Bai Lu got scammed, but I became a superstar through e-commerce.

The moment the last scene of "Yu Zui" was filmed, Qing Xiao didn't even have time to say a proper goodbye to the crew. After taking off the costume that mixed the street thugness and the hidden sharpness of the character, he took the earliest flight that night and flew back to his business battlefield - Hangzhou.

Outside the cabin, the clouds churned. Qingxiao leaned back in his seat, his eyes closed but he was wide awake.

No matter how dazzling a role may be on screen, it is ultimately a portrayal of someone else's life.

The women's clothing brand SUNSA, which he owns, is the empire he built from scratch, inch by inch.

Starting in 2013, establishing a firm foothold in 2014, and in 2015, SUNSA officially obtained the top core merchant qualification of Tmall SKA, participating in the annual ultimate e-commerce battlefield - Double Eleven for the first time as a leading strategic merchant of the platform.

This is not your average big sale.

This is an annual extravaganza that attracts the attention of the entire industry, draws massive traffic from all platforms, and drives consumers to spend like crazy. It is also a life-or-death battle to test a brand's true strength, market share, and team execution.

The entire SUNSA team has been working tirelessly for sixty days straight to achieve this goal.

After the plane landed, Qingxiao didn't go home. Instead, he dragged his suitcase and went straight into SUNSA Company, located on the top floor of the industrial park.

At six in the morning, the office was already brightly lit, with not a single empty seat and no room for relaxation.

The moment you push open the door, you are not greeted by the tranquility of the morning, but by the rapid clatter of keyboards, the constant hum of printers, inventory reports coming from the warehouse on walkie-talkies, and the operations team's hushed debates as they check data spreadsheets. The air is filled with the aroma of coffee, strong tea, and exhaustion. Everyone's eyes are bloodshot, but there is no sign of backing down.

Qingxiao put down his suitcase, casually pulled off his coat, and walked straight to the front command post. His voice was calm and powerful, instantly silencing the noise in the room: "All section leaders, the final pre-battle meeting will be held in the main conference room in five minutes."

Five minutes later, the conference table was full of people, young but determined faces, all of whom had accompanied SUNSA from its early days as a small startup studio to its current status as a rising star in the industry.

Sitting at the head of the left is Geng Ze, who was once a greenhorn following Qing Xiao around warehouses, moving packages, and sleeping in logistics parks. Now he is the capable CEO Geng, the head of SUNSA's warehousing and logistics center.

He was dressed in simple black overalls with the cuffs rolled up, and his hands bore the calluses from years of moving goods. In front of him was a thick stack of warehouse inventory lists, shipping flow diagrams, and emergency stocking plans.

"Brother Qing, all the stock is in place. This Double Eleven, we're mainly promoting 432 new autumn/winter products, with 1.2 million basic items in stock and 800,000 best-selling items pre-locked in. All six major warehouses across the country have completed warehouse area division, assigned sorting personnel, and coordinated with express delivery fleets. We've signed priority shipping agreements with ZTO Express, YTO Express, and SF Express. 75% of pre-sale orders have been pre-packaged and will be shipped out immediately after payment at midnight, ensuring there will be no overstocking, missing shipments, or stockouts. After-sales backup warehouses, return and exchange processing areas, and near-expiry replacement channels are all set up and operating 24/7. I'll personally oversee the main warehouse; I'll handle any issues immediately."

Qingxiao nodded, his gaze falling on the woman beside him.

Shuya, co-founder and one of the earliest original shareholders of SUNSA.

Two years ago, Qingxiao had just decided to start his own women's clothing business. He didn't have enough funds, so Shuya didn't hesitate to take out her savings of 500,000 yuan and invest unconditionally. She accompanied him from the beginning in a small 30-square-meter office, running around to find suppliers, negotiating with factories, doing customer service, packing and shipping, and enduring countless days and nights eating instant noodles.

Shuya today is no longer the beautiful single woman who used to run her stall.

She has neat short hair, wears smart business attire, and is in charge of the company's finance, human resources, administration, and brand compliance. She is SUNSA's most solid support.

