Bai Lu got scammed, but I became a superstar through e-commerce.

Once the first hit product emerges, creating a second smaller hit product becomes much easier.

The daily sales of the burgundy batwing sleeve sweater have climbed to 100 units.

The number of visitors exceeded 3,000, the add-to-cart rate remained stable at 14%, the conversion rate was over 3%, the quality score of the direct traffic campaign was 10, and the cost per click dropped from 1.2 yuan to a little over 30 cents.

Qingxiao calculated that the gross profit of this sweater is about 41 yuan, the selling price is 99 yuan, and the cost is 58 yuan.

One hundred orders a day, with a daily gross profit of four thousand one hundred per item.

More importantly, free traffic started coming in.

The sales and add-to-cart increases generated by paid advertising boosted the product's organic search ranking.

He began to see things he had never seen before in Business Advisor.

Search traffic and shopping cart return traffic.

These free channels, which took several years to gradually discover in my previous life, were all unlocked in less than three months in this life.

With a basic level of store authority, new styles can start selling well.

Unlike before, we no longer need to rely on heavy spending on paid advertising to sell the first order for each new product.

As long as the styles aren't too bad, visitors will naturally come in after the product is listed, people will add items to their carts, and orders will gradually come in.

The second best-selling product emerged from this batch of fast-selling items.

It's still from Shuya's stall.

A basic turtleneck knit sweater in camel color.

The design is clean, and the fabric contains 30% cashmere, so it won't itch when worn next to the skin.

I didn't have high expectations when Qingxiao was released. I just thought this style fit SUNSA's basic style positioning, so I bought it on a whim.

As a result, on the second day after the product was launched, organic traffic came in, and the add-to-cart rate reached 11%.

Without hesitation, he immediately started testing the image using paid advertising, and the click-through rate was around 7.

On the third day, daily sales exceeded twenty orders.

The gross profit per order is 35 yuan. With 20 orders a day, the daily profit is 700 yuan.

Qingxiao squatted on the floor of the rented room, sorting out today's delivery slips and bundling them into a stack with rubber bands.

He looked at the stack of express delivery slips; the store had shipped over 150 packages that day.

He needs to hire more people.

The interview took place at a Shaxian snack shop downstairs from the rented apartment.

Qingxiao met with a total of five people.

The first one was a local young man from Jiubao, in his early twenties, with dyed blond hair. He sat down and immediately asked, "How much is your salary? What time do you get off work? Is there overtime pay?"

The second one was introduced by someone from Sijiqing. They said he used to help out at the stall, but after chatting for a bit, I found out he knew nothing about women's clothing.

The third one is okay, but it's too far away; it takes three hours to commute there every day.

The fourth one is a man in his forties; he should be able to handle the work without any problems.

The fifth one is called Xiao Geng.

Xiao Geng is nineteen years old. He has dark skin and rough hands, and you can tell at a glance that he has worked hard.

He sat on a plastic chair in the Shaxian snack shop, his back ramrod straight, his hands on his knees, looking very reserved.

"What have you done?" Qingxiao asked.

"I've worked as a construction worker, a waiter in a restaurant, and... I even delivered packages. I delivered packages for three months, but my electric scooter was stolen, so I stopped."

"What's the situation at home?"

Xiao Geng paused for a moment.

"I am the older brother, and I have two younger sisters. My two younger sisters are still in school."

Qingxiao's eyes lit up, and he became somewhat interested.

Where do you live?

"I'm sharing a place with someone from my hometown in Sanbao."

It takes 40 minutes by bus from Sanbao to Jiubao.

In 2013, rents in Jiubao, Hangzhou had already risen, but Sanbao was cheaper.

That's an urban village on the edge of the old town. A single room there costs 200 yuan a month and doesn't have a private bathroom.

