The Godfather of Chinese Entertainment's Little Flowers

Gan Wei patted Han Luo's arm; the muscles were firm and felt great.

"Xiao Luo, you've probably seen the conditions of the production crew. They are indeed a bit rudimentary, but there's nothing we can do about it, we're short on funds."

Han Luo had reviewed the contract and confirmed that the production company for "Go Princess Go" was indeed facing a funding shortage.

Compared to companies like iQiyi and Sohu, LeTV's investment in this drama can only be described as the lowest.

This is a disgrace to big companies!

Han Luo is one of only two shareholders in this drama.

Although the investment wasn't much, it's still quite rudimentary now, so I need to communicate and explain it to the client.

Gan Wei thought Han Luo would be unhappy.

To everyone's surprise, he acted as if nothing had happened, and even calmly smiled:

"I understand, Sister Wei, I understand. This is called spending money wisely."

Although he still hasn't seen where the blade is.

Seeing that Han Luo was so easy to talk to, Gan Wei breathed a sigh of relief and smiled:

"It would be best if you could understand. You have no idea how worried Gigi has been trying to save money."

Gan Wei patted Lü Haojiji on the shoulder, and the latter picked up the conversation:

"Due to tight funds, most of the props were ordered online..."

Those Roman sandals took me four days to collect. I originally planned to recreate them in a Spartan style, but I didn't have time...

And those clothes, the materials are all...blah blah blah...

Once Lü Haojiji starts talking, he can't stop.

She poured out her grievances, like a wronged young wife, full of resentment.

Han Luo could tell that he had something on his mind.

But the production crew was genuinely poor.

Perhaps adopting an "impoverished and flamboyant" artistic style was not his original intention.

"Ahem!"

Gan Wei coughed lightly twice, interrupting Gigi.

—Damn it, I sent you here to explain to the shareholders, not to complain. What's going on here?!

Gan smiled and said, "Xiao Luo, it's best that you understand. However, the reason we made the costumes and styling so extravagant is to facilitate later marketing and promotion."

"I understand!"

Han Luo nodded and smiled, "That's called a pre-set selling point or a point to criticize!"

Upon hearing this, Gan Wei's eyes suddenly lit up.

Holy crap! This kid's got guts!

You know your stuff!

Han Luo knew this, of course, because this wasn't the first time LeEco had done something like this.

The TV series "Bringing an Emperor Back to Modern Times," which was released on LeTV at the beginning of this year, used this formula and was known as the "poorest production crew in history"!

It also made that show a little popular.

So they wanted to repeat the same trick in "Go Princess Go".

To promote "Go Princess Go", the post-production team compiled more than 300 points to criticize!

This is specifically for netizens to vent their frustrations!

These included: "hilarious plot", "outrageous setting", "good-looking main characters", etc. "The production team was poor" was just a side note, but unexpectedly it became a hit and went viral.

It has to be said that Jia Yueting's team is quite skilled at marketing.

Gan Wei probably hasn't thought that much about it yet, or she can't even think that much about it at all.

Han Luo knew it was time for him to step up his game.

"Sister Wei, since our crew is already so poor, why don't we just stick to being poor all the time?"

"ha?"

Gan Wei didn't understand.

Lu Haojiji was also completely bewildered.

—Dude, do you want to hear what you're saying?

Han Luo explained with a smile, "There are too many bad dramas on the market right now, all featuring top-tier IPs, high-traffic stars, and big productions. This has led to audience fatigue and a backlash..."

...Everyone is increasingly realizing that more money and big stars don't necessarily equal a good show! The eyes of the masses are discerning!

Gan Wei nodded, agreeing that this was indeed the case.

The Tomb Raiders IP is big enough, and Tiny Times has high viewership, but in the end, they were still criticized by netizens.

"So what are your thoughts?"

"Based on market analysis, I think we can use 'poverty' as a core selling point!"

Gan Wei nodded thoughtfully: "You mean we should publicize that the production crew is poor?"

"Yes, but also no!"

Han Luo smiled and continued, "We need to promote poverty, but not deliberately. That would make the audience uncomfortable, or even cause a backlash..."

"So what are you planning to do?"

Gan Wei was a little confused.

Han Luo said, "During filming, we can inadvertently reveal a little bit of 'poverty'."

We want to create a feeling for the audience: that even though we're broke, we're still making a really good show!

Thus,

Among a host of big-budget productions, the "poor but determined" aspect of "Go Princess Go" becomes its point of sympathy.

Humans have a natural instinct to protect the vulnerable; there's nothing we can do about it.

Of course, this also plants a seed in the audience's mind in advance, creating a sense of anticipation, which will then explode when the show airs.

"Holy crap, there are film crews this poor? I need to go see what's going on!"

The pre-release publicity budget for the drama "Go Princess Go" was pitifully small.

Han Luo couldn't let it go to waste elsewhere.

Therefore, he had to establish the "poor" selling point in advance, no matter what.

Gan Wei was silent for a moment after hearing this, then felt a headache coming on, as if she had grown a brain.

"Okay, I'll go back and think about it carefully."

Lu Haojiji stood there, stunned, speechless for a long time, his heart filled with horror.

He completely understood Han Luo's thoughts.

Although this idea has not yet been verified, it is impressive that we were able to come up with it!

Compared to Han Luo, he felt like a clueless greenhorn.

Other companies have already started analyzing audience psychology and researching the current market situation, while we still only know how to use those flashy props to attract attention and create selling points. That's a bit low-class!

No, how could a recent graduate have so many ideas?

Does this mean that the Beijing Film Academy really teaches technical skills?

While the conversation was still going strong, the group continued to discuss some other things.

However, without realizing it, Han Luo, the male protagonist, became the one in control.

"I think 'being poor' is just a pre-set selling point. Whether this show becomes a hit depends mainly on its content. Don't treat the audience like fools..."

Personally, I think this drama should follow a short, fast-paced approach...

Ideally, the audience should have a laugh within a few minutes, and a minor climax every three or four episodes...

Cut out everything that's irrelevant to the plot and drags out the pacing; we don't need it!

What we're making is a truly captivating show that viewers won't be able to stop watching, a perfect show to watch while eating!

Han Luo got a little carried away as he talked.

In a daze, it felt as if I had returned to the time when I was a short film director!

He was full of vigor and confidence, pointing out the flaws in the world!

A moment later, when he stopped, he found Gan Wei and Lü Haoji staring at him in disbelief.

I suddenly felt a little embarrassed.

"Ahem, sorry, I talked too much just now. I was just briefly sharing my thoughts. Please continue."

The voice just fell.

Excitement visibly appeared on Lü Haoji's face. He swallowed hard and exclaimed excitedly:

"No, no, no..."

Teacher Han Luo, I think what you said makes perfect sense!

The ideas you're talking about are things I've never heard of from anyone else. Could you please repeat them? I'd like to take notes!

"ah?!"

Han Luo was stunned.

But before he could answer, Lü Haojiji ran off to get something.

Only Gan Wei and he remained, staring at each other.

Gan Wei's throat bobbed as she slowly said, "Han Luo, would you consider being an assistant producer for me or something?"

............