Looking at the financial statements before her, her eyes filled with undisguised emotion, she spoke softly, her tone full of certainty: "Qingxiao, the company currently has sufficient cash flow, and all expenditures for this Double Eleven, including inventory preparation, promotion, manpower, and logistics, have been fully in place."

The 500,000 yuan she invested back then has already increased more than a hundredfold based on the current brand valuation and book assets.

But she never considered withdrawing her investment and taking a cut. She continued to invest all of the money in the company, using it to expand production capacity, conduct research and development, and expand the market.

As soon as he finished speaking, many of the long-time employees in the meeting room felt their eyes well up with tears.

Everyone remembers the initial hardships.

With no funds, no resources, and no reputation, a few people squeezed into a small room, selecting and listing products during the day, packing and shipping at night, and optimizing the store and replying to negative customer reviews in the early hours of the morning, without even being able to eat a hot meal.

Sitting opposite Shuya was Lin Fei.

She was once just an operations assistant doing odd jobs for Qingxiao, but now she has grown into the operations director of SUNSA, holding the lifeline of the brand's online traffic.

On the computer screen in front of him were densely packed promotion plans, direct traffic reports, super recommendation budgets, live streaming slot lists, and platform resource slot connection lists. His eyes were frighteningly red, but his voice was unusually clear: "Boss, the operations team is fully prepared for this year."

"All SKA-exclusive resources were secured, including a prime location on Tmall's main venue, featured images for the apparel category, homepage pop-ups, top search placement, short video traffic pool, influencer marketing matrix, and pre-sale live stream sessions. During the two-week pre-sale period, the store's collection and add-to-cart volume exceeded 3.8 million, the old customer recall rate was 62%, and the pre-sale deposit payment volume was more than three times that of the same period last year. This year's total promotion and advertising expenditure exceeded 10 million yuan, with every penny precisely invested in core traffic entry points. We were prepared to handle peak traffic at midnight, and we assigned dedicated personnel to real-time data monitoring, abnormal price adjustments, inventory linkage, and emergency page switching. The entire operations team and I worked through the night to monitor the situation and ensure nothing went wrong."

Ten million in promotional expenses.

Two years ago, the entire annual turnover of SUNSA did not reach this figure.

Now, Lin Fei is able to easily manage multi-million dollar advertising campaigns and lead his operations team to achieve top-tier brand traffic.

The last to speak was Qiao Shuang.

She used to be a planning specialist responsible for simple event copywriting and page layout, but now she is the general manager of SUNSA products. She is in charge of the entire brand's product development, style design, supply chain selection, and quality control.

Holding a thick product catalog, she traced the fabric, design, price, and selling points of each new autumn/winter product with her fingertips, her eyes gentle yet powerful: "President Qing, the core reason why SUNSA was able to break into SKA this year is its products."

"We've abandoned the ubiquitous, mass-produced styles on the market, focusing instead on original, minimalist, and subtly luxurious women's wear. All fabrics are high-quality wool, pure cotton, and corduroy. The designs are optimized for Asian women's figures, and the workmanship is strictly benchmarked against top-tier women's wear brands, eliminating the problems of inferior goods and high return rates from the source. Our user reputation, repurchase rate, and store ratings have consistently ranked among the top in their category, which is the fundamental reason we've secured top-tier resources from the platform. For all products in this promotion, I personally oversaw the entire factory production process, ensuring a 100% pass rate in random inspections, guaranteeing that no product will be a liability."

Geng Ze oversees warehousing, Shu Ya manages finances, Lin Fei controls operations, and Qiao Shuang oversees product development.

The core team members, each with their own responsibilities, formed the backbone of SUNSA over four years.

Qingxiao looked at the group of people in front of him, his heart burning with emotion.

He was never fighting alone.

It was this group of people who followed him from scratch, trusted him, and gave their all that enabled SUNSA to grow from an unknown small shop into a rising brand that has caught the attention of the entire e-commerce industry.

"I only have one sentence." Qingxiao stood up, his gaze sweeping over everyone, his voice firm, "Today, we're not doing this for anything else, but to make up for the hardships of the past two years, to be worthy of every customer who trusted SUNSA, and to be worthy of ourselves. The battle begins at midnight, everyone must hold on to the death. SUNSA's first battle with its contracted SKA must be won."

