirring things up. She's a very cunning person; don't listen to her."

Mu Tingting put down her fork, looked up at him, and spoke in such a serious tone that Wei Yi subconsciously put down his wine glass.

"Wei Yi".

"Um."

"I'm the first one."

Wei Yi took a small box out of his pocket, placed it on the table, and pushed it over.

"Yes, I know. It's my first birthday present."

Mu Tingting opened the box, inside was a platinum necklace with a Mickey Mouse pendant, which happened to be her zodiac sign.

"Help me put it on." She looked down and smiled. "This is the first gift you've ever given me."

"I'll send it to you every year from now on."

Wei Yi stood up, walked behind her, and fastened the necklace. The buttons were small, and his hands were big, so it took him a while to fasten it.

"Turn around so I can see."

Mu Tingting turned around and looked up at him. The candlelight shone on her face from the side, and the little mouse on her necklace landed right in the hollow of her collarbone.

"Is it pretty?"

"nice."

She reached out, grabbed his collar, pulled him down, and kissed him on the lips.

By doing this, she essentially lit the firecrackers herself.

Of course, Wei Yi used her to put out the fire later.

The next morning.

While Wei Yi was still holding Mu Tingting as she slept.

A set of photos suddenly surfaced on the Tianya entertainment section.

The headline is sensational: "Mu Tingting secretly meets with her ex-boyfriend, sparking rumors of a rekindled romance! Wei Yi, the boss of Hehuan Film and Television, may be enjoying a double life."

The photo is blurry, but Mu Tingting's profile is recognizable. The man's features are instantly recognizable as Wei Yi to anyone familiar with the subject. The caption reads, "Recently taken at a restaurant in Beijing."

Wei Yi was woken up by Li Hua's phone call. Mu Tingting, who was in his arms, mumbled something, turned over, and continued to sleep with her little pert bottom facing him.

"Boss! Tianya is in an uproar again!"

"Why do I feel like Tianya (a Chinese online forum) is prone to exploding? It's exploding every single day!"

"That's how it is—"

Li Hua briefly and quickly recounted what had happened.

It's nothing more than Wei Yi celebrating Xiao Mu's birthday last night.

It was simply photographed by paparazzi and then uploaded online.

However, he and Mu Tingting hadn't been seen together in a long time.

Last year, rumors circulated that the two were in a romantic relationship, but this year many people are speculating whether they have broken up.

It is suspected that Wei Yi may have already started a relationship with Fan Xiaopang or Gao Yuanyuan.

Otherwise, why would there be no scandals with Mu Tingting, and all the news about him is about Gao and Fan?

Now that news of the two appearing together has surfaced, headlines have emerged suggesting a rekindled romance.

"I'll send you some photos later. Contact Tianya or some other entertainment media. Just follow the same format as the news about me and Xiao Mu."

Li Hua was taken aback: "What do you mean?"

"Actively leaking information to muddy the waters."

"I don't quite understand—"

"Just do as I say."

7

"All right."

A dozen minutes later.

Li Hua received an email from Wei Yi on his laptop.

There were several attachments in the email, and when he opened them, he found they were several photos.

All of them are everyday photos of Wei Yi and women, including some where the two of them are smiling and posing for the camera.

There are also casual photos of them shopping at the market together, eating together, and enjoying the scenery together, with others taking pictures of them.

The people in the photos are all different, but the problem is that the women in them are all big names.

There are divas like Princess Consort, diva Na Ying, artistic goddess Yu Feihong, and Hong Kong film queen Liu Jialing —

There's also a small note: [Following the pattern of my and Mu Tingting's news, stir up some rumors about me and them, like this headline: "Wei Yi, a romantic prodigy, ignites a love quadrangle; Fei Hong and Hong Wan's scandals explode; netizens jokingly say 'Being lonely for a lifetime is because you're waiting for the right person'"]

After carefully reading and savoring the text, Li Hua was filled with emotion.

He understood what his boss's junior colleague meant.

At the same time, I'm once again amazed at how the boss's brain works.

Moreover, he was quick to apply what he learned to other situations, and almost instantly came up with several eye-catching news headlines.

then----

Before Wei Yi's rumored affair with Mu Tingting could spread to the entertainment media last night.

Tianya — in Li Hua's words, it exploded again.

Shocking! Princess secretly meets with mysterious man "Wei Yi" for three hours late at night; diva personally drives him there!

