Super Rich: It all started when I met a young woman in a sleeper car.

Chapter 50 Initial Victory

The next morning at nine o'clock, the store was already packed with people.

"Boss! Add an extra sausage to table number three!"

"Is the spicy beef noodles for table number five ready yet?"

"Sister Xinyue, the soup base is almost empty!"

Yang Xiaotao carried a tray and moved between the tables and chairs, Lin Xinyue ran back and forth between the kitchen and the cashier, Li Qian was in charge of taking orders and packing, and Chen Xun replenished wherever needed.

The upgraded menu went viral on its first day.

"Dude, you really changed the soup base?" A regular customer slurped up a mouthful of noodles, looked up at Chen Xun, and asked, "It's much tastier than before!"

"Yes, it's been upgraded," Chen Xun said while wiping the table.

"Great, great, this twenty yuan is well spent!" The regular customer gave a thumbs up. "The store next door lowered its price to fifteen yesterday, but I didn't go. I was just waiting for you to open today."

Chen Xun smiled and said, "Thanks, brother."

"No need to thank me, the taste is what matters most." After saying that, the regular customer buried his head in his food again.

The restaurant was packed all morning.

Lin Xinyue glanced at the POS system during a break, her face lighting up with a smile: "Big brother, the turnover this morning has already surpassed yesterday's entire day!"

"Stay calm," Chen Xun said. "The real battle is this afternoon."

Sure enough, just after noon, the number of customers visibly decreased.

"Where is everyone?" Yang Xiaotao looked at the empty tables, a little puzzled.

Li Qian checked her phone, her expression turning grim: "They're having a promotion."

She turned her phone screen towards everyone.

It's the Douyin account of that "Instant Noodle Research Institute" that just posted a video.

In the video, the man with the buzz cut is grinning like a chrysanthemum, shouting at the camera: "Family! Limited-time extravaganza! All our signature noodles are only 15 yuan! Extra toppings are 50% off! This promotion lasts for three days! Three days!"

The number of likes has already exceeded 10,000.

"Damn, they're going all in?" Lin Xinyue leaned closer to look. "Aren't they making money?"

"Their costs are already low," Chen Xun said calmly. "They use inferior materials, so they can probably still make a profit selling it for fifteen."

"What do we do then?" Yang Xiaotao asked anxiously, "All the customers have gone to their place."

There are only three or four tables of customers left in the restaurant now, a stark contrast to the bustling scene in the morning.

Li Qian didn't speak, but looked at Chen Xun.

Lin Xinyue was also looking at him.

Chen Xun walked behind the cashier and opened the backend data on the computer.

He watched for a few minutes.

"Most of the customers who came in the morning were regulars," Chen Xun said, pointing to the screen. "New customers only make up about 20%. When they lowered their prices in the afternoon, all the new customers were drawn away, but the regulars are still here with us."

"That means there are fewer people now," Yang Xiaotao said.

"So, we need to win back our new customers too." Chen Xun shut down the backend. "Activate the second plan."

"What plan?" the three asked at the same time.

"Online," Chen Xun said, "They're waging a price war, we're waging a traffic war."

"How exactly do we do it?" Li Qian asked.

"Li Qian, contact that food blogger 'Foodie Xiao Wang' who came before. Tell him we have new items and ask him to come again. Pay him according to industry practice." Chen Xun quickly assigned tasks. "Xin Yue, design a share-and-win activity. Post it on Douyin or Xiaohongshu with our store's location and hashtag. If it gets over a hundred likes, we'll give him a free extra egg next time he comes."

"Xiao Tao, you're in charge of filming some high-quality content. Film the kitchen making soup, plating the food, and the customers enjoying their meals. Then edit them into short videos."

"My job is to look at the data and pay the money."

After Chen Xun finished speaking, he looked at the three girls and asked, "Is there a problem?"

"No!" Lin Xinyue was the first to respond, "I'll get it done right away!"

"I have 'Foodie Xiao Wang' on WeChat." Li Qian took out her phone. "Contact him now."

Yang Xiaotao nodded, "I'm good at filming videos, leave it to me."

The four of them immediately sprang into action.

Li Qian went to a corner to make a phone call, Lin Xinyue sat in front of the computer and typed away on the keyboard to design an event poster, and Yang Xiaotao picked up her phone and started taking pictures of the kitchen.

Chen Xun continued to monitor the backend data.

By 2 p.m., the store was even emptier.

There were only two tables of guests.