"SUNSA will win!"

Everyone stood up at the same time, their voices ringing out in unison, making the air in the conference room feel hot.

After the pre-battle meeting, the entire company entered its final sprint.

November 10th, the eve of Singles' Day.

The usually meticulous and orderly office area has been completely transformed.

Bright red slogans were plastered all over the walls, glass, pillars, and workstation partitions.

"SUNSA, let's break 100 million RMB in sales on Singles' Day!"

"Orders exploded at midnight, everyone became a legend!"

"After sixty days of arduous struggle, tonight will decide the fate of the world!"

"SUNSA women's wear, unstoppable!"

The administrative team brought over a dozen long tables early on, put them together, and filled them with steaming hot pots.

Three broth bases—clear broth, spicy broth, and tomato broth—boiled and simmered, while sliced ​​beef, tripe, shrimp paste, vegetables, meatballs, drinks, and snacks were piled up like small mountains.

This was specially arranged by Qingxiao.

On the eve of the great battle, instead of a tense mobilization, everyone was given a hot meal to warm their bodies and hearts.

There is no distinction between leaders and subordinates, or between directors and employees.

Qingxiao sat in the middle of the crowd, serving food to Geng Ze, Lin Fei, Qiao Shuang, and Shu Ya one by one. The colleagues, who were usually so busy that they barely had time to talk, sat together, laughing and clinking glasses, chatting about the hardships of the past two months, complaining about the breakouts from staying up late, and joking about getting a good three-day and three-night sleep after the big sale ended.

The steaming hot pot blurred the weariness on everyone's faces, but illuminated the light in their eyes.

"Manager Geng, the central warehouse is counting on you this year, so please don't delay shipments!" an operations team employee shouted with a smile.

Geng Ze shoveled rice into his mouth, waving his hand confidently: "Don't worry! I've brought hundreds of temporary workers and fifty experienced employees, working in three shifts. Orders come in a second, and the delivery trucks are waiting right at the warehouse door. I guarantee the highest dispatch rate!"

"Brother Fei, if your multi-million dollar promotional budget results in a blockbuster product, Brother Qing will definitely give you a huge bonus!"

Lin Fei pushed up his glasses, a smile playing on his lips: "The red envelopes aren't important. Let's boost the data and let everyone see that SUNSA doesn't rely on luck, but on strength."

Qiao Shuang added with a soft laugh, "Everyone can buy with confidence. The quality of our clothes is absolutely worth the time you stayed up all night to place your orders."

Shuya, holding a hot drink, said gently, "For everyone who works overtime all night, the company will cover all expenses, including late-night snacks, breakfast, overtime pay, and taxi fares. After the work is finished, everyone will have a paid week-long vacation, and their bonuses will be doubled."

Amidst the laughter and chatter, no one was truly relaxed.

Everyone knew that this hot pot meal was the last rest before the battle.

Once midnight strikes, there is no turning back, only a fight to the death.

At 10:30 p.m., the hot pot was removed and the table was emptied.

The entire office area was instantly switched to wartime mode.

The lights were turned up to their brightest, and the entire wall behind the reception desk was occupied by a huge electronic screen, which displayed the Tmall Business Advisor backend in real time.

Store visitor count, clicks, add-to-cart rate, pre-sale amount, real-time weight, industry ranking, and the upcoming surge in traffic at midnight... all data is clearly displayed.

Every workstation was brightly lit.

The operations team consists of ten people lined up, closely monitoring their respective areas, including direct traffic, super recommendations, live streaming traffic, and search rankings, all in real time.

The entire customer service team of over two hundred people was in place, headsets on, fingers on the keyboard, ready to receive the barrage of inquiries after midnight.

The graphic design team is on standby at all times, ready to immediately switch and replace any issues such as page lag, image loading failures, or incorrect event entry points.

The walkie-talkies at the warehouse were always working smoothly. Geng Ze was stationed at the main warehouse and reported on the warehouse's readiness status every ten minutes.

The finance team verifies payment channels, deposits and final payments, coupon deductions, and platform fee deductions in real time.

Qingxiao stood directly in front of the large screen, with Shuya, Lin Fei, Qiao Shuang, and Geng Ze, the four core members, standing behind him. The entire team was on high alert.

