Bai Lu got scammed, but I became a superstar through e-commerce.
Chapter 20 Bailu Model Circle is a Hit
Three months later.
Qingxiao sat in SUNSA's new office, looking out at the street scene of Jiubao.
I moved here last November, and it's been three months now.
The financial statement in his hand had a figure at the bottom that read: Daily sales: 112,000.
The office door was knocked on.
Bai Lu, holding a cup of hot water, leaned against the doorframe and tilted her head to look at him: "President Qing, what are you thinking about? People outside are looking for you."
"Tell them to wait a moment."
Qingxiao turned to the next page of the report.
Bai Lu did not leave.
She walked in, sat down opposite him, held her cup in both hands, and looked at him.
Three months have passed, and she has watched him transform from a Taobao shop owner who used to squat on the floor of his rented apartment packing packages into President Qing, who now sits in his office reviewing reports.
The desk is from IKEA, the computer is new, and on the wall behind me hangs a year-round operational plan chart for SUNSA, densely covered with monthly new product launch plans and sales targets.
Three months ago, daily sales reached 10,000.
Two months ago, daily sales reached 30,000.
A month ago, daily sales reached 60,000.
Today, daily sales reached 110,000.
Inventory turnover days have been reduced from 35 days to 18 days.
The ROI of the direct traffic campaign is stable at around 3%, and the store's overall add-to-cart rate is 14%.
SUNSA was officially recognized by Taobao as a "New Emerging Merchant of the Year".
Although this title is not an official award, in the Taobao ecosystem at the beginning of 2014, being praised by a Taobao staff member in a merchant group meant that the platform had taken notice of the product.
The team has expanded from five people to ten.
There are three in the operations department, two in the graphic design department, three in customer service, four in the warehouse (plus Xiao Geng), and one person who specifically handles the supply chain.
Bai Lu picked up his glass and raised it towards him: "To President Qing."
Qingxiao put down the report, leaned back in his chair, and looked at her.
She was wearing a light blue denim shirt today, and her hair was loose, falling naturally over her shoulders.
Since she stopped taking on those low-quality jobs, her skin has visibly improved.
It's no longer the kind of red spots and dark circles that need to be covered up with concealer, but a glow that shines through from beneath the skin.
She only shoots new SUNSA photos each week, and spends the rest of her time reading books on acting and practicing her lines in front of the mirror.
"Do you know a women's clothing brand called Fairy Pocket?" Bai Lu suddenly asked.
Qingxiao raised an eyebrow slightly.
Fairy Pocket, a five-crown seller on Taobao, was founded in Nanjing in 2006 by Liu Qing, a graduate of Southeast University. The team was among the first beneficiaries of Taobao's nationwide entrepreneurship wave, rising from obscurity to become one of Taobao's few gold crown sellers. The brand image is positioned as "petit bourgeois and slightly ambiguous," focusing on women aged 18-30 who pursue fashion sensitivity. In 2013, the company prepared goods worth over 100 million yuan for Singles' Day, ranking among the top 3 on Taobao's distribution platform.
"They're looking for me."
Qingxiao's eyebrows twitched.
"How much is the price?"
"you guess."
"Two thousand a day?"
Bai Lu stretched out a hand.
"Five thousand?"
"one day."
The office fell silent for a moment.
In early 2014, the average daily wage for a Taobao model was 300 to 500 yuan, while top models earned 1,000 to 2,000 yuan per day.
Earning 5,000 yuan a day puts you at the very top, placing you in the first tier of the modeling industry.
Bai Lu leaned closer, her eyes sparkling: "They say my photos get an astonishing number of clicks. Do you know what their VP of Visuals said? He said that if you put my face on the main image, the click rate is almost twice as high as other models. Twice! Qingxiao, what does twice mean?"
Qingxiao certainly knew what a doubling meant.
In the case of testing images in paid search advertising, the click-through rate of a good image can be twice that of an ordinary image, meaning that with the same number of impressions, the traffic to the store can double. And with double the traffic, the number of orders also doubles, assuming the conversion rate remains the same.
"What conditions did they offer?"
"It's not just the daily wage." Bai Lu's voice carried a hint of smugness. "They said they want an exclusive contract. Eight days of shooting a month, 120,000 yuan a month. And..."
She deliberately kept everyone in suspense.
"And what?"
