Huayu Entertainment Starts with Xiang Yu, the Hegemon of Western Chu

Shanghai Jiao Tong University, Minhang Campus.

"Hello, could you tell me how to get to dormitory D32?"

"D32, you are...?"

"Do you know miHoYo Studio? I want to contact them."

When Jiang Yang explained his purpose, the other party showed obvious surprise.

Do you know each other?

That's perfect, you've found the right person.

The other person was walking down the road with their head down when Jiang Yang called out to them. They looked up and were startled.

So tall, so strong.

I almost thought I was being robbed, but thankfully I just asked for directions.

Strangely enough, the question he asked was related to me. If I hadn't seen that he genuinely didn't recognize me, I would have almost suspected that it was intentional.

"What do you need from miHoYo Studio?"

"I really love their game FlyMe2theMoon. I came here because of its reputation and wanted to visit it. If I could communicate with the studio's producer in person, it would be a dream come true."

Jiang Yang created a persona for himself today.

His role is: a die-hard fan of miHoYo.

pilgrimage?

This was the first time the man had encountered someone who wanted to make a pilgrimage to Mihoyo. Surprised, he lowered his guard when he saw that Jiang Yang didn't seem like a bad person.

"I'll take you there. I work at the studio."

"Really? What's your name, sir?"

"My name is Jin Zhicheng."

Jiang Yang's tone was excited; he was completely a little fanboy, which made him feel a bit smug.

When the two arrived at the studio, everyone was surprised to see the unfamiliar Jiang Yang. If Jin Zhicheng hadn't been there, they probably would have been stopped.

"This is……"

"Hello everyone, my name is Jiang Yang, and I'm a fan of FlyMe2theMoon. I'm so excited to finally meet the game's producer!"

Before Jin Zhicheng could introduce them, Jiang Yang started his own performance.

The former could only shrug; that was the situation.

When Jiang Yang arrived here, he was already halfway to certain that the future three giants of miHoYo—Cai Miao, Dawei, and Lao Luo—were all present, and all were far too inexperienced.

These people weren't much older than him.

They were roughly the same age as Jiang Yang, and when they heard that he was crazy about "FlyMe2theMoon", they immediately became interested as well.

As miHoYo's first game, it only sold about 9 copies after its launch last September, which was not considered a success.

"You also like playing secondhand games?"

It's no wonder they were surprised, because Jiang Yang's image is quite different from what is generally considered to be the main players of second-generation games—the otaku group.

Jiang Yang was filled with righteous indignation, as if he had been insulted.

What do you mean I also like playing secondhand games? Who says a tough guy can't play secondhand games?

What a stereotype!

Chilling!

This is what real men should do!

Seeing his strong reaction, the group realized they had been rash and quickly apologized, saying that they, as otaku, did not discriminate against hunks.

Jiang Yang came today with full preparations.

FlyMe2theMoon has a total of sixty levels, and he has already completed it ahead of schedule. He can talk about all sorts of small details and designs with ease.

Are you kidding me, professional actor?

After the performance, the members of Mihoyo completely put aside their doubts and regarded him as a true friend.

Our game now has "believers"!

As a game developer, there is nothing more fulfilling than this.

They chatted away around Jiang Yang, completely forgetting the time, until someone's stomach growled and they remembered it was lunchtime.

Several people offered to treat Jiang Yang to a meal, but he refused outright.

"I see that the studio is in tough conditions and is still in the startup phase, so the money should be spent wisely."

"Making friends is about sincerity, not about formalities."

"If you all don't mind, I'll treat you to this meal as a way of thanking you for making this game."

Listen to this, these people are almost moved to tears!

On their way to the restaurant, a small incident gave Jiang Yang another boost.

A young woman on the street stepped forward and asked.

"Hello, there was a character named Xiang Yu from the 'Legend of Chu and Han' who looked a lot like you a while ago..."

"It's me, my name is Jiang Yang."

Jiang Yang had been waiting for this, and immediately admitted it.

After his previous "Who is Xiang Yu?" incident with Feng Shaofeng, he gained some exposure and became somewhat famous, but he's not sure if he'll be recognized on the street.

The current effect is great, much smoother than I described.

Mihoyo and his group were startled again.

"Are you still an actor?"

"Just an ordinary, unremarkable actor."

At this point, Jiang Yang had completed most of the groundwork, so he formally presented his plan during the meal.

"What, you want to invest in us?"

"Yes, I really like FlyMe2theMoon. I know that the game still has many shortcomings due to funding issues, and I hope that the sequel can make up for them."

Although Mihoyo and his group were young, they were not stupid. They exchanged glances and knew that Jiang Yang had this intention from the beginning.

They hesitated to agree immediately and said they needed to discuss it further.

Jiang Yang naturally agreed. Before leaving, he glanced at Jin Zhicheng and was about 70-80% certain of his chances.

Sure enough, this guy spoke first.

"Well, actually, there's something I want to tell everyone."

"I got an offer from Cisco."

"Although it's fun working with everyone here and playing games together, and it's always been my wish, people still have to live their lives."

"So far, I haven't seen any hope of miHoYo's success."

"So I want to choose a more stable life, join a big company, work honestly in the technical field, and earn a steady salary."

"I came here today to discuss returning that 13% of the shares to you."

"I did run into Jiang Yang on the street, but it was probably fate that he happened to want to invest in our studio."

"I think this is something we can agree to."

"He's an actor, a public figure with a certain level of fame, so he should be able to help us with the game's promotion."

"Although I'm leaving, I still really hope you all succeed, after all, you've put a lot of effort into it."

Jiang Yang received a call from Mi Huyou that evening.

"We accept."

This result was not unexpected, and the shares transferred to him were readily available, namely the 13% that Jin Zhicheng returned when he left the team.

Jiang Yang only contributed 13.

Compared to cash, miHoYo values ​​the publicity effect he can bring more, and the contract specifically emphasizes that Jiang Yang should promote the studio's games.

As a shareholder, Jiang Yang felt it was his duty to act.

After the equity transfer was completed, he immediately posted on Weibo, praising "FlyMe2theMoon" in an almost sycophantic tone, and inviting everyone to pay attention to "Honkai Impact 3rd," which the studio was developing.

This looks like a commercial promotion.

Some of the fans who had recently gathered around him disliked his exaggerated tone.

How much money was given?

Does this match your imposing image as the "Overlord of Western Chu"?

Of course, there are also those who appreciate it.

Those who are interested in the ACG (Anime, Comics, and Games) field found Jiang Yang's personality quite unusual and decided to support "FlyMe2theMoon".

How much money was given?

Jiang Yang could only laugh out loud at this.

Ten years from now, come back and worship me, children.

This Weibo post is irrefutable proof that Jiang Yang is "MiHoYo's number one fan and chief promotion ambassador," making his status as the fourth largest shareholder insignificant.

My buddy's retirement insurance is sorted out!