The entire office was so quiet that only the sounds of breathing, mouse clicks, and computer fans could be heard.

Everyone's eyes were fixed on the clock on the screen.

Every minute, every second.

The time to midnight on Singles' Day is getting closer and closer.

"Ten minutes left!" Lin Fei whispered a reminder, and the entire operations team tensed up.

"Everything in the warehouse is ready, and the sorting equipment is functioning normally!" Geng Ze's voice came through the walkie-talkie.

"Customer service is ready and online!"

"No page errors, pre-launch pop-up works normally!"

"Inventory data synchronization complete, no overselling!"

Sixty seconds left in the countdown.

The entire company held its breath.

Qingxiao raised his hand, glanced at his watch, and spoke in a low voice that carried clearly to every corner:

"Everyone, are you ready?"

"Ready!"

The response was unanimous and powerful.

Ten seconds left in the countdown.

Everyone silently repeated after them, their voices growing louder and louder:

"ten!"

"Nine!"

"eight!"

"seven!"

"six!"

"five!"

"Four!"

"three!"

"two!"

"one!"

The clock struck midnight precisely on time.

The 2015 Tmall Double Eleven shopping festival has officially begun!

The next second, the entire screen shattered instantly!

[Real-time Visitors]: 10 → 50 → 120 → 300!

[Number of paying buyers]: Soaring sharply, the red numbers are jumping wildly, and it's impossible to see the exact number of digits. All you can see is a sea of ​​red!

[Pre-sale final payment]: Tens of thousands of orders flood in every second, and the system is buzzing with notifications!

[Real-time Transaction Amount]:

1 minutes, 860 million!

3 minutes, 1700 million!

In just 5 minutes, it surpassed 2000 million!

10 minutes, 300 million!

4200 million in half an hour!

At exactly 1:00 AM, it broke through the 100 million mark!

"It's surpassed 100 million!! It's surpassed 100 million!!"

Someone shouted first, and the entire office area instantly erupted in chaos!

Countless people suddenly stood up, staring at the dazzling "100,000,000+" on the big screen, trembling with excitement!

Six months ago, SUNSA's highest single-day sales were only in the tens of millions.

Tonight, within an hour of the battle starting, it broke 100 million!

Lin Fei clenched his fists tightly, his knuckles white, staring at the operations backend, his voice trembling but excited: "Perfect traffic handling! Conversion rate far exceeds the industry average! The best-selling link has directly soared to the top of the category's trending searches!"

Qiao Shuang's eyes reddened, and she covered her mouth tightly. The market's recognition of the product moved her more than any praise.

Shuya held the real-time financial data, her hands trembling slightly, but she smiled with immense satisfaction: "The cash flow is normal, payments are smooth, and the accounts are healthy!"

Over the walkie-talkie, Geng Ze's voice boomed with barely suppressed excitement: "Out of the warehouse! All out of the warehouse! Three delivery trucks are full, keep shipping! No stopping!"

Qingxiao stood there, watching the numbers jump wildly in front of him and listening to the cheers around him. His long-tense heart finally relaxed a little.

But the war is far from over.

Singles' Day is a 24-hour marathon, not a half-hour blitzkrieg.

He immediately composed himself and commanded in a deep voice, "Everyone stay calm! Don't let your guard down! Keep monitoring the market! Customer service, ensure rapid response; warehousing, ensure efficient delivery; operations, ensure stable traffic. Report any problems immediately and resolve them instantly!"

The excited crowd quickly returned to order.

Despite the excitement, no one forgot their responsibilities.

No one slept a wink all night.

Two o'clock in the morning, three o'clock, five o'clock, dawn, noon, dusk.

The sun rises and sets.

The lights in the office area were always on.

Some people were so tired that they dozed off at their desks for ten minutes, only to be woken up by their colleagues to switch shifts.

Someone had bread in their mouth, but their fingers kept typing to reply to customers.

Some people stared at the data, their eyes sore and teary, but they couldn't bear to blink.

Qingxiao stood in front of the large screen the entire time, hardly moving, constantly allocating resources, controlling the pace, and handling unexpected problems, drinking coffee one cup after another, always remaining absolutely sober.

