Super Rich: It all started when I met a young woman in a sleeper car.

The excitement of the new store opening seemed to still linger in the air. At ten o'clock the next morning, Chen Xun called the three women to the small warehouse behind the new store.

"Please sit down." Chen Xun pulled over a chair and sat down first. "Everyone saw what happened yesterday. That company next door was clearly trying to poach our players. We need to figure out a way to do it today."

Yang Xiaotao sat down next to Chen Xun, looking a little dejected: "They have a buy-one-get-one-free deal and a free mini cake, it's too good to pass up. So many young ladies have been drawn in."

Lin Xinyue held up yesterday's revenue statement: "It was booming in the morning, leveled off in the afternoon, and even quieter in the evening. The promotion next door is going on for three days, and today is the second day, so it's probably going to be a tough battle."

Li Qian leaned against the shelf, not sitting down. After thinking for a moment, she said, "They sell milk tea and desserts, which attract traffic through 'shopping, eating, and taking photos.' We sell instant noodles, which are a basic necessity for 'eating.' Our customer base overlaps, but they're not entirely the same. If we engage in a head-on price war, we'll lose out."

Chen Xun nodded: "Go on."

"I was thinking," Li Qian looked at Chen Xun, "we already have two stores, right? The old store is in the community, with many regular customers and a stable reputation. The new store is in this mall, with high foot traffic, but the competition is fierce. Could we... link the two stores together?"

Yang Xiaotao blinked: "A collaboration? How?"

"For example, we could launch a 'dual-store all-inclusive package'," Li Qian said smoothly, clearly having considered it. "For every certain amount spent at the new store, customers would receive a coupon or a voucher for a specific item at the original store. The reverse is also true. We could direct some of the customers visiting the new store to the original store to experience our core products. And we could attract loyal customers from the original store to the new store, increasing the new store's base customer traffic. It's like... well, feeding each other."

Lin Xinyue immediately pulled out her phone calculator: "Let me calculate the cost. If we're giving away the old shop's signature braised eggs or drinks, the cost is controllable. If we're giving away vouchers, we need to calculate the discount rate and redemption rate... Let's assume the redemption rate is fifty percent..."

Her fingers flew across the keys.

A "ding" sounded in Chen Xun's mind.

[Detection indicates that the team (Yang Xiaotao, Lin Xinyue, Li Qian) is engaged in efficient collaboration and strategic planning for business operations.]

[Dual-store operation mode triggered]

[Extra bonus for triggering team collaboration: 100000 yuan, already credited to account]

The notification that the money had arrived reassured Chen Xun. He looked at the three women: "Li Qian's idea is pretty good. Xin Yue, you need to calculate the costs and profits as soon as possible. Xiao Tao, you're in charge of designing the promotional materials—posters, table stickers, and text on the phones. Make them eye-catching and fun, emphasizing 'One person consumes, two people share'."

"Understood!" Yang Xiaotao perked up.

"Li Qian," Chen Xun continued, "pay close attention to the shops next door during lunchtime and see which customers they've attracted."

"OK."

At lunchtime, Chen Xun sat at the cashier's counter in the new store, observing the situation while processing payments.

There was still a short queue outside the beverage shop next door, and indeed, most of those queuing were young women or couples. Many people bought drinks and cakes and strolled around the mall drinking them or finding a place to sit and take photos; very few actually went inside to eat.

Li Qian leaned closer and whispered, "I can tell. About 70% of their customers are 'buying a drink and resting after shopping,' 'checking out trendy shops,' or 'buying something to eat while waiting for friends.' Very few come purely to have a meal."

Chen Xun hummed in agreement. That's right, just as Li Qian predicted.

In the afternoon, Lin Xinyue gave Chen Xun the calculated figures: "Based on giving away the old store's signature braised eggs, the cost per customer will increase by less than two yuan, but if it can increase the new store's average order value by 10% or the repeat purchase intention by 15%, then it's worthwhile. Giving away discount coupons is riskier, but the effect of attracting customers may be better."

"Let's try serving braised eggs first," Chen Xun decided. "Simple and direct. We'll start tonight. Xiao Tao, are the materials ready?"

