I just want to sell products, but you're forcing me to perform talents.

Chapter 559 Ye Xian's Money-Making Projects

As of July 1, the number of influencers collaborating with four liquor brands and two beverage brands has exceeded 2000.

Brand promotion in the new era is similar to, yet different from, traditional television media.

How can a newly established brand successfully break through in the shortest amount of time?

In the traditional media era, it was necessary to run various promotional campaigns on television, radio, newspapers, and major media outlets. These campaigns might have an effect, or they might not, but they would always contribute to sales, though it was difficult to measure.

In the early stages of new media, people would tell you how many followers they had and how they could make a short video for you to promote your brand. This was not much different from traditional media, except that the cost was much lower. However, it was also difficult to measure the effectiveness of promotion, and it was possible to cheat.

With the development and maturation of new media, many brands have become much more direct in their approach.

Why bother with a news feed? What a waste!

Find 2000 influencers, invest 20%-25% commission on their sales, and promote your products across multiple platforms with a flood of articles. In just three to five months, you can transform your brand into a new shining example of Chinese-made goods.

Previously, there was a concept of "slot fee," but now, with fierce competition and more streamers, the slot fee has disappeared, and commissions are also decreasing. As long as you can find a streamer with a vertical persona that matches your product positioning, then you can just wait to ship your products.

However, all of this is predicated on the product quality and price being acceptable; otherwise, it will not last.

Four liquor brands and two beverages are products that Qiuye Yanxuan's livestreamers always promote. With so many top and mid-tier livestreamers working together, coupled with the influence of Ye Xian's works, these brands have already gained a certain level of brand awareness.

The collaboration model of the influencer matrix has made it easier for the major brands to sell their products. With the expansion of offline channels, Ye Xian is confident that the sales of these physical products will not be worse than those of Ye Xian's other industries.

……

Construction of the Datang Magical Paradise Resort has entered the intense final decoration stage. According to the news from the Sixth Princess, it can basically open during the winter vacation, which is the peak tourist season in Haizhou.

Meanwhile, two animated films, "Boonie Bears: The Big Adventure" and "Pokémon the Movie," are also in full swing of production and, barring any unforeseen circumstances, should be released in time for the Spring Festival.

Merchandise related to these two major IPs is selling like hotcakes right now.

Every child in the Tang Dynasty knows Pikachu and Xiong Da and Xiong Er.

Even in the United States, there are already English-language versions of "Boonie Bears" and "Pokémon" being broadcast, and many children in the United States have begun to show interest in these two IPs from the Tang Dynasty.

Ye Xian and the Sixth Princess decided to continue at this pace, releasing a major film for each IP every year, turning them into evergreen projects and cash cows.

……

After the box office results for "Hello Mr. Billionaire" and "The Vanished" were settled, Ye Xian divided the money into three parts: one part went to the second phase development project of the Datang Magical Park Resort, one part went to the Datang Magical Park Resort in the capital, and the last part went to his own Qiuye Yanxuan Shopping Park.

All three projects are money-devouring beasts; Ye Xian has invested almost all the money he earned in the past year and a half into these three projects. But Ye Xian believes that once they officially open, they will become his money-printing machines.

Most companies are now reluctant to invest their funds in asset-heavy sectors because these sectors generate profits too slowly and have too long payback periods. They would rather invest their funds in emerging industries such as new energy and new media.

Ye Xian, however, did the opposite. Many people secretly laughed at Ye Xian for not knowing how to invest and for having money but nowhere to spend it.

Ye Xian didn't explain much about this, because he knew very well that these projects were the retirement and pension projects he had chosen for himself.

When I can no longer sing, perform, or get too tired to do live streams, I can just lie down and collect admission fees every day. That will be enough for me to enjoy my retirement happily.

So after learning about the progress of the three projects, Ye Xian subtly urged the Sixth Princess and Afif to speed things up a bit. After all, even if the facilities and equipment were installed and debugged, the operation of the entire park would still require a period of training, stress testing, trial runs, emergency drills, and a series of other practical training.

The larger the industrial park, the less room there is for carelessness.

If the opening is not a success, the park is doomed.

……

The preparations for the "A Chinese Ghost Story" production team are almost complete. Now they are just waiting for Ye Xian's decision. As long as Ye Xian decides to join the team, filming can begin immediately.

Post-production on "Painted Skin" is nearing completion, and it is scheduled to be officially released on August 1st, aiming to capture the second half of the summer movie season.

Jiang Tian led Chen Xu, Li Hong, and Duan Fei on promotional tours, greatly increasing the girls' exposure. This gave Ye Xian enough time to dedicate himself to the "A Chinese Ghost Story" production team.

With time too tight, Ye Xian thought for a moment and decided to give up the Spring Festival release slot, reserving it for the two animated films, "Boonie Bears: The Big Adventure" and "Pokémon the Movie," while postponing "A Chinese Ghost Story" to the Qingming Festival period next year. Moreover, the subject matter is also suitable for the Qingming Festival.

Ye Xian communicated with the Sixth Princess and Director Xu of "A Chinese Ghost Story", and everyone agreed with Ye Xian's idea and prepared to polish the movie.

At the same time, Ye Xian also officially began preparations for the film "Lost and Found," based on the human traffickers he had written while selling things at a street stall.

Ye Xian clearly informed the several partner companies that this film might not be as profitable as the previous commercial films. Liu Gongzhu, Ding Ding, Bai Jie, and others all expressed their understanding and support because the Tang Dynasty lacked films like "Lost and Found" that focused on the search for relatives.

Most importantly, Ye Xian has already proven his earning power with two movies, so there's no rush to make money from this movie. There's still plenty of time, and everyone can wait.

……

Qiu Qing reported these things until her throat was dry, and she hadn't finished talking for almost an hour. Her mother had already prepared the noodles, so the two of them could only eat and chat at the same time.

While serving food to the two of them, Qiu's mother also took the time to talk to Ye Xian about some things that happened with the company's purchasing agents while he was away.

Qiuye Yanxuan's raw material procurement and OEM processing have reached an astonishing scale, which has also revitalized the upstream suppliers in Haizhou. Overall, Qiuye Yanxuan is becoming a behemoth enterprise.

Even Wang Ying, the owner of the SF Express branch that Ye Xian first collaborated with, has become a multi-millionaire.

Not to mention the raw material suppliers and business partners on whom they depend for survival.

After finishing his noodles, Ye Xian also processed all the company changes that had occurred during his absence, and promptly sent the corresponding decisions to the relevant personnel.

"So, all I have left to do is make 'A Chinese Ghost Story'."

After sorting out his work, Ye Xian felt a sense of relief.

If I schedule the project for next year's Qingming Festival, then the second half of my life will be much easier.

"In that case, let's make tomorrow's routine short video release something fun."

……

P.S.: Today's Recap

Haizhou aged liquor inventory: 3393 bottles

(End of this chapter)