"Our job is very simple," Qingxiao said. "Every morning we go to Sijiqing to pick up the goods, pick up the clothes from the stalls according to the list I give, check the style and quantity, and then ride a tricycle to bring them back. In the afternoon, we pack and ship them out in the warehouse."

"Salary: 2,000 yuan per month during the probation period, 2,500 yuan after becoming a regular employee, 200 yuan housing allowance, 100 yuan for full attendance bonus, and one lunch provided."

After listening, Xiao Geng didn't ask about overtime pay, but he didn't ask what time he would get off work.

The next afternoon, Qingxiao took Xiao Geng to Sijiqing.

Qingxiao bought a delivery tricycle.

On the way, Qingxiao explained the layout of the stall to him.

The first floor sells women's clothing, the second floor sells women's and children's clothing, and the third floor and above sell men's clothing and shoes.

SUNSA mainly sources its goods from the stalls on the second floor, those few around the corner.

Xiao Geng listened attentively, nodding from time to time.

Upon arriving at Sijiqing, Qingxiao led him through the first-floor lobby, up to the second floor, and into the stall at the end of the corridor.

Shuya was sitting inside. Today she was wearing a light gray knitted cardigan, and her hair was not tied up but draped over her shoulders.

Upon seeing Qingxiao, she put down her cup and was about to speak when her gaze fell on Xiao Geng behind him.

"Who is this?"

"Xiao Geng," Qingxiao said, "is my newly hired delivery guy."

Shu Ya shifted her gaze from Xiao Geng back to Qing Xiao, raising an eyebrow slightly: "You're already recruiting followers? Little brother Qing Xiao, should I start calling you President Qing now?"

Qingxiao smiled and said, "Sister, don't joke with me. I've always been your brother. Without your financial support, how could I manage to make ends meet?"

Shuya looked at him, a glint of light flashing in her eyes, but she didn't reply.

Qingxiao turned around and handed today's delivery slip to Xiao Geng.

Two A4 sheets of paper, densely covered with the styles and quantities: 420 burgundy batwing sleeve sweaters to be replenished, 60 camel turtleneck sweaters to be replenished, 30 each of black and gray, and a dozen or 20 of each of several other fast-selling styles.

"Go get them according to this list. Just tell me the names of the three stalls on the second floor around the corner. I've already checked the goods here, Sister Shu, you can just pack them up."

"it is good."

Xiao Geng took the form, looked it over carefully, and then turned and walked into the crowd in the corridor.

"Your little brother," Shuya said, "seems pretty honest."

"Hmm. His family isn't well-off, he's hardworking, and he's the older brother, so he should be reliable."

After exchanging pleasantries, Qingxiao spoke up: "Sister Shu, I'd like to talk to you. Is there a quiet place nearby?"

Shuya looked at him for two seconds, then stood up and picked up her bag from the table.

"Walk."

FLORA COFFEE.

It is located 400 meters from the Sijiqing Trading Center, in the ground floor shops of Duolifang Apartment.

Qingxiao ordered an Americano, and Shuya ordered a latte.

The two sat by the window, with the street scene of Jiubao visible outside the glass.

Electric bikes, tricycles, and people carrying woven bags to pick up goods come and go.

Shuya picked up her latte and took a sip, leaving a faint rosy lip print on the rim of the cup: "Go ahead and say it."

"Sister Shu, I'm getting ready to start a company."

Shuya's eyebrows twitched, but she didn't say anything.

Qingxiao continued, "The shop's daily sales are now stabilizing at around two hundred orders. Two best-selling items, a burgundy sweater and a camel-colored knitwear, are both from your stall."

"The gross profit in the first month was about 150,000. Next, I want to expand the product categories to include coats, pants, and dresses, and turn SUNSA from a single-item bestseller store into an online celebrity store."

He paused for a moment.

"But we don't have enough money. The GG fee, inventory, team, warehouse, company registration, trademarks—all of it will cost at least another 500,000."

Shuya held her latte, looking at him.

"So you contacted me today because you want me to invest money?"