Lin Xinyue was getting restless and kept glancing towards the door.

"Don't rush," Chen Xun said. "It takes time for things to develop online."

"Foodie Xiao Wang" readily agreed, saying he would come around 4 p.m.

Li Qian hung up the phone: "It's settled, eight hundred yuan, for one Douyin video."

"Worth it." Chen Xun nodded.

Lin Xinyue sent the designed poster to the four-person group chat: "Everyone, take a look, is this okay?"

The poster is quite simple, with a close-up of the noodle bowl in the middle, the words "Share your rice moment" above, and the activity rules explained in smaller print below.

"Sure," Chen Xun said. "Print them out and stick them on the door and the table."

Yang Xiaotao filmed a few clips and leaned over to show Chen Xun: "Brother, do you think this is okay?"

In the video, Lin Xinyue is simmering soup, which is steaming hot, and the camera zooms in on the milky white broth. Another segment shows the plating: a perfectly shaped fried egg and sausages with decorative cuts, making it look very appetizing.

"Okay, I'll send you your Douyin account, with your location and hashtags," Chen Xun said.

At 3:30 pm, "Foodie Xiao Wang" arrived.

He was a slightly chubby guy carrying a camera bag. He smiled as soon as he entered and said, "Boss Chen, you're here again."

"Thank you for your hard work, Teacher Wang." Chen Xun went up to him. "The noodles are ready, please have a taste."

"Foodie Xiao Wang" didn't stand on ceremony and started taking pictures as soon as he sat down.

He filmed very professionally, from various angles and close-ups, and even had Ruby Lin demonstrate the process of adding ingredients.

After filming, he took a bite of the noodles and his eyes lit up: "Wow, this broth is amazing! It's even more flavorful than last time!"

"It's been upgraded," Chen Xun said.

"It's worth the price." "Foodie Xiao Wang" ate a few more bites. "Okay, I have enough material. I'll go back and edit it, and post it tonight."

"Thank you for your help," Chen Xun said.

"Foodie Xiao Wang" waved his hand: "It's a win-win situation, your food is really good."

After he left, the shop became deserted again.

Looking at the empty shop, Yang Xiaotao whispered, "Will this work?"

"Wait," Chen Xun said, uttering only one word.

By 6 p.m., the number of customers had still not improved.

Lin Xinyue looked a bit listless, slumped over the cashier counter scrolling through her phone.

Suddenly, she sat up straight.

"It's out!" she shouted.

Li Qian and Yang Xiaotao immediately went over.

It's a Douyin video by "Foodie Xiao Wang".

Title: "Is 21 bowls of instant noodles really worth it? Upgraded test!"

In the video, "Foodie Xiao Wang" talks enthusiastically to the camera, praising the soup base, ingredients, and plating. His final conclusion is: "Although it's five yuan more expensive than the one next door, it's worth it because of the difference in ingredients and cooking skills."

Within just ten minutes of its release, it had already received over a thousand likes.

The comments section is bustling:

"It looks delicious!"

"I'll check it in tomorrow!"

"I've eaten at the one next door, number 15, and the soup there was like dishwater. I still have to eat at this one."

"Highly recommended by the blogger!"

"Look, our topic is trending in the city too!" Yang Xiaotao pointed to her phone.

The soup-making video she posted this afternoon got over 500 likes.

Lin Xinyue's sharing event began to attract participants.

"We have orders!" Li Qian exclaimed, looking at the computer screen at the checkout counter. "Meituan and Ele.me have suddenly added over a dozen orders!"

"Kitchen, get ready!" Chen Xun said immediately.

Lin Xinyue jumped up and rushed into the kitchen.

Immediately afterwards, the shop door was pushed open, and two girls walked in, holding up their phones and asking, "Is this the shop? The one on Douyin..."

"Yes, yes, yes!" Yang Xiaotao quickly went to greet them, "Please come in and have a seat!"

Starting at 7 p.m., the shop became busy again.

Online orders kept coming in, and more and more customers were visiting the store.

Many of them are young people who come in and immediately ask, "Is this the place on Douyin?"

The four of them were so busy they barely had time to breathe.

They were busy until 9:30 p.m. before the last table of customers left.

"I'm exhausted." Lin Xinyue slumped into a chair.

"Me too," Yang Xiaotao said, rubbing her arm.

Li Qian didn't speak, but she looked tired.

Chen Xun walked to the cashier and began to reconcile the accounts.

All three of them were looking at him.

Chen Xun stared at the numbers on the screen for a long time.