"Done!" Yang Xiaotao held up her phone, on which was a poster she had made. It read, "Discover the taste of instant noodles, celebrate at two stores! Spend 38 yuan or more at the MixC World store and receive a coupon for the original store's signature braised egg!" Next to it was a cute Q-version braised egg.

"Okay." Chen Xun nodded. "Change it now. Xin Yue, add a note to the POS system. Li Qian, explain it to the clerk."

In the evening, both the new and old stores launched joint special offers.

The effect... was somewhat calm.

At the new store, some customers saw the poster and asked a few questions, and some thought it was a good deal and ordered, but most people still ordered as usual. At the old store, some people came to exchange coupons from the new store for braised eggs, but the quantity was not large.

After closing time, the four of them gathered again at the small warehouse.

"It seems... it didn't explode." Yang Xiaotao looked at the data, a little disappointed.

Lin Xinyue looked at the bill: "The average transaction value at the new store has indeed increased slightly, but the effect of attracting customers is not obvious. At the old store, there were more than a dozen customers using coupons today, but they were all passing by. No one came all the way from the mall back to the old community just for a coupon."

Li Qian remained calm: "It's normal. The joint promotion is a defensive strategy; it can stabilize our own core business, but it's difficult to steal meat from others. The promotion next door is too aggressive; they're giving away real desserts, while we're giving away braised eggs from another store. The appeal is on a completely different level."

Chen Xun had been silent until now, when he finally spoke up: "So, we can't always be thinking about how to outrun others on their own track."

All three women looked at him.

"We have to carve out our own niche," Chen Xun said. "Instant noodle shops are everywhere, and milk tea shops are everywhere too. But what about a 'themed instant noodle experience store'?"

Yang Xiaotao was taken aback: "Theme...experience store?"

"Yes." Chen Xun stood up and took a few steps in the small warehouse. "Just like some cafes are turned into bookstores, and some hot pot restaurants are turned into nostalgic ones. Can we turn this new store into a specific themed store? So that customers come here not just to eat a bowl of noodles, but also to experience a certain atmosphere, take a certain style of photos, and gain some emotional value."

Lin Xinyue's eyes lit up: "For example... a 'nostalgic school theme'? The desks and chairs are replaced with school desks, the walls are decorated with blackboards and certificates, the menu is made into exam papers, and old songs play in the background. You're still selling instant noodles, but you're eating nostalgia?"

"That's great!" Yang Xiaotao immediately chimed in, "We could also set up a 'school uniform experience area,' providing several nice modified school uniforms for customers to take photos with! It would be a huge hit!"

Li Qian pondered, "A clear theme creates differentiation. The shop next door sells 'trendy desserts,' while we sell 'instant noodles that evoke youthful memories.' Our target customer base might be more precise, and customer loyalty might be higher. But... renovations require costs, and what if the theme becomes outdated?"

Chen Xun laughed: "Costs can be controlled. Let's start with the interior design. Outdated? Nostalgia will always have a market. Besides, we can change themes regularly. After 'Nostalgic Campus,' we can do 'Retro Hong Kong Style,' 'Japanese Izakaya,' and so on... to keep things fresh."

Another "ding" sounded in his mind.

[Host detected planning a new business investment direction: transformation into a themed experience store]

[Preliminary feasibility assessment is underway...]

The evaluation is based on: location advantages (shopping mall traffic), team execution capabilities, differentiation potential, and initial investment.

[Preliminary assessment results: High feasibility, with an expected return on investment superior to that of ordinary stores. Specific rebate rates will be determined after the project officially launches.]

Please continue to refine the plan, host.

The system's pre-assessment came, which gave Chen Xun more confidence.

"System..." he muttered unconsciously.

"System?" Yang Xiaotao's ears perked up.

"Oh, I mean, this approach is quite systematic," Chen Xun smoothed things over without batting an eye. "Since everyone thinks it's promising, let's focus on this 'nostalgic campus' theme. Li Qian, you're in charge of the research, see if there are any similar successful cases on the market, and what the approximate budget would be. Xin Yue, you recalculate whether our cash flow can support a themed renovation. Xiao Tao, you continue to use your imagination, collect more nostalgic campus elements, and think about how to decorate it beautifully and cost-effectively."

"Okay!" the three women replied in unison.