Who says Beijing Film Academy has no great directors? (2002)

Heroes raked in 4000 million at the box office in three days, achieving another milestone.

Such a record has driven Chinese netizens and actors in the Chinese entertainment industry completely crazy.

However, as expected, the reviews began to polarize, with people criticizing while praising the film's stunning scenes.

As everyone started reading the reporters' reviews from the premiere, they suddenly found one of Chen Yan's comments to be particularly apt.

The scenes are grand, but the plot is hollow.

The colors are vibrant, but the plot is hollow.

It's grand in scale, but the plot is hollow.

The triple blow led to more people discussing that the plot of the film was a complete mess.

While enjoying the pleasure brought by high box office returns, Zhang Weiping was also furious about the online criticism.

"Report it! Report it! This is all slander! Do they even know anything about movies!"

"Chen Yan is trash, what could he possibly see?"

As the movie progressed into its later stages, the reviews became overwhelmingly negative, with many saying they felt cheated, couldn't understand the film at all, and had wasted their money.

But the more they criticized it, the more viewers it attracted, and the box office soared.

By the time it was nearing the end of its run, the box office had reached over 240 million.

Now we'll see if it can break through 2.5 million.

Cinemas have already begun to book the next film, with promotional materials for "Love is Not Blind" plastered all over theaters, big and small.

This isn't the result of publicity; it's because the film's popularity has reached its peak.

Everyone wants to see what kind of film the sophomore who dares to go up against Zhang Yimou can produce.

Seeing the buzz, cinemas were happy to promote it, especially since they didn't have any other decent films to offer. Xu Jinglei's "My Beautiful Nostalgia" only grossed 20 yuan on its opening day.

Subsequent screenings were squeezed to the limit by cinemas, and the film was on the verge of being pulled from theaters.

Liu Yifei pleaded sweetly, "Chen Yan, are we really not going to have a premiere? I can ask for leave!"

Chen Yan replied, "Let's not do it anymore. We already have enough buzz. Let's just release it directly. How's filming going over there?"

Liu Yifei became unhappy when this was mentioned, saying, "It might be the end of February, or even later in March... When are you coming to visit the set?"

Liu Yifei pouted, thinking to herself, "That guy Chen Yan, it's been so long, and he hasn't even come to see me!"

Chen Yan replied, "Wait two more days."

Once the first day's box office results are in, I'll be completely famous. Then I can visit the set and give the film another boost.

By the way, Liu Yifei was brought to the forefront. If Zhang Jizhong's previous warm-up was just an appetizer, then Chen Yan wanted to add fuel to the fire.

This way, I can meet with Liu's mother and have enough leverage in the negotiations.

On December 4th, the hero was completely removed from the screen.

In this release window, "Love is Not Blind" is the only major film, and it's about to start consuming a lot of resources.

Chen Yan told Changchun Film Studio that all publicity and promotion should be sensational.

For example: I'm exhausted after watching "Hero," so I'll watch "Love is Not Blind" to cheer myself up.

In early 2003, I brought my girlfriend to see the movie "Love is Not Blind".

Watch "Love is Not Blind" to instantly spot if your partner is showing signs of cheating.

A relationship is incomplete if you don't watch "Love is Not Blind" with your partner.

In short, the goal is to forcibly wrest the audience away from the heroes.

Eighty percent of the audience for "Hero" hadn't been to the cinema in years. Since they've sparked this craze, they're definitely ready to handle heartbreak.

Online posts about "Heartbreak" are everywhere, and 80% of the promotional images focus on the young girl Liu Yifei.

It can be said that Liu Yifei became famous overnight.

Liu Yifei excitedly held up her phone and said to Liu Xiaoli, "Mom! So many people are talking about me online!"

Liu Xiaoli sighed, "Yes, it was definitely the right decision back then. Xixi, you should still pursue a career in film."

She never expected that Chen Yan would actually make such a big scene; she, this pretty girl, was really going to become famous.

But this put her in a dilemma: should she agree to Chen Jinfei's proposal? He had mentioned it many times, both openly and secretly, that he wanted to set up a film and television company for Qianqian to promote her.

Liu Xiaoli was originally prepared to agree, but now that Qianqian has become famous, and he said that he plans to let Qianqian continue to act in TV dramas, she hesitated.

Fortunately, the movie was about to be released, so she used the excuse that Sisi was too busy filming recently to brush off the matter.

Recently, after the movie "Heartbreak" became a hit, he came to her door again to talk about this matter, which annoyed Liu Xiaoli.

Chen Jinfei was naturally a little unhappy, but there was nothing he could do. He was practically begging Liu Xiaoli to cooperate with him.

After the first movie screening in the morning, long reviews of "Love is Not Blind" had already appeared online.

Critical sayings such as "A thousand pounds of affection is not as good as four ounces of breast" and "The dirtiest thing in the world is self-esteem" have been wildly forwarded on Tianya Community.

"This movie is addictive, all I can think about now are these cheesy lines! Don't watch it, everyone!"

"I cried while watching. I envy Huang Xiaoxian so much because she had Wang Xiaojian by her side after her breakup. But I could only suffer through those unbearable years alone."

"The plot of Huang Xiaoxian being cheated on is very realistic, and her subsequent attempt to win back Lu Ran was also very brave. The whole movie is very down-to-earth and enjoyable!"

"No way, how could Lu Ran dare to do that? He doesn't want such a pretty girl, and he even cheats on her. Oh wait, I'm not saying that her best friend isn't pretty, but if anyone had to choose, they would choose Huang Xiaoxian, right?"

Subsequently, one post was pushed to the top of the trending topics.

Is Lu Ran blind?!

A veteran film critic commented: "Although 'Love is Not Blind' is not an excellent film, it is still a good one... What is most commendable is its appropriateness in attitude. Finally, we have seen a fashionable romance film that does not focus on rich second-generation heirs or white-collar workers."

The people here, just like us, also have financial difficulties, need to rent apartments, and take the subway. This is a movie that men can watch with women without feeling pressured. Next time we go to Oriental Plaza, we can confidently skip shopping downstairs and go up to the rooftop to kiss...

This is a true voice of our time; it at least makes you feel like you and the characters in the movie are living in the present together.

Chen Yan's phone was ringing off the hook.

Everyone wanted to get to know this rising star in the film industry.

Although the first day's box office figures haven't been released yet, those with a keen sense of smell have already detected the potential for profit.

That day, Chen Yan sent Liu Yifei a message and then turned off his phone, preparing to sleep in for the first time in a long time.

Then tomorrow, you can enjoy the envious, jealous, and hateful gazes of everyone.

The box office figures for the first day were released the following day.

1310 million.

Before "Hero" could even warm up its domestic box office, it was quickly overtaken by "Love is Not Blind" on its opening day.

People are no longer discussing how "Hero" is being used to ride on the coattails of "Breakup Buddies," but are genuinely starting to discuss the joys and sorrows of Huang Xiaoxian in the film.

Exploring the clothes she wore, the wine she drank, and even the hats she wore—the same styles sold out like crazy.

The matchmaking agency that invested in the movie "Heartbreak" became incredibly popular, with a lot of people going there specifically to ask if there was an employee named Huang Xiaoxian.

The newly launched Bingrui "Slightly Tipsy" series sold out immediately upon release.