So sudden! Is Carina Lau's marriage in trouble? She's been spotted vacationing in Thailand with mysterious director Wei Yi, and intimate photos of them together have been leaked!

Unbelievable! Besides Wang Fei and Liu Jialing, Wei Yi was also rumored to be dating Na Ying and Yu Feihong simultaneously? Four days later, they're vying for one man; the truth is getting increasingly mysterious!

"Exploded! Exploded! Wei Yi single-handedly connects half of the diva circle, the princess is a thing of the past, Liu Jialing is suspected of interfering, and Na Ying's attitude is the most ambiguous!"

A shocking four-way love affair in the entertainment industry? Wei Yi is rumored to be dating Wang Fei, Na Ying, Yu Feihong, and Liu Jialing in succession. Netizens are digging deep: Who exactly is this man?

"————"

That's the pattern, that's the style.

So when Mu Tingting said goodbye to Wei Yi in the afternoon and returned to Hengdian to resume filming.

Many people in the cast and crew of "Palace" looked at her strangely.

This made Mu Tingting think that she hadn't covered herself properly, and that her neck, which was covered in hickeys last night, had been exposed.

But when she checked, it wasn't showing.

Just as she was wondering, Zhang Jianni, who had been introduced to play a supporting role in the drama, came over excitedly and asked, "Tingting, is it true?!"

"What's real or fake?"

Mu Tingting was baffled.

She and Wei Yi had a long internal struggle last night.

He was shot many times.

They all started whimpering and begging for mercy.

Wei Yi didn't let her off the hook either.

This eventually drove her to despair, saying he was too aggressive and she would stop him from seeing other women.

She was pitifully let go.

He slept until almost noon before getting up, and by then Wei Yi had already gone to work.

She didn't go looking for Wei Yi again. She hurriedly packed up and, with her aching legs, rushed to catch the plane, heading straight to the Hengdian film crew.

She was in such a rush the whole time that she didn't even know that she and Wei Yi had been photographed by paparazzi and made the news last night.

Not to mention the big news that started on Tianya at noon and is now sweeping across the entire entertainment news section.

Zhang Jianni didn't waste any time and directly pulled her to your laptop, turned on the screen, and showed it to Mu Tingting.

The first thing Mu Tingting saw was a photo of Wei Yi and the Empress.

There were also exaggerated news headlines such as "Will the Princess's 'Faye-Peng' Romance Encounter the Strongest Dark Horse? Competing with Yu Feihong for One Man? Unveiling the Complex Emotional Entanglements Between a Mysterious Director and Five Divas"

Mu Tingting's mind went blank for a moment, then she grabbed the mouse and started scrolling rapidly.

The more I scrolled, the calmer I became.

She quickly calmed down completely.

Because currently, besides the photos of Wei Yi and the princess together, there are also the accompanying rumors circulating online.

There are also Wei Yi and Na Ying, Liu Jialing, and Yu Feihong.

If you were to say that Wei Yi and the Princess, or Yu Feihong, or any one of them really became the subject of a scandal.

It might even be related.

Mu Tingting still believed it to some extent.

Because that guy is just that charming.

At the same time, he really is that fickle.

At the same time, she was involved with four divas and goddesses, and scandals broke out all at the same time.

If that's true, it's just too outrageous.

Mu Tingting didn't believe it.

"That's fake. No matter how amazing he is, he couldn't possibly be dating all four of them at the same time, could he?"

Mu Tingting smiled and shook her head, putting down the mouse on her laptop. "I thought something was wrong, but it turns out it was all fake news."

"It does seem a bit fake. While I admit Director Wei has a lot of charisma, it's not that outrageous."

Zhang Jianni nodded in agreement: "But it's all over the internet right now, with all sorts of vivid descriptions. Tingting, did Director Wei offend someone? Is someone trying to sabotage him?"

Mu Tingting listened and agreed that Zhang Jiani's words made sense.

The online frenzy is indeed quite large.

After thinking about it, she decided to call Wei Yi and ask him.

"—Huh?! We were on the news last night?!"

"————Oh, I see, so that's how it is."

"—I understand. Okay, goodbye, wua~"

Hang up the phone.

Mu Tingting said to Zhang Jiani beside her, "It's alright. This was something Wei Yi had Senior Brother Li deliberately leak to cover up the news that we were photographed by paparazzi during our date last night."

