Bai Lu got scammed, but I became a superstar through e-commerce.

Bai Lu arrived at 8 PM.

Qingxiao was staring at the data for the express train on his computer when he heard a knock on the door. Without even looking up, he said, "The door isn't locked."

The door opened, and Bai Lu walked in carrying a plastic bag containing a styrofoam lunchbox.

She placed the lunchbox on his table, then sat down on the pile of packages next to him, swinging her legs.

"Braised pork knuckle rice," she said. "Eat it while it's hot."

Qingxiao opened the lunchbox; the rice was topped with sliced ​​pig's feet, the braising sauce seeping into the rice, giving it a deep color.

It was served with half a braised egg and a few green vegetables.

The aroma wafted up, and he realized that he hadn't eaten anything since noon.

He picked up his chopsticks and took a big bite. Then he looked up at Bai Lu: "What about you? What are you eating?"

"I've already eaten," Bai Lu said with a smile.

Qingxiao looked at her.

Her smile was the same as usual, with the corners of her mouth curving upwards to reveal a canine tooth.

But there were two dark circles under her eyes, even darker than yesterday.

My lips are a little dry, and the corners of my mouth are slightly chapped.

Hangzhou starts to get dry at the end of September. If you're out all day without drinking water, your lips will look like this.

"I really have eaten." Bai Lu felt a little guilty under his gaze, and added, "I drank a bowl of porridge and ate a Yongkang meat pie, hehe."

They're everywhere on the streets of Hangzhou, run by people from Yongkang. It's a small shop with a stove set up at the entrance, where they bake and sell fresh.

The preserved mustard greens and pork filling is three yuan each, as is the pickled mustard greens and pork filling. It's a thin layer of dough, stuffed with meat filling and preserved mustard greens, and baked until golden brown on both sides. You can ooze oil when you bite into it.

But a meat pie and a bowl of porridge. For someone who has been filming all day, this is simply not enough.

Qingxiao didn't expose her, nor did he act coy.

He simply lowered his head and ate the pork trotter rice clean, leaving not a single grain of rice.

Bai Lu watched him finish eating, nodded in satisfaction, and then eagerly leaned over: "Quick, let me see your best-selling item, which one is it?"

Qingxiao turned the computer screen towards her.

The Business Advisor page is filled with densely packed numbers.

Bai Lu frowned and stared at the number for a long time before pointing to it: "This... how many were sold?"

"Five pieces," Qingxiao said. "Just this burgundy batwing sleeve sweater, we've sold five pieces today."

Bai Lu stared at the screen for two seconds.

Then she laughed.

She was genuinely laughing so hard she was shaking, covering her mouth. "Xiao Qingxiao, selling five items a day makes it a bestseller? I may not understand e-commerce, but I know that other people's bestsellers sell hundreds of units a day. Five? You call that a bestseller?"

Qingxiao leaned back in his chair, watching her smile, without any hurry.

"My Express Train ranking hasn't gone up yet."

"What weight?"

"Quality Score." Qingxiao pointed to a small number on the screen. "Look here, the keyword's quality score is only seven points right now. The maximum score is ten. Once it reaches ten, the same bid will get more impressions, and the cost per click will decrease. Then sales will pick up."

Bai Lu blinked, clearly not understanding. But she caught the key phrase: "Spend money?"

"The Express Train (a paid advertising platform) operates on a pay-per-click basis; you're only charged when someone clicks on your ad. The current cost-per-click is approximately..."

"Don't talk about that," Bai Lu interrupted him, her expression turning serious. "Just tell me, will we lose money?"

Just as Qingxiao was about to speak, Bai Lu continued talking to himself.

"Let me tell you, I saw a news story the other day. A boss spent 20,000 yuan to hire a top operations expert, who confidently told him, 'Leave it to me, I'll make it a hit in a month.' In the end, he spent 10,000 yuan on a Google Ads fee and only made one sale."

"and then?"

"Then the boss beat the operations manager so badly he ended up in the hospital."

Qingxiao paused for a moment, then burst out laughing.

"What are you laughing at?" Bai Lu glared at him. "I'm serious. I heard that your Taobao Express service is incredibly expensive. There's a model in my group whose boyfriend also runs a Taobao shop. He spent eight thousand yuan a month on Taobao Express and didn't sell a single item. Eight thousand yuan! That's enough for me to shoot photos for a month."

"That's because he doesn't know how to drive."

"You can? You never leave the house, how could you?"

Qingxiao looked at her with a slight smile on her lips.

"Just you wait and see. You'll understand."

He paused for a moment.

"I am the real e-commerce guru."

Bai Lu was stunned, but then he understood. As long as Qing Xiao was willing to work hard, spending some money was fine.

There is no such thing as easy success; everything comes at a price.

"Okay, okay, you're amazing, you're incredible." She raised her hands in a gesture of surrender. "After all, I'm still waiting for you to support me."

"That's right," Qingxiao said. "I'll not only support you, but I'll also make you a big star."

Bai Lu's eyes lit up.

"real?"

"real."

