Rebirth in 2011: Starting as an Advertising Genius

Yang Dong is a college student.

He got hooked on League of Legends when it first came out this year, and now he's completely hooked.

He doesn't quite understand MOBA games like Dota, as the controls and equipment seem more complicated, while League of Legends is simpler.

Many Dota players look down on League of Legends.

However, Yang Dong could sense that League of Legends would definitely be one of the most popular games in the future, and its gameplay and entertainment value would be more interesting than previous games.

Basically, aside from class time, he spends the rest of his time playing games.

Moreover, this game has an advantage: you can play with your roommates, which makes the teamwork much better than games like Dungeon Fighter Online or CrossFire.

That evening, as usual, he played games until almost ten o'clock, then ended the game.

After a quick wash, I took my laptop to bed.

Yang Dong was quite clever. He fixed a clothes rack above his bed and folded his laptop at a certain angle so that it could be hung directly on the clothes rack, so he didn't have to hold the laptop while watching short videos.

He opened Bilibili, wanting to watch some anime.

Besides games, he prefers watching anime.

"what?"

While browsing Bilibili, Yang Dong suddenly saw a video.

"LOL De Yun Se?"

He'd heard of Deyun Society; they're the ones that do crosstalk, right?

There's a short, chubby guy surnamed Guo who leads a group of people, but there aren't many audio recordings of them circulating online, so I haven't heard any of their crosstalk performances.

But what is this Deyunse?

Moreover, the cover features the League of Legends interface, with a robot and an Olaf, both of which he recognizes. And what does this game have to do with Deyun Club?

Yang Dong had never seen any League of Legends videos on Bilibili before, mainly because there aren't many League of Legends videos available now, so he clicked on it without hesitation.

One minute later,

"Wow, this combination is really good! I can try it next time!"

five minutes later,

"These two are funny. Judging from their voices, they seem to be college students. Did they record themselves playing games in their dorm room?"

ten minutes later,

"Hoo~ hoo~" A soft snoring sound rang out.

--------------

Inside a shared apartment in Shanghai.

After finishing a day's work, Wang Ye brought back some takeout fried rice. While eating, he took out his laptop and opened Tencent Video, hoping to find a movie to pass the time.

He inadvertently clicked on the gaming section of Tencent Video.

Just as I was about to return to the movie page, I was drawn to a video.

"Videos about League of Legends?"

Wang Ye also plays this game, but he usually plays it more on weekends. If he's not too tired from work, he'll go to an internet cafe to play a few rounds after get off work. His laptop is mainly used for work, and it lags a bit when playing games.

He was quite tired today, so he didn't go to the internet cafe.

So, out of curiosity, I clicked on the video.

"Ding~"

"LOL De Yun Se's Taobao store is officially open! Order your pork floss pancakes now!"

"Um?"

Before he knew it, Wang Ye realized that 30 minutes had already passed.

"Have I finished watching this video?"

He didn't even realize how fast time had passed, but the video was quite interesting and perfect for killing time.

Without thinking, Wang Ye clicked the follow button so he could watch the next video update directly.

"Pork floss cake?"

Wang Ye thought back to the "GG" at the end of the video, and realized he could indeed stock up on snacks at home so he wouldn't have to get up to cook instant noodles when he got hungry. He really didn't want to use the shared kitchen in this shared apartment.

So I opened Taobao on my computer and searched for "LOL Deyunse".

The entire shop only sells pork floss cakes, which is quite dedicated.

Moreover, the price wasn't too expensive, only 10 yuan per jin (500g). He bought 30 yuan worth in one go to try it first, and if it was okay, he could buy more in the future.

I mainly find this blogger's videos quite interesting. When I can't play games, I can watch others play. They've worked so hard to create such long videos, so it's only right that I spend some money to support them.

----------

Similar things happen in many places. The first episode of LOL De Yun Se was released, and due to the scarcity of League of Legends videos, it attracted a lot of viewers and fans.

Chen Jianghe didn't keep an eye on the backend data.

A novice entrepreneur might check the data every now and then, but Chen Jianghe is absolutely confident that even if these videos don't become wildly popular, they will still get plenty of exposure. Moreover, they are still in the early stages of building up their account, and they need to release a few more videos to establish their own unique brand.

To put it bluntly, it's about cultivating a habit in the audience.

For example, videos can be watched while eating to accompany the meal, or used as a sleep aid before bed.

We should also be grateful that Guo Degang hasn't allowed piracy yet; otherwise, if Deyun Club's routines were to spread widely, many people would probably stop watching videos when listening to crosstalk.

Of course, he knew none of this.

He got up early and went to the shopping plaza near the school to buy a few Starbucks cups. It was like that in his previous life; whenever they were going to shoot a video, everyone was used to drinking a cup of coffee, including himself.

"Huh? This is coffee, right? It tastes pretty good!"

Xia An was very satisfied with Chen Jianghe's service attitude.

Chen Jianghe: ...

Forgot my ass!

He remembered that Xia An seemed to really like drinking Americano, and she would drink two cups a day, so he bought her an Americano as well.

But then it dawned on me that Xia An probably only developed the habit of drinking coffee after starting work, and had never drunk coffee before.

Only cattle and horses need coffee to stay alert every day.

"Doesn't that mean I'm the one who cultivated Xia An's habit of drinking coffee?"

Seeing Xia An praising the American-style cigarette in his hand, Chen Jianghe fell into deep thought.

"Perfect! I feel instantly more energized after drinking this coffee and am ready to start filming!"

The first thing we photographed in the morning was the clothing models.

The main reason is that this person paid for the job; Xia An helped find the model. Because she paid, she could be brought over very early in the morning. As for those who helped for free, Chen Jianghe felt bad making them get up so early.

The scenery at their school is quite nice.

Last time Chen Jianghe arranged to take photos of Huang Xiaoqian on QQ, he didn't directly consider taking them at the school.

If you were to suggest filming at a school, she would probably refuse outright, since it's her workplace and she would definitely be resistant.

"Junior, do you have any requests? We plan to shoot eight outfits, which should take about two hours. After that, we'll immediately start shooting the video!"

Xia An has already started working. The senior she called over hasn't said a word yet, but she has already changed her clothes.

Chen Jianghe had considerable trust in Xia An's skills and didn't make any excessive demands.