Zhang Jianni nodded, then said, "Using fake news to cover up real news. Director Wei is really something, but the scale of the operation is huge, it looks quite intimidating. And Tingting, it seems Director Wei has a good relationship with those divas. The photos probably aren't fake."

"Hmm," Mu Tingting said casually, "He said these were photos taken when they visited him on set in Bangkok a while ago, and he thought they were useful, so he used them."

Just as Mu Tingting had thought.

If Wei Yi were to suddenly be rumored to be having an affair with only one of the following women: Ying, Wang Fei, Yu Feihong, and Liu Jialing.

That would most likely turn into a scandal and would greatly damage his public image.

But now he's spreading rumors about four people at the same time, and at first, netizens were quite excited about it.

As evening fell, the news spread and became increasingly outrageous.

Most people realized there was a problem.

"This is so damn unbelievable. One person managing to seduce four top-tier actresses at the same time? Who is he? Even if Pan An were alive today, it wouldn't be possible!!"

"Forget about Pan An, even if you had Ximen Qing possessed you, you couldn't handle them. Which of these four big sisters is easy to deal with?"

"Fake news, absolutely fake news. Just a few days ago they said his new movie 'Detective Chinatown' had wrapped filming, and now this huge news has suddenly surfaced. It's definitely a publicity stunt for the movie."

"That's right, the case is solved. It was definitely a publicity stunt!"

59

So in the end, Wei Yi only received four calls of reprimand from the "big sisters"—no, to be precise, two of them.

Liu Jialing and Na Ying both called him one after the other to inquire about the matter.

Liu Jialing's response couldn't even be described as condemnation; she even asked him if he wanted her help create a scandal.

Or perhaps she and Tony Leung should come out and clarify things.

Their professional skills are outstanding.

Only the eagle had a loud voice, cursing and swearing that Wei Yi was affecting her new relationship.

They insisted that Wei Yi compensate them with a drink, until they were satisfied.

Wei Yi easily got away with it by claiming that a photo had been accidentally leaked and promising to make up for it with drinks.

Even the princess and Yu Feihong didn't make a single phone call.

This shows that they don't take the matter to heart.

So the final result of this matter was that Wei Yi successfully diverted attention from his rumored affair with Mu Tingting.

At the same time, he further reinforced his "playboy" persona.

That way, in case something really comes out later.

The public will no longer readily believe such claims.

After all, if you cry wolf too many times, when a real wolf comes, no matter how much you cry, not many people will believe you anymore.

Taking advantage of this favorable opportunity, Wei Yi also cooperated with Lao Han to start the early promotion of Detective Chinatown.

The 18th.

Wei Yi was still in the editing room at Beijing Film Academy when Han Sanping pushed the door open and placed a publicity plan in front of him.

"Xiao Wei, what I mean is, let's add another 20 million to the original 15 million for the publicity and distribution budget. The standard stuff, like posters, trailers, theatrical releases, and TV commercials, will be handled by China Film Group and Bona Film Group."

Han Sanping: "Could you come up with a few ideas as well? The marketing for 'One Shot' last time was absolutely brilliant."

With the lowest cost, they generated the most buzz and achieved the highest box office.

This is a case study that could be included in a business school textbook.

It can definitely be considered a huge success in the marketing of Google.

At the beginning, when China Film Group and Bona Film Group were discussing the publicity and distribution...

I did consider copying it directly.

However, after further research, it was found that the effect would probably not be as good as last year.

After the success of "One Shot" last year.

Later, many people followed suit and launched similar internet marketing campaigns before the release of movies.

However, after more than six months, some have actually succeeded.

But the only film as crazy as the one-shot technique appears to be the low-budget comedy "Crazy Stone," released two months ago.

The.

They also tried the same approach with tap water, though they weren't as sophisticated or successful as Wei Yi.

However, the box office revenue and investment ratio were also frighteningly high.

It became the second most successful dark horse in the domestic box office this year, after "One Shot".

So after discussing it, Yu Dong and Han Sanping decided that they still had to ask Wei Yi for help.

After all, this is related to the internet marketing of movies.

He is now recognized as the patriarch of the industry.

Those who leave their ancestral masters lying around without paying homage are the fools.

Faced with Han Sanping's question, Wei Yi flipped through two pages of the plan and leaned back in his chair.

