I just want to sell products, but you're forcing me to perform talents.

Chapter 445 No, I want it!

Chapter 446 No, I want it!

After breakfast, Ye Xian drove his little Liuling to take the two of them to the Qiuye Live Streaming Base. After arranging for Wang Feifei to entertain them, he turned the car around and headed to the filming location of "Hello Mr. Billionaire".

After Li Xiaoxiao and Lin Xiaoyu got out of the car, they still felt like they were dreaming.

"We just rode in Brother Xian's little Liuling? I heard it's his personal car."

"Ahhh, I heard that Brother Xian likes to drive his little Liuling around Haizhou city. Many fans know his license plate number and sometimes they even follow him."

"Hehe, today's trip was totally worth it! Even though I'm not riding in a luxury car, the feeling is just as good!"

"That's right, don't you even know whose car it is!"

……

Just as the two were chatting away, Wang Feifei arrived at the company and greeted them.

"Which part would you like to see first?"

Wang Feifei has been helping Sun Li manage her fan club recently, so she is quite familiar with these two girls. She even made the phone call to invite them to her live stream.

"Let's look at the physical experience stores first."

Lin Xiaoyu exclaimed excitedly, "I'm going on a big shopping spree today!"

"Oh? You'd better watch your wallet, Brother Xian doesn't like fans buying things recklessly," Wang Feifei said with a smile.

"It's okay, my allowance is enough to buy it. Today, it's not that I can't afford anything, it's just that I want to buy it!"

Lin Xiaoyu comes from a well-off family, but she hadn't been able to indulge herself properly in preparation for the scientific expedition. Now that she's finally arrived in Haizhou, she's going to have a good time today.

Li Xiaoxiao's family wasn't well-off, but she was determined to buy herself a snack gift pack today as a treat.

Led by Wang Feifei, Lin Xiaoyu and Li Xiaoxiao entered the Qiuye Yanxuan offline flagship store. As soon as they entered the hall, they felt the heat rising from the ceiling.

It wasn't that the air conditioning wasn't on, but rather that the room was packed with fans.

"Isn't today Tuesday? Why are there so many people?"

They hadn't seen many people outside, so they thought there weren't many people around. Who would have thought there would be so many fans inside?

Wang Feifei explained with a smile, "These are all tourists who came to Haizhou early for the National Day holiday. There aren't this many people on a normal weekday."

The two nodded and looked around, and saw rows of shelves, neatly displaying various products from Qiuye Yanxuan.

The store is mainly divided into an anime section, a snack section, a cosmetics section, a daily necessities section, a beverage section, and a water bar section. The most surprising thing is that the water bar is actually set in Bingxue Micheng.

Without hesitation, the two placed an order for bubble tea before wandering around other areas.

In the snack section, there are various best-selling products that Qiuye Yanxuan has promoted, as well as Qiuye Yanxuan snack gift packs, priced at 68 yuan, 98 yuan and 198 yuan respectively, and corresponding to gift boxes in three different colors, sizes and snack combinations in pink, green and white.

The beverage section features self-operated products such as Haima Coconut Juice, Hailaoji, Ye Xiaobai, Zuihonglou, and Zuigui Wine.

The cosmetics and daily necessities sections display products that are frequently sold in the live streams of Li Xin, Duan Fei, Chen Xu, Li Hong, and others. These products are only put here for sale after they have been approved by a large number of fans.

The anime and manga section features three books: "A Simplified Version of Dream of the Red Chamber," "Strange Tales from a Chinese Studio," and "Romance of the Three Kingdoms," along with related products, including but not limited to comics, character cards, figurines, pillows, coffee mugs, mugs, pens, character portraits, posters, art books, board games, keychains, phone cases, and magnets.

All the products here are custom-made, especially the comics, which have just been published and are still in the trial sales phase. This means that these custom-made items can only be purchased in this flagship store; you can't buy them even in Xian Ge's Kuaiyin (TikTok) shop.

This led to a frenzy of orders from late-night diners, and numerous scalpers and online vendors constantly buying on behalf of netizens across the country.

……

Ye Xian hasn't officially started promoting Qiuye Yanxuan's offline experience stores to the entire Tang Dynasty yet, because he feels that there are still too few flagship products and the selection isn't rich enough.

These offline stores are different from Bingxue Micheng. When Bingxue Micheng opens a new store, it usually doesn't take up much space and has extremely high profits. Once it opens, it basically won't lose money.

Qiuye Yanxuan's offline experience stores can easily occupy several hundred square meters. If they don't have good interactive design and rely solely on fan economy and product sales, they will definitely lose money every time they open one, and they may not even be able to earn back the rent.

So Ye Xian thought it over and over and arranged for the team to develop board games such as Three Kingdoms Kill and Dream of the Red Chamber Kill. Then he also developed some script-based murder mystery games based on Strange Tales from a Chinese Studio. Only after these products were in place would Ye Xian really start the process of opening Qiuye Yanxuan offline experience stores.

However, Ye Xian has already started to have people select locations. The route for Qiuye Yanxuan's offline experience stores is different from that of Bingxue Micheng. They must be opened in first- or second-tier cities, otherwise it will be difficult for them to survive.

These stores don't expect to make a lot of money; they're more about building an offline image for the Qiuye Yanxuan brand.

The new era of business models is no longer limited to online or offline channels, but rather to the comprehensive development of brands.

In another world, a brand that copied Apple's iPhone initially vowed never to open physical stores, focusing solely on online sales. However, they ended up hitting their head against a brick wall. After that slap in the face, they set a goal of opening 1 physical stores, but failed again for various reasons.

Offline stores are the most important stronghold for brands. Even if the physical industry is impacted by e-commerce, it still needs to be open.

The integration of online and offline channels is the inevitable trend for the future.

Just because you can't do well offline doesn't mean you can't do offline business. Who would have thought that a boss in another world could turn his supermarket into a tourist attraction that netizens across the country would visit?

……

The dazzling array of goods, including all sorts of rare and customized items, overwhelmed the two of them. Lin Xiaoyu felt like she was about to max out her credit card, but she just couldn't stop. There were so many fun things she wanted to buy.

For example, there are hundreds of related products for Lin Daiyu alone, from keychains to pens, from character cards to figurines in various outfits, from sachets to blind boxes, and various fairy costumes for Lin Daiyu. If you can think of it, you can find it here.

These products seem to be developed by Ye Xian for everyone to choose from. If they are well-received, they will be put on the shelves in large quantities. If they are not well-received, they will be sold here as exhibits and unique items.

In the short time they were browsing, they saw many people buy Lin Daiyu's everyday clothes, change into them directly in the fitting room, and then queue up to wait for makeup.

This kind of experience is something I've never had in other stores.

It's practically a culmination of all the elements of anime and manga.

What captivated them most were the Jia Baoyu merchandise modeled after Ye Xian.

"Shall we each buy one of these human-shaped body pillows?"

"How embarrassing."

"What's the big deal? Just imagine sleeping with Brother Xian in your arms tonight, right?"

"Oh dear, I'm embarrassed to do this in front of so many people."

"It's okay, I'll buy two and give you one for free. But we absolutely cannot swap them, otherwise it'll feel like we're trading your body!"

"Xiaoyu, you're so evil!"

"What? You didn't think of that? Then I won't give it to you!"

"No, I want it!"

……