Super Rich: It all started when I met a young woman in a sleeper car.
Chapter 80 Visiting Zhou Wenbin
Zhou Wenbin put down his coffee cup and tapped his fingers on the table.
"Brother Chen, it's not that I'm holding you back on the profit-sharing." He leaned back in his chair, looking at Chen Xun across from him. "The location of this shop is good, but your 'themed experience area' is basically just a corner that you decorate. The investment isn't large, and the risk is small. You're asking for 30/70, so I get 70% and you get 30%. As the landlord, I'm bearing the risk of it being vacant. It sounds like I'm losing out."
Chen Xun sat opposite him, his expression unchanged.
This is a rather quiet coffee shop in the city center, the place Zhou Wenbin arranged to meet.
"Brother Zhou, you can't look at it that way," Chen Xun said. "The experience zone is our trial run. If the data is good, the next step is a complete store renovation. When the customer traffic, reputation, and brand premium increase, the value of your shop will be far beyond what the current rent is worth. Our cooperation is for the long term."
Zhou Wenbin laughed: "Anyone can draw a picture of a long-term plan. But talk is cheap. Take me to the shop and show me how it's done so I have a clear idea. Just hearing you say 'nostalgic campus' doesn't give me a clear picture."
"Okay." Chen Xun stood up decisively. "Shall we go now?"
"Walk."
Half an hour later, the two stood in the new store in MixC World.
In the afternoon, there weren't many customers in the store, and a few employees were cleaning.
Zhou Wenbin walked around the store with his hands behind his back, looked at the ceiling height, and touched the walls.
"That's it?" He pointed to an area at the back of the shop, about twenty square meters. "You plan to use this land?"
"Yes." Chen Xun nodded, and at the same time took out his phone and sent a message.
A few minutes later, the shop door was pushed open.
Lin Xinyue, Li Qian, and Yang Xiaotao walked in.
Lin Xinyue was holding a folder, Li Qian was holding a tablet computer, and Yang Xiaotao had a drawing board tucked under her arm.
The three of them were dressed more formally than usual today. Lin Xinyue tied her red hair into a neat ponytail, Li Qian's purple hair was also neatly combed, and Yang Xiaotao's yellow hair was braided into two braids, which looked quite refreshing.
"Hello, Mr. Zhou," Lin Xinyue said first, her voice steady.
Zhou Wenbin was a little surprised and looked at Chen Xun: "What's this?"
"My team has a dedicated group responsible for this experience zone project," Chen Xun explained. "The group leader, Lin Xinyue, is in charge of the overall budget and schedule. Li Qian is responsible for marketing and interactive design. Yang Xiaotao is responsible for visual design and the setup of the check-in points."
Zhou Wenbin sized up the three girls and nodded: "Quite a show of force. Tell me, how exactly are you going to do it?"
Lin Xinyue opened the folder, took out a printed copy of the plan, and handed it to Zhou Wenbin.
"Boss Zhou, this is our preliminary plan." She spoke slowly but clearly, "The experience area is positioned as a 'nostalgic campus style,' and the target audience is young women aged 18 to 30, focusing on taking photos, checking in, and emotional interaction."
She pointed to the figures on the plan: "We've kept the renovation budget under 20,000 yuan, including purchasing secondhand desks, wall renovations, vintage props, lighting and set design, and preliminary interactive materials. Here's the breakdown."
Zhou Wenbin flipped through the budget sheet, raising an eyebrow: "Quite detailed."
"The profit forecast is based on data from the existing stores and the location of the new stores," Lin Xinyue continued. "Our calculations show that if the experience zone can bring an additional 30 to 50 customers per day, with an average increase of 15 yuan per person in spending, the monthly gross profit could increase by between 15,000 and 25,000 yuan. This is a conservative estimate."
Li Qian took over the conversation, opened her tablet, and brought up a PowerPoint presentation.
"In terms of marketing, we will take three steps," Li Qian said calmly. "Online, we will use Xiaohongshu and Douyin (TikTok) to promote the event and encourage users to check in. Yang Xiaotao will be in charge of the content for this part. Offline, we will set up free 'nostalgic postcards' and a 'youth message wall' in the experience area to increase interaction and spread the word. In addition, we will launch exclusive package deals for the experience area to increase the average order value."
She paused for a moment, then added, "The customer base of the beverage shop next door is mainly young women, which highly overlaps with our target customer group. Themed experience areas can create a differentiation advantage and attract customers to our shop."
Zhou Wenbin listened without saying a word, swiping his finger across the tablet screen to look at the framework diagrams of the marketing strategies.
Yang Xiaotao was a little nervous. She took a deep breath and placed the drawing board on an empty table, then opened it.