"And they said that if we signed a full-year contract, we could buy out the entire category. It would cost two million a year, and they wouldn't allow us to accept any other women's clothing brands."
Bai Lu picked up his cup and took a sip of water, a barely suppressed smile playing on his lips: "Two million! Three months ago, I was still hanging out shop in Sijiqing, twenty yuan a piece, sixty-three pieces for a thousand two hundred and sixty. Do you remember?"
"Remember."
"That night I took the bus home and texted you on the bus, saying that I made 1,900 that day."
"Remember."
"Nineteen thousand. I was so happy I almost cried on the bus." Bai Lu's voice softened. "Now someone's offering two million a year to buy me out."
She put down her cup and looked intently at Qingxiao. The afternoon sunlight from Jiubao streamed in through the window, falling on her profile.
Bai Lu knew perfectly well why she had become a top-tier Taobao model in just three months.
Qingxiao was created entirely by him.
Because Bai Lu is the only model who collaborates with SUNSA women's clothing.
Because Qingxiaoba's SUNSA women's clothing store data is more than twice the industry average.
However, Bai Lu did not express his gratitude.
She wanted to keep it in her heart, along with the budding love, and keep it hidden there.
One day in the future, I will report back to this guy ten times, no, a hundred times.
Qingxiao simply looked at Bai Lu, at the light of recognition in her eyes.
From a listing on a green plantation to a category buyout offer of two million, this girl only took six months.
"There's one more."
Which one?
“‘Xu Jiu’,” Bai Lu said, “is a women’s clothing brand with an artsy vibe. Their founder, Li Kai, contacted me personally. He didn’t offer to buy out the entire category, but he said ‘Xu Jiu’ was willing to let me shoot all of their autumn/winter catalogs, with a budget of 600,000 yuan for six months. And they set one condition: no other store could possibly have it.”
"What are the conditions?"
"He said that for each shoot, he would set aside half a day for me. During that half day, he wouldn't shoot clothes, but just myself. He said that my temperament and their brand spirit were a perfect match, and they needed to take personal portraits of me to be included in their brand story pages."
Qingxiao certainly understood this model.
This isn't about finding models; it's about selecting a brand ambassador.
In 2014, the influencer economy was on the verge of explosive growth. This act of reminiscing was a gamble, betting that Bai Lu's face would become part of their brand memory.
"Fairy Pocket." Bai Lu held up a finger. "Category buyout, two million. Six months of reminiscing, plus a brand photo shoot. Four other shops have also sent invitations, the highest offering being three thousand five hundred per day."
Her eyes curved into crescent moons, revealing her canine teeth.
"Qingxiao, I'm going to be famous."
This life is different now; everything is starting to change.
Bai Lu is now an exclusive model for SUNSA, which is a Taobao Newcomer Merchant of the Year.
From today onwards, every piece of clothing she wears will have its brand name listed on the product details page.
The main photos she took received twice as many clicks as those taken by other models.
She is no longer the little girl who hung up the planks in Sijiqing.
"How do you plan to respond to these invitations?"
Bai Lu paused for a moment, then smiled: "I haven't decided yet."
"Anyway, I don't want to sign a buyout agreement for that category. Two million a year sounds like a lot, but if I sign it, I'll really become a model. I still want to be an actress. Catching up with old friends... that sounds quite interesting."
What she said seemed normal, but her tone made Qingxiao feel that she was doing it on purpose, probably waiting for him to say that.
"I rejected all of these offers."
"What?!" Bai Lu nearly dropped his cup. "You don't even want two million?"
"don't want."
Qingxiao stood up, walked to the window, and looked down at the gray ground of the industrial park and the delivery trucks coming and going.
Then he turned around, and the sunlight shone from behind him, falling on his shoulders.
"What you need right now isn't money, but a ticket to step out of being a Taobao model. I'll take care of the money."
Bai Lu's mouth was open, and it took him a long time to close it.
"You...do you know what you're saying? Two million! You're really willing to give that up?"
"I can't bear to part with it."
"Then why?"
"More important than money is a ticket to the entertainment industry, which is what you need most right now."
Bai Lu was stunned for a moment. He had been busy filming these past few days and was also immersed in the joy of receiving offers from big businesses, so he temporarily forgot about the entertainment industry.
She was about to forget, but this guy actually still remembered, he always remembered.
"Can you please stop saying things that make me cry?"
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