Rebirth in 2011: Starting as an Advertising Genius

After the profits from the pork floss cakes were distributed, Chen Jianghe kept 8000 for himself.

Eight thousand yuan isn't much. He didn't initially expect to make a lot of money from pork floss pies. His main goal was to get the account up and running first, as there would be more opportunities to make money later. Besides, the pork floss pie business hadn't even started to take off yet. He estimated that the number would continue to grow in another month or two.

Compared to the pork floss pastry shop, Tianji Clothing Store's profits were much more substantial.

A month has passed, but the buzz surrounding my self-endorsement continues, which has boosted sales of Tianji Clothing.

In the past month, Tian Kejia has sold off most of the goods worth about 100 million yuan that he had been holding onto. Chen Jianghe had a premium of about 20%, which means he made about 20 yuan by himself.

This is the value of a brand and the value of GG!

I borrowed 10,000 yuan from my cousin back then, and I paid it back as well.

"Bro, if you have some money on hand, you could buy some Tencent, Taobao, or Invista stock!"

He recalled that his cousin occasionally dabbled in stocks, and he believed that these few stocks were sure to rise steadily and were very safe. He hadn't researched the others in detail, so he wouldn't recommend them.

As for buying a house, it's not too late to wait a few more years. Suzhou's housing prices doubled in 2018, so it would have been better to buy around 2015.

Chen Jianghe plans to buy a house to live in after graduating from university, and he can still live in the dormitory for a few more years.

Now that he's not short of money, Chen Jianghe is also considering buying a car first!

I'll get my driver's license first.

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On the second morning after the money was distributed, the professional classes began.

Today is also the day to hand in homework.

However, Chen Jianghe told the others in the group that they couldn't submit their assignments directly. If they were to sell this stuff in the future, it would fetch at least 50 yuan, and if they had their own company, it would be worth at least 300 million yuan annually in framework contracts.

However, Chen Jianghe's appetite isn't that big yet.

"Chen Jianghe, should we hold off on releasing this proposal for now?" Yuan Meng, who was responsible for finalizing the proposal, asked.

Now the final version of the plan is in her hands. She was very surprised when Chen Jianghe first said that this was a proposal project from Teacher Luo's company. Later, she was even more puzzled when Chen Jianghe even asked Teacher Luo for money.

However, this plan was spearheaded by Chen Jianghe, and she respected his opinion. She also admitted that the "adopt a cow" plan was far beyond the level of their first-year students.

Classroom for specialized courses.

The projector was on, and the screen was showing the assignments of several groups in rotation.

Teacher Luo sat by the podium, holding a red pen, writing and drawing on a grading sheet.

The presentations by the first three groups have just finished, and their skill levels varied greatly.

Some surveys presented detailed data but lacked originality, while others were imaginative but impractical. One group simply changed the font of Nongfu Spring's existing slogan—"We don't produce water, we are just nature's porters"—to "We don't produce water, we are just nature's...couriers."

Teacher Luo's expression had already turned somewhat unpleasant.

"Next group, Chen Jianghe."

Chen Jianghe stood up and walked to the podium, but did not open the PowerPoint presentation.

"Teacher Luo, our group hasn't finished our homework yet."

The classroom was quiet for a moment, then whispers began to circulate.

Some students sitting in the front row had a smug smile on their lips—they dared to come to class without finishing their work?

Teacher Luo frowned: "When I assigned the homework, I said today was the last day. You didn't finish?"

"It's not that I didn't finish it," Chen Jianghe said calmly. "It's that I haven't decided whether to submit it or not."

"What do you mean?"

Chen Jianghe took a USB flash drive out of his pocket, twirled it in his hand, and then placed it on the podium.

"Professor Luo, this assignment you gave us—the brand positioning and promotion plan for Zhenniu Dairy—was actually a commercial project you took on yourself, wasn't it?"

The classroom became even quieter.

Teacher Luo's expression didn't change much, but her fingers stopped turning the red pen.

How did you know?

"The information you provided is too detailed." Chen Jianghe smiled. "For regular classroom assignments, teachers wouldn't provide companies with internal milk source testing reports and cost structure tables. These things either come from the companies themselves, or you are a consultant for those companies."

Teacher Luo leaned back in her chair, her gaze lingering on Chen Jianghe's face for two seconds before a slight smile appeared on her lips.

"Okay, that's interesting. Continue."

"Our plan is finished." Chen Jianghe pushed the USB drive in front of Teacher Luo. "But I suggest you don't show it to the class yet. The value of the plan far exceeds that of a regular assignment. If we show it now, the other groups might feel it's unfair—after all, the time and resources we've invested are far beyond what an ordinary group can match."

"What did you invest?"

"We conducted on-site research at Dongshan Ranch, interviewed the ranchers, analyzed the surrounding competitors, and even created a complete draft of the brand's visual identity." Chen Jianghe paused for a moment, "Our team borne all these costs ourselves."

People in the classroom began to gasp in shock.

Wang Lei sat down below, his back straight, his expression clearly saying: How about it, aren't we awesome?

Yu Ying looked down at her phone, but couldn't help but smile.

Yuan Meng sat quietly, her gaze fixed on Chen Jianghe's profile.

The way he stood on the podium was exactly the same as that day at the ranch—calm, composed, as if he were doing something he had done countless times before.

Teacher Luo was silent for a few seconds, then nodded: "Come to my office after class."

"There's one more thing," Chen Jianghe added before leaving, "Our team hopes to collaborate with you on this plan as business consultants. That is, we'll provide the plan, you'll provide the resources for implementation, and the profits will be split proportionally. We can discuss the specific percentages."

These words caused an uproar in the classroom.

"What is he talking about? Discussing profit sharing with the teacher?"

"Is this an assignment or a business proposal?"

"Has Chen Jianghe gone mad?"

Some students had their mouths slightly open and their eyes wide open.

But Teacher Luo didn't get angry.

She stared at Chen Jianghe for a few seconds, then slowly said, "Come to my office after class. The rest of you, continue your presentations."

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When the bell rang, Chen Jianghe walked out of the classroom, followed by Yuan Meng, Wang Lei, and Yu Ying.

"Chen Jianghe, are you really going to talk to Teacher Luo about money?" Yu Ying asked in a low voice, her tone tinged with nervousness.

"We did the design, why shouldn't we charge you?" Chen Jianghe said without turning his head.

"But she's our teacher..."

"Can't teachers do business?" Chen Jianghe stopped, turned to look at Yu Ying, "Do you know how many GG companies Professor Luo owns? Do you know how much consulting fees she gets from companies every year? By assigning this homework, she's essentially making students do her free labor. I'm just turning 'free' into 'paid'."

Yu Ying opened her mouth, but didn't say anything more.

Wang Lei was very excited: "Old Chen, I'll go with you!"

"Don't go," Chen Jianghe shook his head. "You'll just burst out laughing. Yuan Meng, you come here."

Yuan Meng was taken aback: "Me?"

"You're in charge of the final touches on the plan, and you're more familiar with the brand visuals than I am. You're responsible for presenting the plan, and I'll handle the budget."

Yuan Meng's heart suddenly skipped a few beats.

He's going to take me there...

Together?

"Okay." She tried to appear calm, but the tips of her ears were already red.