Time ticked by, and it came to 11:59 PM on November 11th.

The final 60 seconds.

The entire company held its breath once again, with everyone standing around the large screen, not daring to even breathe loudly.

On the large screen, industry rankings are updated in real time, and the sales ranking of Tmall women's clothing category is being finalized.

The final ranking of Tmall women's clothing stores by sales volume during the 2015 Singles' Day shopping festival is as follows:

1. Uniqlo flagship store – 6.02 million yuan

2. HSTYLE Flagship Store – 3.79 million yuan

3. La Chapelle Official Flagship Store – 3.23 million yuan

4. ONLY Official Flagship Store – 2.93 million yuan

5. ochirly Official Flagship Store – 2.85 million yuan

6. VEROMODA Official Flagship Store – 2.76 million yuan

7. Liebo Apparel Flagship Store – 2.52 million yuan

8. LeDing Official Flagship Store – 2.46 million yuan

9. Inman Flagship Store – 2.38 million yuan

10. Artka Official Flagship Store – 1.99 million yuan

Eleventh place!

On the screen, a line of large golden characters slammed into everyone's eyes.

11. SUSAN flagship store – 1.79 million yuan!

1.79 billion!

A full 179 million!

In an instant, the entire office area fell into dead silence.

Everyone froze on the spot, their eyes fixed on the number, their minds blank.

The next second—

The deafening cheers completely lifted the roof off!

"1.79 million!! We're in eleventh place!!"

"SUNSA is awesome!! Qing-ge is awesome!!"

"We did it! We really did it!!"

Screaming, shouting, crying, hugging.

The boys slammed their fists on the table and roared, their eyes reddening.

The girls covered their faces, tears streaming down their faces, yet their smiles were incredibly radiant.

Lin Fei jumped up and hugged his operations team member tightly. This usually calm and rational operations director was crying like a child.

Qiao Shuang leaned on Shu Ya's shoulder, and the two embraced tightly. All the late nights, the rush, the pressure, and the grievances all turned into something worthwhile at this moment.

Geng Ze, who was far away in the main warehouse, heard the final results over the walkie-talkie. In front of all the warehouse workers, he wiped his face hard and shouted loudly.

Looking at everything before her, Shuya murmured softly, "Starting at 500,000, we've really come this far..."

Qingxiao stood in the center of the crowd, looking at the bustling scene before him, at his companions who had fought alongside him through thick and thin, and finally slowly raised the corners of his mouth, his eyes filled with tears.

Two years.

In just two short years.

From an unknown little shop to a top-tier merchant on Tmall SKA.

From being unknown to raking in 1.79 million in a single day;

From an unknown player in the industry, it has crushed a number of established women's clothing stores that have been cultivating the market for many years, and has powerfully climbed to the top of the Tmall women's clothing category, ranking eleventh!

This is not luck.

It was a sixty-day, sleepless preparation.

It's a precise targeting of promotions at the tens of millions level.

It is supported by a solid product reputation.

It involves seamless teamwork across warehousing, operations, product, finance, and customer service.

It is the legendary achievements that everyone risked their lives for!

At first, no one had high hopes for a newcomer who started a business halfway through his career and was now selling women's clothing.

At one time, no one believed that a startup brand could compete with established industry players.

Today, SUNSA used 1.79 million to tell the entire e-commerce industry something.

New talents are emerging; the future is here.

The large screen lights shone brightly, illuminating every excited and ecstatic face.

The night outside the window was deep, but the industrial park was still brightly lit.

But at this moment, the SUNSA office shines brighter than a sky full of stars.

Qingxiao picked up the microphone, his voice cutting through the cheers, steady and powerful.

"Thank you everyone, we at SUNSA won this battle!"

"From today onwards, no one will dare to look down on us."

"Reaching the summit in two years is not the end."

"Next year, we aim to break into the top ten, the top five, or even higher!"

"The SUNSA legend has only just begun!"

The crowd erupted in a deafening roar once again.

The long night is coming to an end, and dawn is on the horizon.

SUNSA achieved legendary status on Singles' Day in 2015.

The e-commerce empire belonging to Qingxiao and SUNSA has officially embarked on a new journey to its peak.