"Hahaha," Bai Lu laughed, her eyes crinkling into crescents, "If you make me a big star, I'll never be able to repay you..."

She deliberately dragged out the sound, then looked at him with a grin.

"I have no choice but to repay you with my body."

She said this jokingly, but the light in her eyes was serious.

Qingxiao looked at her for two seconds.

Then he laughed too.

"Of course," he said. "If I treat you like royalty, you'll definitely become my wife. If you don't, wouldn't I be a fool?"

Bai Lu was taken aback by his smooth response and her face flushed slightly.

"Wait a minute," she held up one finger, "I'm telling you beforehand, I have a condition."

"What are the conditions?"

"Let me tell you, I have a queen-like personality." Bai Lu sat up straight, raised her chin slightly, and tried to put on a cold and aloof expression.

"I won't date before I become famous. Don't think I'm stringing you along; relationships will only be stumbling blocks on my path to becoming a queen."

Qingxiao leaned back in his chair, his hands behind his head.

"What a coincidence."

"What a coincidence?"

"I'm also very career-oriented," he said. "I want to save over 100 million. Women will only slow down my earning speed."

Bai Lu's eyes widened.

The two looked at each other for a second.

Then they both laughed.

"So," Bai Lu raised his fist, "our relationship is only one of revolutionary friendship for now?"

"For now, we only have revolutionary friendship."

"Then we must fist bump for our revolutionary friendship."

Qingxiao reached out and bumped fists with her.

Bai Lu withdrew his hand and yawned.

"I'm so sleepy," she said, standing up and rubbing her eyes. "I'm going back to sleep. I have to go to Binjiang at six o'clock tomorrow morning."

"Six o'clock again?"

"Yes. We're shooting autumn clothes, and they said we need the morning light."

Qingxiao frowned. The morning light meant she had to get up at five to put on makeup.

It takes almost an hour to get from Jiubao to Binjiang by bus, requiring one transfer.

"Go to bed early," he said.

"You too." Bai Lu walked to the door, glanced back at him, and said, "Don't stay up all night again. The Great Wall wasn't built in a day."

"understood."

The door closed.

The rented room quieted down.

Qingxiao sat in front of the computer, looked at the closed door, and then looked down at his fist.

"Let's get started."

Qingxiao opened the Express backend and clicked on the plan for the burgundy sweater.

Real-time data: The number of impressions has exceeded 2,000, and the click-through rate is stable at around 8.3%.

The add-to-cart rate was 14%.

The quality score is slowly increasing, with the core keywords rising from seven to eight points, but not yet reaching ten.

not enough.

He opened the time-sharing discount settings.

In 2013, the time-sharing discount function in the Express Train backend was relatively simple.

The system provided several industry templates. The template for women's clothing was set to run at full price from 9 a.m. to 11 p.m., and then automatically reduced to 30% during the early morning hours.

But Qingxiao knew that industry templates were for lazy people.

He wants to adjust it himself.

He opened Data Cube and glanced at the visitor time analysis for the women's clothing category.

The peak time for transactions is from 8 pm to 11 pm, which is when office workers browse Taobao after get off work.

There is a small peak from noon to 1 pm, during the lunch break.

From 1 a.m. to 7 a.m., traffic plummeted, and the conversion rate was pitifully low.

He readjusted the time-sharing discounts based on this data.

Between 8 PM and 11 PM, there's a 120% chance of a surge in transactions.

From noon to 1 p.m., 110%.

100% of the remaining daytime hours.

From 1 a.m. to 7 a.m., reduce it to 30% to keep the plan running without burning more money.

After adjusting the time-based discounts, he started working on regional targeting.

In the regional reports of the Express Train, Zhejiang Province has the highest click-through rate and conversion rate.

This is not surprising, as SUNSA ships from Hangzhou, and the logistics in the Yangtze River Delta region are the fastest and most trusted by buyers.

The data from Guangdong and Jiangsu are also good.

However, the click-through rate was significantly lower in several provinces, and the add-to-cart rate also lagged behind.

Qingxiao checked off each region one by one, turning off all those with a click rate below 5%.

It's not that we'll never invest; it's that we'll wait until we've accumulated enough data and gained enough weight before we start investing.

Then there's the crowd.

He opened the crowd settings page. The system gave him several options.

Core customers include those who have browsed the page but not bought, those who added it to their cart, those who added it to their favorites, and those who have already purchased it.

Visitors to similar stores, and shoppers of stores with a style similar to SUNSA.

Customize your audience by defining categories such as gender, age, and spending power.

The store's current sales volume is not high, and the pool of core customers is too small.

Qingxiao adjusted the premium rate for core clients to 80% and started to implement it.

His phone lit up.

It was a message from Bai Lu.

"I'm home. Are you asleep?"

Qingxiao typed: "Almost there."

"That's a lie."

He looked at the two words and smiled.

"It's almost done. I'll go to sleep after adjusting the last few keywords."

"You said it yourself, don't force me to sleep on the floor at your house."

"This idea seems pretty good."

"You're asking for it, hehe, sweetie, time for bed."

"Okay, goodnight."

"Good night."