"There are crazy methods like 'One Shot,' but it's hard to achieve such a low budget. After all, it was the first to try something new, which is why 'One Shot,' was able to have such a blast."

Han Sanping opened his mouth to speak, but Wei Yi waved his hand to interrupt him, saying, "Third Master, it can be like this. I'll have Baoqiang start a new blog under Tang Ren's name, and we'll also give some money to a few blog companies so they can promote Tang Ren's blog."

"Then have Baoqiang use Tang Ren's blog to update a funny diary entry titled 'Tang Ren in Bangkok' every two days, accompanied by behind-the-scenes photos. It doesn't need to be too refined; the rougher it is, the more it sounds like he wrote it himself."

Han Sanping took out his notebook and wrote it down.

As people get older, their memory declines, and this is the only way to improve it.

However, having Master Han take notes in his notebook right in front of him is something Wei Yi does only once in the entire industry.

"Let Liang Jiahui start his first blog. Publish a piece called 'Qin Feng's Diary,' written from the character's perspective as a middle-aged criminal police officer's inner monologue. The writing style should be profound, contrasting with Bao Qiang's."

"And another thing." Wei Yi picked up a disc from the table, "Cut together the extra Chinatown shots taken during the Thailand shoot into a video, add traditional Thai music, label it 'Filming Location of Detective Chinatown,' upload it to major video websites, and hire online trolls—"

At this point, Wei Yi suddenly realized that there weren't actually many professional online trolls these days.

Last year, "One Shot" relied more on the novelty of netizens, which led many netizens to spontaneously become online trolls.

But not every movie or every event will have enthusiastic support.

After thinking about it, Wei Yi realized that perhaps besides becoming the pioneer of movie internet marketing, he could also...

They're going to become the grandmasters of online marketing trolls.

"My senior brother Li is almost done filming in Hengdian and will be back in the next couple of days. I'll have him set up an online marketing company and handle this aspect with the company."

The so-called online marketing company he wanted to set up was what later became known as online trolls.

After Han Sanping finished writing, he remained silent for a few seconds.

"Xiao Wei, sometimes I really want to open up your brain and see what's inside."

97

"No need to open it, Third Master. I'll tell you what's inside."

"What?"

"It's all about movies and women."

"Damn, you're pretty blunt."

Within a week.

Under the guidance and leadership of the newly established "Yanjing Self-Made Water Network Marketing Company", or Yanjing Network Water Company for short.

On various blogs, "Tang Ren's Diary" and "Qin Feng's Monologue" have become the two most popular accounts.

Baoqiang wrote in Tang Ren's voice that he chased a thief on the streets of Bangkok until he fell into a stinky ditch, accompanied by a picture of him covered in mud, giving a thumbs-up and grinning.

Liang Jiahui only published one article, "A Middle-Aged Man's Bangkok Night," which describes Qin Feng sitting alone by the Chao Phraya River, watching the lights on the opposite bank go out one by one.

The writing style is calm and restrained, which contrasts sharply with Baoqiang's humor.

Netizens started creating fan art of the "Tang Qin Feng" couple, and the topic completely went beyond its original circle.

This style of play is so incredibly novel in this day and age.

It's somewhat similar to the later "Jia Junpeng, your mom is calling you home for dinner."

Because it was novel, it went viral overnight and became a meme overnight.

Huayi Building.

Wang Zhonglei slammed the data onto Wang Zhongjun's desk.

"The promotional campaign for 'Detective Chinatown' hasn't even officially started yet, but it's already generating more buzz than the two films released during our National Day holiday. Those are starring Jackie Chan and Pennywise! All the online discussion is about 'Detective Chinatown' right now."

Wang Zhongjun remained silent for a moment.

"Have the marketing department revise the plan. Our film will avoid the first three days of Detective Chinatown's release."

Wang Zhonglei was stunned: "Brother, you mean—we should give way to him?"

"It's not about giving way. It's about cutting losses. Let him go first, let him compete in Hollywood films, and then we'll strike back. If he wins against Hollywood, domestic films as a whole will benefit. If he loses, we'll step in."

"But are Little Cannon and Jackie Chan willing?"

"It's only been three days. We can always find a way to stall it."

Wang Zhonglei gritted his teeth, pushed open the door, and went out. The sound of his phone call still echoed in the corridor, his tone full of resentment.

There's less than a month until the National Day holiday film season.

The box office battle for Detective Chinatown has already begun.