I just want to sell products, but you're forcing me to perform talents.

Chapter 291 The Rich Girl's Second Gift

Regardless of how the Central South Conservatory of Music handles the situation, tonight's celebration is just the beginning.

"Hey everyone, do you remember what happened three days ago when I had a battle with the watermelon vendors? In these three days, the watermelon farmers in Haizhou have delivered more than 1 million catties of watermelons to the SF Express warehouse. For those who are having more difficulty, I have also arranged for people to go door-to-door to purchase them."

So tonight is the night to fulfill our promise: 1 million catties of watermelons, 1 yuan per catty, all delivered to your door via SF Express with free shipping, minimum order 10 catties. Are you ready?

"Is the link ready in the backend? 3, 2, 1, get on board!"

"Get on the bus!"

……

One million kilograms of watermelon reignited the enthusiasm of over ten million fans in the live stream.

Many people who enjoy late-night snacks know that Ye Xian went crazy during his live stream three days ago, determined to fight the melon vendors to the end.

The topic of Liu Bohan has cooled down slightly in the past few days, but cooling down doesn't mean it's gone.

In the past few days, many local livestreamers from Haizhou, as well as livestreamers from other places, have gone to SF Express's warehouse to livestream Ye Xian receiving watermelons. There are 100 million catties of watermelons, and Ye Xian will accept them as long as they are delivered.

Many people livestreamed the entire process of the 100 million kilograms of watermelons being stored, which generated a huge amount of traffic. All viewers were amazed by Ye Xian's generosity, but they also saw the happy smiles on the faces of the watermelon farmers.

Many melon farmers gave a thumbs up in praise: "The purchase price of 6 cents per kilogram is not high, but it saves us a lot of trouble. We don't have to wait to sell at all. We receive payment as soon as we deliver the goods. This is the first time in so many years that we have sold melons so quickly. We can use the time saved to do other things."

Ye Xian's actions have made many melon vendors hate him to the core, because it cuts off their source of income. Many people have tried to report Ye Xian's account, but reports of such market behavior will not be accepted.

……

In just 5 minutes, 100 million catties of watermelons were sold out. Many fans complained that they didn't get any. Ye Xian quickly reassured them, "Don't worry, everyone. This is the second batch of watermelons. I'll have people buy more next. Watermelons will be delivered in batches. The link will be posted in the live stream again in three days. You can place your orders then."

One million catties of watermelon sounds like a lot, but it's only worth one million yuan. After deducting the purchase price of 600,000 yuan, the transportation cost of about 500,000 yuan, and the packaging and labor costs of about 100,000 yuan, not to mention losses and after-sales service.

Ye Xian lost a net of 20 yuan on this single bet.

Although it seems like he lost money, Ye Xian didn't care, because he had truly driven down the price of watermelons. The price of watermelons in many live-streaming rooms has now dropped below 3 yuan. Presumably, after these 100 million catties are released today, the price will drop even further.

That's how melon vendors are. When prices can't hold up anymore, someone else will immediately give up and quickly lower the price. After all, if you don't lower your price, there are plenty of others who will.

Moreover, Ye Xian could use these watermelons as a product to attract customers.

For live streaming rooms, promotional products are very important for attracting traffic. When selecting products, they need to match your main products. You can't just randomly put on a 9.9 yuan product with free shipping to attract traffic.

If the products used to attract customers don't match the main products, the more 9.9 yuan per item you give away, the more you lose money, and the worse the performance of the live stream becomes. This is a very important reason why many people fail to sell goods through live streaming.

Some people's lead generation products sell out immediately upon launch, but their main products don't sell well. This is because of an imbalance in customer base. People who come to grab the products are only there for the low prices; they're there to get a bargain and then leave.

Some people have a great grasp of timing. As soon as the lead-generating product is released, the main product quickly follows suit, releasing lead generation wave after wave, continuously boosting the sales of the main product. This is the difference between expert and ordinary live streamers.

Ye Xian has many foodies among his fans. Watermelon is something that everyone loves, regardless of gender, age, wealth, or social status. So after 100 million catties of watermelon were snapped up, Qiu Mama immediately went online to promote other products.

Ye Xian sat in front of the barbecue grill with Jiang Tian and others, enjoying a barbecue.

Now that there are more people, Ye Xian can't grill all the meat by himself, so two more grills have been added. Sun Li and Chen Xu, these two foodies, naturally started to help grill the meat.

While grilling and eating meat, everyone chatted about recent events. Jiang Tian and Liu Xiaoxiao strongly agreed with Ye Xian's decision to knock down the watermelon.

"Brother Xian, watermelon prices have come down. What's your next target?" Jiang Tian asked casually after eating an oyster.

She and Liu Xiaoxiao now understand that Ye Xianzhi doesn't aspire to be in the entertainment industry; he only wants to be a successful live-streaming e-commerce influencer. So, it was quite natural for them to ask Ye Xianzhi about his future plans.

Ye Xian thought for a moment and said, "I haven't decided yet, but everyone has been complaining about the price of durians recently. However, I haven't had any contact with these vendors, and my reputation as a livestreamer isn't very high, so I guess it will be a bit difficult."

"Durian? Brother Xian, are you up to something?"

Liu Xiaoxiao immediately understood that Ye Xian wanted to have a showdown with Niu Liang, the top influencer on Kuaiyin. Niu Liang had caused quite a stir recently by single-handedly raising the price of durians.

However, it's clear that Ye Xian's current scale is no match for Niu Liang's, so it's estimated that he will have a hard time driving down the price of durians.

"It doesn't necessarily have to be durian. I'm still looking into it. My aunt and her purchasing team have been selecting fruits for a long time. It's peak season for fruits now, so anything is possible."

Ye Xian also knew that the Niu Liang family was not something he could touch at the moment.

While I may have a certain status in the music industry, I'm still a newcomer in the world of live-streaming e-commerce.

My own single-event GMV is less than 10 million, while others easily make over 100 million in one event; they're not even in the same league.

Even if their daily GMV ranking is not bad, they can only be considered a mid-tier influencer at best, not a top-tier streamer.

Moreover, I have extremely high standards for quality, and since it's all food, the average order value isn't high. If I want to break through, I'll need some time to reflect.

The team had only been formed recently, and Ye Xian wasn't in a hurry to achieve anything; he just wanted to do what he could.

For example, allowing fans to enjoy affordable seasonal fruits.

The group ate and chatted, while Qiu's mother finished delivering her goods.

Just as Ye Xian was about to get up and take charge of the next segment, Hasna from the Sound Five girls stood up first.

"Brother Xian, the gift I promised you last time has finally arrived, so I wanted to give it to you on this auspicious day."

Ye Xian slapped his forehead. The gift from the Da Shi Province was really too valuable. Last time, she gave him a golden dragon boat and he said he wouldn't send any more gifts. He didn't expect this female tycoon to still prepare a gift.

"Hasna, I feel that given our relationship, we shouldn't be giving each other material gifts anymore!"

The women were taken aback by what they heard.

What's wrong?

Brother Xian, you've already made up your mind?

Qiu Qing, you don't want her anymore?

Sixth Princess, you don't want her anymore?

You don't want any of the people here either?

You've really gone to such lengths for a golden dragon boat?

Hasna, who was wearing a veil, was so excited upon hearing this that she almost blew the veil away.

……

P.S.: Today's Recap

Haizhou aged liquor inventory: 5295 bottles

(End of this chapter)