Huayu Entertainment Starts with Xiang Yu, the Hegemon of Western Chu

While Jiang Yang was wreaking havoc on the Ulanbutong Grassland, Li Muge was also fighting desperately.

I'm working myself to the bone.

Filming for "Si Teng" began after the Spring Festival and wrapped up in April.

Based on the typical production cycle of TV dramas, airing in the first half of next year would be considered a normal pace.

Can Jiang Yang make him feel so comfortable?

"I must see 'Sito' air this year, the sooner the better."

"This is your first film."

"Old Li, you don't want anything to happen to it, and for it to end up in a bad way, do you?"

Pshaw, pshaw, pshaw! You jinx!

Li Muge was very confident in his work "Si Teng," and he was determined to succeed without any chance of failure.

Jiang Yang used a combination of threats and inducements to force him to accept the harsh delivery time, which wasn't entirely impossible for him.

What should I do?

Just keep going.

If Li Muge were a director of Gao Xixi's caliber, he would have a team to assist him with many things, making things much easier.

But he doesn't have that condition.

Then you'll have to rely on yourself.

Li Muge silently encouraged her: "Your first role is like this. Before Gao Xixi became famous, she lived in a basement when she was struggling in Beijing."

Suffer now, and you'll turn a bicycle into a motorcycle in the future.

Once "Sito" is released, get ready to worship me!

After a burst of energy, the effect was remarkable, and Li Muge was already fully wound up.

But Jiang Yang, that shrew, was still busy on the set of "Brotherhood of Blades" and didn't let him off the hook at all, bombarding him with text messages every day to ask about the post-production progress.

Li Muge was furious and almost blocked him.

If you're so capable, then come and try!

Do you really think I'm some kind of beast of burden?

The pressure from Jiang Yang was too much for Li Muge to bear, so he decided to complain to someone.

He was looking for Jing Tian.

Because Jiang Yang is not only the male lead of "Si Teng", but also the producer. Who can keep him in check?

That would only mean his creditors.

"Miss Jing Tian, ​​it's really not that I'm being lazy."

"The industry's usual production cycle is about a year. There's a reason why it takes so long. If you rush it, the work will definitely be shoddy."

"Touhou Project is not only my hard work, but also your achievement."

"I am very satisfied with this drama and have a lot of confidence in it. Looking at the footage we shot, I look forward to the day when the audience will be amazed by it."

"That's precisely why we don't want an overly tight production schedule to leave any regrets for 'Sito'!"

Li Muge's long complaint boiled down to one sentence:

You need to control him! Stop pressuring him!

Surprisingly, Jing Tian not only did not accept his suggestion, but instead increased the intensity.

"I think Jiang Yang is right."

"Since we all think that 'Sito' is very well made and wonderful, then it should be released to the audience as soon as possible."

"Director, I'm leaving the rest to you."

Li Muge was dumbfounded.

Yeah, I should have known better. You two are in cahoots!

Before he could even groan, Jing Tian threw a carrot at him. The young lady's way of doing things was quite different from Jiang Yang's.

"I know the director has worked hard. I'll definitely give him a big red envelope when the show airs."

What?

If that's how you put it, I'm not sleepy anymore!

Miss Jing Tian is so generous!

This humble general is willing to die for Her Highness the Princess!

Why did Jiang Yang insist on airing "Si Teng" in 2013?

Because this year is a slow year for TV dramas.

If we postpone it until next year, the competition will be much fiercer. Don't you see that Yang Mi's "Swords of Legends" has already started filming?

As for why Jing Tian hopes "Si Teng" will be broadcast soon...

Oh dear, I was just thinking that since Jiang Yang was so confident that it would definitely become popular, wouldn't it make me popular sooner if it aired sooner?

That's it.

Don't argue with me!

In short, under the pressure from Jiang Yang and the encouragement from Jing Tian, ​​Li Muge used all his might without reservation, burning himself out completely.

As a result, he spent three months completing the post-production and delivered the 30-episode series "Sito".

Jing Tian also helped with this.

For someone else, this amount of time wouldn't be enough to get the certificate approved.

Ultimately, "Si Teng" is an idol drama, and there are no sensitive parts. The "half-demon" setting was avoided from the beginning.

After a brief greeting, they quickly let us through, without missing a single second.

Just then, Jiang Yang finished filming "Brotherhood of Blades" and heard the good news that "Si Teng" had obtained the necessary permits, so the next step was to prepare for its broadcast.

Where will "Sito" be broadcast?

Hunan TV is definitely the first choice, because this type of subject matter becomes popular when it is broadcast on Hunan TV.

In fact, Hunan TV is very powerful. When buying dramas, they drive down prices very hard. Some dramas are even sold to them at a loss because they don't even cover the costs.

They're hoping that if the show becomes a hit, there will be second and third rounds of revenue, as well as income from related sources, to make up for the shortfall.

Film and television companies usually use their own signed artists. If the show becomes popular and the artists become famous, the income from the management can balance the costs.

Jiang Yang sold "Si Teng" to Hunan TV without expecting to rip them off.

The cost was 30 million, and the asking price was 1 million per episode.

Yes, I didn't make a single penny from them.

Even then, it's not guaranteed, because there are so many dramas that want to air on Hunan TV that they're practically paying for them.

Jiang Yang is also an old friend of Hunan TV.

Since the beginning of this year, he has had two dramas broadcast on Hunan TV: "Legend of Chu and Han" at the beginning of the year and "Legend of Lu Zhen" in May.

Leaving aside the former, the latter became a huge hit, the king of dramas this year.

Several months have passed, but the hype hasn't died down.

It was precisely because of this that Hunan TV was willing to give "Si Teng" a chance.

Jiang Yang showed them six sample episodes.

Hunan TV's current industry standing is not solely due to its lack of integrity.

There's a real expert in the station.

After watching the beginning of "Sito", I quickly realized that this drama is very different from the popular idol dramas of today.

What's trending now?

Yu Zhengju!

In comparison, the style of "Sito" is completely different. Just looking at the aesthetics, it's way better than any other work.

Audiences aren't born liking bad shows; it's because they haven't had good ones before.

Li Muge was smug: "I'm here to clean up the entertainment industry!"

Jiang Yang casually helped him put on a show.

Do you remember the Legend of Chu and Han?

"At the time, you said that you were drawn to the scenes featuring Xiang Yu and Yu Ji because the quality of the shots was worlds apart from the other scenes, which is why you decided to buy the rights."

"Those shots were filmed by Li Muge, who was the executive director of 'Legend of Chu and Han'."

So that's how it is!

I knew it looked familiar!

Could it be that this time, a Ziwei star is really about to descend from the heavens?

After some discussion, Hunan TV decided to buy the rights to "Si Teng". Of course, when it was actually broadcast, they cut the thirty episodes into thirty-six episodes, which is standard practice.

Another reason is that they don't have any big-budget dramas to air in the second half of this year.

"Sito" was released just in time for this window of opportunity.

Since Jiang Yang took the initiative to express his hope that the show could start airing as soon as possible, Hunan TV decided to move up the time slot and make "Si Teng" air in September.

The timeline has indeed become much tighter.

Jing Tian thought to herself, "We clearly filmed 'Police Story 2013' first, and the movie hasn't even been scheduled for release yet, but 'Si Teng,' which we filmed later, is already about to air."

Great!