"Boss Zhou, this is the design sketch." She pointed to the diagram drawn on the whiteboard with markers and colored pencils. "We plan to use a green wainscoting to mimic the lower half of a classroom wall, and then paint a blackboard wall on top for writing and drawing. Over here, we'll place three old-fashioned double desks, with props like tin pencil boxes, old textbooks, and enamel mugs on them. In this corner, we'll put a 'teacher's podium,' which is actually a photo spot with a model of an old-fashioned microphone on it. We'll use warm yellow spotlights to create the atmosphere..."
As she spoke, she gestured with her fingers on the sketch, her eyes sparkling.
Zhou Wenbin looked at the detailed sketches, then looked up at the three girls in front of him who were obviously young but very well prepared, and finally his gaze fell on Chen Xun, who hadn't said much.
He remained silent for a long while.
Soft music played in the café.
"The plan is well done," Zhou Wenbin finally spoke, closing the budget sheet. "It's more professional than I expected. Your small team is quite capable."
Chen Xun smiled and said, "Brother Zhou, you flatter me."
"However," Zhou Wenbin changed the subject, "I still feel like I'm losing out on the profit-sharing ratio. How about 40/60, me 60% and you 40%? After all, the bulk of the risk is on my side."
Lin Xinyue pursed her lips and looked at Chen Xun.
Li Qian's expression remained unchanged; she simply looked at Zhou Wenbin.
Yang Xiaotao blinked, not daring to say a word.
Chen Xun shook his head.
"Brother Zhou, 37% is my bottom line." His tone was calm, but he didn't back down. "Moreover, I can sign a supplementary agreement with you. For the next three years, as long as my shop operates normally, the rent increase will not exceed 5% annually. You know what this rent increase commitment means for this location. Besides, once the brand is established, whoever you rent this shop to in the future can command a higher price. This is more sustainable and stable than simply taking an extra 1% of the profits."
Zhou Wenbin stared at Chen Xun.
Chen Xun also looked at him, his gaze steady.
Another ten seconds or so passed.
Zhou Wenbin suddenly smiled, shook his head, and stretched out his hand.
"Alright, Brother Chen, you're good at accounting and making empty promises, and the promises you've made sound pretty good. Let's do it your way, 30/70, you get 30%, I get 70%, let's sign the agreement. Add a supplementary agreement too."
Chen Xun grasped his hand: "It's a pleasure working with you."
"It's a pleasure doing business with you." Zhou Wenbin patted Chen Xun on the shoulder. "I'll have my legal team prepare the agreement tomorrow and send it to your shop for signing."
"it is good."
Zhou Wenbin nodded to the three women again before turning and leaving the shop.
The door closed.
The store fell silent for a moment.
"Yay!" Yang Xiaotao was the first to jump up, clenching her fist and waving it. "We did it! Big brother is awesome!"
Lin Xinyue breathed a sigh of relief, a smile spreading across her face as she hugged the folder to her chest.
Li Qian looked down and tapped a few times on the tablet, seemingly recording something, but the corners of her mouth also curved slightly.
Chen Xun looked at the three of them and felt quite pleased.
【Ding. 】
[The investment in the new business plan "Nostalgic Campus Themed Experience Zone" has been detected as effective.]
[Solution Evaluation: High feasibility, strong team execution capability.]
[Triggering project pre-rebate: 200,000 yuan.]
[The money has arrived.]
The system's voice sounded on time.
"What do you want to eat tonight?" Chen asked. "It's my treat, let's celebrate."
"Hot pot!" Yang Xiaotao immediately raised her hand.
"Okay." Chen Xun looked at Lin Xinyue and Li Qian, "What about you two?"
"Okay." Lin Xinyue nodded.
"I have no objection," Li Qian said.
In the evening, the four of them sat in a hot pot restaurant, surrounded by steaming hot pot.
The hot pot broth was bubbling away, Yang Xiaotao was happily dipping tripe in the broth, Lin Xinyue was calculating the route to buy desks for tomorrow, and Li Qian was quietly eating the food in her bowl.
Chen Xun raised his teacup.
"Let's toast our special task force with tea instead of wine," he said. "They performed very well today—professional and reliable."
All three women raised their glasses.
I touched it.
"The project will officially begin tomorrow." Chen Xun took a sip of tea. "Xin Yue, you'll oversee everything. Xiao Tao, finalize the design. Li Qian, refine the marketing plan. Let's get this done quickly; we need to have the experience zone open within a week."
"No problem!" Yang Xiaotao's voice was loud.
Lin Xinyue and Li Qian nodded as well.
The steam rising from the pot blurred everyone's faces, but you could see the light in their eyes.
It's the kind of light that indicates things are moving forward and the goal is clearly visible.
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