Rebirth in 2011: Starting as an Advertising Genius

A 4AGG company in Shanghai.

The conference room was filled with people, and a video titled "I Speak for Myself" was playing on the projector in the center.

"Everyone, tell me your thoughts on this video!"

A short-haired female leader sitting in the upper seat spoke up.

Today's video is like a bombshell, causing an earthquake-like sensation in the gay industry.

The main reason is that it spread rapidly across the network at a viral pace.

This surprised the entire GG industry. They were used to making conventional promotional videos and had never seen anything like this before.

Or rather, this video isn't very difficult; they could finish it in less than a day.

However, this kind of content perspective is often outside their scope of thinking.

It's strange that no one seems to be thinking in this direction, even though the content itself isn't difficult.

Just like hindsight, many people think, "I could have thought of this too," but sorry, you always say this after others have already done it.

"Boss, this video is extremely rough; it doesn't even look like a professionally edited piece from GG Studio!"

"Moreover, its campaign strategy lacked any logical basis; it was basically launched simultaneously across the entire internet!"

Many experienced planning colleagues have shared their opinions on this video.

Were they wrong?

No!

Du Yue glanced around and saw that many of her colleagues seemed to share the same opinion, and she felt a little disappointed.

These people's way of thinking has become rigid, or rather, a set of assembly-line work methods has formed in their minds.

"Haven't you noticed that today, many posts using the same caption format as this video are trending on Renren, Tieba, and Weibo?"

After she said that, some people actually agreed with her:

"That's true! This morning I saw a lot of fan-made content in a guys' chat group. I'm a designer, so I'm speaking for myself!"

Du Yue gave everyone a serious look and steered the conversation back on track.

"After watching this video, I can sum it up in one word: [emotion]!"

"Putting aside the video's quality, the core of this video is actually its caption. If people don't focus on the logo and packaging that run throughout the video, they'll find that the video itself is more like a declaration of a young person's triumphant comeback!"

"I'm not sure if the initial imitations that appeared online were orchestrated by a planner or genuinely created by netizens, but now, netizens have clearly accepted this format and it's started to spread spontaneously!"

"What I'm trying to say is that the expertise we pride ourselves on is sometimes actually the very thing that limits us!"

"We should learn to understand our customers more deeply. Future product development should focus on thorough research during the initial planning stages. We need to obtain a large enough sample of customers to understand their personalities and families from various perspectives!"

End of the meeting,

Du Yue sat alone in the conference room and shook her head.

It's difficult to change the mindset of this group of people all at once, but she became extremely interested in the creators behind the video.

This video was definitely not made by a typical 4A advertising agency. She made inquiries but couldn't find any, not even some local brand companies downstream.

Because they have a group within their circle that basically covers GG brand companies all over the country, but they couldn't find out which company did it.

Since she wanted to find the person behind this, Du Yue decided to start by looking at the product itself.

Tianji Clothing.

A clothing store that looks like a small workshop has actually come up with a marketing campaign that can be used as a case study.

--------------

"Jiang He, did you get a surge in orders today just because of that video?"

Seeing that Chen Jianghe finally had some free time, Tian quickly spoke up.

How many followers do you have on Weibo?

Chen Jianghe did not answer the question directly, but instead asked it in return.

"Um... I just saw it was almost 20,000!"

Tian Ke was still a little embarrassed. He also shared the video on Weibo, and surprisingly, his verified account was approved today.

It's a bit like being watched.

"The order surge is a minor issue. Just tell your aunt and uncle to ship normally. If they want to return anything within seven days, as long as the tags are still on, they can get a full refund!"

"good!"

"And then it's about you!"

"Huh? What's wrong with me?" Tian Ke was a little confused.

"If your Weibo followers continue to grow at this rate, have you considered developing in this direction in the future?"

In this day and age, becoming a star is basically limited to acting and singing; there are very few other avenues.

Tian Ke is very handsome, at least on par with me. With some packaging, he'd be just as good as those young heartthrobs of later generations. Plus, he still has a youthful air about him. After some packaging, he'd definitely have a lot of older female fans and motherly fans.

Tian Ke didn't understand: "What do you mean?"

"So, do you want to be a star someday?"

Tian Ke was stunned, as if hit by a stone. "A celebrity? I can be a celebrity?"

He can become a star just by taking a picture of his own house?

"No rush, you can go back and think about it. If you're interested, then focus on managing your Weibo account from now on and don't post anything casually. If you don't want to be in the public eye, then it doesn't matter!"

Tian Ke had even forgotten the purpose of his visit.

He originally wanted to ask Chen Jianghe if he would continue running the online store and if the family's products would continue to be produced, but he was so confused that he didn't have time to ask.

After returning to the dormitory,

Tian Ke began to think.

star?

This term is completely foreign to me; those are people you only see on TV. What makes me think I can be a star?

But Chen Jianghe has already created a miracle, truly bringing his family's stockpiled goods back to life. Surely he wouldn't lie to himself?

To become a star!

They are glamorous and adored by fans under the spotlight every day.

Considering my grades, it seems that finding a job in the future won't be easy.

Want to try it?

If things don't work out, I can just go home and inherit the family business and continue selling clothes!

The idea of ​​becoming a star lingered in his mind for a long time.

"I'll go find Jiang He and have him groom me into a star. I'll give him half of all the money I make!"

"How do you be a celebrity? Do you have to pay attention to your image? Does this mean I can't be this childish anymore?"

"Should I hire an agent? Would a woman be okay? How about Ding Jie from the badminton club?"

Countless thoughts raced through Chen Jianghe's mind.

He desperately wanted to run back to Chen Jianghe right now, but he held back.

No, I need to think about it some more. I can't make a decision so easily. I'll wait a few more hours. If I still want to go after a few hours, then I'll go find Chen Jianghe.

Correct!

Hold back!

Tian Ke ran to the tap, splashed some cold water on her face, and forced herself to calm down.

But he only lasted ten minutes before running off to find Chen Jianghe.