Rebirth in 2011: Starting as an Advertising Genius

Adopt a cow

When Chen Jianghe typed these words on the computer and showed them to a few people, none of them quite understood them.

"Adopt? What does that mean?"

Yuan Meng asked in a low voice.

Chen Jianghe looked at the three of them and said, "The reason their milk isn't selling isn't because it tastes bad, but because the cost is what it is. They haven't realized their profit margin, and consumers have no reason to spend more money on this unknown brand instead of Mengniu or Yili!"

"But what if we didn't let consumers buy milk, but instead let them adopt a cow?"

Chen Jianghe typed several keywords on his computer: [Traceability], [Visualization], [Emotionalization], [Interactivity]

Clearly, the three of them still didn't quite understand Chen Jianghe's line of thinking.

"Let me give you an example. We have a total of 400 dairy cows, and each customer can adopt one of them. The milk shipped to you will be produced by that cow, and you can watch the entire process of raising that cow live!"

"This is just a straightforward interpretation of the concept of adopting a cow. We focus more on interaction with our customers. Modern marketing requires an internet mindset. You can buy milk online, but can you raise a cow online?"

Yuan Meng suddenly exclaimed,

"I understand! Just like that online game where you steal vegetables or find parking spaces, we can make a little cow game online, and even feed the cows!"

Ok……

Although this plan was different from what Chen Jianghe initially envisioned, it was actually entirely feasible.

He glanced at Yuan Meng with admiration; this girl was quite clever and suitable to be a boyfriend.

"My own studio is about to be established. I'll let her and me do it," Chen Jianghe thought to himself.

"Yes, these are all subsequent marketing strategies. We currently have several tasks. First, there's the preliminary market analysis and summary: what exactly is the predicament this brand is currently facing? And what problem does our plan ultimately aim to solve?"

"Let's clarify this part first!"

"Our strategy going forward is very clear: brand premium!"

"How should we modify the image? How should we position the product? How should we accurately target our customer base?"

"Finally, here's our marketing plan!"

Chen Jianghe spoke at length, essentially outlining the entire framework of the plan.

"Alright, let's divide the tasks!"

In fact, if Chen Jianghe were to do it himself, he could come up with this plan in two days, not counting the visuals and videos involved, just the plan itself.

But this is a group project, and he certainly can't handle it all by himself. Besides, he doesn't have the time to do it on his own. Even if he does take this proposal to the dairy company and they accept it, he won't have the team or the ability to carry it out afterward.

Therefore, the best approach is actually to create a solution and sell it to the teacher.

In the Google/Genius (GG) community, there's a job where someone doesn't own a company or have a team, but when companies encounter projects they can't handle, they hire these people. In the end, after a proposal is approved, the person who wrote the proposal has to pay a month's Google/Genius fee.

You can call this position a consultant or a freelancer, whatever.

Chen Jianghe currently intends to play this kind of role.

"I'll handle the initial market analysis and product positioning!" Yuan Meng spoke first. "I've already gathered a lot of data for the initial market analysis, so let's move on to more in-depth topics!"

Chen Jianghe nodded, then looked at Yu Ying and Wang Lei.

Clearly, both of them are academically weak.

"Old Chen, I don't know where to start!"

Wang Lei looked helpless, while Yu Ying stared blankly at him from the side: "Jiang He, what you just said was too profound. I'm not sure I can make something that meets your requirements!"

Chen Jianghe said nonchalantly, "Yu Ying, you'll be in charge of the follow-up promotion, including the new brand's market launch, media placements and Google Play, offline promotional activities, and with May Day coming up soon, are there any key dates?"

"As for Lei Zi, you should focus on customer segmentation. Our product's target customer group is inevitably a group of young people who are familiar with the internet. You need to thoroughly understand the characteristics of these people and match them with our product attributes, such as when they would drink milk and when they would buy milk!"

Since things had come to this point, the two had no choice but to accept it, otherwise they would really just lie there and accept being fed by their group members.

The research is over, the tasks have been assigned, and Sunday is basically over!

"Remember to apply ice water to your ankle when you get home!"

Before leaving, Chen Jianghe reminded Yuan Meng that her sprained ankle hadn't fully healed yet. Although it wasn't serious, it might still be swollen tomorrow if she didn't apply an ice pack.

"Okay, I understand!"

Yu Ying and Wang Lei looked at the two of them suspiciously.

This made Yuan Meng somewhat embarrassed and annoyed.

"What are you looking at? I sprained my ankle today, I need to get back to the dorm!"

Chen Jianghe vaguely heard Yu Ying and Yuan Meng gossiping about the two of them on their way back.

"Holy crap, Lao Chen, you and Yuan Meng?"

Wang Lei also looked on with a gossip-loving expression. He remembered that Chen Jianghe had a female classmate he was quite close to in high school. How come she got together with Yuan Meng again?

Chen Jianghe rolled his eyes at him.

"Stop gossiping! You still have videos to record and this assignment to do when you get back. You'll be busy enough as it is! Don't forget the pork floss pancake shop sold a lot these past few days!"

"Oh, Godfather, I'm going back to work right now!"

Before even graduating, Wang Lei had already experienced the joy of male students having to work overtime!

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The second episode of De Yun Se's video was also updated tonight.

Chen Jianghe gave Xu Haibo the accounts for various websites, so Xu Haibo could upload the videos directly from then on.

After several days of communication, it's clear that Xu Haibo is genuinely treating video recording as a career. He needs money and recognition, so he takes this very seriously.

Chen Jianghe then told the group about the profits from the meat floss pancake shop over the past few days, which further motivated them.

They were just playing games, and the ideas Chen Jianghe brought them were very interesting. So they not only experienced the joy of the game, but also learned that their videos could bring traffic to the pork floss pancake shop, which made everyone very happy.

Xia An has also been urging him about what he discussed at the library the day before yesterday.

She longed for the videos Chen Jianghe had mentioned, or rather, she longed for Chen Jianghe to give her a monthly salary of 6000 yuan. Working one day later meant receiving her salary one day later, which was such a loss!

Chen Jianghe shook his head, thinking to himself how miserable his life was.

I've only been reborn for a few days, how come there are already so many things happening?

But tonight I can relax a bit, sleep in, and revisit Old Boys.

It's the movie "Old Boys" starring the Chopstick Brothers, which became a huge hit with just one song.

Chen Jianghe remembered watching this movie often in his previous life, just to relax before bed.