When Professor Tang asked about students who were good at making short videos, almost everyone in the class turned their attention to the class monitor, Shen Kaiyang.

Only Su Yue and Ruan Zhihuan looked at Qin Lang, but Qin Lang kept his head down, looking at his textbook.

Class monitor Shen Kaiyang is a tall, thin man with dark skin and an average appearance, but he is very confident. He is extremely high-profile and posts videos on Kuaishou every day. He already has more than 9,000 followers and will soon break 10,000. He often brags about it to his classmates, so it's hard not to know that he makes short videos.

There are quite a few other students in the class who like to make short videos, but so far, I haven't heard of anyone having more fans than the class monitor, Shen Kaiyang.

Being the center of attention for the entire class, Shen Kaiyang felt like he was on cloud nine. It felt so good, so comfortable to be admired... It was awesome.

He stood up, feigning composure, cleared his throat, and said in a "successful person" tone, "Making short videos isn't really anything special. Take me for example, I started by filming everyday life on campus, and then I found that people liked watching me do silly things, like my outstanding performance on basketball, or funny things that happened in the dorm. Gradually, I accumulated some followers. But I was quite anxious when I didn't have any traffic at first. Later, I learned some editing skills from online tutorials, such as adding eye-catching subtitles, adding popular background music, and actively interacting with fans in the comments section. Slowly, the traffic naturally increased."

Professor Tang adjusted his glasses, smiled, and nodded: "Hmm, not bad. Combining theory with practice is the most effective way to learn. So, in new media marketing, which do you think is more important: 'content' or 'channels'?"

Shen Kaiyang thought for a moment, then said with a smug look, "I think content is the core. No matter how good the channel is, if the content isn't good, you won't be able to retain users. But you also have to choose the right channel. For example, if I post on Kuaishou, but I post it on other platforms, like Bilibili, the effect might be different. It depends on the user preferences of the platform."

At this moment, a girl in the back row raised her hand: "Class monitor, how do you choose topics? Sometimes I think for a long time and still don't know what to film."

Shen Kaiyang adopted the air of a life mentor, earnestly saying, "To achieve success in the short video field, you can't be impatient. You need to observe life more and think more. The key is to create content that your fans like to watch, which requires accumulating experience gradually."

Professor Tang picked up the thread, saying, "Shen is right. The essence of new media marketing is to establish an emotional connection with users; authenticity and interactivity are key. Remember these two key points when you're doing marketing planning in the future."

A round of applause broke out in the classroom. When Shen Kaiyang sat down, the corners of his mouth were already turned up to his ears.

Looking at Shen Kaiyang, who was all cocky and smug, Su Yue curled her lip and whispered, "Brother Lang, look at Shen Kaiyang. He doesn't even have 10,000 followers, but he acts like he's some big internet celebrity. You're a top content creator with millions of followers. Shouldn't you stand up and scare him to death?"

Qin Lang continued reading with his head down, ignoring her.

"Sigh, my brother Lang is truly a man who does great things." Su Yue turned around dejectedly and silently changed her WeChat nickname to "Big Persimmon".

When Professor Tang left the classroom after class, it was already 11:40.

Qin Lang packed his things and was about to leave when Shen Kaiyang suddenly walked up to the podium: "Since everyone is here, I have something to say."

The classroom fell silent, and those who were about to leave stopped in their tracks.

"Summer vacation is coming soon, and I've discussed it with a few class committee members. We'd like to organize a class dinner before the break." Shen Kaiyang's tone wasn't like he was discussing it with everyone, but more like he was issuing a notice. "The time is set for next Friday night, and the location is tentatively 'Liu's Cuisine' at the south gate of the school. I've checked that restaurant; it has a large private room that can seat four tables, which is just enough for our class."

Upon hearing this news, the people below began to whisper among themselves.

"A get-together? Okay, I want to sit at the same table as Xiaoli."

"Are you hoping to use that courage from drinking to confess your feelings to her later?"

"Hehe, you understand me so well. We can't waste such a good opportunity."

"A get-together is fine, but who's going to pay for it?"

"Yeah, there are over forty people in our class, and with drinks and stuff, it'll probably cost at least three or four thousand, right?"

"What are you afraid of? We have class funds, don't we? I remember our class won a thousand yuan in prize money at the last sports meet."

"Ahem, everyone, quiet down and listen to me." Shen Kaiyang tapped the lectern a few times with the blackboard eraser. Once everyone quieted down, he continued, "Regarding the expenses, our class fund currently has 320 yuan left. I've calculated that with 42 people in the class, at a standard of 100 yuan per person, the dinner plus drinks will cost approximately 4,200 yuan. Therefore, each person needs to pay an additional 100 yuan."

As soon as he finished speaking, a buzz of discussion broke out in the classroom again.

"That's not right! Our class fund still has over three thousand yuan after the New Year, plus the thousand yuan bonus we received from the school for winning second place in the team competition at the last sports meet. There haven't been many activities in the class these past few months, so the fund should be over four thousand yuan. How come it's only three hundred and twenty?"

"One hundred yuan? I have to pay one hundred yuan for a meal? Wouldn't it be better to just take that one hundred yuan and go out for a nice meal myself?"

"I've been to Liu's Restaurant. The food is just average, and it's not cheap."

"The question is, where did our class funds go?"

"Yes, yes, over four thousand. Where did it go?"

Discussions arose one after another, with most people more concerned about why the class fund had only a little over three hundred left.

Shen Kaiyang had clearly anticipated this situation. He raised his hand and pressed it down, then tapped the lectern a few times to signal everyone to be quiet. He then took out several slips of paper from his pocket, which looked like receipts.

"I know some people will question why our class funds are down to this little bit." Shen Kaiyang waved the receipts in his hand and continued, "These are the details of the class fund expenditures for the past three months. Everyone can pass them around and take a look."

He handed the receipt to the person sitting in the front row, indicating that it should be passed around to the back of the row to see.

"Two months ago, during the learning experience exchange meeting, I spent 1,000 yuan on notebooks and pens as prizes. Last month, I spent 1,200 yuan printing out final exam review materials for everyone. The week before last, I spent 800 yuan on drinking water and snacks for our hiking trip. There are also prizes I've bought for students who have performed well, so all of these add up to a total of over 3,800 yuan. The remaining 320 yuan is my current balance."

After looking at the receipt, someone in the front row immediately asked, "A thousand yuan for 20 notebooks and 20 fountain pens? What kind of pens are so expensive?"

"And this, printing materials cost 1200? Printing a single sheet at school only costs five cents, how could it cost 1200?"

"..."

The receipt was handed to Qin Lang. Looking at the item details on the receipt, as well as the invoice date and time in the lower right corner, a cold smile appeared on Qin Lang's lips.

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